# Creative Brackets — Full Content Extract
# Generated for AI retrieval pipelines (llms-full.txt)
# Source: https://www.creative-brackets.com
# Contains 36 pages — run scripts/generate-llms-full.py to regenerate

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# About Creative Brackets
URL: https://www.creative-brackets.com/about-us/


## Built for catalog-heavy eCommerce teams: conversion, performance, and integrations that scale without fragile fixes.
We build growth systems your team can ship, measure, and improve-release after release.
Since 2015, we’ve helped eCommerce brands and teams navigate the hard parts of growth: large catalogs, complex platforms, messy data flows, and conversion bottlenecks that don’t show up in "best practice" checklists.
We combine CRO + UX, engineering, and performance marketing to build an outcome-led roadmap-then execute with clean code, measurable experiments, and integrations that don’t break under scale.
Years of experience in the digital and eCommerce industry
eCommerce projects completed with proven results
Managing Over €5 Million GMV for our clients in the last 4 years alone
Over €200,000 in Marketing Budgets managed annually for targeted, data-driven campaigns

## Everything eCommerce Needs to Grow
Digital-first thinking. Technology-driven execution. Always focused on driving online sales and customer satisfaction.

## eCommerce Expertise & Performance
Conversion rate optimization
Payment & shipping integrations
Scalable storefront design
We craft fast, scalable eCommerce experiences that are optimized for sales, usability, and long-term growth.

## Custom Development & Integrations
CMS & API-first platforms
ERP, CRM & B2B connections
Tailor-made functionality
We integrate your store with the tools that run your business-clean code, custom logic, and rock-solid infrastructure.

## Marketing & Growth Support
Social media strategy & community building
High-ROI paid advertising
Data-driven SEO & analytics
We blend performance marketing with strategic insights to drive traffic, engagement, and revenue growth.

## Passion & Partnership
Dedicated account management
Ongoing optimization & support
Collaborative transparency
Your success is our mission-our team acts as an extension of yours, committed to continuous improvement and partnership.

## Clarity first — then execution
A few principles that show up in every project we ship.
Define the goal before the plan
If success isn’t measurable, "progress" becomes noise. We align on outcomes early.
Strategy is a set of decisions
We make clear tradeoffs on audience, positioning, and priorities — so execution stays focused.
Systems beat one-off deliverables
We build repeatable frameworks your team can run — across design, engineering, and marketing.
Execution should be practical
No fluff decks. Outputs are built to ship: messaging kits, roadmaps, and usable guidelines.

## Life inside Creative Brackets

### Work with people who love what they do
Our culture is built on trust, collaboration, and a shared passion for improvement. We believe in giving everyone room to grow, freedom to explore, and guidance to succeed. At { Creative Brackets } You’ll be part of a team that values ideas, not titles.

## What do we value?

### Great collaboration
Our culture is built on collaboration, transparency, and accountability. We believe that great work happens when people feel respected, empowered, and united around a shared vision.
Respect the people you work with
We respect personal time and celebrate team wins-because happy teams build great results.
Honor the client-company relationship
We value open, respectful partnerships-whether you're nearby or on the other side of the world.
Transparency at all times
We believe in open communication and shared clarity to build trust and ensure success.
Responsibility & reliability
We own our work and our results-every team member is committed to growth and accountability.

## Events, talks, and community involvement
From university lectures and design weeks to EU-backed programs and hackathons — we contribute to the digital and eCommerce community beyond client delivery.
Collaboration, partnership, career

## All for one, one for all!
Do you want to join us or partner with us? Check the following resources:
Below you can find the most frequently asked questions that we get related to social networks, advertising, and marketing.
In search engine optimization, competition analysis is important as much as the work you need to put into improvements.
SEO would not exist without competitors and for this reason, being able to rank on the first page on Google, Bing and other search engines is not just satisfying for you as a client, but it’s mandatory.
Users trusts Google and search engines that they show best results they can according to the information they have. This is probably why 90% of users are only looking at the first page of Google results and most of them find what they are looking for in the top 5 results.
Improving the rank of the website through SEO doesn’t involve just the work on the website. We need to show to search engines that your website, brand or product is exactly what they are looking for based on social networks, popularity, visits etc.
If you are not happy with the service during the first 30 days, you can let us know and we will refund your money.

### We want to do the right thing
Our friendly staff will contact you to see what happened and to help you with the migration to another server.

### What if you paid for a full year in advance?
If you ordered and paid for a full year, we will refund the amount equal to the value of the months after you requested to unsubscribe.
A common question people ask is how to rank better on Google or what influences their ranking.
The ranking factor details are hidden within the Google algorithm and they decide how visible a page is and what its position is within the search results. There are reportedly over 200 such factors.
Due to the change in the way people search, the SEO strategy is also changing. The search results are greatly influenced by the device, location, and user search history. What a person sees in the first position of the search, someone else can see in the 4th position, and a third person may not find the required result on the first page. While ranking is a good indicator of performance, it is important to consider the aforementioned impacts as well.
The best way to prevent SQL injection in PHP is to use PDO's, prepared statements, and parameterized queries.
You can filter parameters yourself but there is a way for the database server to parse the data separately and by doing SQL prevention this way it's impossible for an attacker to inject malicious SQL.
In case you do ascend sort in the column which contains numerical values in MySQL , the result of sorted values might not be the one you were expecting if that column contains one or more NULL values.
Let's say you have a column named sort whose values are set to 0, 1, 2, 3 , etc. If you sort the table with ORBER BY sort ASC , you probably expect an ascending string as a result.
What often happens is that values are: NULL, NULL, 0, 1, 2, 3 , etc. This means that all NULL values have an advantage as compared to integer values. This is correct because MySQL considers NULL values lower than 0 .
If you wish to place NULL values after integer values, your request must be written like this:
Technical SEO website audit serves to find problems within the website from a search engine perspective and provides recommendations for corrections. The audit searches for problems related to the website itself, but also for backlinks that may be a problem in the ranking.
There are many elements to analyze when performing a technical audit, as the data is compiled from multiple sources.
There are a few important rules to follow to have the best chance of ranking well for the selected keywords.
You may have heard experts say that content is most important when it comes to SEO strategies and they are essentially right. Quality content that contains the desired keyword and its variations, while satisfying the user's intention, is often associated with better ranking.
But the content alone is not enough. Backlinks are also a very important factor, but they are only useful if the link is thematically related and if the reputation of the domain it comes from is good.
Another factor you should pay attention to is on-page optimization, which we talk about more in the answer to this question.
Then, there are the technical details. You need to make sure that the website has a good architecture, clean navigation, and internal linking - not only because of the search engines but also because of the users themselves.
An SEO campaign needs time to succeed, as there are no simple ways to cheat the system anymore. Search algorithms have become more advanced with an emphasis on delivering the most relevant and best quality content to its users based on their search keywords.
To do a successful search engine optimization before, all it was required from you is to fill the page with the focus keyword and use as many links as possible. This way of doing SEO would return good results. Today, things have changed drastically, and applying this type of strategy would do more harm than good to your website rankings.
Excessive use of keywords can be bad for an SEO strategy and you should not unnaturally use them. In general, the keyword for which you are optimizing the page should appear in the title, the first paragraph of your text, within the H2 tag in the form of a question, as well as somewhere in the rest of the content.
When researching keywords, it is first necessary to find some suitable tool. The most common choice is Google Keyword Planner, but no matter which keyword research tool you choose, the next step is to ask yourself which topics cover your business or the product you are selling.
Start with the broadest topic to make it easiest to make a list of potential keywords, from which you will later extract a few as needed. You may find that words with a certain search volume generate the most organic visits, so you decide to exclude the others. You may be looking for keywords with the least competition to rank without much trouble. When you start researching across broader topics, you leave yourself the option of choosing the most optimal words for your needs.
SEO is constantly changing and that is natural. Whether it's a change in search engine algorithms or the way users search, all of these developments need to be adjusted quickly. Otherwise, you risk large losses of organic traffic.
The biggest change lately is putting the focus on mobile devices. Most searches recently are performed via mobile devices, and this trend will continue to grow in the coming period. The importance of this change is supported by the introduction of page loading speed on mobile search engines as a ranking factor. Please make sure that you have no problems viewing the pages of your website via mobile devices.
Blogging is an extremely effective way to improve your SEO performance and rank for your desired keyword. By writing quality and extensive blogs, it will be easier for you to cover the desired keywords within the industry you are in.
Redirects are an integral part of linking content within your website. Thus, 301 redirects transfer 90-99% of the link value to the redirected page. If you move some content through several different pages and all redirects are still active, you will probably sacrifice a small part of the link value and load speed. It is always a good idea to remove all unnecessary intermediaries.
However, not all redirections are the same. 301 redirects, in which the page moves permanently, are the most favorable for SEO. As we mentioned earlier, they convey as much as 90-99% of the link value. 302 redirects, which indicate a temporarily redirected page, reportedly lead to higher losses. "Meta refresh" are redirects that take place at the page level, not the server itself. These redirections are most often associated with the text "If you are not redirected in five seconds, click here." Meta refresh conveys part of the link value but is not recommended as part of an SEO strategy. Avoid them whenever possible.
Internal links are built to take advantage of the values ​​of your links. Such links are built by linking between the parties within the same website. We will use this page as an example. The authority of this website is strengthened by links from other pages of the same website, which have SEO for the topic.
Note that you link pages that are already authoritative and well ranked. Do not overdo it with the number of links from such pages, because there can be negative consequences. Once you've determined the page you're going to link to, find the text that best matches the main keyword. You can then create a link.
Building external links is the process of finding links to your content from other websites. Think about who would like to link to your website. These are usually people from the same area or area similar to yours, who will find the informative content you have useful.
There are different methods when it comes to building external links, but basically, this path will look like this: find the pages that will benefit your content, find out the contact information of the authors or administrators of the above pages and then ask them to link to your valuable resources.
Link equity often referred to as "link juice", is the effect that a link transfers from one page to another. Before the introduction of "nofollow" links, each link had some value, and the practice of spamming (linking in as many numbers as possible, not for information, but to collect traffic) was generally accepted.
At the time, it was not uncommon to see several websites of the same owner among the first search results, all thanks to mostly useless and irrelevant links that lead to content without points of contact with the website's theme. It is now possible to navigate with links with the "nofollow" attribute, which search engines ignore when indexing content on the Internet and thus neutralize all the value that these links would carry with them.
The amount of value that a link carries with it is determined by several criteria. Links from relevant content, from reputable websites and paragraphs, carry more value than links from unrelated content, links from websites of dubious reputation, as well as those from headers and footers.
The difference between "follow" and "nofollow" links is that "follow" links carry a certain value (link juice). This value is reflected in the link's ability to improve the page's ranking in search results. "Nofollow" links do not have such an impact and are completely ignored.
If we divide the Internet into two categories, content and links between content, we conclude that search engines need a way to determine which pages are most relevant to certain search terms. A ranking system is needed.
The quality and number of backlinks that point to a page become a factor in ranking a page. Backlinks are essentially a voice of trust from one website to another. The better the backlinks you get (the linking website has a good reputation), the more favorable your website will be in the eyes of search engines. This in turn leads to improved rankings.
Some meta tags are important, while others are not. The title tag and meta description are very important because they tell the search engine what the topic of a particular page is. Special care should be taken when creating these tags.
The meta robots attribute tells robots, which search engines use to scan the content of your website, what to do with a particular page. It should be set to "index/follow" if you want search engines to index the page, in case it is not already.
Meta keywords attribute is a set of keywords that you think are relevant to a page. This attribute is outdated and you should not pay too much attention to the quality of its content.
Because HTTPS is essentially a more secure version of HTTP, Google looks favorably on HTTPS websites. It is always indexed first and serves as a ranking signal. An added value is speed. Because HTTPS is much faster than HTTP, it will positively affect CTR (click-through rate). So, don't hesitate, HTTPS is always a better choice.
Keyword research is the process of selecting the most important search terms that are related to the topic of your website. If, for example, you are in the business of selling fishing gear, and you find that the term "fishing tackle" has a larger monthly search volume and less competition than the term "fishing gear", you may want to change the content of the relevant page to suit this search term.
The process of keyword research comes down to determining the most optimal keywords (words that people most often use when searching for a particular product or service) and optimizing your website's pages so that those pages appear in search results in the highest possible position.
If you have not done anything related to SEO so far, the first step would be to apply one of the many tools where you will gain insight into your current SEO status. Most tools offer a free or trial version that will suffice for a start, and there are several completely free tools.
After performing the analysis of your website, you will know which corrections you need to make, and it will include the so-called "Broken links", sorting meta tags, or improving page loading speed. When you are done with all the updates on the website, you can start creating quality content for your website.
Off-page SEO refers to techniques you can use to improve your website's position in search engine results. Many people associate off-page SEO with link building, but that is only one part of the strategy.
In essence, off-page SEO is done by promotional methods, off-site, to rank better.
Unlike on-page SEO, off-page SEO refers to activities outside the website. The most important activities of this type are Link Building and Social Media Marketing.
On-page SEO involves applying SEO tactics to the very page you want to optimize for search engines. These include both the processing of the content itself and the HTML code of the page. External links and other external influences are not part of on-page SEO optimization.
The term SEO is an acronym for Search Engine Optimization. It is the most cost-effective way to increase traffic to your website. By properly applying current SEO techniques, you can improve your search engine ranking for relevant search terms, and thus attract a large number of new visitors.
Yes, our team has successfully created the design and branded cars and busses for our clients.
To show the client the design solution in the best possible way, we use InVision.com, which gives us the option to create prototypes for websites and mobile applications.
What we have noticed is that the changes that are noticed the fastest, even after 3-4 days, are changes of a technical nature. This means that if your website has problems of this type, it would be best to fix them as soon as possible. These problems are usually solved by changing the code of your website.
If it's about changing content or adding new content, the ranking changes also depend on the popularity of your website, that is, how quickly Google will take that content into account. A good example are news websites, the content of which appears on Google after just a few minutes.
Presentations, stores, and other similar websites generally have a period of 2-3 months in which Google and other search engines still decide which is the more permanent position of your content individually, and for which keyword.
Of course, it all depends on many factors.
Our team uses several tools depending on the specific need. The main SEO software in our arsenal is SEO Power Suite , then Lipperhey, Seobility, SeRanking, Moz, Ahref, Neil Patel's Ubersuggest, and many others.
Both platforms can have a big impact on recruiting and bringing in new customers but they are very different fundamentally.
A user who came to your website via Google Ads was looking for a specific service or product at that time. By responding to that request, your website appeared in the search results as a paid advertisement, and you responded directly to that request.
Ads on Facebook and Instagram work differently. You are the one who is looking for customers by creating campaigns, announcements, and other actions, even though they may not be looking for you at that moment. Many go to social networks to just kill time and are not in the mood for any offers.
Of course, remarketing helps you a lot in this, to the extent that your ads may appear to someone within a few seconds of looking at a service or product that you, or others like you, offer.
Unfortunately, there is no way to determine exactly how much your competition invests in Google Ads.
In 2012, Google modified a broad keyword in 3 ways:
More keywords work so if you add the keyword "sneakers + running," Google will also show your ad for searches like "best sneakers," "best running shoes," "running tips", etc.
Although this functionality has changed over the years, many accuse it of squandering the budget. Of course, we always suggest the most precise targeting through accurate phrases and search that suits your business.
Page load speed does not directly affect the quality of your ad optimization or SEO, but if the website loads slowly and users in large numbers leave the page or website quickly, Google will know that the quality of that page is unsatisfactory and will want to provide users with a better alternative.
The milder blue color is refreshing and inspires a friendly mood
Lighter blue color attracts and can inspire creativity and productivity
Darker blue color can point to strength and reliability
Muted blue color can look old, thus inspiring respect and reliability
CDN is one of the ways how you can not only speed up your website but also provide more security and reliability. Many CDN systems offer additional functionalities which can provide many benefits to your website.
In essence, CDN systems should keep the copy of your website on several locations across the country, and to provide the same static content to a user that visits your website, from the nearest location available. The more the user is closer to the server, the website will perform better, and the content will be served much faster.
Our digital agency uses Cloudflare CDN for almost all projects as a default standard part of our services of developing websites and applications.
It depends on the website type, but images can make up to 80% percent of your content, and as such, can be crucial for optimization.
A great number of websites do not care about the image size, so some pages can be quite large (over 10MB even), which can be too much even for desktop users, and especially for the people browsing using cellular data. Image size and any other resource influence the IO process, spending server hard drive, and bandwidth itself.
Images need to be optimized as much as possible and kept in .jpeg format unless there is a need for a transparent background.
The alternative to standard formats are .webp, and .svg which help improve website speed and resource management.
While browsing the internet, you have probably found some of the reports made by big companies like AOL, Amazon, Bing, or others, who define the minimum amount of time users expect your website to load at two seconds. With each passing seconds after the minimum amount of time has expired, website load speed can hurt your business.
Using this technique, deferring resource load to improve website load speed, is a valid move according to Google standards and White Hat rules, so it does not hurt rankings.
" Preloading" is considered a safe and widely accepted technique.
It doesn’t. The speed of your website does not directly affect the ranking itself and the Google bot does not check the loading speed of your website.
Indirect actions related to the time spent on your website, the number of visits, and other parameters affect the ranking to some extent.
Yes, of course. Any situation or reason which might lead to user having less confidence in your business, to think that the website is not reliable or get annoyed some other way, can harm sales and reputation of your website and brand.
Websites that take over 5 seconds to load have a big chance to be abandoned by visitors.
The most important reason for which the website load speed matters is because it is the first detail people notice about any website. It is very important in making the first impression.
Fast websites are considered professional and reliable, so they inspire confidence, while slow websites can make people angry, which is not good for any business. This should be avoided as much as possible.
The book of brands, or the book of brand identity, contains guidelines and main design attributes of a brand.
The book of brands can contain the following elements:
Colors and guidelines for the use of color
Symbols and usage rules
Sentences, slogans, and other textual content which can be an integral part of the brand
The general look and esthetic rules which must be followed
Image view rules and what they must contain
Proper usage of a logo and how not to use it
Rules for vehicle branding and printed material
The book of brand graphic standards can be both printed or digital. What matters is that every member of the company's creative department must be familiar with the rules mentioned in this book, because this is the only way to secure consistency and the feeling of the brand.
It is December, New Year is approaching fast, and the holiday show is playing on TV. At one moment, the show is interrupted with a commercial in which we can see some snow, a family, a cheerful and recognizable song, and a truck with a Coca Cola writing on the side. Even before the commercial takes off, we already know the brand in question. This is the brand recognisability we are talking about.
Logo design falls under brand identity design, one of the most important elements of recognisability, and as such, the approach to logo design must be taken seriously, regardless if we are designing a logo for small or big companies.
While designing a logo, it is required to take the client's wishes into account, but it is also very important to understand there are several different sciences to apply here. The science of color, esthetics, and communication values are some of the examples.
It is a good practice to create the book of the brand along with designing the logo, which can help you later when you start to define the direction or design for either printed or digital material in the form of banners, social media posts, etc.
The design of the logo depends on the demands and size of the project. Our goal is to create a striking logo, perfect for your business. Our agency will offer you 3 starting suggestions, from which you will choose one for the main direction, which will be perfected further.
There are two basic ways to increase the speed of any website:
Increasing the speed of the application part
Increasing the speed of resources
Increasing the speed of the application part relates to only speeding up the functioning of the application, website code, functions, database performance, file optimization, and similar actions, which can reduce the number of resources used.
Increasing the speed of resources is related to the server, or hosting of a website. WordPress is known for using a lot of resources, so a greater amount of RAM and CPU power is required to successfully host larger websites. In case you have shared hosting, other websites on that server can pose a problem, and in case of a virtual server try to rent servers with a minimum of 4GB of RAM, so you avoid any problems in the future as your website is developed further
Keep in mind that the number of plugins and amount of content influences the performance.
In an ideal situation for each website, there should be a goal in mind while developing, after which the goals can shift as the website is modified and improved.
Companies that want to advance can not let their website stagnate. It needs to improve with them.
Of course, the decisions are made based on the size of the investment and other criteria, which, in some cases, are not ideal. Many people look at the website development as an unnecessary expenditure, and they want to make those same costs as low as possible, compromising the benefits and future income along the way.
We are not criticizing cheap website development and agencies that offer this kind of service that you can find online, but we are very critical towards bad web development. The website does not have to be expensive, but it must be well made.
No, we do not develop cheap websites!
Each website that is developed by our team must satisfy certain criteria that we assign for ourselves, and then the client's criteria.
Website development for us means good quality coding, proper semantics, structure, and architecture of the website, website speed optimization, basic code optimization, optimization of the technical aspects for browsers and better ranking on Google, signing the website for all the necessary services and security improvements of the website.
All technologies advance over time, so does the process of developing websites, standards involved, and methods used. In a great number of cases, the choice of technology can be crucial for large platforms, while for smaller presentational websites, the backend technology doesn't matter much for speed, scalability, and sustainability.
There are specific technologies that have their intended use. If you manage to utilize them in the way they were intended, the results will always be good, but in the same way, if you take any technology and you approach it in a bad way, any project can turn out broken.
The great number of clients come to us after noticing that something is wrong, and it is mostly related to the following:
Website or application has issues, poor functionality
New problems are often detected
Adding even the simplest functionalities takes a lot of time
These are just some of the examples that the project is not set up the right way. A properly functioning website should be the goal of every developer, as well to shorten the amount of time required to finish smaller tasks, allow for easy code updates, and to increase the website security.
If you are using any of the CMS solutions, like WordPress, Drupal, or similar ones, in part, you are assigned the quality that is set by the people who created said CMS systems, so the custom CMS solution is probably the best option for you if you are thinking about larger systems or platforms.
Many articles on the Internet just confirm that Facebook has falsified statistics for video views, even up to 900%, to be able to match YouTube and show that this functionality is not insignificant.
We get a lot of questions on this topic and we are not sure if all the views that we can all see as administrators in the Business account are true. We need to understand that Facebook, like Google, is an advertising platform and that their business survives on the profits they have from campaigns and hope that analytics does not lie to us.
What can be done about it?
Stay calm and do not be paranoid. No, everything is ok.
What is the practice in our agency is to create as many different ways to track conversions, optimize results, and at all times make sure that your investment is spent to improve your business.
Although Google has stated that it does not take into account the number of page shares of your website, social networks affect search engine optimization differently.
Google, Bing, Yahoo, and other search engines display search results by relevance. The more relevant a page is to a keyword, the better the position of that page.
The relevance of a particular page and website is viewed in many different ways, but one of them is website visits, and the more your website is visited (because you attract visitors from social networks), the chances of being better ranked are higher.
It all depends on your audience. When they expect to see your post, what territory you are in, are there any special events that day, etc.
Social and other events can significantly affect the timing of the announcement. A good example is the holidays, and a lot of social network users may expect announcements, thank-you notes, bap discounts at that time, and for that reason follow events more closely and visit their favorite social platform more often.
The best way to determine the exact period, the hour in which you should publish may also depend on the target group. Are they people who go to work, are they younger, older people, people who have just finished a certain movie in the cinema and the like.
Of course, to determine the best period, it is necessary to look at analytics. We, as a social media management agency, use several tools to help us analyze your account and determine the exact period in which you should post.
While this is one of the very common questions everyone struggles with, try answering the following questions yourself:
- Is quantity or quality more important to me?
- How many relevant posts can I have per week?
- Are all posts equally important to me?
- What types of information do I want to provide to followers?
- How many posts are expected of me?
You may not be able to give answers to all these questions, but what we can tell you is that very often we see brands, companies, individuals who spend time creating posts that aim to satisfy them, and not their followers.
In this online game, anything is possible but what you will hear from us are always recommendations that aim to improve your business or your brand, because that is our job and that is why we are here.
Your brand name, personal name, or company name is always the same, regardless of the language in which you pronounce it. If you had a different name every time you introduced yourself, it would further complicate things and confuse everyone around you.
The recognizability and memory of your account also play an important role. By having the same account name, you make it easier for everyone to find and remember you.
In case the name you want is busy, try adding a character that will not distort the name you originally wanted.
Of course you don't have to, but…
If you want to build a brand or have your own business, social networks can help you achieve business goals, especially since too many services rely on data from social networks as well as some of the well-known communication channels. If you are not sure that social networks can help you in your work, it is best to consult with someone.
The best way is to determine the two social networks that are right for you to start with and get started with them. If you need help and want to hire someone to run your social media profiles, we can help.
If we were to create a campaign for your brand, from previous experience we can say that the standard price of one Page Like on Facebook is 0.06 EUR. The price of 1.000 followers would be 60 EUR in that case.Of course, it all depends on the account itself, the industry, and other parameters.
Of course, it all depends on the account itself, the industry, and other parameters.
Facebook and Instagram are two separate networks and must be viewed as such. What we can conclude from the experience so far is that the average price of a click to the website from the Facebook campaign is 0.01 - 0.1 EUR depending on the industry. The price of a click on Instagram is generally higher than the price of a click on Facebook.
To become a Google Partner, you must meet several requirements:
- The agency must meet the conditions for optimizing campaigns and running them.
- The total budget on all orders in the last 90 days must be higher than $ 10,000.
- It is necessary to pass an online test.
If your campaigns fail to spend the allocated daily or monthly budget, the reasons may be as follows:
- Google Ads ads are displayed to users but are not attractive enough, and a small number of users click on them.
- Your campaigns are reaching their maximum. Check the size of your audience or expand your search so that more people can see your ad
If you need help with advertising, contact us.
Over 83% of Google's revenue comes from ads, so it is very important that everyone who advertises and invests in such ads is satisfied. Rotating your website's position on Google results is the standard way to show any ad so that all advertisers are satisfied and given an equal chance. Of course, the amount of one click and how much you are willing to pay for the same contributes to whether your ad will show in the top 3 positions and how often.
The answer to this question cannot be one or the other. SEO and Google Ads should be used in the best possible way, and this is just the case when you use both types of marketing channels.
If you're just starting or ranking your website isn't enough, Google Ads are here to help you rank your website. In this case, it is best to invest a sufficient budget in advertising, but also to work on improving SEO rankings.
If more users are coming organically, you can focus Google Ads on keywords for which you haven't optimized your website well. This way you won't miss out on any conversions.
The goal is certainly well-developed SEO, because this type of advertising is the most cost-effective in the long run, provides the highest value, and is reliable. You need to run Google Ads to the extent that they help organic search, and with good SEO this means minimal budgets that you can use elsewhere.
This is exactly the plan and strategy we develop with each client.
Ninety percent of our projects, cooperation with clients, are longer-term. Because of the way we work together and the results we achieve together, clients enjoy respect and we enjoy the trust they give us.
If you have several projects or you would like us to be in charge of various services, we can offer you discounts on services, but we certainly believe that you are on this website because you prefer quality and reliability rather than just reducing costs.
Although it depends on the industry, market, competition, and many other parameters, what we have noticed is that for Google advertising, a budget of at least 1000 EUR per month is a very good budget.
If you researched Google advertising in more detail, as well as advertising on social networks, you probably realized that Google, like Facebook, is a company that wants to make money, and all campaigns that last longer and have higher budgets have an advantage over other campaigns.
Google advertising is called an auction, and other advertising platforms operate on the same principle.
Given the market itself, the standards in our country, a budget of 1000 EUR and more have proven (in our case so far) as a budget you can rely on. This means that if you invest a smaller budget, each of your competitors with a larger investment will have an advantage over you and the results can vary a lot from month to month.
Of course, if you come from an industry where there are not many competitors or where the average budget is lower, then this budget is more than enough.
Smaller companies, start-ups, usually start with a budget of € 100, € 300, € 500 and gradually continue to increase their budget until the budget increase has no effect or if the return on investment (ROI) decreases to a level that is not desirable.
We are here to help you in this transition and we are the ones who make sure that you use your money in the best possible way.
You can always contact us and exchange experiences, ideas and consult with our team regarding your project and the cooperation itself.
As a Google Partner, our marketing agency offers you coupons (promo codes) for the first campaigns you create with us on Google.
Example of a coupon offered by Google:
Spend 100 EUR for a month, get 100 EUR.
If you sent us an inquiry, you have probably already received an offer in which you can notice that there are packages with a fixed and a percentage price concerning the budget itself. Of course, the packages are more framework agreements and facilitate the selection, but we certainly suggest an agreement and the creation of cooperation according to your activities, goals, and investment.
As we mentioned in the first part of this page, several different campaigns can be run. The frequency with which Google Ads are tracked also depends on your campaign duration, goals, and campaign budget, and tracking alone can vary from a few times a day to once every 2 or 3 days.
Keep in mind that campaign optimization is done in stages and that time, i.e. data collected, is a key detail in further improvement.
If you are already working with us, you have probably noticed that you have a folder in our office with your name and a multitude of reports, observations, and comments that help us in the work process.
If you are starting a new business, creating your first website, or embarking on online advertising and you are not sure how much money you should invest, there are a few things you need to know.
You must determine the criteria by which you calculate the return on investment. This depends on whether you are advertising services or products and on which platforms, channels, you want to advertise.
If you have an online store , the return on investment is calculated as follows:
Product ROI = (Revenue - Product cost price) / Product cost price) * 100%
If you advertise services , the return on investment is calculated as follows:
ROI = (Total Revenue - Total Cost) / Advertising Costs) * 100%
If you need to calculate more simply whether advertising pays off for you, you can do so by calculating the cost per acquisition.
The cost per acquisition is calculated as follows:
CPA = Campaign Cost / Sales
The cost per acquisition, CPA, should not be greater than the profit made by that same acquisition, otherwise, the campaign will not pay off for you.
Now that you know how to look at the most basic measurable values, we need to look at the process if you are advertising on multiple channels.
If you are just starting, you don't have a clearly defined budget allocation plan. In short, the more channels you have, your total investment must be divided.
In cooperation with you, based on the industry, previous experience, and based on mutual agreement, we determine the initial plan for the distribution of the budget by platforms. In addition to Google, most new brands are also advertised on social networks, so the same budget is distributed to bring the most results.
In the following period, mostly for a month, all advertising channels, in this case, the budgets of Google advertising, are monitored and corrected based on the results.
Monitoring analytics and optimizing campaigns is very important to get the return on investment as high as possible.
The goal of this test period is to determine the exact budget allocation by platform, product, or service and to plan a budget increase so that each channel, in this case, Google Ads, can be the most cost-effective.
ROI or return on investment is calculated in the following ways:
If you have an online store, the return on investment is calculated as follows:
Product ROI = (Revenue - Product cost price) / Product cost price) * 100%
If you advertise services, the return on investment is calculated as follows:
ROI = (Total Revenue - Total Cost) / Advertising Costs) * 100%
If you are not satisfied with our service, you can let us know during the first 30 days, and we will return your money.

### We want to do the right thing.
Our kind staff will contact you personally to gain insight into what happened and to help you migrate to another server.

### What happens if you paid for one year in advance?
In case you ordered and paid for one year in advance, we will refund the sum equal to the value of months after you asked for the termination of cooperation.
We optimize each website manually to best suit your needs.
If you run a WordPress, Drupal, Magento, a mighty eCommerce website, news, or any other cloud applications, before we set out to adjust your server, we will make sure that any changes we make are of use to you.
In case you want an empty server with only Linux OS installed, we can make that happen, just tell us what are you looking for.
For clients that want to have a regular hosting server for their applications, we will install the Sentora control panel.
Sentora comes with a bundle of tools for managing your website. Some of the tools are:
Mail Distribution List
Protected Directories
No, we do not sell domain names.
Our goal is to enable access to quality servers for your cloud applications.
If your current hosting allows connections over SMTP, we can transfer all of your emails for you.
Email migration can be arranged at any time, just contact us and have all requests and questions ready for us.
We take care of every server manually.

### The empty server
The empty server is a server with only the Linux distribution installed on it. Everything else is on you, and you can do whatever you wish.

### Ready-to-go server
A ready-to-go server is a prepared server for your single or multiple websites and cloud applications. We will install and set everything you need for the best performance of your applications.
If you don't know anything about the hosting or management, we can provide that service to you, or you could find someone to manage it for you.
If you are using shared hosting, it means that your website is on the server with X amount of other websites that are not yours. It can be 10, or it can be 100, even 1000 websites on the same server. That's why it's called shared hosting; you are sharing it with the people you don't know.

### Why shared hosting is bad?
Besides your website, there are maybe websites that are infected with a virus or websites that are doing some kind of scams, or they are even illegal, you can never know this. There are some ways to find out, but many people don't know how to do it.
Another good reason for avoiding the shared hosting is that some hosting agencies just do not care what is on their servers. That's why we don't allow mass distributions of our servers, and we don't sell shared hosting.

### Cloud servers are affordable
Another reason why owning a shared hosting is bad is that you don't need to have your website on this kind of server when you can have it on your server, optimized for you specifically.
Imagine having the ability to find out which keywords your competitors are promoting, which position they are targeting, and the different types of strategies they use.
By having this data, you can thrive by using their virtues and you can take advantage of areas where they don’t shine, right?
At Creative Brackets, we have access to such data, which gives us an advantage when we run client campaigns.
Once our managers create your account and add it to the professional software they use for keyword monitoring, they will have access to a detailed daily report for each keyword we track.
SEO reports are usually generated on the 15th of the month and at the end of each month.
In addition to email notifications, we always inform our clients about the SEO progress we have made during a certain period.
The most common mistake is to think that everything depends on the website. Although it is easier to explain the functioning of the SEO by talking about the website in general and most people only expect to see their website on the first page of results for a particular keyword, they do not pay attention to which page is related to that result.
In many cases, one page of your website has good results for several keywords that aren't even related, and this isn't too much of a problem - in a way!
If you're selling a product and want to optimize for a particular keyword, you wouldn't want users to see your contact page instead of the product page in search results.
To make this easier to understand, each page of your website should be optimized for multiple related keywords.
It is important to know that SEO results can vary from user to user.
Connected users will get more favorable results
A connected user is a user who is already connected to a website or location in some way. These are usually clients, website owners, regular visitors, and so on.
This means that if you visit one website several times during the day, Google will assume that this is the result you want to see. Be aware that search engines know a lot about you by reviewing your search history, cookies, locations, and so on.
Website users and mobile users also get different results
Search engines also optimize search results depending on the device.
Mobile-friendly websites have a better reputation than websites that are not optimized for mobile devices.
Search results based on location and language
Search results differ for users who use different languages ​​and are in different locations, even when they search using the same keyword.
In search engine optimization, competition analysis is as important as the work you invest in improvements.
SEO would not exist without competitors and for this reason, the ability to find yourself on the first page of Google, Bing, or some other search is not only satisfactory for you as a client, but also mandatory.
Users trust Google and other search engines to show the best results based on the information they have. This is probably why 90 percent of users only look at the first page of Google results, and most of them find what they are looking for in the top 5 results.
Improving website rank through SEO is not just about working on a website. It’s convincing the search engine that your website, brand, or product is exactly what users are looking for based on social media, popularity, and so on.
SEO consists of couple of things like technical, content and off-site SEO. Technical issues are commonly related to meta tags, code, speed etc. and content related issues is basically text.
Paid search or "pay-per-click" (PPC) is a type of advertising that usually refers to sponsored results at the top of search engine results (SERP). These ads charge you for each click and can be set to appear only when certain keywords are searched so that your ads target a specific group of people who are interested in what you offer.
This type of ad can be extremely effective, as it relies on information obtained from the behavior of individuals online and is used to increase website traffic by displaying relevant ads to the right people at the right time. These ads also include retargeting, which means that depending on customer actions, marketing automation tools can create unique personal ads on multiple platforms.
Digital marketing encompasses all marketing efforts that require the use of electronic devices or the Internet. Businesses use digital channels such as search engines, social networks, email, and other websites, to connect with existing and potential customers.
While traditional marketing is present in the form of print ads, telephone communication, or physical marketing, digital marketing is done electronically and online. This means that there is much more potential for brands to reach customers, with the use of email, video content, social networks, and search engines.
Digital marketing will help you reach a larger audience, much larger than you would get using traditional methods, and targeting a specific group of people who are most likely to buy your product or pay for a service. In addition, it is often much more cost-effective than traditional advertising and allows you to measure success daily and change your strategy on the fly.
Find your target groups at the right time on the right platform. Digital marketing services provide businesses of all sizes the opportunity to market their brand at a low price. From startups, through medium-sized companies, to companies with multiple locations, a digital marketing agency helps you expand your market presence to offer goods and services to your target customers, regardless of time differences or location.
Digital marketing agencies are one of the best ways to reach your target audience while maintaining a quality relationship with existing customers. As long as your business has a strong digital presence, customers will always be present.
SEO is the process of optimizing the content and technical adjustment of your website so that the website ranks at the top of search engine results for a particular set of keywords. Using SEO can direct visitors to your website in a very effective way. Although PPC and retargeting have their place in marketing, organic traffic generated by SEO optimization has a huge impact on business success.
By using keywords and phrases, you can use SEO to massively increase visibility and start a lasting relationship with the customer. SEO is defined as increasing the ranking of a website in search results, and thus its organic traffic, using popular keywords and phrases. Strong SEO strategies are extremely influential in digital marketing campaigns, as visibility is the first step towards a lasting customer relationship.
It is the application of written and other content to improve business. Effective content marketing is not promotional but serves to inform consumers who seek information. When you offer content that is relevant to your audience, it can make you an important and reliable source of information, making it less likely that your other marketing efforts will be lost. In the modern age, content marketing attracts three times more potential customers than paid advertising, so it is worth the extra effort.
Of course, this is one of the most important elements of digital marketing, and the key to effective marketing on social networks goes beyond the mere existence of active accounts on social networks. You need to incorporate social elements into every aspect of your marketing efforts to create as many peer-to-peer sharing opportunities as possible. The more audiences are inspired by your content, the more likely they are to share it, which can potentially affect new people.
Reach more customers and rank well within search results.
The digital marketing industry is growing rapidly. U.S. businesses spend more than $ 110 billion on digital advertising. As more and more companies invest their time and resources in digital marketing, relying on outdated advertising tactics is not enough to win customers.
Increase sales and build a robust digital foundation with value-based marketing services. Digital marketing helps you to:
Save time, money, and resources
Make a huge return on your investment
Track campaign results
Customize your strategies based on analytics and data
Accurately targeting the right audience
Build your reputation on social media
Find out what the points of contact with customers are
Promote greater consumer engagement
Encourage profitable long-term growth
Improve conversion rates
Don't waste your time and money on marketing techniques that don't produce measurable results. Let Creative Brackets digital marketing agency help you establish your market dominance with our targeted digital marketing solutions.
SEO success takes time because there is no longer an easy way to trick the system. Search algorithms have become more advanced with an emphasis on delivering the most relevant and highest quality content to their users, based on their search terms.
Previously, to be successful in search engine optimization, it was enough to fill the page with the desired keyword and use as many links to it as possible. This way you would get very fast results. Today, things have changed drastically, and applying such a strategy would do more harm than good.
The PPC ad network refers to a platform that can deliver your ads to users. Google Ads (formerly known as Google AdWords) is an example of such a network. If you intend to create PPC ads, you will use an ad network such as Google Ads, Facebook, or Microsoft Advertising.
These ad networks connect you with a diverse audience, as well as provide unique targeting options. Using Microsoft Advertising, for example, allows you to promote your business through Bing and sites linked and approved by Microsoft Advertising. Comparatively, Facebook gives you access to its vast user base.
Advertising spending is the budget of your ad network. It amounts to how much you're willing to spend on ad networks, whether in a year or a month.
In most cases, companies use advertising costs as their monthly budget. As an example, consider a company budget with a monthly ad spend of 5,000 USD :
Total monthly spend on ads: 5,000 USD
Spend on Facebook ads: 800 USD
Google Ads spend: 2500 USD
Spending on Instagram ads: 800 USD
Spending on Microsoft advertising: 900 USD
With PPC advertising, you can create advertising spend that meets the needs of your business and audience. Whether you want to spend your entire ad spend on a single ad network, such as Google Ads, or multiple ad networks, you have complete control over it. If you are not sure where to invest (or even how much to spend), ask us.
We have managed a large number of PPC campaigns and can provide reasonable advice for your business.
The most popular PPC locations include:
When advertising online, you will mainly focus on certain platforms, such as:
If you are creating a PPC campaign, you want to focus your efforts on the most valuable channels for your business. For example, if your audience uses Facebook more than Twitter, you probably want to spend more on your Facebook advertising budget. Researching your audience, as well as surveying current customers, can help focus your PPC campaign on the platforms with the greatest potential.
Yes! The ads that appear in search results contribute more than 45% of clicks to the page.
Even better, people who click on ads are twice as likely to buy a product or service from an organic visitor or someone who visits your site without clicking on the ad. With PPC ads, you can reach people who want to buy, which can immediately affect your sales number. Not to mention, PPC ads also bring an average return on investment (ROI) of $2 for every dollar invested.
If you advertise with Google Ads, that amount increases to $8. People not only click on ads like this but often buy.
Pricing for a PPC ad campaign varies by business, industry, and strategy. Therefore, the average varies greatly and needs to be determined for each business individually.
The price includes your spending on ads, as well as additional costs, such as management services by the PPC agency.
With PPC , what you pay per click depends on several factors, including:
Bid: In PPC, your bid is how much you're willing to pay to have someone click on your ad. Although you can pay less than your bid (depending on the ad auction), you won't pay more.
Targeting: Targeting, from keywords to demographics, can also affect your PPC costs. Bidding for a competing keyword, such as a "consumer insurance agency," for example, can lead to higher costs because it has a higher cost-per-click (CPC).
Ad Quality: Quality Score is also important in pay-per-click advertising. Big brands can't pay to win PPC because ad networks, such as Google Ads, look at the quality and relevance of ads. Often, high-quality ads can maintain lower costs than low-quality ads.
For the most cost-effective ads, focus on creating high-quality ads with reasonable offers. Before you run an ad campaign, think about your user experience. When people see your ads, for example, will it make them curious enough to click, and will your landing page meet that curiosity?
Choose an agency that values ​​your budget. Working with an agency that doesn't treat your budget as their own can often lead to wasted advertising, high bids, and demands for even more advertising budget. Working with an agency like Creative Brackets can make your campaigns very profitable.
PPC ad advertising offers your business several market benefits, including:
Set a custom budget that you can change at any time
Access useful targeting options not available in traditional advertising
Receive useful audience and campaign data
Respond to real-time campaign performance to maximize success
Display ads above organic search results
Ability to outperform competitors
Achieving various goals, from developing brand awareness to sales
Access to an audience that searches for your products and/or services
Support for other digital marketing initiatives, such as search engine optimization (SEO)
The fact that PPC offers a large return on investment shows its usefulness in your online advertising strategy. If you want to improve your business, as well as compete with the biggest competitors, paid advertising can help you achieve those goals.
Any business can use PPC advertising. Some examples include:
Air conditioning and ventilation services
Heavy equipment dealers
A few searches about your products or services can reveal if this strategy is the one you need to have for your business. Even if you find zero ads in searches relevant to your business, that doesn't mean PPC isn't worth your company's time. If nothing else, it reveals a huge opportunity to take advantage of.
If you decide to work with a digital marketing agency for your advertising campaigns, make sure they have some experience in your business. An agency like Creative Brackets, for example, is a great example of an agency that probably has experience in your market, as it has managed a huge number of different campaigns.
PPC can work in several different ways, depending on your ad network and ad type. For example, although similar, Google Ads and Microsoft Advertising use different algorithms for their ad auctions.
When discussing how PPC advertising works, many refer to Google's process. So, if you're advertising on Google, you can expect the following:
A user searches on a search engine such as Google
Google launches an ad auction, collecting all relevant ads and their Quality Scores
The auction considers the bid, quality, and potential impact of each ad for assigning an ad rank
Google delivers ads in order from highest to lowest ad rank
During an ad auction, Google also calculates your cost-per-click using the following formula:
CPC = Ad Rank below you / Your Quality Score + $ 0.01
This formula is the reason why PPC consultants, as well as agencies, focus on creating high quality. If you create a useful ad, you can achieve a better Quality Score, which can lead to lower costs and improved ad rank.
Although more than 70% of companies don't check their campaigns for more than a month, they want to track their ads more often. For best results, paid advertising experts recommend weekly campaign reviews.
By comparison, brand new campaigns should be monitored on a daily basis. If you want to take a proactive approach to tracking your campaigns, but can't, Creative Brackets can help you in the following ways:
Track the performance of your campaigns
Make strategic updates to your offers
Discover new keywords with great targeting capabilities
No matter how you work, frequent monitoring will help you create better campaigns. For example, if you notice a high clickthrough rate (CTR) but a low conversion rate from mobile users, you can remove them from your audience. You can also customize your landing page to provide a better mobile experience.
Either way, you can make instant changes to improve your campaign.
Yes, your business should invest in SEO. Search engine optimization offers a way to increase traffic without paying for each click.
When you run PPC ads, you will be charged for each click that comes to your website through that channel. However, if your website is organically ranked on search engines, this traffic is essentially free (at least in terms of cost-per-click). Of course, it takes investment in skills and resources to rank on the SERPs.
If you are able to rank your website at the top of the search engine, you will benefit from a traffic flow that will not have associated click costs and that will not stop when your ads are turned off. Organize yourself and enjoy visibility 24 hours a day.
But let's also remember that organic search is responsible for an average of 53% of the total traffic. If you ignore SEO, your competitors enjoy this traffic. Most businesses cannot ignore the importance of SEO. No matter what type of company you are, whether you are a local company, selling online or you are a global company, you need to pay attention to your SEO strategy.
SEO is the process of optimizing your website to rank better in search engines. But how does SEO work?
Google uses over 200 ranking factors, which allow search engine algorithms to rank websites based on the relevance and authority of their pages. As Jason Barnard comments:
"Google strives to recommend the most relevant response from the most trusted source in the most appropriate format for its user."
To succeed in SEO, you need to ensure that your content is the most relevant result for a particular search query and that your website is considered a reliable source.
You can't blindly jump into an SEO strategy. You need to know what people are looking for on Google in search of businesses like yours to optimize your website for these terms.
You can do this either with Google's keyword planner or other similar tools. Download the tool and enter a term that you think people would use to find your business online. You will then be served a whole range of related keyword suggestions, including their monthly search volume.
You can then use this information to shape your strategy and understand what people are looking for.
PageSpeed is Google's measure of your website's speed, and it's important to note that it's been a ranking factor for some time.
But the question that is usually asked is, how fast should your page be? The honest answer is that you should strive to make the page speed as high as possible while making sure you know what you are struggling with. It may take an extremely intense effort to improve your score after a certain point, and sometimes you will find that your website is already performing better than the competition.
If your PageSpeed score is 85/100, it may be difficult, expensive, or time-consuming to get as high as 90/100. If all your competitors are below 80/100, there are probably more urgent priorities to focus on.
Take your competitors through the PageSpeed Insights tool and make decisions based on these results.
How long is a piece of string? Honestly, there is no right answer to this question, but it is asked again and again. The content should be as long as it takes to cover the topic deep enough to rank.
But that's not too helpful, is it?
When creating content, you need to look at what is already ranked. Analyze at least the first 10 pages to understand the intent of the page and get an indication of how extensive your content should be.
But don't be obsessed with the length of the content! You should focus your efforts on creating content that responds to queries in the best possible way.
When building backlinks, quality is much more important than quantity. You should never aim only at building as many backlinks as possible. Such a strategy will not bring the best results. When you focus only on numbers, the quality of links will inevitably fall. And that is the wrong way to approach this endeavor.
You need to focus on quality backlinks on a large scale, taking care never to sacrifice quality for quantity. Scalable tactics, such as digital PR, can help you earn a large number of backlinks from quality and authoritative sources. However, it is also important to understand the gap between you and your competitors.
The answer is definitely NO !
Purchasing backlinks is a significant violation of Google's webmaster guidelines and may result in penalties for your website. The guidelines clearly state that the following backlinks are examples of those that may negatively affect a website's ranking in search results:
"Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link."
Backlinks should never be bought, but only earned.
You've probably heard that backlinks pass PageRank. But what is it exactly?
PageRank is a page ranking system developed by Google founders Larry Page and Sergey Brin at Stanford University. What is important to understand is that PageRank is determined by backlinks.
We can think of the PageRank as the amount of authority, and this authority can then be transferred to other pages or websites via links (internal and external). Simply put, it is a measure of the importance of a page in terms of the quantity and quality of links that point to it.
Although Google still uses PageRank as part of its algorithm, the reality is that your focus should primarily be on earning relevant backlinks from authoritative websites.
Above all, social media costs you time. It is important that you spend time creating your posts, writing a copy of the text, and participating in community engagement (responding to comments, sharing content, your stories, etc.). There are real costs associated with social media marketing if you pay for professionally designed posts, hire an agency to manage your networks for you, or use advertising and promotion opportunities. The price varies drastically depending on the agency, and you get what you pay for if you go too cheap.
To help you focus your efforts on the aspects of social networking platforms that will bring you the highest return on investment, we recommend that you audit your social media. We offer a free social media audit consultation so you can identify your top priorities.
At the very least, social networks are great for raising brand awareness and building a community of potential customers. At best, social networks can be a major revenue driver. It is a stimulus to the conversation. This is one of the best ways to make your audience feel part of your brand, which encourages shopping.
Finally, targeting your audience is a great reason to invest in social media. Enhanced/promoted posts and multimedia advertising are great ways to launch a campaign to re-target or raise brand awareness.
Social networks are now an integral part of an effective digital marketing strategy. Many brands use social media for "top-of-funnel" marketing and then use paid social media advertising to drive middle or bottom-funnel efforts.
It has had a huge impact on design and video strategies, as users today expect to receive information very quickly. For example, videos that can be understood while the sound is muted are now popular because people want to consume such content while in a public place.
Many businesses fail to edit content separately for each platform. While cross-posting on Facebook and Instagram can be handy, we recommend that you at least optimize the descriptions of your posts for each platform.
Another common problem we see is the improper use of hashtags on every platform. By making sure that your content is optimized for certain platforms, you comply with user expectations. This makes your brand look good at using social media, which is a form of social proof.
Very effective. Your company's social media strategy should absolutely include video, especially for platforms such as Instagram and YouTube. Every major social media channel can support video resources, and 81% of businesses use video marketing to increase brand awareness and sales. Try to include a mix of live and produced (written and edited) videos in your social media strategy. These days, you can create social media-worthy videos with just a smartphone and an editing app - and there are free apps that can help you do just that.
If you're looking for a more professional video, perhaps with an optimized landing page, hire an agency like ours that offers video marketing and production with the support of other digital content experts.
When your social networks are managed appropriately, you see growth through targeted increases or ads, a carefully crafted copy of the post, posts that can be shared, stunning images, and platform-specific best practices. We believe in the value of acquiring quality followers and qualified traffic, which means that your new followers should be members of your target audience.
So avoid buying followers or using other dubious tactics, as it is unlikely to help your business. When an account on social networks has vivid and regularly published content, supported by some professional promotion strategies, quality followers naturally grow.
It’s easy to get caught up in the hustle and bustle around new social networking platforms, but every social channel you adopt requires time, energy, and a budget to effectively meet your business goals. For starters, choose one or two that make the most sense and really use them by posting high-quality posts often.
Contact us for advice on choosing the right social networking platforms for your business, to get more concrete solutions.
When it comes to measuring your social media success, you can start with the basics. Are you increasing your impressions? Are people engaging with your posts? Are they mentioning you in their own posts?
You may also want to consider how many people are clicking on your website from social referrals. If social media is a major part of your marketing strategy, these numbers will give you a good idea of how it's working for you.
The best way to understand how social media affects your bottom line is by taking a look at these metrics in tandem with other channels. For example, if paid advertising isn't bringing in qualified leads, but social media seems to be producing better results, there might be an opportunity there!
The social networking measures your company uses to measure success or find opportunities should be based on your business goals. These are common indicators used to measure the impact of social media marketing:
Impressions - Are you increasing the number of people who see your brand on social media?
Engagement - Do people join the conversation and share your posts?
Mentions - How often do people talk about your brand?
Social Referral Traffic - How many people click on your website?
Followers - How many people are on your immediate social networks?
To get the best picture of how social media benefits your business, check out social media metrics in tandem with other channels. For example, are potential customers from social media referrals more qualified than those from paid networks?
Most clients start seeing performance shifts within the first 30–60 days, depending on campaign goals and budget. Long-term growth compounds through consistent optimization.
Yes. We manage the entire process — from campaign setup and audience targeting to bid optimization and ongoing scaling.
Absolutely. We often work alongside in-house teams or creative partners to strengthen strategy, streamline execution, and unify results.
Typically, Meta (Facebook & Instagram) and TikTok drive strong returns for B2C, while LinkedIn delivers the highest-quality leads for B2B eCommerce and wholesalers.
Social media growth isn’t instant but consistent when done strategically. Most of our clients begin seeing measurable improvements — engagement, traffic, and conversions — within the first 6–8 weeks, while sustainable ROI compounds over 3–6 months of ongoing optimization.
It depends on your product and audience. Instagram and TikTok drive discovery, Meta Ads deliver scalable sales, and Pinterest captures high-intent buyers. For B2B or wholesale, LinkedIn consistently brings the highest-quality leads.
We measure success through data, not assumptions. That includes engagement rate, cost per conversion, ROAS (Return on Ad Spend), reach, and content performance. You’ll receive transparent monthly reports showing what worked, what didn’t, and how we’re improving next.
We can do both. Our creative team can produce visuals, videos, and copy tailored for each platform, or we can collaborate with your in-house team to maintain brand consistency while optimizing for performance.
Budgets vary depending on goals and competition.
For most eCommerce clients, we recommend starting at €1,000–€3,000/month in ad spend to collect statistically significant data, then scaling once we identify winning audiences and creatives.
Yes. We work with regional and international clients managing multi-account and multi-language campaigns.
We use advanced segmentation and localized content strategies to ensure consistent performance across all markets.
We monitor trends daily across all platforms.
We adjust creative direction, posting frequency, and ad optimization strategies when algorithms shift. We make sure your campaigns continue performing even as the landscape evolves.
We combine creativity with conversion data.
Our campaigns aren’t built for vanity metrics. They’re designed for sales impact, measurable ROI, and long-term growth.
You’ll always know what you’re investing in and what it delivers.
Social media amplifies your existing marketing: driving retargeting traffic, nurturing awareness, and supporting conversion funnels created by search and paid channels.
When combined, these touchpoints create a unified customer journey that multiplies results.
We identify the right creators for your niche, manage outreach, and measure impact beyond vanity metrics, focusing on engagement quality, conversion rate, and authentic storytelling.
Every project has defined KPIs — from ROAS and CPA to organic traffic growth and retention rate. We report weekly and optimize continuously.
eCommerce is our core focus, but we also partner with B2B companies that sell online or through digital funnels.
Absolutely. We often begin with a single-channel audit or pilot campaign before expanding into a full growth program.
SEO builds long-term visibility organically; Google Ads drives instant traffic through paid placements. Together, they maximize reach and conversion.
We start with data — not assumptions.
After auditing your store, analytics, and past campaigns, we identify where your audience actually converts best. Whether that’s organic search, paid ads, or social media, your channel mix will always be built around ROI, not trends.
There’s no one-size-fits-all answer. Smaller stores may start with €1,000–€2,000 monthly across ads and optimization, while enterprise accounts may exceed €10,000.
What matters most is strategy and consistency. Not just spending.
Yes. All core marketing services — SEO, PPC, social media, content, and automation — are handled by our in-house team. This ensures consistent quality, faster execution, and transparent reporting across every channel.
Many of our clients keep their internal marketing or content teams. We collaborate smoothly, providing strategy, optimization, or performance management where it’s needed most.
Most brands begin seeing performance improvements within the first 60–90 days. SEO and organic channels take longer to mature, while paid campaigns can deliver quick wins from week one.
We don’t promise miracles — we promise method.
Every campaign is based on tested frameworks, transparent data, and clear KPIs. You’ll always know what’s working, what’s next, and where your budget goes.
We don’t sell one-off campaigns — we build long-term growth systems.
Our focus is on e-commerce performance, where creative design, smart technology, and strategic data work together to deliver measurable sales impact.
Yes. We operate across European markets with campaigns in English, Swedish, Serbian, and other languages. We tailor ad copy, SEO keywords, and tone to each local market for maximum relevance and compliance.
Yes. We begin with a Growth Audit that evaluates your analytics setup, SEO health, ad performance, and conversion funnel. It helps you understand where you’re losing potential and what needs to change before scaling.
You’ll receive a live dashboard with KPIs (ROAS, CPA, CTR, revenue, etc.) updated in real time. In addition, we send monthly summaries with clear insights and actionable recommendations — not just charts.
Yes. Our email marketing services include automated flows, newsletter design, and CRM integrations with tools like Klaviyo and ReadyCRM, helping turn one-time buyers into repeat customers.
Yes, as long as digital acquisition and measurable conversion are part of their sales process. We often help B2B brands build lead generation systems, automate nurturing, and improve online visibility.
We can perform an independent audit or act as your performance partner to identify missed opportunities. Our goal isn’t to replace, but to improve efficiency and deliver stronger results through collaboration.
Our specialists continuously monitor Google, Meta, and other major platforms. We test new features early, adjust strategies fast, and share updates proactively with clients, keeping your campaigns ahead of the curve.
For consistency and reliable data, we recommend a 3-month minimum collaboration. However, some audits, consultations, or one-off projects can be arranged without a retainer.
We start with your goals, not assumptions. During discovery, we evaluate your business model, integrations, and growth targets, then recommend the most efficient stack for long-term performance.
Absolutely. We handle complete migrations, including data , SEO , and integrations , ensuring a seamless transition with minimal downtime.
Depending on complexity, major projects are delivered within 2–3 months on average, from discovery to launch.
Yes. We provide ongoing maintenance, performance monitoring, and updates to keep your platform secure and fast.
Often. We work seamlessly alongside in-house or partner teams to deliver unified, high-performing solutions.
We start by analyzing your goals, business model, and growth potential — not by picking frameworks first.
Our team recommends the tech stack (e.g., Laravel, ReadyCMS, WordPress, or custom solution) that best fits your long-term scalability, performance, and maintenance needs.
Absolutely. We handle full migrations, including product data, customer accounts, SEO structure, and third-party integrations, while minimizing downtime and preserving your traffic and sales history.
Smaller projects take around 4–6 weeks, while larger eCommerce builds or custom systems average 2–3 months.
We prioritize efficiency, using clear milestones and transparent communication throughout the process.
Yes. We specialize in connecting your eCommerce platform with ERPs, CRMs, accounting software, or marketing tools.
Our API integration layer ensures that your systems share data automatically, reducing manual work and errors.
ReadyCMS is built by our own team for performance, flexibility, and conversion.
Unlike traditional CMS platforms, it’s headless, API-driven, and designed for high-volume stores. This gives you faster load times, better SEO, and full control over content.
Of course. We often collaborate with internal teams, agencies, and marketing partners.
We adapt to your workflow, maintain clear documentation, and ensure smooth communication across all channels.
Yes. Every project includes a launch and stabilization phase, followed by ongoing maintenance.
We monitor performance, update dependencies, and keep your website secure, stable, and optimized for conversion.
Yes. PWAs combine the best of websites and native apps, offering lightning-fast performance, offline access, and installable experiences directly from the browser.
Definitely. Our architecture and hosting recommendations are built for growth.
We use caching layers, CDN distribution, and scalable infrastructure to ensure stability even under heavy traffic.
Yes. We can step in as your development partner, transforming your existing Figma or XD designs into pixel-perfect, fully functional websites that perform just as well as they look.
We do — often. Many of our long-term clients began as startups.
We help them scale efficiently by choosing the right technology early, so they can grow without rebuilding everything later.
That’s our specialty. From custom CRMs and internal dashboards to SaaS platforms and automation tools, we design and develop systems built entirely around your business logic.
Performance is integrated into every phase.
We optimize images, code, caching, and server-side rendering, and structure content for perfect SEO indexing from day one.
Yes, as long as the codebase is accessible.
We’ll perform a technical audit, identify risks or performance issues, and create a plan to stabilize and improve the project without starting over.
We do both — and more.
For many of our clients, a website redesign is just the beginning. We often extend our work into full brand identity systems: from logo and color palette to digital and print guidelines. That way, your brand feels consistent and recognizable across every channel, both online and offline.
Not every redesign means a rebrand. If your logo and colors already work well, we focus on improving usability, layout, and conversion flow, keeping the essence of your brand intact while giving it a fresh, modern edge.
Design is not a guessing game for us.
We rely on user data, analytics, and behavioral insights to guide decisions. Each layout, interaction, or visual choice is tested against how people actually use the product. The goal is simple: design that not only looks better but also performs better.
Yes, and we love that kind of work.
Packaging is often the first physical touchpoint of a digital brand. We design labels, boxes, and product lines that align with your visual identity. Whether customers see your ad, website, or product on a shelf, it all speaks the same design language.
Think of UX as the experience and UI as the expression.
UX (User Experience) defines how people navigate, what they feel, and how easily they reach their goal.
UI (User Interface) turns that structure into visuals: color, typography, and movement.
Together, they shape how your brand feels in digital form.
It depends on the scale and goals.
A logo project might take two to three weeks, while a full e-commerce redesign could span a few months.
We prefer thoughtful timelines, because great design isn’t rushed, it’s refined. Each stage (research, design, testing, and feedback) has its own purpose and attention to detail.
Yes. Collaboration is part of our DNA.
We frequently design for teams that handle development internally. We provide all the assets, specs, and design systems your developers need for a seamless handoff. Our focus is on clarity and performance, not control.
We adapt to the project.
Some clients already have strong design systems — we refine and extend them. Others need one built from scratch, tailored to their goals and technology stack.
Either way, we document everything for future scalability and consistent growth.
A brand book (or book of graphic standards ) defines how your brand behaves visually and verbally. It includes your logo rules, colors, typography, voice tone, imagery, and more.
This guide ensures your brand always “sounds” and “looks” like itself, whether it’s a business card, an Instagram post, or a product label. It’s the blueprint for consistency, and consistency builds trust.
Every project is priced based on complexity, deliverables, and the level of strategy involved.
A logo can be done quickly on its own, but when paired with a full identity system, brand book, and applications, it becomes a long-term investment in recognition and credibility.
We don’t design logos; we design first impressions that last.
We do. But responsibly.
AI helps us accelerate research, ideation, and visualization, but every final design is still human-made. Technology enhances our process; it never replaces creative thinking or design intuition.
You’ll typically see meaningful improvements within 3–6 months, depending on your site’s condition, competition, and market size.
SEO is a long-term investment. But its impact compounds over time and delivers sustainable ROI.
We don’t sell “packages.” We build partnerships.
Our SEO approach connects strategy, design, and development under one growth framework, tailored specifically for eCommerce. Every action is data-backed and tied to business outcomes, not vanity metrics.
While eCommerce is our core expertise, we also work with B2B, service-based, and content-driven brands that value performance and measurable growth.
Our methods adapt to any model that depends on search visibility and conversions.
Absolutely! In fact, that’s when it works best.
SEO builds your organic foundation, while paid campaigns accelerate reach and testing.
We use insights from Google Ads, Meta, and analytics tools to refine your SEO strategy continuously.
Yes. Ads stop when you stop paying — SEO keeps delivering traffic long after.
It also improves your site experience and brand authority, supporting all your other marketing channels.
We focus on business metrics, not just rankings:
Organic revenue growth
Conversion rate improvement
Click-through rate (CTR) uplift
Cost per acquisition (CPA) reduction
Keyword share of voice
Domain authority & backlink quality
Every report connects these metrics directly to ROI.
Yes. Every collaboration begins with a comprehensive SEO audit: technical, on-page, and competitive.
You’ll get a full roadmap showing exactly where you’re losing visibility, and how to fix it.
Sometimes. But always for the better.
We collaborate with your designers and developers to implement SEO-driven improvements that enhance usability, loading speed, and content clarity without hurting your branding.
We manage URL mapping, redirects, and content migration to preserve and strengthen your rankings during any relaunch or platform change ( Shopify , WordPress , ReadyCMS , etc.).
No ethical agency can.
What we guarantee is measurable, transparent growth backed by consistent reporting, proven strategy, and technical excellence.
You’ll receive monthly reports with performance metrics, keyword movements, and actionable insights (plus access to live dashboards for real-time visibility).
As AI reshapes search behavior, structured data, authority, and content clarity matter even more.
Our strategies evolve with Google’s algorithms and user intent, keeping your brand visible wherever customers search.
You can expect noticeable progress in 3–6 months, depending on your site’s current state and competition. SEO is a marathon — not a sprint — but the ROI compounds over time.
No honest agency can. What we guarantee is measurable growth — traffic, conversions, and visibility — all backed by transparent reports.
Yes. We specialize in Shopify, WordPress, and our proprietary ReadyCMS platform — all optimized for e-commerce performance.
Every project starts with a detailed audit to identify technical issues, content gaps, and missed opportunities.
SEO builds long-term organic traffic; PPC delivers immediate visibility. Our clients often combine both for sustainable growth.
Most clients notice early improvements within the first few weeks as we refine targeting and ad copy.
Full optimization typically takes 60–90 days, during which time data, bidding, and creative testing begin working in sync.
SEO builds long-term organic visibility. Google Ads delivers instant, measurable traffic.
The most effective brands use both: Ads for speed and testing, SEO for stability and scale.
Yes. We structure and manage all campaign types — Search , Shopping , Performance Max , Display , and YouTube — under one connected strategy to ensure data flows across channels.
Every campaign includes a tailored conversion-tracking setup through Google Ads and Analytics 4.
We monitor purchases, form submissions, calls, and micro-conversions to measure the complete customer journey.
We recommend starting at €1,000 per month for eCommerce brands.
This ensures enough data for optimization while keeping bids competitive in most EU markets.
Absolutely. Our design and development teams create high-converting, mobile-optimized landing pages that align with each campaign’s message and goal.
Yes. We manage multilingual and multi-country campaigns, adapting language, currency, and bidding strategies for regional performance.
You’ll get bi-weekly performance summaries and access to a live dashboard.
We also schedule monthly strategy calls to review KPIs and plan next-step optimizations.
Yes. We start with a full audit to uncover missed opportunities, keyword overlap, and wasted spend, then rebuild or optimize the account for maximum efficiency.
Both. You can choose a full-service monthly partnership or a one-time setup package with strategic handover and consultation.
We specialize in e-commerce growth, not just ad management.
Our campaigns integrate with your analytics, sales, and product data, ensuring that every euro spent contributes directly to measurable business outcomes.
Ideally, under 2 seconds for key pages. Anything slower affects conversions and SEO.
If your PageSpeed Insights score is below 80, or users report lagging checkout, you’ll benefit from an audit.
Most projects take 1–3 weeks, depending on complexity and hosting setup.
All optimizations are tested in a staging environment before deployment.
We guarantee measurable improvement in Core Web Vitals and overall load time.
Depending on their current setup, most clients see an improvement between 40% and 70% in load time.
We measure this through before-and-after reports from tools like Google PageSpeed Insights and Lighthouse .
No. All optimizations are performed without changing your existing design or user experience.
We test every improvement on a staging environment before it goes live to ensure everything works flawlessly.
We use a combination of Google Lighthouse , GTMetrix , Core Web Vitals tracking, and real-user data.
This allows us to measure not just lab performance but also how real visitors experience your site.
Yes. We’ve optimized websites built on WordPress , Shopify , Magento , Laravel , and custom PHP or JS frameworks.
Our approach adapts to each platform’s structure and hosting environment.
Absolutely. We often start by improving what’s possible on your current setup.
If hosting becomes the limiting factor, we’ll recommend scalable options that match your traffic and business goals.
Speed optimization focuses on frontend and user-facing performance, while DevOps focuses on infrastructure, uptime, and scaling.
For the best results, both work together. We can handle both in one streamlined process.
We recommend a quarterly or biannual audit, especially for e-commerce sites that frequently add new products, plugins, or integrations.
Small changes over time can slow down performance if not regularly reviewed.
Yes. Website speed is a direct ranking factor for Google and affects bounce rate, time on page, and crawl efficiency — all key elements of SEO success.
Yes. We provide continuous monitoring and maintenance plans that track Core Web Vitals and alert us if performance drops.
That way, your site stays optimized even as your content grows.
Yes. We ensure all essential tracking scripts remain functional.
In fact, we often optimize how these scripts load to reduce their impact on performance while keeping your analytics accurate.
Definitely. Many clients choose to include speed optimization during a redesign or platform migration to maximize performance from day one.
Depending on your site’s complexity, you can expect visible improvements in load time, smoother interactions, and better Lighthouse scores within days of implementation.
Conversion rate and bounce rate improvements typically follow within the first few weeks.
Depending on your plan, maintenance is done monthly or quarterly — with flexibility for custom schedules.
Yes. We integrate automated monitoring tools to alert us in real time of any downtime or performance issues.
Yes, we offer one-time audits and onboarding for new clients transitioning from another provider.
Always. Backups and security patching are part of every maintenance plan.
Support focuses on resolving issues as they arise: bug fixes, content changes, or integration troubleshooting.
Maintenance is proactive. It keeps your system secure, fast, and up to date through ongoing monitoring and optimization.
Together, they form a complete post-launch reliability service.
Depending on your plan, maintenance is performed monthly or quarterly.
Some clients prefer monthly checks for dynamic, high-traffic stores, while others opt for quarterly reviews on more stable platforms.
Yes. Our monitoring systems work around the clock.
If a critical issue appears outside regular hours, our alert system notifies our team immediately, protecting your uptime.
Absolutely. We begin with a technical audit to understand your setup, document dependencies, and stabilize your environment before applying our support process.
All supported systems include automated backups, version control, and redundancy checks.
We verify backup integrity regularly and store copies securely to ensure fast recovery in case of failure.
Our ongoing support plan covers any urgent fixes between scheduled maintenance windows.
We respond quickly, isolate the issue, and apply a solution without interrupting your operations.
Yes. We integrate performance tracking tools that measure uptime, page load times, and error logs, and send real-time alerts for irregularities.
Yes. We manage hosting environments across all major providers, ensuring optimal server performance and security configurations for each client.
You receive quarterly performance reports detailing uptime, response times, applied updates, and actionable recommendations for future improvements.
Support clients receive priority access to our development team.
We can scope, schedule, and deliver new features under the same partnership model, eliminating the need for a separate onboarding process.
Of course. We often collaborate directly with internal IT or marketing teams, providing the missing layer of technical reliability and proactive performance oversight.
Our plans are flexible, but most clients choose an annual agreement to align with performance goals and receive the most cost-efficient coverage.
Vårt löpande supportavtal täcker akuta åtgärder mellan planerade underhållsperioder.
Vi agerar snabbt, identifierar problemet och implementerar en lösning utan att störa driften.
We work with all major cloud providers, including AWS, Hetzner, DigitalOcean, and others.
Yes. We can take over existing servers, audit them, and implement improvements without downtime.
Yes. Our systems monitor uptime, errors, and performance metrics around the clock.
Absolutely. We handle full migrations, including DNS, SSL, and database setup, ensuring a smooth transition.
Yes. We perform regular security checks, automated backups, and vulnerability patching.
We no longer resell hosting, but we manage and optimize servers on your preferred provider — such as AWS , Hetzner , or DigitalOcean . Our focus is on performance, uptime, and reliability, not selling server space.
Yes. We can take over any existing infrastructure, audit it for performance and security issues, and gradually improve it without downtime. You stay fully in control of your accounts and servers.
We combine monitoring tools, alert systems, and proactive maintenance to detect and resolve issues before they impact your business. You’ll have a clear uptime report and visibility into every update.
Our primary stack is Linux-based ( Ubuntu , Debian , CentOS ), which powers most e-commerce platforms. However, we can support Windows environments upon request.
Absolutely. We specialize in setting up CI/CD workflows through GitHub Actions , GitLab , or other systems, ensuring every deployment is consistent, testable, and reversible.
We offer 24/7 monitoring with alert systems that trigger automatic or manual responses depending on the severity. You’ll always know when something happens, and when it’s fixed.
Yes. You’ll receive monthly or quarterly reports detailing uptime, updates, incidents, and optimization metrics, all written in human language, not just logs.
Yes. We plan capacity and configure autoscaling or resource allocation ahead of big campaigns or seasonal spikes, ensuring your platform handles the load without slowing down.
Always. Every major change is first tested in a staging environment, and automated daily backups ensure you can roll back at any time.
Ongoing maintenance includes OS and software updates, security patching, performance reviews, uptime monitoring, log auditing, and proactive issue resolution, all tailored to your platform’s needs.
Yes. We handle DNS setups, SSL renewals, and CDN integrations (like Cloudflare ) to keep your site secure, fast, and globally accessible.
Yes. We manage full migrations — from on-premise or legacy systems to AWS , DigitalOcean , or Hetzner — with zero downtime and complete data integrity.
We look for professionals who are curious, detail-oriented, and proactive.
People who don’t just “do tasks” but think about how their work impacts performance, conversions, and client growth.
If you care about craft, clarity, and collaboration, you’ll fit right in.
Most of our team works from Serbia and Sweden, but we’re open to remote professionals across Europe who share our standards and communication style.
Our focus is on collaboration and accountability, not location.
You can apply directly through the form on this page.
Choose a specific open position or send an open application if you believe you’d be a great fit.
We review every submission carefully, and thoughtful applications always stand out.
Our Employment program is for experienced professionals ready to take ownership of projects and mentor others.
Our Internship program is designed for students and early-career talents who want hands-on experience, guidance, and real-world projects. Not busywork.
You’ll receive a confirmation email once your application is submitted.
If we see a good match, our HR or team lead will contact you to schedule a short call to get to know you and discuss the next steps.
We believe in transparency. Even if it’s a no, you’ll hear from us.
Our core teams include:
Design (UX/UI, Visual, Brand)
Development (Frontend, Backend, Full-Stack)
Marketing (SEO, Paid Ads, Content)
Operations (Project Management, QA, Support)
When we’re not hiring actively, we still welcome open applications for future opportunities.
Focused and flexible.
We believe in structure, but not in micromanagement.
You’ll have ownership, mentorship, and the space to grow, surrounded by people who take pride in what they do.
We celebrate progress, not just deadlines.
Absolutely. If your skills overlap across different areas, mention that in your message or portfolio.
We value versatility. Many of our best people started in one department and grew into another.
Yes. Our internship programs usually open twice a year, but you can apply anytime.
Strong portfolios and clear motivation always get noticed, even between official cycles.
Yes. Check our Partnership page for collaboration opportunities.
We regularly work with other agencies and independent professionals on large-scale projects across Europe.
We collaborate across several partnership models: from white-label production and referral collaborations to vendor and technology alliances.
Each model is designed to strengthen our shared ecosystem, ensuring every collaboration adds measurable value to both sides.
Agencies, consultants, or production teams looking for a reliable digital execution partner.
Whether you need full-scope delivery or specific expertise in design, development, or marketing, we integrate seamlessly with your existing structure.
If you refer a client who begins a project with us, you receive a predefined commission or value exchange.
We document every referral, maintain full transparency, and focus on long-term cooperation rather than one-time transactions.
Technology Partners include infrastructure, hosting, or software providers who power the e-commerce ecosystem we build on (such as ReadyCMS , AWS , Cloudflare , and Hetzner ).
We’re also open to exploring integrations with emerging SaaS tools and platforms that align with our growth philosophy.
Yes. Under our service partner model, experienced professionals in design, development, UX, or digital marketing can join as external collaborators.
We value precision, accountability, and a growth-driven mindset over formal structure.
Always. Confidentiality is a standard part of our partnership process.
We regularly operate as an invisible partner within other agencies’ ecosystems and ensure your brand remains front and center.
We work with trusted vendors in areas such as hosting, security, content, and integrations.
Each vendor relationship is built on reliability, scalability, and shared quality standards.
We continuously evaluate and expand our vendor network to ensure performance consistency.
Yes. Our partnerships span Sweden, Serbia, and across Europe.
We work efficiently in cross-border, multilingual environments and maintain consistent standards regardless of geography.
Simply reach out through the form below or schedule a short introductory call.
Once we understand your goals, we’ll determine the best collaboration model — Service , Referral , Vendor , Sales , or Technology .
Shared values — precision, transparency, and commitment to long-term growth.
We look for partners who care about performance as much as design, and who understand that results come from consistent collaboration.
Anyone passionate about digital design, development, or marketing can apply — whether you’re a student, recent graduate, or self-taught creative.
What matters most to us is your curiosity, motivation, and willingness to learn.
If you have basic knowledge of your field (e.g., HTML/CSS for developers, Figma for designers, or social media tools for marketers) — that’s enough to get started.
Our internship is designed to help you learn through real projects and mentorship.
Most internships last 3 months, but the duration can vary depending on the position and your availability.
Some interns continue longer or move into part-time or full-time roles if the collaboration goes well.
We offer both paid and unpaid internship opportunities depending on project involvement and experience level.
Our goal is to make sure every intern gains valuable, hands-on experience that leads to future opportunities.
Yes. We offer hybrid and remote options for most positions.
Our teams collaborate daily through online tools, and we encourage flexibility as long as communication and commitment remain strong.
You’ll work on real e-commerce and digital brand projects — from web design and development to SEO, campaigns, and content.
Every task you do contributes to something that will go live, not just stay on paper.
Every intern is paired with a dedicated mentor who guides them through their daily tasks, provides feedback, and helps them grow their skills effectively.
We often invite top-performing interns to continue as junior team members or collaborate on freelance projects.
Several of our current full-time team members started as interns — so this can be your first step toward joining Creative Brackets permanently.
Please complete the application form below, attach your portfolio or CV, and tell us why you’d like to join.
We review applications monthly and get back to selected candidates for a short interview.
Yes. We work with talents across Europe and welcome international applicants who can communicate effectively in English and who are aligned with our working hours (CET time zone).
Anyone who is passionate about digital products, technology, or e-commerce.
We welcome experienced professionals as well as motivated newcomers eager to learn and grow within a team environment.
No. What matters most is your mindset and ability to learn fast.
Experience in digital projects, e-commerce, or software development is a plus, but curiosity, communication, and responsibility are what truly count.
You’ll work on real e-commerce projects, from UX/UI design and platform development to digital marketing and performance optimization.
Every project is an opportunity to make a measurable impact on how brands grow online.
We operate in a hybrid environment.
Some roles require closer collaboration, others allow flexible remote work.
We care more about your performance and communication than your location.
We keep it simple and transparent:
Feedback & decision
Each stage helps us understand how you think, communicate, and solve problems.
It depends on the role, but typically between 1–3 weeks.
We make sure every applicant receives an update or feedback after each stage.
Yes. We run internship programs for students and young professionals throughout the year.
You can find details and apply on our Internship page.
Open communication, collaboration, and continuous learning are part of our DNA.
We trust our people to take ownership, share ideas, and improve — both individually and as a team.
Learn more on our About Us page.
Our teams work with modern stacks, depending on the project, such as PHP (8.x) , Laravel , Vue.js , React , SCSS , and Elasticsearch .
But we value problem-solving and adaptability even more than tools.
You can always send a general application through the form.
We review every submission and keep strong profiles in our talent pool for future opportunities.
Be ready to talk about your past work, challenges, and how you approach problem-solving.
If the task is practical, focus on clarity and logic. We value structured thinking more than perfection.
We encourage professional development through mentorship, new responsibilities, and exposure to international e-commerce projects that challenge and inspire you.

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## what we do best

### Our Services

## web & mobile

### Development

## strategy & growth

### Google Ads

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# How we work
URL: https://www.creative-brackets.com/how-we-work/


## The model

### A monthly rhythm that compounds
A simple system beats random tactics. We align on goals, measure the right signals, and keep shipping improvements that stack over time.

## Diagnose

## Prioritize

## Ship + Measure

## What you get

### Outputs, cadence, and ownership
A partnership only works when responsibilities are clear. This is what "done" looks like month-to-month.
Weekly updates (progress + blockers)
Monthly performance review (what worked, what didn’t, what’s next)
Quarterly planning when scaling
Prioritized roadmap + backlog
Measurement plan (events, dashboards, reporting)
Experiment notes (hypothesis → change → result)
Clear owners for tracking, QA, releases
Defined response times + escalation path
Coordination across channels (ads, SEO, CRO, dev)

## Best fit

### Who this partnership is for
This model works best for eCommerce stores that want consistent iteration, not "set and forget".
Great fit Catalogs growing in complexity When your catalog, filters, and templates evolve frequently, you need a system that protects performance, SEO, and UX as you ship. Request audit Technical SEO
When your catalog, filters, and templates evolve frequently, you need a system that protects performance, SEO, and UX as you ship.
Great fit Teams investing in paid traffic If you’re spending on ads and need efficiency improvements (MER/CPA), you’ll benefit from a measurement-first, iteration-driven growth cadence. Google Ads Conversion Tracking
If you’re spending on ads and need efficiency improvements (MER/CPA), you’ll benefit from a measurement-first, iteration-driven growth cadence.
Great fit Monthly shipping + clear ownership This works best when you can ship improvements regularly and agree on priorities, owners, and "done" (including QA + measurement). Feature Sprints Support
This works best when you can ship improvements regularly and agree on priorities, owners, and "done" (including QA + measurement).
Not a fit One-off fixes with no ability to implement If you want quick fixes without measurement, or can’t ship changes (no dev access / no release capacity), a partnership model won’t be effective. Book a consultation Explore services
If you want quick fixes without measurement, or can’t ship changes (no dev access / no release capacity), a partnership model won’t be effective.

## Next step

### Start with an audit
We’ll review your setup and send back clear, actionable improvements and a recommended plan.
Below you can find the most frequently asked questions that we get related to social networks, advertising, and marketing.
In search engine optimization, competition analysis is important as much as the work you need to put into improvements.
SEO would not exist without competitors and for this reason, being able to rank on the first page on Google, Bing and other search engines is not just satisfying for you as a client, but it’s mandatory.
Users trusts Google and search engines that they show best results they can according to the information they have. This is probably why 90% of users are only looking at the first page of Google results and most of them find what they are looking for in the top 5 results.
Improving the rank of the website through SEO doesn’t involve just the work on the website. We need to show to search engines that your website, brand or product is exactly what they are looking for based on social networks, popularity, visits etc.
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A common question people ask is how to rank better on Google or what influences their ranking.
The ranking factor details are hidden within the Google algorithm and they decide how visible a page is and what its position is within the search results. There are reportedly over 200 such factors.
Due to the change in the way people search, the SEO strategy is also changing. The search results are greatly influenced by the device, location, and user search history. What a person sees in the first position of the search, someone else can see in the 4th position, and a third person may not find the required result on the first page. While ranking is a good indicator of performance, it is important to consider the aforementioned impacts as well.
The best way to prevent SQL injection in PHP is to use PDO's, prepared statements, and parameterized queries.
You can filter parameters yourself but there is a way for the database server to parse the data separately and by doing SQL prevention this way it's impossible for an attacker to inject malicious SQL.
In case you do ascend sort in the column which contains numerical values in MySQL , the result of sorted values might not be the one you were expecting if that column contains one or more NULL values.
Let's say you have a column named sort whose values are set to 0, 1, 2, 3 , etc. If you sort the table with ORBER BY sort ASC , you probably expect an ascending string as a result.
What often happens is that values are: NULL, NULL, 0, 1, 2, 3 , etc. This means that all NULL values have an advantage as compared to integer values. This is correct because MySQL considers NULL values lower than 0 .
If you wish to place NULL values after integer values, your request must be written like this:
Technical SEO website audit serves to find problems within the website from a search engine perspective and provides recommendations for corrections. The audit searches for problems related to the website itself, but also for backlinks that may be a problem in the ranking.
There are many elements to analyze when performing a technical audit, as the data is compiled from multiple sources.
There are a few important rules to follow to have the best chance of ranking well for the selected keywords.
You may have heard experts say that content is most important when it comes to SEO strategies and they are essentially right. Quality content that contains the desired keyword and its variations, while satisfying the user's intention, is often associated with better ranking.
But the content alone is not enough. Backlinks are also a very important factor, but they are only useful if the link is thematically related and if the reputation of the domain it comes from is good.
Another factor you should pay attention to is on-page optimization, which we talk about more in the answer to this question.
Then, there are the technical details. You need to make sure that the website has a good architecture, clean navigation, and internal linking - not only because of the search engines but also because of the users themselves.
An SEO campaign needs time to succeed, as there are no simple ways to cheat the system anymore. Search algorithms have become more advanced with an emphasis on delivering the most relevant and best quality content to its users based on their search keywords.
To do a successful search engine optimization before, all it was required from you is to fill the page with the focus keyword and use as many links as possible. This way of doing SEO would return good results. Today, things have changed drastically, and applying this type of strategy would do more harm than good to your website rankings.
Excessive use of keywords can be bad for an SEO strategy and you should not unnaturally use them. In general, the keyword for which you are optimizing the page should appear in the title, the first paragraph of your text, within the H2 tag in the form of a question, as well as somewhere in the rest of the content.
When researching keywords, it is first necessary to find some suitable tool. The most common choice is Google Keyword Planner, but no matter which keyword research tool you choose, the next step is to ask yourself which topics cover your business or the product you are selling.
Start with the broadest topic to make it easiest to make a list of potential keywords, from which you will later extract a few as needed. You may find that words with a certain search volume generate the most organic visits, so you decide to exclude the others. You may be looking for keywords with the least competition to rank without much trouble. When you start researching across broader topics, you leave yourself the option of choosing the most optimal words for your needs.
SEO is constantly changing and that is natural. Whether it's a change in search engine algorithms or the way users search, all of these developments need to be adjusted quickly. Otherwise, you risk large losses of organic traffic.
The biggest change lately is putting the focus on mobile devices. Most searches recently are performed via mobile devices, and this trend will continue to grow in the coming period. The importance of this change is supported by the introduction of page loading speed on mobile search engines as a ranking factor. Please make sure that you have no problems viewing the pages of your website via mobile devices.
Blogging is an extremely effective way to improve your SEO performance and rank for your desired keyword. By writing quality and extensive blogs, it will be easier for you to cover the desired keywords within the industry you are in.
Redirects are an integral part of linking content within your website. Thus, 301 redirects transfer 90-99% of the link value to the redirected page. If you move some content through several different pages and all redirects are still active, you will probably sacrifice a small part of the link value and load speed. It is always a good idea to remove all unnecessary intermediaries.
However, not all redirections are the same. 301 redirects, in which the page moves permanently, are the most favorable for SEO. As we mentioned earlier, they convey as much as 90-99% of the link value. 302 redirects, which indicate a temporarily redirected page, reportedly lead to higher losses. "Meta refresh" are redirects that take place at the page level, not the server itself. These redirections are most often associated with the text "If you are not redirected in five seconds, click here." Meta refresh conveys part of the link value but is not recommended as part of an SEO strategy. Avoid them whenever possible.
Internal links are built to take advantage of the values ​​of your links. Such links are built by linking between the parties within the same website. We will use this page as an example. The authority of this website is strengthened by links from other pages of the same website, which have SEO for the topic.
Note that you link pages that are already authoritative and well ranked. Do not overdo it with the number of links from such pages, because there can be negative consequences. Once you've determined the page you're going to link to, find the text that best matches the main keyword. You can then create a link.
Building external links is the process of finding links to your content from other websites. Think about who would like to link to your website. These are usually people from the same area or area similar to yours, who will find the informative content you have useful.
There are different methods when it comes to building external links, but basically, this path will look like this: find the pages that will benefit your content, find out the contact information of the authors or administrators of the above pages and then ask them to link to your valuable resources.
Link equity often referred to as "link juice", is the effect that a link transfers from one page to another. Before the introduction of "nofollow" links, each link had some value, and the practice of spamming (linking in as many numbers as possible, not for information, but to collect traffic) was generally accepted.
At the time, it was not uncommon to see several websites of the same owner among the first search results, all thanks to mostly useless and irrelevant links that lead to content without points of contact with the website's theme. It is now possible to navigate with links with the "nofollow" attribute, which search engines ignore when indexing content on the Internet and thus neutralize all the value that these links would carry with them.
The amount of value that a link carries with it is determined by several criteria. Links from relevant content, from reputable websites and paragraphs, carry more value than links from unrelated content, links from websites of dubious reputation, as well as those from headers and footers.
The difference between "follow" and "nofollow" links is that "follow" links carry a certain value (link juice). This value is reflected in the link's ability to improve the page's ranking in search results. "Nofollow" links do not have such an impact and are completely ignored.
If we divide the Internet into two categories, content and links between content, we conclude that search engines need a way to determine which pages are most relevant to certain search terms. A ranking system is needed.
The quality and number of backlinks that point to a page become a factor in ranking a page. Backlinks are essentially a voice of trust from one website to another. The better the backlinks you get (the linking website has a good reputation), the more favorable your website will be in the eyes of search engines. This in turn leads to improved rankings.
Some meta tags are important, while others are not. The title tag and meta description are very important because they tell the search engine what the topic of a particular page is. Special care should be taken when creating these tags.
The meta robots attribute tells robots, which search engines use to scan the content of your website, what to do with a particular page. It should be set to "index/follow" if you want search engines to index the page, in case it is not already.
Meta keywords attribute is a set of keywords that you think are relevant to a page. This attribute is outdated and you should not pay too much attention to the quality of its content.
Because HTTPS is essentially a more secure version of HTTP, Google looks favorably on HTTPS websites. It is always indexed first and serves as a ranking signal. An added value is speed. Because HTTPS is much faster than HTTP, it will positively affect CTR (click-through rate). So, don't hesitate, HTTPS is always a better choice.
Keyword research is the process of selecting the most important search terms that are related to the topic of your website. If, for example, you are in the business of selling fishing gear, and you find that the term "fishing tackle" has a larger monthly search volume and less competition than the term "fishing gear", you may want to change the content of the relevant page to suit this search term.
The process of keyword research comes down to determining the most optimal keywords (words that people most often use when searching for a particular product or service) and optimizing your website's pages so that those pages appear in search results in the highest possible position.
If you have not done anything related to SEO so far, the first step would be to apply one of the many tools where you will gain insight into your current SEO status. Most tools offer a free or trial version that will suffice for a start, and there are several completely free tools.
After performing the analysis of your website, you will know which corrections you need to make, and it will include the so-called "Broken links", sorting meta tags, or improving page loading speed. When you are done with all the updates on the website, you can start creating quality content for your website.
Off-page SEO refers to techniques you can use to improve your website's position in search engine results. Many people associate off-page SEO with link building, but that is only one part of the strategy.
In essence, off-page SEO is done by promotional methods, off-site, to rank better.
Unlike on-page SEO, off-page SEO refers to activities outside the website. The most important activities of this type are Link Building and Social Media Marketing.
On-page SEO involves applying SEO tactics to the very page you want to optimize for search engines. These include both the processing of the content itself and the HTML code of the page. External links and other external influences are not part of on-page SEO optimization.
The term SEO is an acronym for Search Engine Optimization. It is the most cost-effective way to increase traffic to your website. By properly applying current SEO techniques, you can improve your search engine ranking for relevant search terms, and thus attract a large number of new visitors.
Yes, our team has successfully created the design and branded cars and busses for our clients.
To show the client the design solution in the best possible way, we use InVision.com, which gives us the option to create prototypes for websites and mobile applications.
What we have noticed is that the changes that are noticed the fastest, even after 3-4 days, are changes of a technical nature. This means that if your website has problems of this type, it would be best to fix them as soon as possible. These problems are usually solved by changing the code of your website.
If it's about changing content or adding new content, the ranking changes also depend on the popularity of your website, that is, how quickly Google will take that content into account. A good example are news websites, the content of which appears on Google after just a few minutes.
Presentations, stores, and other similar websites generally have a period of 2-3 months in which Google and other search engines still decide which is the more permanent position of your content individually, and for which keyword.
Of course, it all depends on many factors.
Our team uses several tools depending on the specific need. The main SEO software in our arsenal is SEO Power Suite , then Lipperhey, Seobility, SeRanking, Moz, Ahref, Neil Patel's Ubersuggest, and many others.
Both platforms can have a big impact on recruiting and bringing in new customers but they are very different fundamentally.
A user who came to your website via Google Ads was looking for a specific service or product at that time. By responding to that request, your website appeared in the search results as a paid advertisement, and you responded directly to that request.
Ads on Facebook and Instagram work differently. You are the one who is looking for customers by creating campaigns, announcements, and other actions, even though they may not be looking for you at that moment. Many go to social networks to just kill time and are not in the mood for any offers.
Of course, remarketing helps you a lot in this, to the extent that your ads may appear to someone within a few seconds of looking at a service or product that you, or others like you, offer.
Unfortunately, there is no way to determine exactly how much your competition invests in Google Ads.
In 2012, Google modified a broad keyword in 3 ways:
More keywords work so if you add the keyword "sneakers + running," Google will also show your ad for searches like "best sneakers," "best running shoes," "running tips", etc.
Although this functionality has changed over the years, many accuse it of squandering the budget. Of course, we always suggest the most precise targeting through accurate phrases and search that suits your business.
Page load speed does not directly affect the quality of your ad optimization or SEO, but if the website loads slowly and users in large numbers leave the page or website quickly, Google will know that the quality of that page is unsatisfactory and will want to provide users with a better alternative.
The milder blue color is refreshing and inspires a friendly mood
Lighter blue color attracts and can inspire creativity and productivity
Darker blue color can point to strength and reliability
Muted blue color can look old, thus inspiring respect and reliability
CDN is one of the ways how you can not only speed up your website but also provide more security and reliability. Many CDN systems offer additional functionalities which can provide many benefits to your website.
In essence, CDN systems should keep the copy of your website on several locations across the country, and to provide the same static content to a user that visits your website, from the nearest location available. The more the user is closer to the server, the website will perform better, and the content will be served much faster.
Our digital agency uses Cloudflare CDN for almost all projects as a default standard part of our services of developing websites and applications.
It depends on the website type, but images can make up to 80% percent of your content, and as such, can be crucial for optimization.
A great number of websites do not care about the image size, so some pages can be quite large (over 10MB even), which can be too much even for desktop users, and especially for the people browsing using cellular data. Image size and any other resource influence the IO process, spending server hard drive, and bandwidth itself.
Images need to be optimized as much as possible and kept in .jpeg format unless there is a need for a transparent background.
The alternative to standard formats are .webp, and .svg which help improve website speed and resource management.
While browsing the internet, you have probably found some of the reports made by big companies like AOL, Amazon, Bing, or others, who define the minimum amount of time users expect your website to load at two seconds. With each passing seconds after the minimum amount of time has expired, website load speed can hurt your business.
Using this technique, deferring resource load to improve website load speed, is a valid move according to Google standards and White Hat rules, so it does not hurt rankings.
" Preloading" is considered a safe and widely accepted technique.
It doesn’t. The speed of your website does not directly affect the ranking itself and the Google bot does not check the loading speed of your website.
Indirect actions related to the time spent on your website, the number of visits, and other parameters affect the ranking to some extent.
Yes, of course. Any situation or reason which might lead to user having less confidence in your business, to think that the website is not reliable or get annoyed some other way, can harm sales and reputation of your website and brand.
Websites that take over 5 seconds to load have a big chance to be abandoned by visitors.
The most important reason for which the website load speed matters is because it is the first detail people notice about any website. It is very important in making the first impression.
Fast websites are considered professional and reliable, so they inspire confidence, while slow websites can make people angry, which is not good for any business. This should be avoided as much as possible.
The book of brands, or the book of brand identity, contains guidelines and main design attributes of a brand.
The book of brands can contain the following elements:
Colors and guidelines for the use of color
Symbols and usage rules
Sentences, slogans, and other textual content which can be an integral part of the brand
The general look and esthetic rules which must be followed
Image view rules and what they must contain
Proper usage of a logo and how not to use it
Rules for vehicle branding and printed material
The book of brand graphic standards can be both printed or digital. What matters is that every member of the company's creative department must be familiar with the rules mentioned in this book, because this is the only way to secure consistency and the feeling of the brand.
It is December, New Year is approaching fast, and the holiday show is playing on TV. At one moment, the show is interrupted with a commercial in which we can see some snow, a family, a cheerful and recognizable song, and a truck with a Coca Cola writing on the side. Even before the commercial takes off, we already know the brand in question. This is the brand recognisability we are talking about.
Logo design falls under brand identity design, one of the most important elements of recognisability, and as such, the approach to logo design must be taken seriously, regardless if we are designing a logo for small or big companies.
While designing a logo, it is required to take the client's wishes into account, but it is also very important to understand there are several different sciences to apply here. The science of color, esthetics, and communication values are some of the examples.
It is a good practice to create the book of the brand along with designing the logo, which can help you later when you start to define the direction or design for either printed or digital material in the form of banners, social media posts, etc.
The design of the logo depends on the demands and size of the project. Our goal is to create a striking logo, perfect for your business. Our agency will offer you 3 starting suggestions, from which you will choose one for the main direction, which will be perfected further.
There are two basic ways to increase the speed of any website:
Increasing the speed of the application part
Increasing the speed of resources
Increasing the speed of the application part relates to only speeding up the functioning of the application, website code, functions, database performance, file optimization, and similar actions, which can reduce the number of resources used.
Increasing the speed of resources is related to the server, or hosting of a website. WordPress is known for using a lot of resources, so a greater amount of RAM and CPU power is required to successfully host larger websites. In case you have shared hosting, other websites on that server can pose a problem, and in case of a virtual server try to rent servers with a minimum of 4GB of RAM, so you avoid any problems in the future as your website is developed further
Keep in mind that the number of plugins and amount of content influences the performance.
In an ideal situation for each website, there should be a goal in mind while developing, after which the goals can shift as the website is modified and improved.
Companies that want to advance can not let their website stagnate. It needs to improve with them.
Of course, the decisions are made based on the size of the investment and other criteria, which, in some cases, are not ideal. Many people look at the website development as an unnecessary expenditure, and they want to make those same costs as low as possible, compromising the benefits and future income along the way.
We are not criticizing cheap website development and agencies that offer this kind of service that you can find online, but we are very critical towards bad web development. The website does not have to be expensive, but it must be well made.
No, we do not develop cheap websites!
Each website that is developed by our team must satisfy certain criteria that we assign for ourselves, and then the client's criteria.
Website development for us means good quality coding, proper semantics, structure, and architecture of the website, website speed optimization, basic code optimization, optimization of the technical aspects for browsers and better ranking on Google, signing the website for all the necessary services and security improvements of the website.
All technologies advance over time, so does the process of developing websites, standards involved, and methods used. In a great number of cases, the choice of technology can be crucial for large platforms, while for smaller presentational websites, the backend technology doesn't matter much for speed, scalability, and sustainability.
There are specific technologies that have their intended use. If you manage to utilize them in the way they were intended, the results will always be good, but in the same way, if you take any technology and you approach it in a bad way, any project can turn out broken.
The great number of clients come to us after noticing that something is wrong, and it is mostly related to the following:
Website or application has issues, poor functionality
New problems are often detected
Adding even the simplest functionalities takes a lot of time
These are just some of the examples that the project is not set up the right way. A properly functioning website should be the goal of every developer, as well to shorten the amount of time required to finish smaller tasks, allow for easy code updates, and to increase the website security.
If you are using any of the CMS solutions, like WordPress, Drupal, or similar ones, in part, you are assigned the quality that is set by the people who created said CMS systems, so the custom CMS solution is probably the best option for you if you are thinking about larger systems or platforms.
Many articles on the Internet just confirm that Facebook has falsified statistics for video views, even up to 900%, to be able to match YouTube and show that this functionality is not insignificant.
We get a lot of questions on this topic and we are not sure if all the views that we can all see as administrators in the Business account are true. We need to understand that Facebook, like Google, is an advertising platform and that their business survives on the profits they have from campaigns and hope that analytics does not lie to us.
What can be done about it?
Stay calm and do not be paranoid. No, everything is ok.
What is the practice in our agency is to create as many different ways to track conversions, optimize results, and at all times make sure that your investment is spent to improve your business.
Although Google has stated that it does not take into account the number of page shares of your website, social networks affect search engine optimization differently.
Google, Bing, Yahoo, and other search engines display search results by relevance. The more relevant a page is to a keyword, the better the position of that page.
The relevance of a particular page and website is viewed in many different ways, but one of them is website visits, and the more your website is visited (because you attract visitors from social networks), the chances of being better ranked are higher.
It all depends on your audience. When they expect to see your post, what territory you are in, are there any special events that day, etc.
Social and other events can significantly affect the timing of the announcement. A good example is the holidays, and a lot of social network users may expect announcements, thank-you notes, bap discounts at that time, and for that reason follow events more closely and visit their favorite social platform more often.
The best way to determine the exact period, the hour in which you should publish may also depend on the target group. Are they people who go to work, are they younger, older people, people who have just finished a certain movie in the cinema and the like.
Of course, to determine the best period, it is necessary to look at analytics. We, as a social media management agency, use several tools to help us analyze your account and determine the exact period in which you should post.
While this is one of the very common questions everyone struggles with, try answering the following questions yourself:
- Is quantity or quality more important to me?
- How many relevant posts can I have per week?
- Are all posts equally important to me?
- What types of information do I want to provide to followers?
- How many posts are expected of me?
You may not be able to give answers to all these questions, but what we can tell you is that very often we see brands, companies, individuals who spend time creating posts that aim to satisfy them, and not their followers.
In this online game, anything is possible but what you will hear from us are always recommendations that aim to improve your business or your brand, because that is our job and that is why we are here.
Your brand name, personal name, or company name is always the same, regardless of the language in which you pronounce it. If you had a different name every time you introduced yourself, it would further complicate things and confuse everyone around you.
The recognizability and memory of your account also play an important role. By having the same account name, you make it easier for everyone to find and remember you.
In case the name you want is busy, try adding a character that will not distort the name you originally wanted.
Of course you don't have to, but…
If you want to build a brand or have your own business, social networks can help you achieve business goals, especially since too many services rely on data from social networks as well as some of the well-known communication channels. If you are not sure that social networks can help you in your work, it is best to consult with someone.
The best way is to determine the two social networks that are right for you to start with and get started with them. If you need help and want to hire someone to run your social media profiles, we can help.
If we were to create a campaign for your brand, from previous experience we can say that the standard price of one Page Like on Facebook is 0.06 EUR. The price of 1.000 followers would be 60 EUR in that case.Of course, it all depends on the account itself, the industry, and other parameters.
Of course, it all depends on the account itself, the industry, and other parameters.
Facebook and Instagram are two separate networks and must be viewed as such. What we can conclude from the experience so far is that the average price of a click to the website from the Facebook campaign is 0.01 - 0.1 EUR depending on the industry. The price of a click on Instagram is generally higher than the price of a click on Facebook.
To become a Google Partner, you must meet several requirements:
- The agency must meet the conditions for optimizing campaigns and running them.
- The total budget on all orders in the last 90 days must be higher than $ 10,000.
- It is necessary to pass an online test.
If your campaigns fail to spend the allocated daily or monthly budget, the reasons may be as follows:
- Google Ads ads are displayed to users but are not attractive enough, and a small number of users click on them.
- Your campaigns are reaching their maximum. Check the size of your audience or expand your search so that more people can see your ad
If you need help with advertising, contact us.
Over 83% of Google's revenue comes from ads, so it is very important that everyone who advertises and invests in such ads is satisfied. Rotating your website's position on Google results is the standard way to show any ad so that all advertisers are satisfied and given an equal chance. Of course, the amount of one click and how much you are willing to pay for the same contributes to whether your ad will show in the top 3 positions and how often.
The answer to this question cannot be one or the other. SEO and Google Ads should be used in the best possible way, and this is just the case when you use both types of marketing channels.
If you're just starting or ranking your website isn't enough, Google Ads are here to help you rank your website. In this case, it is best to invest a sufficient budget in advertising, but also to work on improving SEO rankings.
If more users are coming organically, you can focus Google Ads on keywords for which you haven't optimized your website well. This way you won't miss out on any conversions.
The goal is certainly well-developed SEO, because this type of advertising is the most cost-effective in the long run, provides the highest value, and is reliable. You need to run Google Ads to the extent that they help organic search, and with good SEO this means minimal budgets that you can use elsewhere.
This is exactly the plan and strategy we develop with each client.
Ninety percent of our projects, cooperation with clients, are longer-term. Because of the way we work together and the results we achieve together, clients enjoy respect and we enjoy the trust they give us.
If you have several projects or you would like us to be in charge of various services, we can offer you discounts on services, but we certainly believe that you are on this website because you prefer quality and reliability rather than just reducing costs.
Although it depends on the industry, market, competition, and many other parameters, what we have noticed is that for Google advertising, a budget of at least 1000 EUR per month is a very good budget.
If you researched Google advertising in more detail, as well as advertising on social networks, you probably realized that Google, like Facebook, is a company that wants to make money, and all campaigns that last longer and have higher budgets have an advantage over other campaigns.
Google advertising is called an auction, and other advertising platforms operate on the same principle.
Given the market itself, the standards in our country, a budget of 1000 EUR and more have proven (in our case so far) as a budget you can rely on. This means that if you invest a smaller budget, each of your competitors with a larger investment will have an advantage over you and the results can vary a lot from month to month.
Of course, if you come from an industry where there are not many competitors or where the average budget is lower, then this budget is more than enough.
Smaller companies, start-ups, usually start with a budget of € 100, € 300, € 500 and gradually continue to increase their budget until the budget increase has no effect or if the return on investment (ROI) decreases to a level that is not desirable.
We are here to help you in this transition and we are the ones who make sure that you use your money in the best possible way.
You can always contact us and exchange experiences, ideas and consult with our team regarding your project and the cooperation itself.
As a Google Partner, our marketing agency offers you coupons (promo codes) for the first campaigns you create with us on Google.
Example of a coupon offered by Google:
Spend 100 EUR for a month, get 100 EUR.
If you sent us an inquiry, you have probably already received an offer in which you can notice that there are packages with a fixed and a percentage price concerning the budget itself. Of course, the packages are more framework agreements and facilitate the selection, but we certainly suggest an agreement and the creation of cooperation according to your activities, goals, and investment.
As we mentioned in the first part of this page, several different campaigns can be run. The frequency with which Google Ads are tracked also depends on your campaign duration, goals, and campaign budget, and tracking alone can vary from a few times a day to once every 2 or 3 days.
Keep in mind that campaign optimization is done in stages and that time, i.e. data collected, is a key detail in further improvement.
If you are already working with us, you have probably noticed that you have a folder in our office with your name and a multitude of reports, observations, and comments that help us in the work process.
If you are starting a new business, creating your first website, or embarking on online advertising and you are not sure how much money you should invest, there are a few things you need to know.
You must determine the criteria by which you calculate the return on investment. This depends on whether you are advertising services or products and on which platforms, channels, you want to advertise.
If you have an online store , the return on investment is calculated as follows:
Product ROI = (Revenue - Product cost price) / Product cost price) * 100%
If you advertise services , the return on investment is calculated as follows:
ROI = (Total Revenue - Total Cost) / Advertising Costs) * 100%
If you need to calculate more simply whether advertising pays off for you, you can do so by calculating the cost per acquisition.
The cost per acquisition is calculated as follows:
CPA = Campaign Cost / Sales
The cost per acquisition, CPA, should not be greater than the profit made by that same acquisition, otherwise, the campaign will not pay off for you.
Now that you know how to look at the most basic measurable values, we need to look at the process if you are advertising on multiple channels.
If you are just starting, you don't have a clearly defined budget allocation plan. In short, the more channels you have, your total investment must be divided.
In cooperation with you, based on the industry, previous experience, and based on mutual agreement, we determine the initial plan for the distribution of the budget by platforms. In addition to Google, most new brands are also advertised on social networks, so the same budget is distributed to bring the most results.
In the following period, mostly for a month, all advertising channels, in this case, the budgets of Google advertising, are monitored and corrected based on the results.
Monitoring analytics and optimizing campaigns is very important to get the return on investment as high as possible.
The goal of this test period is to determine the exact budget allocation by platform, product, or service and to plan a budget increase so that each channel, in this case, Google Ads, can be the most cost-effective.
ROI or return on investment is calculated in the following ways:
If you have an online store, the return on investment is calculated as follows:
Product ROI = (Revenue - Product cost price) / Product cost price) * 100%
If you advertise services, the return on investment is calculated as follows:
ROI = (Total Revenue - Total Cost) / Advertising Costs) * 100%
If you are not satisfied with our service, you can let us know during the first 30 days, and we will return your money.

### We want to do the right thing.
Our kind staff will contact you personally to gain insight into what happened and to help you migrate to another server.

### What happens if you paid for one year in advance?
In case you ordered and paid for one year in advance, we will refund the sum equal to the value of months after you asked for the termination of cooperation.
We optimize each website manually to best suit your needs.
If you run a WordPress, Drupal, Magento, a mighty eCommerce website, news, or any other cloud applications, before we set out to adjust your server, we will make sure that any changes we make are of use to you.
In case you want an empty server with only Linux OS installed, we can make that happen, just tell us what are you looking for.
For clients that want to have a regular hosting server for their applications, we will install the Sentora control panel.
Sentora comes with a bundle of tools for managing your website. Some of the tools are:
Mail Distribution List
Protected Directories
No, we do not sell domain names.
Our goal is to enable access to quality servers for your cloud applications.
If your current hosting allows connections over SMTP, we can transfer all of your emails for you.
Email migration can be arranged at any time, just contact us and have all requests and questions ready for us.
We take care of every server manually.

### The empty server
The empty server is a server with only the Linux distribution installed on it. Everything else is on you, and you can do whatever you wish.

### Ready-to-go server
A ready-to-go server is a prepared server for your single or multiple websites and cloud applications. We will install and set everything you need for the best performance of your applications.
If you don't know anything about the hosting or management, we can provide that service to you, or you could find someone to manage it for you.
If you are using shared hosting, it means that your website is on the server with X amount of other websites that are not yours. It can be 10, or it can be 100, even 1000 websites on the same server. That's why it's called shared hosting; you are sharing it with the people you don't know.

### Why shared hosting is bad?
Besides your website, there are maybe websites that are infected with a virus or websites that are doing some kind of scams, or they are even illegal, you can never know this. There are some ways to find out, but many people don't know how to do it.
Another good reason for avoiding the shared hosting is that some hosting agencies just do not care what is on their servers. That's why we don't allow mass distributions of our servers, and we don't sell shared hosting.

### Cloud servers are affordable
Another reason why owning a shared hosting is bad is that you don't need to have your website on this kind of server when you can have it on your server, optimized for you specifically.
Imagine having the ability to find out which keywords your competitors are promoting, which position they are targeting, and the different types of strategies they use.
By having this data, you can thrive by using their virtues and you can take advantage of areas where they don’t shine, right?
At Creative Brackets, we have access to such data, which gives us an advantage when we run client campaigns.
Once our managers create your account and add it to the professional software they use for keyword monitoring, they will have access to a detailed daily report for each keyword we track.
SEO reports are usually generated on the 15th of the month and at the end of each month.
In addition to email notifications, we always inform our clients about the SEO progress we have made during a certain period.
The most common mistake is to think that everything depends on the website. Although it is easier to explain the functioning of the SEO by talking about the website in general and most people only expect to see their website on the first page of results for a particular keyword, they do not pay attention to which page is related to that result.
In many cases, one page of your website has good results for several keywords that aren't even related, and this isn't too much of a problem - in a way!
If you're selling a product and want to optimize for a particular keyword, you wouldn't want users to see your contact page instead of the product page in search results.
To make this easier to understand, each page of your website should be optimized for multiple related keywords.
It is important to know that SEO results can vary from user to user.
Connected users will get more favorable results
A connected user is a user who is already connected to a website or location in some way. These are usually clients, website owners, regular visitors, and so on.
This means that if you visit one website several times during the day, Google will assume that this is the result you want to see. Be aware that search engines know a lot about you by reviewing your search history, cookies, locations, and so on.
Website users and mobile users also get different results
Search engines also optimize search results depending on the device.
Mobile-friendly websites have a better reputation than websites that are not optimized for mobile devices.
Search results based on location and language
Search results differ for users who use different languages ​​and are in different locations, even when they search using the same keyword.
In search engine optimization, competition analysis is as important as the work you invest in improvements.
SEO would not exist without competitors and for this reason, the ability to find yourself on the first page of Google, Bing, or some other search is not only satisfactory for you as a client, but also mandatory.
Users trust Google and other search engines to show the best results based on the information they have. This is probably why 90 percent of users only look at the first page of Google results, and most of them find what they are looking for in the top 5 results.
Improving website rank through SEO is not just about working on a website. It’s convincing the search engine that your website, brand, or product is exactly what users are looking for based on social media, popularity, and so on.
SEO consists of couple of things like technical, content and off-site SEO. Technical issues are commonly related to meta tags, code, speed etc. and content related issues is basically text.
Paid search or "pay-per-click" (PPC) is a type of advertising that usually refers to sponsored results at the top of search engine results (SERP). These ads charge you for each click and can be set to appear only when certain keywords are searched so that your ads target a specific group of people who are interested in what you offer.
This type of ad can be extremely effective, as it relies on information obtained from the behavior of individuals online and is used to increase website traffic by displaying relevant ads to the right people at the right time. These ads also include retargeting, which means that depending on customer actions, marketing automation tools can create unique personal ads on multiple platforms.
Digital marketing encompasses all marketing efforts that require the use of electronic devices or the Internet. Businesses use digital channels such as search engines, social networks, email, and other websites, to connect with existing and potential customers.
While traditional marketing is present in the form of print ads, telephone communication, or physical marketing, digital marketing is done electronically and online. This means that there is much more potential for brands to reach customers, with the use of email, video content, social networks, and search engines.
Digital marketing will help you reach a larger audience, much larger than you would get using traditional methods, and targeting a specific group of people who are most likely to buy your product or pay for a service. In addition, it is often much more cost-effective than traditional advertising and allows you to measure success daily and change your strategy on the fly.
Find your target groups at the right time on the right platform. Digital marketing services provide businesses of all sizes the opportunity to market their brand at a low price. From startups, through medium-sized companies, to companies with multiple locations, a digital marketing agency helps you expand your market presence to offer goods and services to your target customers, regardless of time differences or location.
Digital marketing agencies are one of the best ways to reach your target audience while maintaining a quality relationship with existing customers. As long as your business has a strong digital presence, customers will always be present.
SEO is the process of optimizing the content and technical adjustment of your website so that the website ranks at the top of search engine results for a particular set of keywords. Using SEO can direct visitors to your website in a very effective way. Although PPC and retargeting have their place in marketing, organic traffic generated by SEO optimization has a huge impact on business success.
By using keywords and phrases, you can use SEO to massively increase visibility and start a lasting relationship with the customer. SEO is defined as increasing the ranking of a website in search results, and thus its organic traffic, using popular keywords and phrases. Strong SEO strategies are extremely influential in digital marketing campaigns, as visibility is the first step towards a lasting customer relationship.
It is the application of written and other content to improve business. Effective content marketing is not promotional but serves to inform consumers who seek information. When you offer content that is relevant to your audience, it can make you an important and reliable source of information, making it less likely that your other marketing efforts will be lost. In the modern age, content marketing attracts three times more potential customers than paid advertising, so it is worth the extra effort.
Of course, this is one of the most important elements of digital marketing, and the key to effective marketing on social networks goes beyond the mere existence of active accounts on social networks. You need to incorporate social elements into every aspect of your marketing efforts to create as many peer-to-peer sharing opportunities as possible. The more audiences are inspired by your content, the more likely they are to share it, which can potentially affect new people.
Reach more customers and rank well within search results.
The digital marketing industry is growing rapidly. U.S. businesses spend more than $ 110 billion on digital advertising. As more and more companies invest their time and resources in digital marketing, relying on outdated advertising tactics is not enough to win customers.
Increase sales and build a robust digital foundation with value-based marketing services. Digital marketing helps you to:
Save time, money, and resources
Make a huge return on your investment
Track campaign results
Customize your strategies based on analytics and data
Accurately targeting the right audience
Build your reputation on social media
Find out what the points of contact with customers are
Promote greater consumer engagement
Encourage profitable long-term growth
Improve conversion rates
Don't waste your time and money on marketing techniques that don't produce measurable results. Let Creative Brackets digital marketing agency help you establish your market dominance with our targeted digital marketing solutions.
SEO success takes time because there is no longer an easy way to trick the system. Search algorithms have become more advanced with an emphasis on delivering the most relevant and highest quality content to their users, based on their search terms.
Previously, to be successful in search engine optimization, it was enough to fill the page with the desired keyword and use as many links to it as possible. This way you would get very fast results. Today, things have changed drastically, and applying such a strategy would do more harm than good.
The PPC ad network refers to a platform that can deliver your ads to users. Google Ads (formerly known as Google AdWords) is an example of such a network. If you intend to create PPC ads, you will use an ad network such as Google Ads, Facebook, or Microsoft Advertising.
These ad networks connect you with a diverse audience, as well as provide unique targeting options. Using Microsoft Advertising, for example, allows you to promote your business through Bing and sites linked and approved by Microsoft Advertising. Comparatively, Facebook gives you access to its vast user base.
Advertising spending is the budget of your ad network. It amounts to how much you're willing to spend on ad networks, whether in a year or a month.
In most cases, companies use advertising costs as their monthly budget. As an example, consider a company budget with a monthly ad spend of 5,000 USD :
Total monthly spend on ads: 5,000 USD
Spend on Facebook ads: 800 USD
Google Ads spend: 2500 USD
Spending on Instagram ads: 800 USD
Spending on Microsoft advertising: 900 USD
With PPC advertising, you can create advertising spend that meets the needs of your business and audience. Whether you want to spend your entire ad spend on a single ad network, such as Google Ads, or multiple ad networks, you have complete control over it. If you are not sure where to invest (or even how much to spend), ask us.
We have managed a large number of PPC campaigns and can provide reasonable advice for your business.
The most popular PPC locations include:
When advertising online, you will mainly focus on certain platforms, such as:
If you are creating a PPC campaign, you want to focus your efforts on the most valuable channels for your business. For example, if your audience uses Facebook more than Twitter, you probably want to spend more on your Facebook advertising budget. Researching your audience, as well as surveying current customers, can help focus your PPC campaign on the platforms with the greatest potential.
Yes! The ads that appear in search results contribute more than 45% of clicks to the page.
Even better, people who click on ads are twice as likely to buy a product or service from an organic visitor or someone who visits your site without clicking on the ad. With PPC ads, you can reach people who want to buy, which can immediately affect your sales number. Not to mention, PPC ads also bring an average return on investment (ROI) of $2 for every dollar invested.
If you advertise with Google Ads, that amount increases to $8. People not only click on ads like this but often buy.
Pricing for a PPC ad campaign varies by business, industry, and strategy. Therefore, the average varies greatly and needs to be determined for each business individually.
The price includes your spending on ads, as well as additional costs, such as management services by the PPC agency.
With PPC , what you pay per click depends on several factors, including:
Bid: In PPC, your bid is how much you're willing to pay to have someone click on your ad. Although you can pay less than your bid (depending on the ad auction), you won't pay more.
Targeting: Targeting, from keywords to demographics, can also affect your PPC costs. Bidding for a competing keyword, such as a "consumer insurance agency," for example, can lead to higher costs because it has a higher cost-per-click (CPC).
Ad Quality: Quality Score is also important in pay-per-click advertising. Big brands can't pay to win PPC because ad networks, such as Google Ads, look at the quality and relevance of ads. Often, high-quality ads can maintain lower costs than low-quality ads.
For the most cost-effective ads, focus on creating high-quality ads with reasonable offers. Before you run an ad campaign, think about your user experience. When people see your ads, for example, will it make them curious enough to click, and will your landing page meet that curiosity?
Choose an agency that values ​​your budget. Working with an agency that doesn't treat your budget as their own can often lead to wasted advertising, high bids, and demands for even more advertising budget. Working with an agency like Creative Brackets can make your campaigns very profitable.
PPC ad advertising offers your business several market benefits, including:
Set a custom budget that you can change at any time
Access useful targeting options not available in traditional advertising
Receive useful audience and campaign data
Respond to real-time campaign performance to maximize success
Display ads above organic search results
Ability to outperform competitors
Achieving various goals, from developing brand awareness to sales
Access to an audience that searches for your products and/or services
Support for other digital marketing initiatives, such as search engine optimization (SEO)
The fact that PPC offers a large return on investment shows its usefulness in your online advertising strategy. If you want to improve your business, as well as compete with the biggest competitors, paid advertising can help you achieve those goals.
Any business can use PPC advertising. Some examples include:
Air conditioning and ventilation services
Heavy equipment dealers
A few searches about your products or services can reveal if this strategy is the one you need to have for your business. Even if you find zero ads in searches relevant to your business, that doesn't mean PPC isn't worth your company's time. If nothing else, it reveals a huge opportunity to take advantage of.
If you decide to work with a digital marketing agency for your advertising campaigns, make sure they have some experience in your business. An agency like Creative Brackets, for example, is a great example of an agency that probably has experience in your market, as it has managed a huge number of different campaigns.
PPC can work in several different ways, depending on your ad network and ad type. For example, although similar, Google Ads and Microsoft Advertising use different algorithms for their ad auctions.
When discussing how PPC advertising works, many refer to Google's process. So, if you're advertising on Google, you can expect the following:
A user searches on a search engine such as Google
Google launches an ad auction, collecting all relevant ads and their Quality Scores
The auction considers the bid, quality, and potential impact of each ad for assigning an ad rank
Google delivers ads in order from highest to lowest ad rank
During an ad auction, Google also calculates your cost-per-click using the following formula:
CPC = Ad Rank below you / Your Quality Score + $ 0.01
This formula is the reason why PPC consultants, as well as agencies, focus on creating high quality. If you create a useful ad, you can achieve a better Quality Score, which can lead to lower costs and improved ad rank.
Although more than 70% of companies don't check their campaigns for more than a month, they want to track their ads more often. For best results, paid advertising experts recommend weekly campaign reviews.
By comparison, brand new campaigns should be monitored on a daily basis. If you want to take a proactive approach to tracking your campaigns, but can't, Creative Brackets can help you in the following ways:
Track the performance of your campaigns
Make strategic updates to your offers
Discover new keywords with great targeting capabilities
No matter how you work, frequent monitoring will help you create better campaigns. For example, if you notice a high clickthrough rate (CTR) but a low conversion rate from mobile users, you can remove them from your audience. You can also customize your landing page to provide a better mobile experience.
Either way, you can make instant changes to improve your campaign.
Yes, your business should invest in SEO. Search engine optimization offers a way to increase traffic without paying for each click.
When you run PPC ads, you will be charged for each click that comes to your website through that channel. However, if your website is organically ranked on search engines, this traffic is essentially free (at least in terms of cost-per-click). Of course, it takes investment in skills and resources to rank on the SERPs.
If you are able to rank your website at the top of the search engine, you will benefit from a traffic flow that will not have associated click costs and that will not stop when your ads are turned off. Organize yourself and enjoy visibility 24 hours a day.
But let's also remember that organic search is responsible for an average of 53% of the total traffic. If you ignore SEO, your competitors enjoy this traffic. Most businesses cannot ignore the importance of SEO. No matter what type of company you are, whether you are a local company, selling online or you are a global company, you need to pay attention to your SEO strategy.
SEO is the process of optimizing your website to rank better in search engines. But how does SEO work?
Google uses over 200 ranking factors, which allow search engine algorithms to rank websites based on the relevance and authority of their pages. As Jason Barnard comments:
"Google strives to recommend the most relevant response from the most trusted source in the most appropriate format for its user."
To succeed in SEO, you need to ensure that your content is the most relevant result for a particular search query and that your website is considered a reliable source.
You can't blindly jump into an SEO strategy. You need to know what people are looking for on Google in search of businesses like yours to optimize your website for these terms.
You can do this either with Google's keyword planner or other similar tools. Download the tool and enter a term that you think people would use to find your business online. You will then be served a whole range of related keyword suggestions, including their monthly search volume.
You can then use this information to shape your strategy and understand what people are looking for.
PageSpeed is Google's measure of your website's speed, and it's important to note that it's been a ranking factor for some time.
But the question that is usually asked is, how fast should your page be? The honest answer is that you should strive to make the page speed as high as possible while making sure you know what you are struggling with. It may take an extremely intense effort to improve your score after a certain point, and sometimes you will find that your website is already performing better than the competition.
If your PageSpeed score is 85/100, it may be difficult, expensive, or time-consuming to get as high as 90/100. If all your competitors are below 80/100, there are probably more urgent priorities to focus on.
Take your competitors through the PageSpeed Insights tool and make decisions based on these results.
How long is a piece of string? Honestly, there is no right answer to this question, but it is asked again and again. The content should be as long as it takes to cover the topic deep enough to rank.
But that's not too helpful, is it?
When creating content, you need to look at what is already ranked. Analyze at least the first 10 pages to understand the intent of the page and get an indication of how extensive your content should be.
But don't be obsessed with the length of the content! You should focus your efforts on creating content that responds to queries in the best possible way.
When building backlinks, quality is much more important than quantity. You should never aim only at building as many backlinks as possible. Such a strategy will not bring the best results. When you focus only on numbers, the quality of links will inevitably fall. And that is the wrong way to approach this endeavor.
You need to focus on quality backlinks on a large scale, taking care never to sacrifice quality for quantity. Scalable tactics, such as digital PR, can help you earn a large number of backlinks from quality and authoritative sources. However, it is also important to understand the gap between you and your competitors.
The answer is definitely NO !
Purchasing backlinks is a significant violation of Google's webmaster guidelines and may result in penalties for your website. The guidelines clearly state that the following backlinks are examples of those that may negatively affect a website's ranking in search results:
"Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link."
Backlinks should never be bought, but only earned.
You've probably heard that backlinks pass PageRank. But what is it exactly?
PageRank is a page ranking system developed by Google founders Larry Page and Sergey Brin at Stanford University. What is important to understand is that PageRank is determined by backlinks.
We can think of the PageRank as the amount of authority, and this authority can then be transferred to other pages or websites via links (internal and external). Simply put, it is a measure of the importance of a page in terms of the quantity and quality of links that point to it.
Although Google still uses PageRank as part of its algorithm, the reality is that your focus should primarily be on earning relevant backlinks from authoritative websites.
Above all, social media costs you time. It is important that you spend time creating your posts, writing a copy of the text, and participating in community engagement (responding to comments, sharing content, your stories, etc.). There are real costs associated with social media marketing if you pay for professionally designed posts, hire an agency to manage your networks for you, or use advertising and promotion opportunities. The price varies drastically depending on the agency, and you get what you pay for if you go too cheap.
To help you focus your efforts on the aspects of social networking platforms that will bring you the highest return on investment, we recommend that you audit your social media. We offer a free social media audit consultation so you can identify your top priorities.
At the very least, social networks are great for raising brand awareness and building a community of potential customers. At best, social networks can be a major revenue driver. It is a stimulus to the conversation. This is one of the best ways to make your audience feel part of your brand, which encourages shopping.
Finally, targeting your audience is a great reason to invest in social media. Enhanced/promoted posts and multimedia advertising are great ways to launch a campaign to re-target or raise brand awareness.
Social networks are now an integral part of an effective digital marketing strategy. Many brands use social media for "top-of-funnel" marketing and then use paid social media advertising to drive middle or bottom-funnel efforts.
It has had a huge impact on design and video strategies, as users today expect to receive information very quickly. For example, videos that can be understood while the sound is muted are now popular because people want to consume such content while in a public place.
Many businesses fail to edit content separately for each platform. While cross-posting on Facebook and Instagram can be handy, we recommend that you at least optimize the descriptions of your posts for each platform.
Another common problem we see is the improper use of hashtags on every platform. By making sure that your content is optimized for certain platforms, you comply with user expectations. This makes your brand look good at using social media, which is a form of social proof.
Very effective. Your company's social media strategy should absolutely include video, especially for platforms such as Instagram and YouTube. Every major social media channel can support video resources, and 81% of businesses use video marketing to increase brand awareness and sales. Try to include a mix of live and produced (written and edited) videos in your social media strategy. These days, you can create social media-worthy videos with just a smartphone and an editing app - and there are free apps that can help you do just that.
If you're looking for a more professional video, perhaps with an optimized landing page, hire an agency like ours that offers video marketing and production with the support of other digital content experts.
When your social networks are managed appropriately, you see growth through targeted increases or ads, a carefully crafted copy of the post, posts that can be shared, stunning images, and platform-specific best practices. We believe in the value of acquiring quality followers and qualified traffic, which means that your new followers should be members of your target audience.
So avoid buying followers or using other dubious tactics, as it is unlikely to help your business. When an account on social networks has vivid and regularly published content, supported by some professional promotion strategies, quality followers naturally grow.
It’s easy to get caught up in the hustle and bustle around new social networking platforms, but every social channel you adopt requires time, energy, and a budget to effectively meet your business goals. For starters, choose one or two that make the most sense and really use them by posting high-quality posts often.
Contact us for advice on choosing the right social networking platforms for your business, to get more concrete solutions.
When it comes to measuring your social media success, you can start with the basics. Are you increasing your impressions? Are people engaging with your posts? Are they mentioning you in their own posts?
You may also want to consider how many people are clicking on your website from social referrals. If social media is a major part of your marketing strategy, these numbers will give you a good idea of how it's working for you.
The best way to understand how social media affects your bottom line is by taking a look at these metrics in tandem with other channels. For example, if paid advertising isn't bringing in qualified leads, but social media seems to be producing better results, there might be an opportunity there!
The social networking measures your company uses to measure success or find opportunities should be based on your business goals. These are common indicators used to measure the impact of social media marketing:
Impressions - Are you increasing the number of people who see your brand on social media?
Engagement - Do people join the conversation and share your posts?
Mentions - How often do people talk about your brand?
Social Referral Traffic - How many people click on your website?
Followers - How many people are on your immediate social networks?
To get the best picture of how social media benefits your business, check out social media metrics in tandem with other channels. For example, are potential customers from social media referrals more qualified than those from paid networks?
Most clients start seeing performance shifts within the first 30–60 days, depending on campaign goals and budget. Long-term growth compounds through consistent optimization.
Yes. We manage the entire process — from campaign setup and audience targeting to bid optimization and ongoing scaling.
Absolutely. We often work alongside in-house teams or creative partners to strengthen strategy, streamline execution, and unify results.
Typically, Meta (Facebook & Instagram) and TikTok drive strong returns for B2C, while LinkedIn delivers the highest-quality leads for B2B eCommerce and wholesalers.
Social media growth isn’t instant but consistent when done strategically. Most of our clients begin seeing measurable improvements — engagement, traffic, and conversions — within the first 6–8 weeks, while sustainable ROI compounds over 3–6 months of ongoing optimization.
It depends on your product and audience. Instagram and TikTok drive discovery, Meta Ads deliver scalable sales, and Pinterest captures high-intent buyers. For B2B or wholesale, LinkedIn consistently brings the highest-quality leads.
We measure success through data, not assumptions. That includes engagement rate, cost per conversion, ROAS (Return on Ad Spend), reach, and content performance. You’ll receive transparent monthly reports showing what worked, what didn’t, and how we’re improving next.
We can do both. Our creative team can produce visuals, videos, and copy tailored for each platform, or we can collaborate with your in-house team to maintain brand consistency while optimizing for performance.
Budgets vary depending on goals and competition.
For most eCommerce clients, we recommend starting at €1,000–€3,000/month in ad spend to collect statistically significant data, then scaling once we identify winning audiences and creatives.
Yes. We work with regional and international clients managing multi-account and multi-language campaigns.
We use advanced segmentation and localized content strategies to ensure consistent performance across all markets.
We monitor trends daily across all platforms.
We adjust creative direction, posting frequency, and ad optimization strategies when algorithms shift. We make sure your campaigns continue performing even as the landscape evolves.
We combine creativity with conversion data.
Our campaigns aren’t built for vanity metrics. They’re designed for sales impact, measurable ROI, and long-term growth.
You’ll always know what you’re investing in and what it delivers.
Social media amplifies your existing marketing: driving retargeting traffic, nurturing awareness, and supporting conversion funnels created by search and paid channels.
When combined, these touchpoints create a unified customer journey that multiplies results.
We identify the right creators for your niche, manage outreach, and measure impact beyond vanity metrics, focusing on engagement quality, conversion rate, and authentic storytelling.
Every project has defined KPIs — from ROAS and CPA to organic traffic growth and retention rate. We report weekly and optimize continuously.
eCommerce is our core focus, but we also partner with B2B companies that sell online or through digital funnels.
Absolutely. We often begin with a single-channel audit or pilot campaign before expanding into a full growth program.
SEO builds long-term visibility organically; Google Ads drives instant traffic through paid placements. Together, they maximize reach and conversion.
We start with data — not assumptions.
After auditing your store, analytics, and past campaigns, we identify where your audience actually converts best. Whether that’s organic search, paid ads, or social media, your channel mix will always be built around ROI, not trends.
There’s no one-size-fits-all answer. Smaller stores may start with €1,000–€2,000 monthly across ads and optimization, while enterprise accounts may exceed €10,000.
What matters most is strategy and consistency. Not just spending.
Yes. All core marketing services — SEO, PPC, social media, content, and automation — are handled by our in-house team. This ensures consistent quality, faster execution, and transparent reporting across every channel.
Many of our clients keep their internal marketing or content teams. We collaborate smoothly, providing strategy, optimization, or performance management where it’s needed most.
Most brands begin seeing performance improvements within the first 60–90 days. SEO and organic channels take longer to mature, while paid campaigns can deliver quick wins from week one.
We don’t promise miracles — we promise method.
Every campaign is based on tested frameworks, transparent data, and clear KPIs. You’ll always know what’s working, what’s next, and where your budget goes.
We don’t sell one-off campaigns — we build long-term growth systems.
Our focus is on e-commerce performance, where creative design, smart technology, and strategic data work together to deliver measurable sales impact.
Yes. We operate across European markets with campaigns in English, Swedish, Serbian, and other languages. We tailor ad copy, SEO keywords, and tone to each local market for maximum relevance and compliance.
Yes. We begin with a Growth Audit that evaluates your analytics setup, SEO health, ad performance, and conversion funnel. It helps you understand where you’re losing potential and what needs to change before scaling.
You’ll receive a live dashboard with KPIs (ROAS, CPA, CTR, revenue, etc.) updated in real time. In addition, we send monthly summaries with clear insights and actionable recommendations — not just charts.
Yes. Our email marketing services include automated flows, newsletter design, and CRM integrations with tools like Klaviyo and ReadyCRM, helping turn one-time buyers into repeat customers.
Yes, as long as digital acquisition and measurable conversion are part of their sales process. We often help B2B brands build lead generation systems, automate nurturing, and improve online visibility.
We can perform an independent audit or act as your performance partner to identify missed opportunities. Our goal isn’t to replace, but to improve efficiency and deliver stronger results through collaboration.
Our specialists continuously monitor Google, Meta, and other major platforms. We test new features early, adjust strategies fast, and share updates proactively with clients, keeping your campaigns ahead of the curve.
For consistency and reliable data, we recommend a 3-month minimum collaboration. However, some audits, consultations, or one-off projects can be arranged without a retainer.
We start with your goals, not assumptions. During discovery, we evaluate your business model, integrations, and growth targets, then recommend the most efficient stack for long-term performance.
Absolutely. We handle complete migrations, including data , SEO , and integrations , ensuring a seamless transition with minimal downtime.
Depending on complexity, major projects are delivered within 2–3 months on average, from discovery to launch.
Yes. We provide ongoing maintenance, performance monitoring, and updates to keep your platform secure and fast.
Often. We work seamlessly alongside in-house or partner teams to deliver unified, high-performing solutions.
We start by analyzing your goals, business model, and growth potential — not by picking frameworks first.
Our team recommends the tech stack (e.g., Laravel, ReadyCMS, WordPress, or custom solution) that best fits your long-term scalability, performance, and maintenance needs.
Absolutely. We handle full migrations, including product data, customer accounts, SEO structure, and third-party integrations, while minimizing downtime and preserving your traffic and sales history.
Smaller projects take around 4–6 weeks, while larger eCommerce builds or custom systems average 2–3 months.
We prioritize efficiency, using clear milestones and transparent communication throughout the process.
Yes. We specialize in connecting your eCommerce platform with ERPs, CRMs, accounting software, or marketing tools.
Our API integration layer ensures that your systems share data automatically, reducing manual work and errors.
ReadyCMS is built by our own team for performance, flexibility, and conversion.
Unlike traditional CMS platforms, it’s headless, API-driven, and designed for high-volume stores. This gives you faster load times, better SEO, and full control over content.
Of course. We often collaborate with internal teams, agencies, and marketing partners.
We adapt to your workflow, maintain clear documentation, and ensure smooth communication across all channels.
Yes. Every project includes a launch and stabilization phase, followed by ongoing maintenance.
We monitor performance, update dependencies, and keep your website secure, stable, and optimized for conversion.
Yes. PWAs combine the best of websites and native apps, offering lightning-fast performance, offline access, and installable experiences directly from the browser.
Definitely. Our architecture and hosting recommendations are built for growth.
We use caching layers, CDN distribution, and scalable infrastructure to ensure stability even under heavy traffic.
Yes. We can step in as your development partner, transforming your existing Figma or XD designs into pixel-perfect, fully functional websites that perform just as well as they look.
We do — often. Many of our long-term clients began as startups.
We help them scale efficiently by choosing the right technology early, so they can grow without rebuilding everything later.
That’s our specialty. From custom CRMs and internal dashboards to SaaS platforms and automation tools, we design and develop systems built entirely around your business logic.
Performance is integrated into every phase.
We optimize images, code, caching, and server-side rendering, and structure content for perfect SEO indexing from day one.
Yes, as long as the codebase is accessible.
We’ll perform a technical audit, identify risks or performance issues, and create a plan to stabilize and improve the project without starting over.
We do both — and more.
For many of our clients, a website redesign is just the beginning. We often extend our work into full brand identity systems: from logo and color palette to digital and print guidelines. That way, your brand feels consistent and recognizable across every channel, both online and offline.
Not every redesign means a rebrand. If your logo and colors already work well, we focus on improving usability, layout, and conversion flow, keeping the essence of your brand intact while giving it a fresh, modern edge.
Design is not a guessing game for us.
We rely on user data, analytics, and behavioral insights to guide decisions. Each layout, interaction, or visual choice is tested against how people actually use the product. The goal is simple: design that not only looks better but also performs better.
Yes, and we love that kind of work.
Packaging is often the first physical touchpoint of a digital brand. We design labels, boxes, and product lines that align with your visual identity. Whether customers see your ad, website, or product on a shelf, it all speaks the same design language.
Think of UX as the experience and UI as the expression.
UX (User Experience) defines how people navigate, what they feel, and how easily they reach their goal.
UI (User Interface) turns that structure into visuals: color, typography, and movement.
Together, they shape how your brand feels in digital form.
It depends on the scale and goals.
A logo project might take two to three weeks, while a full e-commerce redesign could span a few months.
We prefer thoughtful timelines, because great design isn’t rushed, it’s refined. Each stage (research, design, testing, and feedback) has its own purpose and attention to detail.
Yes. Collaboration is part of our DNA.
We frequently design for teams that handle development internally. We provide all the assets, specs, and design systems your developers need for a seamless handoff. Our focus is on clarity and performance, not control.
We adapt to the project.
Some clients already have strong design systems — we refine and extend them. Others need one built from scratch, tailored to their goals and technology stack.
Either way, we document everything for future scalability and consistent growth.
A brand book (or book of graphic standards ) defines how your brand behaves visually and verbally. It includes your logo rules, colors, typography, voice tone, imagery, and more.
This guide ensures your brand always “sounds” and “looks” like itself, whether it’s a business card, an Instagram post, or a product label. It’s the blueprint for consistency, and consistency builds trust.
Every project is priced based on complexity, deliverables, and the level of strategy involved.
A logo can be done quickly on its own, but when paired with a full identity system, brand book, and applications, it becomes a long-term investment in recognition and credibility.
We don’t design logos; we design first impressions that last.
We do. But responsibly.
AI helps us accelerate research, ideation, and visualization, but every final design is still human-made. Technology enhances our process; it never replaces creative thinking or design intuition.
You’ll typically see meaningful improvements within 3–6 months, depending on your site’s condition, competition, and market size.
SEO is a long-term investment. But its impact compounds over time and delivers sustainable ROI.
We don’t sell “packages.” We build partnerships.
Our SEO approach connects strategy, design, and development under one growth framework, tailored specifically for eCommerce. Every action is data-backed and tied to business outcomes, not vanity metrics.
While eCommerce is our core expertise, we also work with B2B, service-based, and content-driven brands that value performance and measurable growth.
Our methods adapt to any model that depends on search visibility and conversions.
Absolutely! In fact, that’s when it works best.
SEO builds your organic foundation, while paid campaigns accelerate reach and testing.
We use insights from Google Ads, Meta, and analytics tools to refine your SEO strategy continuously.
Yes. Ads stop when you stop paying — SEO keeps delivering traffic long after.
It also improves your site experience and brand authority, supporting all your other marketing channels.
We focus on business metrics, not just rankings:
Organic revenue growth
Conversion rate improvement
Click-through rate (CTR) uplift
Cost per acquisition (CPA) reduction
Keyword share of voice
Domain authority & backlink quality
Every report connects these metrics directly to ROI.
Yes. Every collaboration begins with a comprehensive SEO audit: technical, on-page, and competitive.
You’ll get a full roadmap showing exactly where you’re losing visibility, and how to fix it.
Sometimes. But always for the better.
We collaborate with your designers and developers to implement SEO-driven improvements that enhance usability, loading speed, and content clarity without hurting your branding.
We manage URL mapping, redirects, and content migration to preserve and strengthen your rankings during any relaunch or platform change ( Shopify , WordPress , ReadyCMS , etc.).
No ethical agency can.
What we guarantee is measurable, transparent growth backed by consistent reporting, proven strategy, and technical excellence.
You’ll receive monthly reports with performance metrics, keyword movements, and actionable insights (plus access to live dashboards for real-time visibility).
As AI reshapes search behavior, structured data, authority, and content clarity matter even more.
Our strategies evolve with Google’s algorithms and user intent, keeping your brand visible wherever customers search.
You can expect noticeable progress in 3–6 months, depending on your site’s current state and competition. SEO is a marathon — not a sprint — but the ROI compounds over time.
No honest agency can. What we guarantee is measurable growth — traffic, conversions, and visibility — all backed by transparent reports.
Yes. We specialize in Shopify, WordPress, and our proprietary ReadyCMS platform — all optimized for e-commerce performance.
Every project starts with a detailed audit to identify technical issues, content gaps, and missed opportunities.
SEO builds long-term organic traffic; PPC delivers immediate visibility. Our clients often combine both for sustainable growth.
Most clients notice early improvements within the first few weeks as we refine targeting and ad copy.
Full optimization typically takes 60–90 days, during which time data, bidding, and creative testing begin working in sync.
SEO builds long-term organic visibility. Google Ads delivers instant, measurable traffic.
The most effective brands use both: Ads for speed and testing, SEO for stability and scale.
Yes. We structure and manage all campaign types — Search , Shopping , Performance Max , Display , and YouTube — under one connected strategy to ensure data flows across channels.
Every campaign includes a tailored conversion-tracking setup through Google Ads and Analytics 4.
We monitor purchases, form submissions, calls, and micro-conversions to measure the complete customer journey.
We recommend starting at €1,000 per month for eCommerce brands.
This ensures enough data for optimization while keeping bids competitive in most EU markets.
Absolutely. Our design and development teams create high-converting, mobile-optimized landing pages that align with each campaign’s message and goal.
Yes. We manage multilingual and multi-country campaigns, adapting language, currency, and bidding strategies for regional performance.
You’ll get bi-weekly performance summaries and access to a live dashboard.
We also schedule monthly strategy calls to review KPIs and plan next-step optimizations.
Yes. We start with a full audit to uncover missed opportunities, keyword overlap, and wasted spend, then rebuild or optimize the account for maximum efficiency.
Both. You can choose a full-service monthly partnership or a one-time setup package with strategic handover and consultation.
We specialize in e-commerce growth, not just ad management.
Our campaigns integrate with your analytics, sales, and product data, ensuring that every euro spent contributes directly to measurable business outcomes.
Ideally, under 2 seconds for key pages. Anything slower affects conversions and SEO.
If your PageSpeed Insights score is below 80, or users report lagging checkout, you’ll benefit from an audit.
Most projects take 1–3 weeks, depending on complexity and hosting setup.
All optimizations are tested in a staging environment before deployment.
We guarantee measurable improvement in Core Web Vitals and overall load time.
Depending on their current setup, most clients see an improvement between 40% and 70% in load time.
We measure this through before-and-after reports from tools like Google PageSpeed Insights and Lighthouse .
No. All optimizations are performed without changing your existing design or user experience.
We test every improvement on a staging environment before it goes live to ensure everything works flawlessly.
We use a combination of Google Lighthouse , GTMetrix , Core Web Vitals tracking, and real-user data.
This allows us to measure not just lab performance but also how real visitors experience your site.
Yes. We’ve optimized websites built on WordPress , Shopify , Magento , Laravel , and custom PHP or JS frameworks.
Our approach adapts to each platform’s structure and hosting environment.
Absolutely. We often start by improving what’s possible on your current setup.
If hosting becomes the limiting factor, we’ll recommend scalable options that match your traffic and business goals.
Speed optimization focuses on frontend and user-facing performance, while DevOps focuses on infrastructure, uptime, and scaling.
For the best results, both work together. We can handle both in one streamlined process.
We recommend a quarterly or biannual audit, especially for e-commerce sites that frequently add new products, plugins, or integrations.
Small changes over time can slow down performance if not regularly reviewed.
Yes. Website speed is a direct ranking factor for Google and affects bounce rate, time on page, and crawl efficiency — all key elements of SEO success.
Yes. We provide continuous monitoring and maintenance plans that track Core Web Vitals and alert us if performance drops.
That way, your site stays optimized even as your content grows.
Yes. We ensure all essential tracking scripts remain functional.
In fact, we often optimize how these scripts load to reduce their impact on performance while keeping your analytics accurate.
Definitely. Many clients choose to include speed optimization during a redesign or platform migration to maximize performance from day one.
Depending on your site’s complexity, you can expect visible improvements in load time, smoother interactions, and better Lighthouse scores within days of implementation.
Conversion rate and bounce rate improvements typically follow within the first few weeks.
Depending on your plan, maintenance is done monthly or quarterly — with flexibility for custom schedules.
Yes. We integrate automated monitoring tools to alert us in real time of any downtime or performance issues.
Yes, we offer one-time audits and onboarding for new clients transitioning from another provider.
Always. Backups and security patching are part of every maintenance plan.
Support focuses on resolving issues as they arise: bug fixes, content changes, or integration troubleshooting.
Maintenance is proactive. It keeps your system secure, fast, and up to date through ongoing monitoring and optimization.
Together, they form a complete post-launch reliability service.
Depending on your plan, maintenance is performed monthly or quarterly.
Some clients prefer monthly checks for dynamic, high-traffic stores, while others opt for quarterly reviews on more stable platforms.
Yes. Our monitoring systems work around the clock.
If a critical issue appears outside regular hours, our alert system notifies our team immediately, protecting your uptime.
Absolutely. We begin with a technical audit to understand your setup, document dependencies, and stabilize your environment before applying our support process.
All supported systems include automated backups, version control, and redundancy checks.
We verify backup integrity regularly and store copies securely to ensure fast recovery in case of failure.
Our ongoing support plan covers any urgent fixes between scheduled maintenance windows.
We respond quickly, isolate the issue, and apply a solution without interrupting your operations.
Yes. We integrate performance tracking tools that measure uptime, page load times, and error logs, and send real-time alerts for irregularities.
Yes. We manage hosting environments across all major providers, ensuring optimal server performance and security configurations for each client.
You receive quarterly performance reports detailing uptime, response times, applied updates, and actionable recommendations for future improvements.
Support clients receive priority access to our development team.
We can scope, schedule, and deliver new features under the same partnership model, eliminating the need for a separate onboarding process.
Of course. We often collaborate directly with internal IT or marketing teams, providing the missing layer of technical reliability and proactive performance oversight.
Our plans are flexible, but most clients choose an annual agreement to align with performance goals and receive the most cost-efficient coverage.
Vårt löpande supportavtal täcker akuta åtgärder mellan planerade underhållsperioder.
Vi agerar snabbt, identifierar problemet och implementerar en lösning utan att störa driften.
We work with all major cloud providers, including AWS, Hetzner, DigitalOcean, and others.
Yes. We can take over existing servers, audit them, and implement improvements without downtime.
Yes. Our systems monitor uptime, errors, and performance metrics around the clock.
Absolutely. We handle full migrations, including DNS, SSL, and database setup, ensuring a smooth transition.
Yes. We perform regular security checks, automated backups, and vulnerability patching.
We no longer resell hosting, but we manage and optimize servers on your preferred provider — such as AWS , Hetzner , or DigitalOcean . Our focus is on performance, uptime, and reliability, not selling server space.
Yes. We can take over any existing infrastructure, audit it for performance and security issues, and gradually improve it without downtime. You stay fully in control of your accounts and servers.
We combine monitoring tools, alert systems, and proactive maintenance to detect and resolve issues before they impact your business. You’ll have a clear uptime report and visibility into every update.
Our primary stack is Linux-based ( Ubuntu , Debian , CentOS ), which powers most e-commerce platforms. However, we can support Windows environments upon request.
Absolutely. We specialize in setting up CI/CD workflows through GitHub Actions , GitLab , or other systems, ensuring every deployment is consistent, testable, and reversible.
We offer 24/7 monitoring with alert systems that trigger automatic or manual responses depending on the severity. You’ll always know when something happens, and when it’s fixed.
Yes. You’ll receive monthly or quarterly reports detailing uptime, updates, incidents, and optimization metrics, all written in human language, not just logs.
Yes. We plan capacity and configure autoscaling or resource allocation ahead of big campaigns or seasonal spikes, ensuring your platform handles the load without slowing down.
Always. Every major change is first tested in a staging environment, and automated daily backups ensure you can roll back at any time.
Ongoing maintenance includes OS and software updates, security patching, performance reviews, uptime monitoring, log auditing, and proactive issue resolution, all tailored to your platform’s needs.
Yes. We handle DNS setups, SSL renewals, and CDN integrations (like Cloudflare ) to keep your site secure, fast, and globally accessible.
Yes. We manage full migrations — from on-premise or legacy systems to AWS , DigitalOcean , or Hetzner — with zero downtime and complete data integrity.
We look for professionals who are curious, detail-oriented, and proactive.
People who don’t just “do tasks” but think about how their work impacts performance, conversions, and client growth.
If you care about craft, clarity, and collaboration, you’ll fit right in.
Most of our team works from Serbia and Sweden, but we’re open to remote professionals across Europe who share our standards and communication style.
Our focus is on collaboration and accountability, not location.
You can apply directly through the form on this page.
Choose a specific open position or send an open application if you believe you’d be a great fit.
We review every submission carefully, and thoughtful applications always stand out.
Our Employment program is for experienced professionals ready to take ownership of projects and mentor others.
Our Internship program is designed for students and early-career talents who want hands-on experience, guidance, and real-world projects. Not busywork.
You’ll receive a confirmation email once your application is submitted.
If we see a good match, our HR or team lead will contact you to schedule a short call to get to know you and discuss the next steps.
We believe in transparency. Even if it’s a no, you’ll hear from us.
Our core teams include:
Design (UX/UI, Visual, Brand)
Development (Frontend, Backend, Full-Stack)
Marketing (SEO, Paid Ads, Content)
Operations (Project Management, QA, Support)
When we’re not hiring actively, we still welcome open applications for future opportunities.
Focused and flexible.
We believe in structure, but not in micromanagement.
You’ll have ownership, mentorship, and the space to grow, surrounded by people who take pride in what they do.
We celebrate progress, not just deadlines.
Absolutely. If your skills overlap across different areas, mention that in your message or portfolio.
We value versatility. Many of our best people started in one department and grew into another.
Yes. Our internship programs usually open twice a year, but you can apply anytime.
Strong portfolios and clear motivation always get noticed, even between official cycles.
Yes. Check our Partnership page for collaboration opportunities.
We regularly work with other agencies and independent professionals on large-scale projects across Europe.
We collaborate across several partnership models: from white-label production and referral collaborations to vendor and technology alliances.
Each model is designed to strengthen our shared ecosystem, ensuring every collaboration adds measurable value to both sides.
Agencies, consultants, or production teams looking for a reliable digital execution partner.
Whether you need full-scope delivery or specific expertise in design, development, or marketing, we integrate seamlessly with your existing structure.
If you refer a client who begins a project with us, you receive a predefined commission or value exchange.
We document every referral, maintain full transparency, and focus on long-term cooperation rather than one-time transactions.
Technology Partners include infrastructure, hosting, or software providers who power the e-commerce ecosystem we build on (such as ReadyCMS , AWS , Cloudflare , and Hetzner ).
We’re also open to exploring integrations with emerging SaaS tools and platforms that align with our growth philosophy.
Yes. Under our service partner model, experienced professionals in design, development, UX, or digital marketing can join as external collaborators.
We value precision, accountability, and a growth-driven mindset over formal structure.
Always. Confidentiality is a standard part of our partnership process.
We regularly operate as an invisible partner within other agencies’ ecosystems and ensure your brand remains front and center.
We work with trusted vendors in areas such as hosting, security, content, and integrations.
Each vendor relationship is built on reliability, scalability, and shared quality standards.
We continuously evaluate and expand our vendor network to ensure performance consistency.
Yes. Our partnerships span Sweden, Serbia, and across Europe.
We work efficiently in cross-border, multilingual environments and maintain consistent standards regardless of geography.
Simply reach out through the form below or schedule a short introductory call.
Once we understand your goals, we’ll determine the best collaboration model — Service , Referral , Vendor , Sales , or Technology .
Shared values — precision, transparency, and commitment to long-term growth.
We look for partners who care about performance as much as design, and who understand that results come from consistent collaboration.
Anyone passionate about digital design, development, or marketing can apply — whether you’re a student, recent graduate, or self-taught creative.
What matters most to us is your curiosity, motivation, and willingness to learn.
If you have basic knowledge of your field (e.g., HTML/CSS for developers, Figma for designers, or social media tools for marketers) — that’s enough to get started.
Our internship is designed to help you learn through real projects and mentorship.
Most internships last 3 months, but the duration can vary depending on the position and your availability.
Some interns continue longer or move into part-time or full-time roles if the collaboration goes well.
We offer both paid and unpaid internship opportunities depending on project involvement and experience level.
Our goal is to make sure every intern gains valuable, hands-on experience that leads to future opportunities.
Yes. We offer hybrid and remote options for most positions.
Our teams collaborate daily through online tools, and we encourage flexibility as long as communication and commitment remain strong.
You’ll work on real e-commerce and digital brand projects — from web design and development to SEO, campaigns, and content.
Every task you do contributes to something that will go live, not just stay on paper.
Every intern is paired with a dedicated mentor who guides them through their daily tasks, provides feedback, and helps them grow their skills effectively.
We often invite top-performing interns to continue as junior team members or collaborate on freelance projects.
Several of our current full-time team members started as interns — so this can be your first step toward joining Creative Brackets permanently.
Please complete the application form below, attach your portfolio or CV, and tell us why you’d like to join.
We review applications monthly and get back to selected candidates for a short interview.
Yes. We work with talents across Europe and welcome international applicants who can communicate effectively in English and who are aligned with our working hours (CET time zone).
Anyone who is passionate about digital products, technology, or e-commerce.
We welcome experienced professionals as well as motivated newcomers eager to learn and grow within a team environment.
No. What matters most is your mindset and ability to learn fast.
Experience in digital projects, e-commerce, or software development is a plus, but curiosity, communication, and responsibility are what truly count.
You’ll work on real e-commerce projects, from UX/UI design and platform development to digital marketing and performance optimization.
Every project is an opportunity to make a measurable impact on how brands grow online.
We operate in a hybrid environment.
Some roles require closer collaboration, others allow flexible remote work.
We care more about your performance and communication than your location.
We keep it simple and transparent:
Feedback & decision
Each stage helps us understand how you think, communicate, and solve problems.
It depends on the role, but typically between 1–3 weeks.
We make sure every applicant receives an update or feedback after each stage.
Yes. We run internship programs for students and young professionals throughout the year.
You can find details and apply on our Internship page.
Open communication, collaboration, and continuous learning are part of our DNA.
We trust our people to take ownership, share ideas, and improve — both individually and as a team.
Learn more on our About Us page.
Our teams work with modern stacks, depending on the project, such as PHP (8.x) , Laravel , Vue.js , React , SCSS , and Elasticsearch .
But we value problem-solving and adaptability even more than tools.
You can always send a general application through the form.
We review every submission and keep strong profiles in our talent pool for future opportunities.
Be ready to talk about your past work, challenges, and how you approach problem-solving.
If the task is practical, focus on clarity and logic. We value structured thinking more than perfection.
We encourage professional development through mentorship, new responsibilities, and exposure to international e-commerce projects that challenge and inspire you.

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---

# When it works and when it doesn't
URL: https://www.creative-brackets.com/growth-partnership/

eCommerce / Monthly retainer

## Continuous improvement for eCommerce brands that want momentum
A website launch or redesign is not the end of growth. eCommerce needs constant iteration: campaign support, product page updates, conversion improvements, SEO fixes, analytics, and new ideas.
            Our growth partnership gives you a structured monthly team focused on moving the business forward — not random tasks.

### What we improve each month — based on what moves the business
Turn more visitors into buyers Conversion & UX Product page improvements, checkout friction, category UX, trust signals, and CRO testing — continuous iteration tied to revenue. CRO
Turn more visitors into buyers
Product page improvements, checkout friction, category UX, trust signals, and CRO testing — continuous iteration tied to revenue.
Fast execution for your marketing team Campaign & landing pages Landing pages, campaign pages, promotional setups, product feed support — so marketing doesn't wait on dev. Landing Pages
Fast execution for your marketing team
Landing pages, campaign pages, promotional setups, product feed support — so marketing doesn't wait on dev.
Decision-making that's grounded in data Analytics & tracking Monthly tracking reviews, GA4 improvements, reporting setup, and attribution clarity so you know what's working and what to improve. Conversion Tracking
Decision-making that's grounded in data
Monthly tracking reviews, GA4 improvements, reporting setup, and attribution clarity so you know what's working and what to improve.
Foundation that supports every channel SEO & technical health Technical SEO fixes, Core Web Vitals, crawlability, content structure, and performance improvements — handled continuously instead of left to accumulate. Technical SEO
Foundation that supports every channel
Technical SEO fixes, Core Web Vitals, crawlability, content structure, and performance improvements — handled continuously instead of left to accumulate.

### When it works and when it doesn't
It works when growth is the goal
Active marketing, clear priorities, willingness to iterate, and a decision-maker who values continuous improvement over one-time fixes.
It fails when it's treated as maintenance
Random task dumping, no priorities, no feedback loop, no growth ambition — that's not a partnership, that's a support queue.
eCommerce Growth Partnership — Levels

### Partnership levels — matched to your growth stage
Every level includes monthly planning, execution, reporting, and a review call. What scales is scope and execution capacity.
Early-stage stores or focused scope
Active marketing with ongoing improvement needs
High-activity stores with broad execution needs
Full execution across all growth areas
UX or campaign support
UX, campaigns, tracking, SEO
All areas + custom development

### A decade of eCommerce delivery
We work exclusively with eCommerce brands — catalog-heavy stores where design, development, and marketing decisions directly affect revenue.
Years of experience in the digital and eCommerce industry
eCommerce projects completed with proven results
Managing Over €5 Million GMV for our clients in the last 4 years alone
Over €200,000 in Marketing Budgets managed annually for targeted, data-driven campaigns
Customer & partner reviews

### Reviewed across platforms
eCommerce Audit Start with a clear picture of where you're losing sales before committing to ongoing improvement. Explore playbook
CRO Structured conversion experiments are a core part of monthly growth work. Explore playbook
Conversion Tracking Growth decisions are only as good as the measurement behind them. Explore playbook

---

# Find where your eCommerce is losing sales
URL: https://www.creative-brackets.com/ecommerce-audit/

eCommerce / Conversion Audit

## ⚠️ Find what's blocking sales ⚠️ before you spend more on traffic
Most eCommerce stores don't have a traffic problem — they have a conversion problem. Visitors arrive, browse, and leave. Campaigns run but ROAS stays flat. A structured audit identifies exactly where the funnel breaks and what to fix first.
We audit conversion and UX, tracking accuracy, product and catalog quality, and technical performance — then deliver a prioritised list of findings with clear recommended actions.
Conversion & UX, Tracking & Analytics, Product & Feed Quality, Technical Performance,
    Priority Scoring, Action Backlog, Quick Wins, eCommerce Growth

### What we audit
Across every layer of the purchase journey
Homepage to checkout: navigation, category structure, product pages, CTAs, mobile experience, and trust signals — every touchpoint where shoppers hesitate or drop off.
GA4 setup, conversion events, attribution gaps, and data quality checks — so you know which channels and pages actually drive sales, not just visits.
Product page content, category logic, filter structure, and feed quality — the catalog inputs that affect both organic search performance and paid campaign efficiency.
Core Web Vitals, render-blocking issues, mobile performance, and crawlability fundamentals — the foundation that limits both conversion rates and search rankings.

### When an audit pays for itself?
An audit is a diagnostic tool, not a magic fix. It works best in a specific context — and it won't help in others. Be honest with yourself before you invest.
This audit isn't for you if:
You have no traffic yet — there's nothing in the funnel to diagnose
You just launched and need a complete build, not a diagnosis
You want a full redesign — an audit is a scalpel, not a blank canvas
You have no campaigns or marketing activity running or planned
You're looking for a guarantee rather than a structured diagnosis
You need to invest in audit if:
You have traffic but conversion rates are lower than expected
Ad spend is increasing but ROAS isn't keeping pace
A seasonal promotion or product launch is coming up
Your team suspects issues but hasn't pinpointed the root cause
You need a prioritised list of what to fix before you scale spend
You need to justify where to invest development budget next

### How an audit actually works
A structured five-step process from intake to action — so you always know what happens next and what you get at the end.
You share your store URL, analytics access, and known issues. We align on scope and confirm the package — typically within 24–48 hours.
We review your store across all four audit areas: conversion & UX, tracking accuracy, product and feed quality, and technical performance.
Every finding is scored by business impact and implementation effort. The result is a ranked list — not a data dump, but a clear hierarchy of what matters most.
Findings are translated into specific, structured tasks your team can implement immediately. No vague suggestions — specific pages, specific fixes.
We walk through the audit together — Growth Audit and Pro Audit packages. You leave with a clear picture of where sales are lost and what to fix first.

### Concrete deliverables, not a slide deck
Every audit ends with documents you can act on — not a vague presentation of observations. You get specific findings, ranked priorities, and ready-to-use tasks.
A structured document covering all four audit areas with annotated screenshots, specific observations, and evidence for every finding.
Every finding scored by business impact and implementation effort — ranked so you know exactly which problems to tackle first and which to defer.
Ready-to-implement tasks with enough detail to hand off to a developer or work through yourself — without needing to re-translate the findings.
The highest-impact, lowest-effort improvements you can make immediately — often within a week, without needing a developer.

### What we need from you
The more context you share, the more precise the audit. Here's what makes the difference between a generic review and a genuinely useful one.
Your store URL The live store we'll audit. If you have a staging environment for specific areas, share that too — it helps us test without impacting live traffic.
The live store we'll audit. If you have a staging environment for specific areas, share that too — it helps us test without impacting live traffic.
Read access to GA4 or your analytics platform Needed to validate tracking accuracy, identify drop-off patterns, and check attribution quality. Viewer access is enough — we don't need edit rights.
Needed to validate tracking accuracy, identify drop-off patterns, and check attribution quality. Viewer access is enough — we don't need edit rights.
Your top 5–10 products or categories Knowing what drives the most revenue helps us audit the highest-impact pages first — not just the homepage, but the pages that actually generate sales.
Knowing what drives the most revenue helps us audit the highest-impact pages first — not just the homepage, but the pages that actually generate sales.
Known issues or areas of concern If your team already suspects specific problems — checkout drop-off, slow mobile, poor ROAS — share them. We'll validate and investigate every concern you raise.
If your team already suspects specific problems — checkout drop-off, slow mobile, poor ROAS — share them. We'll validate and investigate every concern you raise.
A note on your implementation capacity In-house developer, external agency, or solo operator? Knowing this shapes how we prioritise recommendations and how we present the action backlog.
In-house developer, external agency, or solo operator? Knowing this shapes how we prioritise recommendations and how we present the action backlog.
eCommerce Conversion Audit — Packages

### Three ways to get a diagnosis
Every package ends with a prioritised list of findings and a clear recommended next step.
                The difference is depth, scope, and how much we work through it together.
A fast read before a campaign or launch — top issues identified, no deep analytics
Active stores that need a full diagnosis across all four audit areas
Stores ready to act — full audit plus a structured plan for what to do next
UX & conversion, product pages, top technical issues
All 4 areas: UX, tracking, product & feed quality, technical
All 4 areas with deeper analysis and cross-area impact mapping
GA4 check — event setup, attribution gaps, data quality
Full review — funnel analysis, channel attribution, conversion paths
Priority issue list + quick wins
Full report + priority list + action backlog + quick wins
Full report + priority list + action backlog + implementation roadmap
30 min walkthrough call
60 min presentation + follow-up Q&A
Clear findings. Concrete next steps.

## Ready to find out what's blocking your sales?
Request your audit Book a discovery call Send us an email

### A decade of eCommerce delivery
We work exclusively with eCommerce brands — catalog-heavy stores where design, development, and marketing decisions directly affect revenue.
Years of experience in the digital and eCommerce industry
eCommerce projects completed with proven results
Managing Over €5 Million GMV for our clients in the last 4 years alone
Over €200,000 in Marketing Budgets managed annually for targeted, data-driven campaigns
Customer & partner reviews

### Reviewed across platforms

---

# eCommerce Agency — Creative Brackets
URL: https://www.creative-brackets.com/ecommerce-agency/

More traffic will not fix a weak eCommerce experience. Creative Brackets is an eCommerce agency built specifically for catalog-heavy brands — those managing 10,000 to 100,000+ SKUs — where site architecture, performance, and conversion all have to work together.
Operating from Belgrade with clients across Europe, the Middle East, and North America, we bring together eCommerce design, development, SEO, and paid media under one growth-focused team. Our offer is eCommerce-specific because generalist agencies rarely understand what catalog scale actually demands.
Belgrade, Mladen Mitrinovic
eCommerce services — Creative Brackets

## What we do as an eCommerce agency
eCommerce development
Google Ads management
eCommerce growth partnership
An eCommerce agency built for growth — not just delivery.

## An eCommerce agency built for growth — not just delivery.

## What separates a real eCommerce agency from a generalist.
eCommerce-specific expertise
We work exclusively on eCommerce challenges: catalog architecture, product page conversion, checkout flow, and performance at scale. A generalist agency learns these things on your dime.
Conversion before traffic
Your website may look acceptable, but if it confuses customers or loads slowly, it is costing you sales. We fix the foundation before scaling acquisition.
Built for catalog complexity
Brands with tens of thousands of SKUs face unique challenges in navigation, faceted search, indexing, and feed management. These are not problems generic agencies routinely solve.
Measurable outcomes every month
Every engagement includes clear metrics, structured cadences, and accountability on both sides. We track what moves revenue, not vanity numbers.
What makes an eCommerce agency worth working with.

## What makes an eCommerce agency worth working with.
Creative Brackets eCommerce Agency

## How we help eCommerce brands grow
From store build to revenue growth — each layer of an effective eCommerce operation, delivered as a connected system.
Foundation Design and development eCommerce UX design and custom development for Shopify, WooCommerce, and headless platforms. Built for catalog scale, not one-size-fits-all templates. eCommerce UX Design eCommerce Development
eCommerce UX design and custom development for Shopify, WooCommerce, and headless platforms. Built for catalog scale, not one-size-fits-all templates.
Acquisition SEO and paid media eCommerce SEO structured for large catalogs — faceted navigation, product page optimization, technical crawlability. Google Ads campaigns built around Shopping, Search, and Performance Max. eCommerce SEO Google Ads
eCommerce SEO structured for large catalogs — faceted navigation, product page optimization, technical crawlability. Google Ads campaigns built around Shopping, Search, and Performance Max.
Conversion Audit and optimization Growth is difficult when every website improvement takes too long. Our structured audit process identifies the highest-impact fixes first, so improvements ship in weeks, not quarters. How we work Request audit
Growth is difficult when every website improvement takes too long. Our structured audit process identifies the highest-impact fixes first, so improvements ship in weeks, not quarters.
Proof Case studies Measurable business value for catalog brands across multiple markets. See how structured eCommerce work translates to revenue growth. Explore case studies
Measurable business value for catalog brands across multiple markets. See how structured eCommerce work translates to revenue growth.
Interested in a long-term growth engagement? See how our eCommerce growth agency model works →

---

# eCommerce Growth Agency — Creative Brackets
URL: https://www.creative-brackets.com/ecommerce-growth-agency/

eCommerce growth is a system, not a campaign. Creative Brackets is the eCommerce growth agency for brands that have moved past launch and need structured, compounding improvement — across conversion, acquisition, and retention — delivered by a single accountable team.
Founders and marketing directors who work with us are not looking for a vendor to hand tasks to. They want a long-term growth partner who understands their catalog, their margin structure, and what drives their customers to convert. That is the relationship we build, and the one we maintain month after month.
Belgrade, Mladen Mitrinovic
eCommerce growth services — Creative Brackets

## What drives eCommerce revenue growth
eCommerce growth partnership
Google Ads and Shopping
Conversion-focused UX design
eCommerce development
eCommerce growth is a system, not a service.

## eCommerce growth is a system, not a service.

## What a serious eCommerce growth agency actually delivers.
Structured monthly growth
We run on a monthly cadence: audit findings become prioritized tasks, tasks ship and get measured, and learnings feed the next cycle. Growth that compounds is built this way — not through one-off launches.
Multi-channel by design
Revenue growth rarely comes from a single channel. We align SEO, paid media, UX, and development work so each channel reinforces the others — rather than competing for budget in isolation.
Revenue growth that compounds
A faster page loads for every visitor. A better checkout converts for every campaign. Improvements to your eCommerce foundation do not expire — they accumulate value every month.
Partnership, not projects
Projects end; growth does not. The brands we work with longest see the strongest results, because trust and knowledge compound alongside the improvements we ship together.
What a real growth partnership looks like.

## What a real growth partnership looks like.

### Powering conversion-optimized eCommerce
Creative Brackets is an eCommerce growth agency founded in 2015. We combine deep-dive CRO audits, expert-crafted product content and data-driven paid media to help brands thrive online.
Products currently managed across client stores
GMV powered for our clients per year
Years of experience in the digital and eCommerce industry
Over €200,000 in Marketing Budgets managed annually for targeted, data-driven campaigns
Creative Brackets eCommerce Growth Agency

## The four pillars of structured eCommerce growth
Growth requires more than a single service. Here is how the work connects into a system that compounds over time.
Step 1 Diagnose before you invest Every engagement begins with a structured eCommerce audit: conversion bottlenecks, SEO gaps, performance issues, and paid media efficiency. You see exactly where revenue is being lost before a single euro is spent on solutions. Request audit
Every engagement begins with a structured eCommerce audit: conversion bottlenecks, SEO gaps, performance issues, and paid media efficiency. You see exactly where revenue is being lost before a single euro is spent on solutions.
Step 2 Acquire with precision eCommerce SEO and Google Ads managed as a unified acquisition system — not separate silos. Catalog-scale SEO and Shopping campaigns built for profitability, not spend. eCommerce SEO Google Ads
eCommerce SEO and Google Ads managed as a unified acquisition system — not separate silos. Catalog-scale SEO and Shopping campaigns built for profitability, not spend.
Step 3 Convert more of what arrives Acquisition brings visitors; conversion determines revenue. We ship UX improvements, speed optimizations, and checkout fixes on a structured monthly schedule so conversion gains are consistent, not accidental. How we work
Acquisition brings visitors; conversion determines revenue. We ship UX improvements, speed optimizations, and checkout fixes on a structured monthly schedule so conversion gains are consistent, not accidental.
Step 4 Retain and compound Long-term partners see stronger growth because every month builds on the last. Our case studies show what sustained eCommerce growth partnership looks like in practice. Growth partnership Explore case studies
Long-term partners see stronger growth because every month builds on the last. Our case studies show what sustained eCommerce growth partnership looks like in practice.

## How a growth partnership actually works.
Before we change anything, we map what is working, what is blocking growth, and what should be fixed first. The output is a prioritized roadmap — not a list of things we want to sell you.
Each month has a defined scope, an output, and a metric. Changes are not guesses — they are hypotheses tested against real data from your store.
Improvements to eCommerce foundations accumulate. A faster page does not get slower next month. Better category structure does not reset. Each cycle builds on the last.
Explore the full case studies below to see the process behind the outcomes - scope, constraints, decisions, and what we shipped.

### Petit Bateau: Powered by ReadyCMS, styled by Creative Brackets
5-year digital partnership
ReadyCMS-powered eCommerce
Multiple integrations

### From local store to market leader: The digital journey of Prodavnica Alata and Creative Brackets
6-year digital growth partnership
From 5,000 to 80,000+ products
ERP sync + courier automation

### Clearlii: A vision for clarity in digital commerce
850+ pharmacy locations
B2B portal for wholesale growth
Looking for an overview of what we do as an agency? See our eCommerce agency page →
Long-term partnership

---

# eCommerce development
URL: https://www.creative-brackets.com/services/development/ecommerce-development/

Development / eCommerce

## eCommerce development focused on measurable growth
"More development" doesn't automatically mean more revenue. The work that compounds is the work that improves the buying journey,
      supports merchandising, and keeps your store fast and reliable as you scale.
We build growth features across category pages, product pages, and checkout-scoped in sprints, QA'd properly, and measured against
      conversion, AOV, and operational efficiency.
Back to the hub: Development .
      Related playbooks: ReadyCMS Development , eCommerce Integrations .
Adjacent services: CRO , Core Web Vitals Optimization , Case Studies .

### What we build common growth deliverables
We focus on changes that reduce friction, improve discoverability, and make repeatable growth easier for your team.
Category & navigation improvements
Better filtering and sorting, merchandising controls, SEO-safe URL rules, and faster category experiences-so shoppers find what they want quickly.
Product page conversion features
Variant UX, bundles, cross-sells/upsells, reviews, delivery messaging, trust signals, and information architecture that supports confident buying.
Checkout & payment experience
Reduce checkout friction, improve form UX, harden payment flows, and protect measurement-so changes don't silently break conversion tracking.
        (See Conversion Tracking .)
Performance-safe implementation
Deliver features without degrading speed: optimize templates, reduce payload, manage third-party scripts, and protect Core Web Vitals over time.
        (See Third-Party Script Governance .)

### eCommerce development that delivers results
Our development approach focuses on measurable outcomes and sustainable growth.
eCommerce development is where growth becomes real: stable checkout, resilient integrations, performance under load, and releases that don’t break revenue. Start with a focus area below, or begin with eCommerce audit to prioritize what will move revenue first. For proof, browse Case studies .
Build and improve storefront features that increase conversion and support growth.
Connect marketing, ops, and data systems-without breaking orders or reporting.
Improve checkout conversion with reliable payments, retries, and tracking-safe releases.
Keep pricing, inventory, and attributes consistent across systems-without storefront drift.
Decouple frontend experience while keeping backend stability and integrations intact.
See how development and integration work translates into measurable growth.
Customers and partners rating

### Trusted by hundreds of eCommerce brands
Explore the full case studies below to see the process behind the outcomes - scope, constraints, decisions, and what we shipped.

### Petit Bateau: Powered by ReadyCMS, styled by Creative Brackets
An elegant online experience powered by ReadyCMS, where Creative Brackets’ design meets the reliability of modern technology.
5-year digital partnership
ReadyCMS-powered eCommerce
Multiple integrations

### From local store to market leader: The digital journey of Prodavnica Alata and Creative Brackets
A six-year partnership built on strategy, technology, and trust. From rebuilding their online foundation with ReadyCMS to managing integrations, marketing, and growth, Creative Brackets became the digital force behind Prodavnica alata’s rise to the top.
6-year digital growth partnership
From 5,000 to 80,000+ products
ERP sync + courier automation

### Clearlii: A vision for clarity in digital commerce
What started as a sleek online store grew into a complete digital ecosystem. Together with Creative Brackets, Clearlii transformed from a premium lens retailer into a trusted supplier for clinics, opticians, and pharmacies across the Nordics.
850+ pharmacy locations
B2B portal for wholesale growth
WooCommerce,           Shopify Custom Dev,           Headless eCommerce,           Laravel & APIs,           Feature Sprints,           ERP & PIM Sync
We don't ship features in isolation. We align on goals, define acceptance criteria, then validate impact with QA and measurement-so progress is real, not just busy work.
We map your biggest growth constraints (UX, speed, SEO, tracking, ops) and turn them into a prioritized backlog your team can execute.
Clear scope, estimation, implementation, and QA (functional + regression + performance checks) before work ships to production.
We validate outcomes via analytics and tracking, then iterate-so improvements compound month over month.
Documentation, governance, and operational clarity-so your store stays maintainable and doesn’t drift into slow, fragile complexity.
            (Pair with eCommerce Maintenance .)

### eCommerce development expertise
Deep technical knowledge and proven methodologies for eCommerce growth.
eCommerce Development - Packages

### Start with clarity, then ship improvements consistently
Use an audit to get a high-confidence roadmap, then execute in sprints with a partner model.
Teams that want the right backlog before building
Teams that want steady shipping with quality and governance
Prioritized backlog + risk list + implementation plan
Sprint planning, delivery, QA, and iteration cycles
Performance + tracking baseline recommendations
Release governance to protect conversion measurement and site speed
Book a discovery call
Audit-first development

## Want to know what to build next (and why)?
Request audit Book a discovery call
ReadyCMS Development A structured way to ship features in ReadyCMS while protecting performance and measurement. Explore playbook
eCommerce Integrations Connect your store to ERP, PIM, payments, shipping, and marketing tools with stable integrations. Explore playbook
Core Web Vitals Optimization Improve speed without breaking UX and measurement-so conversion and SEO don't degrade. Explore playbook
Conversion Tracking Validate events and revenue attribution after releases-so marketing decisions stay grounded. Explore playbook

---

# Shopify Custom Development
URL: https://www.creative-brackets.com/services/development/shopify-custom-development/

Development / Shopify

## Shopify custom development that ships growth (without breaking your store)
Shopify can scale fast-but many stores plateau because the site becomes a collection of disconnected apps, heavy scripts, and "quick fixes" that quietly hurt conversion, speed, and measurement.
CB builds Shopify improvements that compound: better collection browsing, stronger product pages, cleaner checkout flows, and integrations that reduce manual work. Everything is delivered in sprints, QA'd properly, and validated against outcomes.
Back to the hub: Development .
            Related playbooks: eCommerce Development , eCommerce Integrations , Headless eCommerce .
Adjacent services: CRO , Conversion Tracking , Core Web Vitals Optimization , Case Studies .

### What we build on Shopify (common sprint deliverables)
We focus on improvements that reduce friction, protect speed, and make growth operations easier for your team.
Theme & section development (Online Store 2.0)
High-performing, editable sections for merchandising and content-built to be maintainable, SEO-safe, and fast.
Collection & product page conversion features
Better filtering and navigation patterns, variant UX, bundles, cross-sells/upsells, trust signals, and delivery messaging-implemented with performance and measurement in mind.
Shopify checkout improvements (where possible)
Reduce friction in the final step: clearer shipping/payment messaging, checkout UI extensions, and "no surprises" validation-while protecting your analytics events and attribution.
App + API integrations (ops and growth)
Build and maintain integrations for payments, shipping, marketing tools, and ops systems. If your store depends on clean data, this is where you prevent expensive manual work.
                (See eCommerce Integrations .)
Performance & script governance
Keep Shopify fast while your stack grows: reduce theme payload, manage third-party scripts, and protect Core Web Vitals.
                (See Third-Party Script Governance .)
Tracking-safe releases
Implementation that doesn't silently break conversions: event validation, checkout tracking checks, and sanity QA around tags and pixels.
                (See Conversion Tracking .)
Customers and partners rating

### Trusted by hundreds of eCommerce brands
Explore the full case studies below to see the process behind the outcomes - scope, constraints, decisions, and what we shipped.

### Petit Bateau: Powered by ReadyCMS, styled by Creative Brackets
An elegant online experience powered by ReadyCMS, where Creative Brackets’ design meets the reliability of modern technology.
5-year digital partnership
ReadyCMS-powered eCommerce
Multiple integrations

### From local store to market leader: The digital journey of Prodavnica Alata and Creative Brackets
A six-year partnership built on strategy, technology, and trust. From rebuilding their online foundation with ReadyCMS to managing integrations, marketing, and growth, Creative Brackets became the digital force behind Prodavnica alata’s rise to the top.
6-year digital growth partnership
From 5,000 to 80,000+ products
ERP sync + courier automation

### Clearlii: A vision for clarity in digital commerce
What started as a sleek online store grew into a complete digital ecosystem. Together with Creative Brackets, Clearlii transformed from a premium lens retailer into a trusted supplier for clinics, opticians, and pharmacies across the Nordics.
850+ pharmacy locations
B2B portal for wholesale growth
WooCommerce,           Shopify Custom Dev,           Headless eCommerce,           Laravel & APIs,           Feature Sprints,           ERP & PIM Sync

### Prioritize, ship, validate Prioritize, ship, validate
Shopify stores grow through consistent iteration. We scope work in sprints, ship with QA, and validate impact-so improvements compound instead of creating hidden debt.
We map your biggest constraints (UX, speed, tracking, ops, integrations) and turn them into a prioritized backlog with clear acceptance criteria.
Estimation, implementation, and QA (functional + regression + performance checks) before anything ships to production.
We validate outcomes via analytics and tracking, then iterate-so you're improving conversion and efficiency, not just "adding features."
Documentation, governance, and operational clarity-so your Shopify store stays maintainable as your app stack and catalog evolve.
                    (Pair with eCommerce Maintenance .)
eCommerce Development Ship conversion-focused improvements across category pages, product pages, and checkout. Explore playbook
eCommerce Integrations Connect Shopify to payments, shipping, marketing tools, and ops systems. Explore playbook
Headless eCommerce When you need more flexibility without losing control of performance and tracking. Explore playbook
Core Web Vitals Optimization Keep Shopify fast as your store grows. Explore playbook
Shopify Development - Packages

### Start with clarity, then ship improvements consistently
Use an audit to get a high-confidence roadmap, then execute in sprints with a partner model.
Teams that want the right backlog before building
Teams that want steady shipping with quality and governance
Prioritized backlog + risk list + implementation plan
Sprint planning, delivery, QA, and iteration cycles
Performance + tracking baseline recommendations
Release governance to protect speed and attribution
Book a discovery call
Audit-first Shopify delivery

## Want a prioritized Shopify backlog you can ship confidently?
Request audit Book a discovery call

---

# WooCommerce Development
URL: https://www.creative-brackets.com/services/development/woocommerce-development/

Development / WooCommerce

## WooCommerce development that improves conversion, speed, and maintainability
WooCommerce is flexible and powerful-but it can also become fragile fast: plugin bloat, heavy themes, conflicting scripts, and "quick fixes" that slow down checkout and break tracking without anyone noticing.
CB builds WooCommerce improvements that compound: faster browsing, stronger product pages, cleaner checkout UX, safer integrations, and release processes that protect performance and analytics.
Back to the hub: Development .
            Related playbooks: eCommerce Development , eCommerce Integrations , Shopify Custom Development .
Adjacent services: CRO , Conversion Tracking , Core Web Vitals Optimization , Case Studies .

### What we build on WooCommerce (common sprint deliverables)
We focus on changes that reduce friction, protect speed, and keep your WordPress stack maintainable as your store grows.
Theme & template improvements
Product and category templates that load fast, support merchandising, and avoid "theme lock-in" by keeping customization clean and documented.
Category navigation, filters, and discovery UX
Improve browse-to-buy flow: filtering and sorting UX, SEO-safe URL rules, and navigation patterns that help shoppers find products quickly.
Product page conversion features
Variations UX, bundles, cross-sells/upsells, reviews and trust signals, delivery messaging, and content structure that supports confident buying.
Checkout UX & payment hardening
Reduce checkout friction, improve form UX, stabilize payment flows, and ensure tracking events are firing correctly after releases.
                (See Conversion Tracking .)
Plugin governance & safer releases
Audit and reduce plugin bloat, remove unnecessary scripts, and put guardrails in place-so performance and stability don't erode over time.
                (See Third-Party Script Governance .)
Integrations that reduce manual work
Connect WooCommerce to payments, shipping, ERP/PIM, marketing tools, and reporting-so your team spends less time on ops and more time on growth.
                (See eCommerce Integrations .)
Customers and partners rating

### Trusted by hundreds of eCommerce brands
Explore the full case studies below to see the process behind the outcomes - scope, constraints, decisions, and what we shipped.

### Petit Bateau: Powered by ReadyCMS, styled by Creative Brackets
An elegant online experience powered by ReadyCMS, where Creative Brackets’ design meets the reliability of modern technology.
5-year digital partnership
ReadyCMS-powered eCommerce
Multiple integrations

### From local store to market leader: The digital journey of Prodavnica Alata and Creative Brackets
A six-year partnership built on strategy, technology, and trust. From rebuilding their online foundation with ReadyCMS to managing integrations, marketing, and growth, Creative Brackets became the digital force behind Prodavnica alata’s rise to the top.
6-year digital growth partnership
From 5,000 to 80,000+ products
ERP sync + courier automation

### Clearlii: A vision for clarity in digital commerce
What started as a sleek online store grew into a complete digital ecosystem. Together with Creative Brackets, Clearlii transformed from a premium lens retailer into a trusted supplier for clinics, opticians, and pharmacies across the Nordics.
850+ pharmacy locations
B2B portal for wholesale growth
WooCommerce,           Shopify Custom Dev,           Headless eCommerce,           Laravel & APIs,           Feature Sprints,           ERP & PIM Sync

### Prioritize, ship, validate Prioritize, ship, validate
WooCommerce teams win by shipping consistently-with discipline. We define outcomes, scope work into sprints, QA properly, and validate impact so progress compounds (instead of creating hidden debt).
We map constraints across UX, speed, tracking, plugins, and ops, then turn them into a prioritized backlog with clear acceptance criteria.
Estimation, implementation, and QA (functional + regression + performance checks) before releases go live.
We validate changes via analytics and tracking, then iterate-so you're improving conversion and operational efficiency, not just "adding features."
Documentation, governance, and maintenance practices-so your WooCommerce store stays stable and fast as you scale.
                    (Pair with eCommerce Maintenance .)
eCommerce Development Ship conversion-focused improvements across category pages, product pages, and checkout. Explore playbook
eCommerce Integrations Connect WooCommerce to payments, shipping, marketing tools, and ops systems. Explore playbook
Shopify Custom Development For teams building on Shopify who need sprint-based, tracking-safe delivery. Explore playbook
Core Web Vitals Optimization Keep WooCommerce fast as your catalog and plugin stack grows. Explore playbook
WooCommerce Development - Packages

### Start with clarity, then ship improvements consistently
Use an audit to get a high-confidence roadmap, then execute in sprints with a partner model.
Teams that want the right backlog before building
Teams that want steady shipping with quality and governance
Prioritized backlog + risk list + implementation plan
Sprint planning, delivery, QA, and iteration cycles
Performance + tracking baseline recommendations
Release governance to protect speed and attribution
Book a discovery call
Audit-first WooCommerce delivery

## Want a prioritized WooCommerce backlog you can ship confidently?
Request audit Book a discovery call

---

# Choose the right model, then build safely
URL: https://www.creative-brackets.com/services/development/headless-ecommerce/

Development / Headless

## Headless eCommerce built for performance, SEO, and long-term iteration
Headless is a capability, not a shortcut. It can unlock faster UX iteration and better performance-but only if the architecture protects SEO, tracking,
            content operations, and release safety.
CB scopes the right approach — full headless vs hybrid — designs clean system boundaries, and builds a stack that stays maintainable well past launch.
Back to the hub: Development .
            Related playbooks: Laravel Development , eCommerce Integrations .
Adjacent services: SEO Migrations , Core Web Vitals Optimization , Case Studies .

### What "good headless" includes
A headless build is only successful if the fundamentals are protected: crawlability, measurement, speed, and operational workflow.
Architecture Boundaries + contracts Clear system boundaries between storefront, CMS, commerce engine, and services-so future change doesn’t become a rewrite. API Development Integrations
Clear system boundaries between storefront, CMS, commerce engine, and services-so future change doesn’t become a rewrite.
SEO safety Rendering strategy (SSR/SSG) SSR/SSG strategy, canonical control, structured data, and indexation safety-especially across category and product templates. Schema SEO Migrations
SSR/SSG strategy, canonical control, structured data, and indexation safety-especially across category and product templates.
Performance Budgets + governance Performance budgets, image strategy, caching, and script governance so "new marketing tools" don’t quietly slow the storefront. Core Web Vitals Script Governance
Performance budgets, image strategy, caching, and script governance so "new marketing tools" don’t quietly slow the storefront.
Measurement Tracking that survives releases Event design + validation so conversion tracking stays accurate across releases (and doesn’t break when the frontend changes). Conversion Tracking Request audit
Event design + validation so conversion tracking stays accurate across releases (and doesn’t break when the frontend changes).
WooCommerce,           Shopify Custom Dev,           Headless eCommerce,           Laravel & APIs,           Feature Sprints,           ERP & PIM Sync

### Choose the right model, then build safely
Headless projects fail when teams skip discovery and jump straight to tech choices. We start with outcomes, constraints, and operational realities-then build the right architecture.
We map your content model, merchandising needs, integrations, and SEO risk-then choose full headless, hybrid, or "progressive decoupling."
We define a shippable baseline, then deliver in sprints with QA and performance checks-so you don’t end up with a 9–12 month "big bang" launch.
URL strategy, redirects, indexation checks, and monitoring during rollout so organic traffic and revenue aren’t disrupted.
                (See SEO Migrations .)
Logs, monitoring, and documentation so the system stays operable long after launch.
                (Pair with Monitoring & Incident Response .)
Headless eCommerce - Packages

### Get architectural clarity, then ship in controlled iterations
Start with a roadmap (what to build and why), then implement with performance, SEO, and measurement guardrails.
Teams considering headless and needing a safe plan
Teams ready to ship a headless MVP and improve it over time
Target architecture + scope + risk list + implementation plan
Sprint delivery, QA, monitoring, and iteration cycles
SEO + performance + tracking strategy
Release governance to protect speed and measurement
Book a discovery call

## Not sure if headless is right for you?
Request audit Book a discovery call
Laravel Development Backend services, APIs, and tooling for stable operations and change. Explore playbook
eCommerce Integrations Connect ERP/PIM/payments/shipping with stable, observable integrations. Explore playbook
SEO Migrations Plan and execute safe launches and platform changes without traffic loss. Explore playbook

---

# Diagnose, design, validate, ship
URL: https://www.creative-brackets.com/services/design/ecommerce-ux-design/

Design / eCommerce UX

## eCommerce UX design that increases conversion (without sacrificing speed or clarity)
Most eCommerce "design" problems aren’t visual-they’re decision problems: shoppers can’t find what they need,
            don’t trust the product, get stuck comparing options, or hit friction at checkout. The result is lower conversion
            rate, higher returns, and wasted ad spend.
We design eCommerce UX with a growth lens: faster product discovery, clearer product pages, and checkout flows
            that reduce hesitation. Every design decision is tied to measurable outcomes-conversion, AOV, and revenue per session.
Back to the hub: Design .
            Related playbooks: Category Page UX , Product Page UX , Checkout UX .
Adjacent services: CRO , Core Web Vitals Optimization , Conversion Tracking , Case Studies .

### What we deliver
UX work should remove friction and increase confidence. We focus on the pages that create (or block) revenue:
            category pages, product pages, cart, and checkout-while protecting performance.
Clarity first UX audit + prioritized roadmap A clear list of issues and opportunities across discovery, PDP, cart, and checkout-prioritized by impact and effort. Request audit CRO
A clear list of issues and opportunities across discovery, PDP, cart, and checkout-prioritized by impact and effort.
Product discovery Category + filtering UX Navigation, sorting, filters, and merchandising patterns that help shoppers find the right product faster-and reduce "dead-end" sessions. Category Page UX Core Web Vitals
Navigation, sorting, filters, and merchandising patterns that help shoppers find the right product faster-and reduce "dead-end" sessions.
Decision support Product page UX (trust + clarity) PDP structure, variant selection, content hierarchy, and trust signals that reduce hesitation and returns. Product Page UX Design System
PDP structure, variant selection, content hierarchy, and trust signals that reduce hesitation and returns.
Revenue protection Checkout UX + measurement-ready releases Streamlined checkout, clear error states, shipping clarity, and tracking-aware release plans-so UX wins don’t disappear in reporting. Checkout UX Conversion Tracking
Streamlined checkout, clear error states, shipping clarity, and tracking-aware release plans-so UX wins don’t disappear in reporting.
eCommerce UX Design,           Checkout UX,           Product Page UX,           Category UX,           UX Audit,           Design System

### Diagnose, design, validate, ship
UX should move with development, not sit in a slide deck. We align on outcomes, create clear specs, then ship improvements in a structured cadence so growth compounds.
Review analytics, recordings, heuristics, and customer questions to locate where confidence drops and abandonment rises.
UX flows, wireframes, and component specs designed to be implemented quickly and consistently by dev teams.
Use prototypes, staged rollouts, and QA checklists to prevent "design wins" from causing performance or tracking losses.
Deliver improvements in sprints, review impact, and keep optimizing.
                (Pair with CRO and Feature Sprints .)
eCommerce UX Design - Packages

### Start with clarity, then ship UX improvements that lift revenue
Use an audit to pinpoint the biggest conversion blockers, then implement UX improvements with measurable outcomes.
Teams unsure what to fix first
Teams ready to ship improvements with a cadence
Prioritized UX issues + solution directions + measurement plan
Specs, components, QA support, and iteration
Book a discovery call

---

# eCommerce SEO built for category growth
URL: https://www.creative-brackets.com/services/seo/ecommerce-seo/


# eCommerce SEO built for category growth
CB grows organic revenue for eCommerce brands by strengthening category architecture, resolving technical constraints, and turning content into conversion-ready landings - not "traffic for traffic’s sake".
Related: Category SEO , Technical SEO , CRO .
Want proof first? Explore case studies from eCommerce builds and growth work.

## What eCommerce SEO fixes (and why it matters)
eCommerce SEO breaks differently on large catalogs: filters create near-duplicates, products come and go, and category pages compete with each other. We focus on index quality and conversion-ready discovery - so Google reliably surfaces your revenue-driving pages.
If your store uses faceted navigation, see Faceted Navigation SEO - it’s often the fastest unlock.
We map categories to intent and build stable internal linking so category pages become the growth engine (not a random collection of listings).
We reduce index bloat (duplicates, parameters, thin pages) and protect crawl budget so important pages are discovered and refreshed consistently.
We improve templates, structured data, and internal linking so product pages rank reliably and convert with trust.
                Deep dive: Product Page SEO .

## How we work
Built for measurable results and transparent progress. We start with an audit, turn it into priorities, then ship improvements with an iteration cadence.
We map what’s currently ranking, what’s blocked (indexation, duplicates, thin pages), and where category growth is realistically possible. Output: a prioritized plan your team can execute safely.
We define category intent targets, internal linking rules, and copy block strategy so categories become stable entry points - not unstable listings.
We map what’s currently ranking, what’s blocked (indexation, duplicates, thin pages), and where category growth is realistically possible. Output: a prioritized plan your team can execute safely.
              When technical depth is the bottleneck, start at Technical SEO .
We measure what matters (category entry, PDP discovery, revenue pages indexed) and iterate monthly - not "set and forget."
Explore all SEO services: SEO .
        For performance-related SEO wins, see Website Speed Optimization .

## What we optimize for and why it scales
eCommerce SEO is not just rankings - it’s index quality + discoverability + conversion readiness across thousands of pages.
More revenue pages indexed
CB directs Google's crawl budget toward revenue-generating pages — and away from duplicates, parameters, and thin content.
Stronger category visibility
Category pages win by structure: intent mapping, internal link rules, and stable templates that protect rankings through catalog changes.
Better product discovery
We align PDP templates, structured data, and internal linking so products are eligible for rich results and easier to discover.
Conversion-ready traffic
We align organic landing pages with purchase intent — so the traffic SEO delivers converts into orders, not just sessions.
              (For cross-channel conversion work, see Digital Marketing .)

## Proven impact
Results depend on catalog size, platform constraints, and release cadence - but the pattern is consistent: better index quality → stronger category visibility → more qualified revenue traffic.
More products and categories eligible to rank through better template rules and internal linking.
Less crawl waste on duplicates and parameters, more focus on pages that can sell.
More stable rankings as catalog changes - because structure + canonicals + linking are governed.
Better landing quality and UX signals that help turn organic traffic into orders.
See examples in case studies .

## eCommerce SEO packages
Built for eCommerce catalogs: category growth, index control, template signals, and an iteration cadence that scales.
Fix the baseline and build the category roadmap that unlocks scalable growth.
Execution cadence across categories + templates with measurable progress month over month.
For large catalogs and frequent releases where index control and governance matter.
Stores that need clarity and a stable category strategy before scaling content or links.
Growing catalogs that want category-led revenue growth with a consistent implementation cadence.
Large catalogs, complex filtering, or multi-market sites that need ongoing SEO governance.
Indexability + template review (what should rank vs. what should not) Category architecture plan + keyword/intent mapping Internal linking rules + quick wins Tracking + reporting baseline (GA4 + Search Console) Monthly roadmap: priorities, owners, and success metrics
Indexability + template review (what should rank vs. what should not)
Category architecture plan + keyword/intent mapping
Internal linking rules + quick wins
Tracking + reporting baseline (GA4 + Search Console)
Monthly roadmap: priorities, owners, and success metrics
Everything in Launch (or audit handover) Category improvements (titles, copy blocks, linking patterns) PDP discovery improvements (schema + internal links) Execution cadence + monthly iteration plan Ongoing technical coordination with dev team (as needed)
Everything in Launch (or audit handover)
Category improvements (titles, copy blocks, linking patterns)
PDP discovery improvements (schema + internal links)
Execution cadence + monthly iteration plan
Ongoing technical coordination with dev team (as needed)
Everything in Growth Index bloat and crawl governance (filters/parameters/duplicates) Programmatic/category scaling guardrails Release QA checks to prevent SEO regressions Stakeholder reporting + quarterly planning
Index bloat and crawl governance (filters/parameters/duplicates)
Programmatic/category scaling guardrails
Release QA checks to prevent SEO regressions
Stakeholder reporting + quarterly planning
€900/month Exact scope and pricing after your audit.
€1,800/month Exact scope and pricing after your audit.
€3,500/month Exact scope and pricing after your audit.
Notes: Outcomes depend on indexability constraints, platform limits, and release cadence. We’ll align on scope, owners, and rollout plan after the audit.

### A decade of eCommerce delivery
We work exclusively with eCommerce brands — catalog-heavy stores where design, development, and marketing decisions directly affect revenue.
Years of experience in the digital and eCommerce industry
eCommerce projects completed with proven results
Managing Over €5 Million GMV for our clients in the last 4 years alone
Over €200,000 in Marketing Budgets managed annually for targeted, data-driven campaigns
Customer & partner reviews

### Reviewed across platforms

---

# Technical SEO
URL: https://www.creative-brackets.com/services/technical-seo/


## Why is technical SEO important?
For eCommerce, technical SEO is the foundation that lets Google crawl and index your category and product pages - and lets customers shop without friction. When you have filters, variants, pagination, and thousands of SKUs, small technical issues can create massive "index bloat", waste crawl budget, and hide revenue-driving pages. Technical SEO is how we fix that: clean site architecture, predictable URL rules, correct canonicals, fast rendering, and structured data that makes products eligible for rich results.

### What we check in a Technical SEO audit
We focus on the issues that matter most for large catalogs: crawlability, index quality, template duplication, structured data, and performance signals like Core Web Vitals.
If filters and parameters are multiplying your URLs, start here: Faceted Navigation SEO .
Technical SEO wins often come from dozens of small fixes but on large catalogs they compound fast. We turn the audit into a prioritized, implementable backlog your dev team can ship safely (with QA checks that prevent SEO regressions). For broader SEO strategy and content planning, see our SEO services .

### Advantages of technical SEO optimization
Technical SEO is the fastest way to unlock growth on large eCommerce sites: you increase the number of revenue-driving pages Google can trust, while improving the shopping experience that turns visits into orders.
More pages indexed that matter

### Better crawl budget usage means your best categories and products get discovered and refreshed more reliably - instead of wasting indexing on duplicates and parameters.
Stronger category + product visibility

### Cleaner templates, canonical rules, and internal linking strengthen your category architecture and protect PDP rankings through catalog changes.
Higher conversion rate

### Faster pages and fewer UX blockers reduce drop-offs and increase add-to-cart and checkout completion - especially on mobile.
Safer international & platform changes

### With the right hreflang, redirects, and QA gates, you can launch new markets, redesign templates, or migrate platforms without sacrificing organic traffic.
We fix the technical blockers that prevent category and product pages from being crawled, indexed, and converted - especially on large catalogs with filters, variants, and complex templates. Pick a focus area below, or start with eCommerce audit to turn findings into a prioritized backlog your dev team can ship safely. For proof, browse Case studies .
Index/noindex rules for filters and parameters - without breaking UX.
Product/Offer/Breadcrumb markup that stays consistent across templates and variants.
Redirect mapping, QA gates, and post-launch monitoring to protect organic revenue.
Improve LCP/INP/CLS without breaking tracking, checkout, or UX.
Stop wasting crawl on duplicates so Google focuses on pages that sell.
Improve TTFB, caching/CDN, and frontend performance so SEO gains aren’t capped by slow UX.
Connect technical fixes to keyword strategy and scalable on-page improvements across category and product pages.
See how technical fixes translate into index quality, better UX, and measurable growth.
Customers and partners rating

### Trusted by hundreds of eCommerce brands
Explore the full case studies below to see the process behind the outcomes - scope, constraints, decisions, and what we shipped.

### Petit Bateau: Powered by ReadyCMS, styled by Creative Brackets
An elegant online experience powered by ReadyCMS, where Creative Brackets’ design meets the reliability of modern technology.
5-year digital partnership
ReadyCMS-powered eCommerce
Multiple integrations

### From local store to market leader: The digital journey of Prodavnica Alata and Creative Brackets
A six-year partnership built on strategy, technology, and trust. From rebuilding their online foundation with ReadyCMS to managing integrations, marketing, and growth, Creative Brackets became the digital force behind Prodavnica alata’s rise to the top.
6-year digital growth partnership
From 5,000 to 80,000+ products
ERP sync + courier automation

### Clearlii: A vision for clarity in digital commerce
What started as a sleek online store grew into a complete digital ecosystem. Together with Creative Brackets, Clearlii transformed from a premium lens retailer into a trusted supplier for clinics, opticians, and pharmacies across the Nordics.
850+ pharmacy locations
B2B portal for wholesale growth
Core Web Vitals,           Crawl Budget,           Faceted Navigation,           Schema Markup,           Site Speed,           Index Health

### Our Technical SEO Process
We follow a proven methodology to identify, prioritize, and fix technical SEO issues that impact your eCommerce catalog's performance.

### Comprehensive crawl and analysis of your site structure, identifying crawl traps, duplicate content, indexing issues, and performance bottlenecks.

### We create a prioritized backlog based on impact and effort, focusing on issues that will deliver the biggest gains for your catalog.

### CB embeds with your development team to implement fixes — no regressions, no broken tracking, no checkout disruption.

### Ongoing monitoring of indexation, performance, and ranking changes to ensure improvements are sustained over time.

## Core Web Vitals
Here's why it's important!
What are Core Web Vitals?
Core Web Vitals are Google's key UX metrics for real users: LCP (loading), INP (interactivity), and CLS (visual stability). They help quantify whether pages feel fast and responsive - especially on mobile networks and mid-range devices.
How CWV impacts growth
CWV is part of Google's page experience signals. Improving it typically reduces bounce rates, increases engagement, and improves conversion - while also supporting organic performance over time.
What does Core Web Vitals optimization involve?
We look at the real bottlenecks: server response time (TTFB), caching, image strategy, JS/CSS payload, third-party scripts, and template rendering behavior. The goal is measurable improvement without breaking tracking, checkout, or UX.
What it means for shoppers
Faster pages and stable layouts reduce frustration: fewer mis-clicks, fewer abandoned checkouts, and a smoother browsing experience across categories and product pages.

## Technical SEO packages
Built for eCommerce catalogs: crawlability, index quality, structured data, and performance improvements your team can ship safely.
Clarity on what’s blocking growth, what to fix first, and how to ship safely.
Measurable technical improvements shipped in weeks, not months.
Ongoing ownership, monitoring, and QA gates for large catalogs and frequent releases.
Stores that need clarity: what’s blocking growth, what to fix first, and how to implement without regressions.
Teams ready to implement: you want measurable technical improvements shipped in weeks, not months.
Large catalogs, frequent releases, or complex filtering where technical SEO needs ongoing ownership and QA gates.
Crawl + indexation audit (crawl traps, duplicates, canonicals, robots, sitemaps) Facets/pagination strategy recommendations (rules + guardrails) Template & internal linking review (category + PDP) Structured data review (Product/Offer/Breadcrumb + validation) Core Web Vitals baseline + top bottlenecks Prioritised, implementable backlog + quick wins
Crawl + indexation audit (crawl traps, duplicates, canonicals, robots, sitemaps)
Facets/pagination strategy recommendations (rules + guardrails)
Template & internal linking review (category + PDP)
Structured data review (Product/Offer/Breadcrumb + validation)
Core Web Vitals baseline + top bottlenecks
Prioritised, implementable backlog + quick wins
Everything in Launch (if needed) or audit handover from your existing analysis Implementation of priority fixes (templates, canonicals, redirects, index rules) Structured data improvements + validation Performance optimisation pass (LCP/INP/CLS focus) QA checklist + deployment verification Post-release monitoring + fixes
Everything in Launch (if needed) or audit handover from your existing analysis
Implementation of priority fixes (templates, canonicals, redirects, index rules)
Structured data improvements + validation
Performance optimisation pass (LCP/INP/CLS focus)
QA checklist + deployment verification
Post-release monitoring + fixes
Monthly technical roadmap + sprint-ready backlog Ongoing crawl/index health monitoring and fixes Facets/parameter governance and programmatic guardrails Release QA gates (redirects, templates, internal linking, schema, CWV) Stakeholder reporting + quarterly planning
Monthly technical roadmap + sprint-ready backlog
Ongoing crawl/index health monitoring and fixes
Facets/parameter governance and programmatic guardrails
Release QA gates (redirects, templates, internal linking, schema, CWV)
Stakeholder reporting + quarterly planning
Starting from €1,500 Exact scope and pricing after your audit.
Starting from €5,000 Exact scope depends on platform complexity and backlog size.
Starting from €2,500/month Exact scope and cadence after your audit.
Notes: Outcomes depend on indexability constraints, platform limits, and release cadence. We’ll align on scope, owners, and rollout plan after the audit. Scale starts with an audit + backlog alignment so scope, owners, and QA gates are clear before implementation begins.

## Ready to unlock your catalog's growth?
Get clarity on what's blocking your category and product pages - and a backlog your dev team can ship safely.

## Need ongoing technical SEO ownership?
For large catalogs and frequent releases, we provide ongoing monitoring, QA gates, and sprint-ready backlogs.

## Technical SEO that survives releases (and scales with large catalogs)
We turn technical SEO into a release-safe system: diagnose, prioritize, implement, and keep it clean with QA gates-so growth doesn’t get reset by deployments.
See what’s blocking growth Crawl + indexation diagnosis Identify how bots actually experience your site-then fix the issues that block category and product pages from ranking. Technical SEO pricing Explore SEO
See what’s blocking growth
Identify how bots actually experience your site-then fix the issues that block category and product pages from ranking.
Fix template-level issues Catalog + template hygiene Canonicals, pagination, faceted navigation, internal linking, schema, and indexation rules-implemented safely in templates and feeds. eCommerce Development Integrations
Fix template-level issues
Canonicals, pagination, faceted navigation, internal linking, schema, and indexation rules-implemented safely in templates and feeds.
Protect UX + rankings Performance guardrails Technical SEO improvements that don’t trade away speed. Keep Core Web Vitals stable so SEO and conversion improve together. Core Web Vitals TTFB / Caching / CDN
Protect UX + rankings
Technical SEO improvements that don’t trade away speed. Keep Core Web Vitals stable so SEO and conversion improve together.
Keep it clean over time QA gates + sprint-ready backlog Ongoing ownership for fast-moving catalogs: pre-release checks, monitoring, and a backlog your team can ship without regressions. Book a consultation Feature Sprints
Keep it clean over time
Ongoing ownership for fast-moving catalogs: pre-release checks, monitoring, and a backlog your team can ship without regressions.

---

# Category pages that rank and sell
URL: https://www.creative-brackets.com/services/seo/category-seo/


# Category pages that rank and sell
Category pages are often your highest-intent organic landings - but most stores treat them like "just a listing." We turn categories into scalable landing pages with clear intent targeting, governed indexation, and internal linking that supports conversion.
Related: SEO , eCommerce SEO , Product Page SEO , Technical SEO .
Want proof first? Explore case studies from eCommerce builds and growth work.

## What Category SEO fixes (and why it compounds)
Category SEO is "system work": templates, index rules, internal linking, and scalable content modules - so your catalog grows without creating crawl waste or thin near-duplicates.
If filters or parameters are creating duplicates, start here: Faceted Navigation SEO .
We map category intent and structure the taxonomy so categories don’t compete with each other - and users can find what they came for.
We define canonical rules and parameter strategy so Google crawls and ranks the pages that can sell - not infinite filter combinations.
We design copy modules that can scale across dozens (or hundreds) of categories without becoming thin, repetitive, or unmaintainable.
We build linking patterns from categories to subcategories, key PDPs, and supporting content - aligned to merchandising and conversion.

## How we do Category SEO (without "blog spam")
The goal is stable category visibility and conversion-ready landings. We start with an audit, create a governed system, then iterate with clear measurements.
We identify which categories can win (and why), where duplicates are leaking crawl budget, and which templates need control. Next step: a prioritized roadmap.
We align categories with SEO reality: canonicals, pagination behavior, parameter rules, and index/noindex decisions -
              coordinated with Technical SEO .
We build a repeatable content system (intro, FAQs where needed, selection guidance, trust modules) that supports rankings and helps users buy.
We ship category improvements in batches, track impact, and iterate. When PDPs are the bottleneck, pair with Product Page SEO .
Explore all SEO services: SEO .
        For conversion wins after the click, see CRO .

## What you get (implementation-ready)
Clear deliverables your design and development team can ship - and your marketing team can maintain.
Category intent mapping
Which categories target which intents, how they relate, and where the current structure causes cannibalization.
Copy module blueprint
A scalable set of content modules for category templates (guidance + trust + differentiation) with maintenance rules.
Patterns that support discovery: category → subcategory → key products, plus links to supporting content where it helps conversion.
Indexation & crawl governance
Parameter/pagination guidance and "what should rank" decisions (especially important for filters and large catalogs).
See examples in case studies .

### A decade of eCommerce delivery
We work exclusively with eCommerce brands — catalog-heavy stores where design, development, and marketing decisions directly affect revenue.
Years of experience in the digital and eCommerce industry
eCommerce projects completed with proven results
Managing Over €5 Million GMV for our clients in the last 4 years alone
Over €200,000 in Marketing Budgets managed annually for targeted, data-driven campaigns
Customer & partner reviews

### Reviewed across platforms

---

# PDPs that earn clicks — and convert with trust
URL: https://www.creative-brackets.com/services/seo/product-page-seo/


# PDPs that earn clicks - and convert with trust
Product pages don’t fail because "SEO is hard." They fail because templates are missing the signals and clarity Google and buyers need: thin content modules, inconsistent schema, weak internal linking, and low trust on the page. We fix the system so the right PDPs rank reliably and shoppers feel confident buying.
Related: SEO , eCommerce SEO , Category SEO , Technical SEO .
Want proof first? Explore case studies from eCommerce builds and growth work.

## What Product Page SEO fixes (and why it matters)
PDP SEO is not "add more words." It’s making the page eligible for rich results, improving discovery via internal linking, and reducing buyer doubt at the moment of purchase.
If your categories aren’t strong, start there first: Category SEO .
            PDPs compound when category architecture does.
We make PDP templates predictable: headings, copy modules, metadata rules, and internal linking patterns that scale across the catalog.
We implement and validate product schema properly (availability, price, variants, reviews), so PDPs become eligible for rich results.
                For deeper markup work, see Technical SEO .
We improve PDP discovery from categories, subcategories, and related modules - so Google and users can reach revenue products faster.
Clarity, trust modules, and friction reduction - so the traffic you earn converts.
                For cross-channel conversion work, see CRO .

## How we optimize PDPs (the practical version)
We start with an audit to find what’s preventing ranking and conversion, then implement fixes as a repeatable system your team can maintain.
We review templates, schema validity, internal linking, and indexation behavior (variants, out-of-stock, pagination where relevant). Output: a prioritized plan for dev + content.
We define a scalable module set: benefits, FAQs where needed, specs, shipping/returns, reviews, trust, and "why this product" content - consistent across the catalog.
We implement and validate product schema, then add QA checks so releases don’t break rich results eligibility.
We upgrade category → PDP linking patterns and ensure important products are discoverable and refreshed.
              For broader architecture, see eCommerce SEO .
Explore all SEO services: SEO .
        For speed-related ranking and UX wins, see Website Speed Optimization .

## What you get (implementation-ready)
Clear deliverables your design and dev team can ship - focused on ranking eligibility and purchase confidence.
PDP template recommendations
What to add/remove/change in the template so content and SEO signals are consistent across the catalog.
Schema & feed alignment
Product schema that matches reality (price, availability, variants, reviews) and a validation workflow to prevent regressions.
Internal link patterns
Practical linking improvements from categories and related modules to improve discovery and ranking stability.
Conversion-ready improvements
Guidance on trust modules and clarity improvements that reduce buyer doubt and improve on-page conversion.
See examples in case studies .

### A decade of eCommerce delivery
We work exclusively with eCommerce brands — catalog-heavy stores where design, development, and marketing decisions directly affect revenue.
Years of experience in the digital and eCommerce industry
eCommerce projects completed with proven results
Managing Over €5 Million GMV for our clients in the last 4 years alone
Over €200,000 in Marketing Budgets managed annually for targeted, data-driven campaigns
Customer & partner reviews

### Reviewed across platforms

---

# International SEO built for multi-market eCommerce
URL: https://www.creative-brackets.com/services/seo/international-seo/


# International SEO built for multi-market eCommerce
Expanding into new markets shouldn’t create duplicate content, wrong-country rankings, or indexing chaos. CB builds international SEO foundations that hold: the right market structure, correct hreflang, and governance that keeps growth from creating indexing chaos.
Related: SEO , eCommerce SEO , Category SEO , Product Page SEO , Technical SEO .
Want proof first? Explore case studies from eCommerce builds and growth work.

## What International SEO fixes (before it becomes expensive)
International SEO problems usually come from structure and governance - not "lack of keywords." We focus on preventing cannibalization, keeping indexation clean, and making sure each market can win on the pages that drive revenue.
Subfolders vs subdomains vs separate domains - we choose what fits your team, catalog, and long-term expansion plan.
Correct language/country mapping, canonical alignment, and validation - so Google shows the right page in the right market.
We prevent near-duplicates across markets and ensure categories and PDPs don’t compete internationally.
                Category-level wins start with Category SEO .
We create checks so launches and migrations don’t break indexation or market targeting.
                If you’re preparing a platform change, pair with Technical SEO .

## How we deliver International SEO (implementation-ready)
Built for long-term partnerships: decisions documented, implementation scoped, and rollout governed.
We evaluate current structure, indexation, and market overlap. Output: a recommended market blueprint (structure + hreflang plan + rollout steps).
We align category/PDP templates and internal linking patterns so international pages are discoverable and don’t compete.
              See eCommerce SEO for the broader system.
We implement hreflang, canonicals, sitemaps, and indexing rules (as needed), then validate at scale.
We set a QA process for releases and new-market launches so international SEO doesn’t drift over time.
Explore all SEO services: SEO .
        For conversion impact after the click, see CRO .

## What you get
Clear deliverables your team can ship - and keep consistent as markets expand.
Market structure recommendation
A decision you can defend: why this structure, what it enables, and what the operational tradeoffs are.
Hreflang + canonical plan
Correct mappings and a validation checklist so targeting stays accurate across thousands of URLs.
International IA + linking rules
How category/PDP structures and internal links should work across markets to avoid cannibalization and improve discovery.
QA checks for new-market launches and releases to prevent SEO regressions.
See examples in case studies .

---

# Content that supports categories — and drives revenue
URL: https://www.creative-brackets.com/services/seo/content-strategy-for-ecommerce/


# Content that supports categories - and drives revenue
eCommerce content shouldn’t exist in a silo. It should create demand, answer objections, and feed internal linking into your category pages and product pages - so organic growth compounds over time.
Related: SEO , eCommerce SEO , Category SEO , Product Page SEO , CRO .
Want proof first? Explore case studies from eCommerce builds and growth work.

## What content strategy fixes (beyond "publish more")
Most eCommerce blogs fail because they chase "traffic" instead of building a system: what to publish, where it lives, how it links, and what it’s supposed to drive (category discovery, PDP trust, email capture, or assisted conversions).
We define content that strengthens categories (guides, comparisons, use cases) and improves internal linking into Category SEO pages.
We build content that reduces buyer doubt (materials, sizing, warranties, shipping/returns) and supports PDP conversion readiness
                alongside Product Page SEO .
We decide where content lives, how it’s grouped, and how it links to categories/products - so both Google and users can navigate it.
We measure what matters: assisted conversions, category entry growth, product discovery lifts - not just sessions.
                (For conversion improvements after the click, see CRO .)

## How we build an eCommerce content system
Built for long-term partnerships: clear strategy, implementation-ready guidance, and a cadence you can sustain.
We map what’s already ranking, what overlaps, what’s thin, and where the biggest category/PDP opportunities are. Outcome: a prioritized content opportunity map.
We decide which content supports categories, which supports PDPs, and which is for demand capture. We then define the IA (hubs, guides, collections) and internal linking rules.
We create a repeatable template system (brief structure, modules, linking checklist, QA) so content is consistent and scalable.
We publish in batches, track impact on category entry and assisted conversions, and refine what works.
              When structure is the bottleneck, pair with eCommerce SEO .
Explore all SEO services: SEO .
        For technical constraints that limit content performance, see Technical SEO .

## What you get (implementation-ready)
Clear deliverables your team can execute - and maintain - without turning your site into a content farm.
Content opportunity map
A prioritized plan: what to create, what to update, what to merge, and what to remove - aligned to revenue pages.
IA + internal linking rules
Where each content type lives, how it connects to categories/PDPs, and how it avoids cannibalization.
A repeatable structure for publishing: module system, linking checklist, and quality bar so content stays consistent.
Measurement framework
How to measure content impact on category entry, assisted conversions, and product discovery - not just sessions.
See examples in case studies .

### A decade of eCommerce delivery
We work exclusively with eCommerce brands — catalog-heavy stores where design, development, and marketing decisions directly affect revenue.
Years of experience in the digital and eCommerce industry
eCommerce projects completed with proven results
Managing Over €5 Million GMV for our clients in the last 4 years alone
Over €200,000 in Marketing Budgets managed annually for targeted, data-driven campaigns
Customer & partner reviews

### Reviewed across platforms

---

# Authority building that supports revenue pages — not vanity metrics
URL: https://www.creative-brackets.com/services/seo/link-building-digital-pr/


# Authority building that supports revenue pages - not vanity metrics
eCommerce link building fails when it’s generic: random guest posts, irrelevant domains, and no connection to the pages that need to rank. We build authority through digital PR and partner-led assets - then route that authority into categories and product pages through intentional internal linking.
Related: SEO , eCommerce SEO , Content Strategy , Category SEO , Product Page SEO , Technical SEO .
Want proof first? Explore case studies from eCommerce growth and builds.

## What "good links" mean for eCommerce
We focus on relevance, defensibility, and distribution - links that strengthen topical authority and improve rankings for the pages that drive revenue. That usually means links that support category clusters, collections, and key editorial assets (not just the homepage).
We prioritize publications and websites your customers actually intersect with - to build authority in your niche, not "random DR."
Digital PR only works when the story is real. We create angles and assets (data, guides, tools) that publishers can legitimately cite.
                This pairs naturally with Content Strategy .
Links should benefit collections and PDPs through internal linking patterns and template alignment.
                The pages we typically prioritize are categories and product pages .
We avoid risky patterns and track link quality over time. If your site has crawl/indexing issues, we sequence fixes with Technical SEO .

## How we deliver Link Building & Digital PR
Built for long-term partnerships: a repeatable engine, not one-off "campaigns" that disappear after a month.
We review your current link profile, competitors, and category/PDP targets. Output: a prioritized plan for where authority should flow first.
We define PR angles and build linkable assets that match your brand + product reality (data stories, seasonal hooks, buying guides).
We pitch and place stories, build partner coverage, and pursue unlinked mentions - focusing on relevance and longevity.
We measure impact on rankings and revenue pages, then iterate. The goal: an authority base that compounds alongside eCommerce SEO .
Need multi-market authority? Pair this service with International SEO .
        For conversion impact after the click, see CRO .

## What you get
Clear deliverables your team can align on - and a system you can scale.
What to build, what to promote, and where authority should flow first (categories, collections, PDP clusters).
Digital PR angles + campaign briefs
Real stories with a clear "why publish this," plus a plan for outreach and supporting assets.
Placement + relationship pipeline
A repeatable workflow for placements, partner coverage, and unlinked mention recovery - focused on relevance and quality.
Reporting tied to outcomes
Tracking that connects authority work to ranking movement and revenue pages - not just link counts.
See examples in case studies .

---

# Schema implementation you can trust across thousands of SKUs
URL: https://www.creative-brackets.com/services/technical-seo/schema-for-ecommerce/


# Schema implementation you can trust across thousands of SKUs
Structured data isn’t a "nice to have" - it’s a consistency layer that helps search engines understand products, offers, breadcrumbs, organizations, and policies. We implement schema for eCommerce in a way that’s scalable, validated, and governed so it doesn’t drift as your catalog evolves.
Related: Technical SEO , Faceted Navigation SEO , SEO Migrations , Core Web Vitals , eCommerce SEO , Product Page SEO .
Want proof first? Explore case studies from eCommerce builds and growth work.

## What Schema fixes (and what it prevents)
Most schema issues aren’t "missing schema" - they’re mismatches: wrong values, inconsistent markup across templates, and changes that break eligibility. We focus on clean implementation and governance so structured data stays accurate over time.
Implement schema types that match your store model (products, offers, breadcrumbs, organization), then keep them consistent across all templates.
Ensure PDP and category templates output correct values (price, currency, availability) at scale.
                PDP work connects tightly with Product Page SEO .
We validate with tooling and spot-checks, then set up a repeatable QA process so releases don’t silently break structured data.
We avoid risky implementations and keep markup aligned with on-page content and business truth.
                If crawl/indexing is unstable, we sequence with Technical SEO .

## How we deliver Schema for eCommerce
Implementation-ready, not theoretical: you get a plan, shipped markup, and a governance checklist your team can run every release.
We map which templates and page types need schema (PDPs, categories, policies, organization), and identify gaps and inconsistencies.
We define exact fields, data sources, and template logic (including edge cases like bundles, variants, and out-of-stock states).
We implement markup and validate at scale. If structured data touches navigation/filters, pair with Faceted Navigation SEO .
We set QA rules so future releases don’t regress eligibility or output incorrect values.
              For long-term ranking impact, connect this work to eCommerce SEO .
Want schema + conversion impact? Pair with CRO .
        Need multi-market consistency? Add International SEO .

## What you get
Clear deliverables your team can ship - and maintain.
What schema types you need (and where), plus field-level mapping to data sources.
Implementation across templates
Template-level markup that scales across your catalog (including variants, availability, and pricing logic).
Validation checklist + QA rules
A repeatable checklist your team can run before releases and after catalog updates.
Reporting tied to outcomes
Monitoring that connects structured data integrity to visibility and revenue pages - not just "errors fixed."
See examples in case studies .

---

# Launch without losing rankings: migration planning, redirects, and QA
URL: https://www.creative-brackets.com/services/technical-seo/seo-migrations/


# Launch without losing rankings: migration planning, redirects, and QA
Most migration failures happen before launch: incomplete URL mapping, missing redirect logic, canonical mistakes, and no way to validate indexation at scale. We plan and govern migrations so organic traffic and revenue pages stay protected through replatforms, redesigns, and international rollouts.
Related: Technical SEO , Schema for eCommerce , Faceted Navigation SEO , Core Web Vitals , Index Bloat & Crawl Budget , International SEO .
Want proof first? Explore case studies from eCommerce builds and growth work.

## What migration SEO protects
Migrations are high-risk because they touch everything: URLs, templates, content, internal linking, and indexation. We focus on protecting the pages that drive revenue and ensuring search engines can re-discover the new site cleanly.
Clean URL mapping, correct status codes, and no "redirect chains" that slow crawlers or leak authority.
We validate canonicals, noindex rules, sitemaps, and robots directives so the right pages get indexed post-launch.
We prevent "orphaned" collections and ensure navigation/filters don’t explode crawl paths.
                This pairs with Faceted Navigation SEO .
We track indexation and ranking shifts, then fix issues fast. If you’re expanding markets at the same time, add International SEO .

## How we deliver SEO migrations
Built for long-term partnerships: clear documentation, implementation scope, and a QA checklist your team can run.
We identify high-value pages, existing crawl/indexation risks, and what must be preserved (templates, URLs, internal linking).
A structured mapping from old to new URLs (including edge cases), plus rules for parameter handling and trailing slashes.
We validate redirects, canonicals, sitemaps, robots, and template signals. If schema changes, pair with Schema for eCommerce .
We monitor for indexing errors, coverage drops, and ranking volatility, then prioritize fixes around revenue pages.
After launch, connect the site to ongoing growth with eCommerce SEO and CRO .

## What you get
Clear deliverables your team can execute - and validate.
A documented plan: what changes, what stays, and what risks we’re controlling.
URL map + redirect rules
A redirect plan that preserves authority and prevents chains and dead ends.
QA checklist + validation
A release-ready checklist for canonicals, robots, sitemaps, templates, and indexation.
Post-launch monitoring
Monitoring and prioritization tied to revenue pages - not just "traffic up/down."
See examples in case studies .

---

# Google Ads campaigns that convert
URL: https://www.creative-brackets.com/services/google-ads/


## What we manage
Campaign types built for performance
From keyword intent to creative execution - every Google Ads campaign we manage is designed to convert. We focus on the strategies that deliver measurable ROI and sustainable growth for eCommerce brands.

## Search Campaigns
Reach ready-to-buy customers in real time. We build keyword-driven search structures and ad copy that maximize Quality Score and drive conversions at scale.

## Shopping Ads
Perfect for eCommerce brands with multiple SKUs. We optimize product feeds, visuals, and bidding strategies to boost visibility and sales directly in Google Search.

## Performance Max
Harness the power of Google’s AI across Search, Display, YouTube, and Gmail. We design smart asset groups, audience signals, and conversion tracking that scale automatically.

## Display & Remarketing
Keep your brand in sight and your audience engaged. Our creative display and remarketing strategies re-capture interest, reduce cart abandonment, and build retention.

## YouTube Ads
Transform storytelling into sales. We craft YouTube campaigns that combine reach, targeting, and brand lift to turn attention into measurable results.
Pick a Google Ads playbook below, or start with eCommerce audit to find the fastest path to profitable growth. For proof, browse Case studies .
Build guardrails, improve feed and measurement, and scale what works - without losing profitability.
Win on product data: Merchant Center health, feed structure, query coverage, and clear product-level reporting.
Capture high-intent demand with query control, better structure, and landing pages that convert.
Full-funnel demand creation with creative iteration and measurement you can trust - built to support revenue, not just views.
Clean GA4 + Google Ads measurement so bidding and reporting reflect real revenue - not noisy data.
Improve landing page conversion so media efficiency and profitability scale together.
Strengthen product/category visibility and compound learnings across paid + organic.
Shopping Ads,           Search Ads,           Performance Max,           Feed Optimization,           Bid Strategy,           ROAS Improvement
Customers and partners rating

### Trusted by hundreds of eCommerce brands

## Find the campaign

### that fits your growth goals
Not every brand needs the same campaign type - your goals, audience, and competition define the best strategy. Whether you’re launching your first ads or scaling internationally, our certified Google Ads specialists help you choose, build, and optimize the campaign model that delivers measurable ROI.
Designed for brands that want immediate returns. We build campaigns optimized for conversions, using data-driven keyword targeting and smart bidding strategies to maximize profit from every click.
Ideal for industries with strong competition. Our strategy positions your brand above rivals with precise targeting, persuasive ad copy, and optimized landing pages that win customers away from competitors.
Perfect for scaling brands focused on retention and lifetime value. We combine analytics, remarketing, and behavior insights to re-engage existing buyers, improve repeat purchases, and grow customer loyalty through continuous optimization.

### Performance from the ground up
Every campaign starts with insight. We combine strategy, creativity, and data to deliver measurable growth across Google Ads — building systems that attract, convert, and scale profitably.
We analyze your current campaigns, analytics, and product data to identify wasted spend and uncover untapped growth opportunities before investing another euro.
We create a tailored campaign roadmap that aligns with your products, goals, and seasonality — ensuring every click serves a business objective, not vanity metrics.
We launch with precision — testing ads, keywords, and audiences in real time. Every campaign is optimized continuously to maximize return on ad spend and minimize cost per conversion.
Clear insights, transparent dashboards, and actionable next steps — we track performance across channels and scale what works to drive consistent, measurable growth.

### What our Google Ads services include
End-to-end management focused on outcomes - solid account foundations, continuous optimization, and crystal-clear reporting tied to revenue.
Clean structures, conversion events, and GA4 tracking implemented from day one. Outcome: lower CPCs, better data quality.
High-intent terms, negatives, and match-type strategy engineered for efficiency. Outcome: stronger intent, less waste.
Benchmark bids, creatives, offers, and SERP share to uncover gaps. Outcome: win impressions where rivals overspend.
Compelling messages, visuals, and extensions that lift CTR and Quality Score. Outcome: more clicks at a lower cost.
Daily spend checks, bid strategies, audiences, and negatives adjusted in real time. Outcome: protected ROAS and stable CAC.
Align keywords → ads → landing pages; refine forms, offers, and UX. Outcome: higher CVR, lower CPA.
Messaging, layout, and speed recommendations; optional page builds with our team. Outcome: pages that convert on mobile.
Iterative tests on ads, audiences, bids, and pages with clear learnings applied. Outcome: compounding performance gains.
Live KPI dashboards plus concise summaries and next-step actions. Outcome: full transparency and faster decisions.
Cadenced reviews to rebalance budgets, creative, and scale plans by market. Outcome: alignment with quarterly revenue goals.
Direct expert support for rapid iteration and problem-solving. Outcome: momentum without bottlenecks.
Cross-channel asset groups and audience signals that amplify reach. Outcome: full-funnel coverage and higher LTV.

## Google Ads packages
Built for profitable eCommerce acquisition: clean tracking, smart structure, feed health, and an optimization cadence that improves performance over time.
Profitable acquisition basics: clean tracking, structured campaigns, and fast learning.
Scale product-led acquisition with feed health, smarter bidding, and better creative testing.
Advanced segmentation, experimentation, and multi-channel expansion for higher spend accounts.
Stores that want profitable acquisition basics: clean tracking, structured campaigns, and fast learning.
eCommerce brands ready to scale product-led acquisition with feed health, smarter bidding, and better creative.
Higher spend accounts that need advanced structure, segmentation, and ongoing experimentation across the funnel.
Account & tracking review (GA4 + Google Ads + conversions) Search campaign structure (brand + non-brand) Keyword research + negatives Ad copy variations + extensions Landing page checks + quick CRO recommendations Weekly optimisation + monthly reporting
Account & tracking review (GA4 + Google Ads + conversions)
Search campaign structure (brand + non-brand)
Keyword research + negatives
Ad copy variations + extensions
Landing page checks + quick CRO recommendations
Weekly optimisation + monthly reporting
Everything in Launch Merchant Center & product feed optimisation (attributes, GTINs, titles) Shopping or Performance Max setup (with guardrails) Audience strategy (remarketing, customer lists where available) Creative testing cadence (images/video assets when provided) Profit-focused optimisation (ROAS/CPA with margin inputs where possible)
Merchant Center & product feed optimisation (attributes, GTINs, titles)
Shopping or Performance Max setup (with guardrails)
Audience strategy (remarketing, customer lists where available)
Creative testing cadence (images/video assets when provided)
Profit-focused optimisation (ROAS/CPA with margin inputs where possible)
Everything in Growth Advanced account segmentation (by category, margin, new vs. returning) Incrementality-aware testing plan (holdouts/geo tests when feasible) YouTube/Display expansion (creative-led, brand-safe) Server-side tracking support (when applicable) Dashboards + stakeholder reporting + quarterly planning
Advanced account segmentation (by category, margin, new vs. returning)
Incrementality-aware testing plan (holdouts/geo tests when feasible)
YouTube/Display expansion (creative-led, brand-safe)
Server-side tracking support (when applicable)
Dashboards + stakeholder reporting + quarterly planning
Typically €500–€2,000/month
Typically €2,000–€10,000/month
Typically €10,000+/month
We are ready to listen to you

## Do you need a consultation?
Request audit Book a discovery call Send us an email
Below you can find the most frequently asked questions that we get related to social networks, advertising, and marketing.
In search engine optimization, competition analysis is important as much as the work you need to put into improvements.
SEO would not exist without competitors and for this reason, being able to rank on the first page on Google, Bing and other search engines is not just satisfying for you as a client, but it’s mandatory.
Users trusts Google and search engines that they show best results they can according to the information they have. This is probably why 90% of users are only looking at the first page of Google results and most of them find what they are looking for in the top 5 results.
Improving the rank of the website through SEO doesn’t involve just the work on the website. We need to show to search engines that your website, brand or product is exactly what they are looking for based on social networks, popularity, visits etc.
If you are not happy with the service during the first 30 days, you can let us know and we will refund your money.

### We want to do the right thing
Our friendly staff will contact you to see what happened and to help you with the migration to another server.

### What if you paid for a full year in advance?
If you ordered and paid for a full year, we will refund the amount equal to the value of the months after you requested to unsubscribe.
A common question people ask is how to rank better on Google or what influences their ranking.
The ranking factor details are hidden within the Google algorithm and they decide how visible a page is and what its position is within the search results. There are reportedly over 200 such factors.
Due to the change in the way people search, the SEO strategy is also changing. The search results are greatly influenced by the device, location, and user search history. What a person sees in the first position of the search, someone else can see in the 4th position, and a third person may not find the required result on the first page. While ranking is a good indicator of performance, it is important to consider the aforementioned impacts as well.
The best way to prevent SQL injection in PHP is to use PDO's, prepared statements, and parameterized queries.
You can filter parameters yourself but there is a way for the database server to parse the data separately and by doing SQL prevention this way it's impossible for an attacker to inject malicious SQL.
In case you do ascend sort in the column which contains numerical values in MySQL , the result of sorted values might not be the one you were expecting if that column contains one or more NULL values.
Let's say you have a column named sort whose values are set to 0, 1, 2, 3 , etc. If you sort the table with ORBER BY sort ASC , you probably expect an ascending string as a result.
What often happens is that values are: NULL, NULL, 0, 1, 2, 3 , etc. This means that all NULL values have an advantage as compared to integer values. This is correct because MySQL considers NULL values lower than 0 .
If you wish to place NULL values after integer values, your request must be written like this:
Technical SEO website audit serves to find problems within the website from a search engine perspective and provides recommendations for corrections. The audit searches for problems related to the website itself, but also for backlinks that may be a problem in the ranking.
There are many elements to analyze when performing a technical audit, as the data is compiled from multiple sources.
There are a few important rules to follow to have the best chance of ranking well for the selected keywords.
You may have heard experts say that content is most important when it comes to SEO strategies and they are essentially right. Quality content that contains the desired keyword and its variations, while satisfying the user's intention, is often associated with better ranking.
But the content alone is not enough. Backlinks are also a very important factor, but they are only useful if the link is thematically related and if the reputation of the domain it comes from is good.
Another factor you should pay attention to is on-page optimization, which we talk about more in the answer to this question.
Then, there are the technical details. You need to make sure that the website has a good architecture, clean navigation, and internal linking - not only because of the search engines but also because of the users themselves.
An SEO campaign needs time to succeed, as there are no simple ways to cheat the system anymore. Search algorithms have become more advanced with an emphasis on delivering the most relevant and best quality content to its users based on their search keywords.
To do a successful search engine optimization before, all it was required from you is to fill the page with the focus keyword and use as many links as possible. This way of doing SEO would return good results. Today, things have changed drastically, and applying this type of strategy would do more harm than good to your website rankings.
Excessive use of keywords can be bad for an SEO strategy and you should not unnaturally use them. In general, the keyword for which you are optimizing the page should appear in the title, the first paragraph of your text, within the H2 tag in the form of a question, as well as somewhere in the rest of the content.
When researching keywords, it is first necessary to find some suitable tool. The most common choice is Google Keyword Planner, but no matter which keyword research tool you choose, the next step is to ask yourself which topics cover your business or the product you are selling.
Start with the broadest topic to make it easiest to make a list of potential keywords, from which you will later extract a few as needed. You may find that words with a certain search volume generate the most organic visits, so you decide to exclude the others. You may be looking for keywords with the least competition to rank without much trouble. When you start researching across broader topics, you leave yourself the option of choosing the most optimal words for your needs.
SEO is constantly changing and that is natural. Whether it's a change in search engine algorithms or the way users search, all of these developments need to be adjusted quickly. Otherwise, you risk large losses of organic traffic.
The biggest change lately is putting the focus on mobile devices. Most searches recently are performed via mobile devices, and this trend will continue to grow in the coming period. The importance of this change is supported by the introduction of page loading speed on mobile search engines as a ranking factor. Please make sure that you have no problems viewing the pages of your website via mobile devices.
Blogging is an extremely effective way to improve your SEO performance and rank for your desired keyword. By writing quality and extensive blogs, it will be easier for you to cover the desired keywords within the industry you are in.
Redirects are an integral part of linking content within your website. Thus, 301 redirects transfer 90-99% of the link value to the redirected page. If you move some content through several different pages and all redirects are still active, you will probably sacrifice a small part of the link value and load speed. It is always a good idea to remove all unnecessary intermediaries.
However, not all redirections are the same. 301 redirects, in which the page moves permanently, are the most favorable for SEO. As we mentioned earlier, they convey as much as 90-99% of the link value. 302 redirects, which indicate a temporarily redirected page, reportedly lead to higher losses. "Meta refresh" are redirects that take place at the page level, not the server itself. These redirections are most often associated with the text "If you are not redirected in five seconds, click here." Meta refresh conveys part of the link value but is not recommended as part of an SEO strategy. Avoid them whenever possible.
Internal links are built to take advantage of the values ​​of your links. Such links are built by linking between the parties within the same website. We will use this page as an example. The authority of this website is strengthened by links from other pages of the same website, which have SEO for the topic.
Note that you link pages that are already authoritative and well ranked. Do not overdo it with the number of links from such pages, because there can be negative consequences. Once you've determined the page you're going to link to, find the text that best matches the main keyword. You can then create a link.
Building external links is the process of finding links to your content from other websites. Think about who would like to link to your website. These are usually people from the same area or area similar to yours, who will find the informative content you have useful.
There are different methods when it comes to building external links, but basically, this path will look like this: find the pages that will benefit your content, find out the contact information of the authors or administrators of the above pages and then ask them to link to your valuable resources.
Link equity often referred to as "link juice", is the effect that a link transfers from one page to another. Before the introduction of "nofollow" links, each link had some value, and the practice of spamming (linking in as many numbers as possible, not for information, but to collect traffic) was generally accepted.
At the time, it was not uncommon to see several websites of the same owner among the first search results, all thanks to mostly useless and irrelevant links that lead to content without points of contact with the website's theme. It is now possible to navigate with links with the "nofollow" attribute, which search engines ignore when indexing content on the Internet and thus neutralize all the value that these links would carry with them.
The amount of value that a link carries with it is determined by several criteria. Links from relevant content, from reputable websites and paragraphs, carry more value than links from unrelated content, links from websites of dubious reputation, as well as those from headers and footers.
The difference between "follow" and "nofollow" links is that "follow" links carry a certain value (link juice). This value is reflected in the link's ability to improve the page's ranking in search results. "Nofollow" links do not have such an impact and are completely ignored.
If we divide the Internet into two categories, content and links between content, we conclude that search engines need a way to determine which pages are most relevant to certain search terms. A ranking system is needed.
The quality and number of backlinks that point to a page become a factor in ranking a page. Backlinks are essentially a voice of trust from one website to another. The better the backlinks you get (the linking website has a good reputation), the more favorable your website will be in the eyes of search engines. This in turn leads to improved rankings.
Some meta tags are important, while others are not. The title tag and meta description are very important because they tell the search engine what the topic of a particular page is. Special care should be taken when creating these tags.
The meta robots attribute tells robots, which search engines use to scan the content of your website, what to do with a particular page. It should be set to "index/follow" if you want search engines to index the page, in case it is not already.
Meta keywords attribute is a set of keywords that you think are relevant to a page. This attribute is outdated and you should not pay too much attention to the quality of its content.
Because HTTPS is essentially a more secure version of HTTP, Google looks favorably on HTTPS websites. It is always indexed first and serves as a ranking signal. An added value is speed. Because HTTPS is much faster than HTTP, it will positively affect CTR (click-through rate). So, don't hesitate, HTTPS is always a better choice.
Keyword research is the process of selecting the most important search terms that are related to the topic of your website. If, for example, you are in the business of selling fishing gear, and you find that the term "fishing tackle" has a larger monthly search volume and less competition than the term "fishing gear", you may want to change the content of the relevant page to suit this search term.
The process of keyword research comes down to determining the most optimal keywords (words that people most often use when searching for a particular product or service) and optimizing your website's pages so that those pages appear in search results in the highest possible position.
If you have not done anything related to SEO so far, the first step would be to apply one of the many tools where you will gain insight into your current SEO status. Most tools offer a free or trial version that will suffice for a start, and there are several completely free tools.
After performing the analysis of your website, you will know which corrections you need to make, and it will include the so-called "Broken links", sorting meta tags, or improving page loading speed. When you are done with all the updates on the website, you can start creating quality content for your website.
Off-page SEO refers to techniques you can use to improve your website's position in search engine results. Many people associate off-page SEO with link building, but that is only one part of the strategy.
In essence, off-page SEO is done by promotional methods, off-site, to rank better.
Unlike on-page SEO, off-page SEO refers to activities outside the website. The most important activities of this type are Link Building and Social Media Marketing.
On-page SEO involves applying SEO tactics to the very page you want to optimize for search engines. These include both the processing of the content itself and the HTML code of the page. External links and other external influences are not part of on-page SEO optimization.
The term SEO is an acronym for Search Engine Optimization. It is the most cost-effective way to increase traffic to your website. By properly applying current SEO techniques, you can improve your search engine ranking for relevant search terms, and thus attract a large number of new visitors.
Yes, our team has successfully created the design and branded cars and busses for our clients.
To show the client the design solution in the best possible way, we use InVision.com, which gives us the option to create prototypes for websites and mobile applications.
What we have noticed is that the changes that are noticed the fastest, even after 3-4 days, are changes of a technical nature. This means that if your website has problems of this type, it would be best to fix them as soon as possible. These problems are usually solved by changing the code of your website.
If it's about changing content or adding new content, the ranking changes also depend on the popularity of your website, that is, how quickly Google will take that content into account. A good example are news websites, the content of which appears on Google after just a few minutes.
Presentations, stores, and other similar websites generally have a period of 2-3 months in which Google and other search engines still decide which is the more permanent position of your content individually, and for which keyword.
Of course, it all depends on many factors.
Our team uses several tools depending on the specific need. The main SEO software in our arsenal is SEO Power Suite , then Lipperhey, Seobility, SeRanking, Moz, Ahref, Neil Patel's Ubersuggest, and many others.
Both platforms can have a big impact on recruiting and bringing in new customers but they are very different fundamentally.
A user who came to your website via Google Ads was looking for a specific service or product at that time. By responding to that request, your website appeared in the search results as a paid advertisement, and you responded directly to that request.
Ads on Facebook and Instagram work differently. You are the one who is looking for customers by creating campaigns, announcements, and other actions, even though they may not be looking for you at that moment. Many go to social networks to just kill time and are not in the mood for any offers.
Of course, remarketing helps you a lot in this, to the extent that your ads may appear to someone within a few seconds of looking at a service or product that you, or others like you, offer.
Unfortunately, there is no way to determine exactly how much your competition invests in Google Ads.
In 2012, Google modified a broad keyword in 3 ways:
More keywords work so if you add the keyword "sneakers + running," Google will also show your ad for searches like "best sneakers," "best running shoes," "running tips", etc.
Although this functionality has changed over the years, many accuse it of squandering the budget. Of course, we always suggest the most precise targeting through accurate phrases and search that suits your business.
Page load speed does not directly affect the quality of your ad optimization or SEO, but if the website loads slowly and users in large numbers leave the page or website quickly, Google will know that the quality of that page is unsatisfactory and will want to provide users with a better alternative.
The milder blue color is refreshing and inspires a friendly mood
Lighter blue color attracts and can inspire creativity and productivity
Darker blue color can point to strength and reliability
Muted blue color can look old, thus inspiring respect and reliability
CDN is one of the ways how you can not only speed up your website but also provide more security and reliability. Many CDN systems offer additional functionalities which can provide many benefits to your website.
In essence, CDN systems should keep the copy of your website on several locations across the country, and to provide the same static content to a user that visits your website, from the nearest location available. The more the user is closer to the server, the website will perform better, and the content will be served much faster.
Our digital agency uses Cloudflare CDN for almost all projects as a default standard part of our services of developing websites and applications.
It depends on the website type, but images can make up to 80% percent of your content, and as such, can be crucial for optimization.
A great number of websites do not care about the image size, so some pages can be quite large (over 10MB even), which can be too much even for desktop users, and especially for the people browsing using cellular data. Image size and any other resource influence the IO process, spending server hard drive, and bandwidth itself.
Images need to be optimized as much as possible and kept in .jpeg format unless there is a need for a transparent background.
The alternative to standard formats are .webp, and .svg which help improve website speed and resource management.
While browsing the internet, you have probably found some of the reports made by big companies like AOL, Amazon, Bing, or others, who define the minimum amount of time users expect your website to load at two seconds. With each passing seconds after the minimum amount of time has expired, website load speed can hurt your business.
Using this technique, deferring resource load to improve website load speed, is a valid move according to Google standards and White Hat rules, so it does not hurt rankings.
" Preloading" is considered a safe and widely accepted technique.
It doesn’t. The speed of your website does not directly affect the ranking itself and the Google bot does not check the loading speed of your website.
Indirect actions related to the time spent on your website, the number of visits, and other parameters affect the ranking to some extent.
Yes, of course. Any situation or reason which might lead to user having less confidence in your business, to think that the website is not reliable or get annoyed some other way, can harm sales and reputation of your website and brand.
Websites that take over 5 seconds to load have a big chance to be abandoned by visitors.
The most important reason for which the website load speed matters is because it is the first detail people notice about any website. It is very important in making the first impression.
Fast websites are considered professional and reliable, so they inspire confidence, while slow websites can make people angry, which is not good for any business. This should be avoided as much as possible.
The book of brands, or the book of brand identity, contains guidelines and main design attributes of a brand.
The book of brands can contain the following elements:
Colors and guidelines for the use of color
Symbols and usage rules
Sentences, slogans, and other textual content which can be an integral part of the brand
The general look and esthetic rules which must be followed
Image view rules and what they must contain
Proper usage of a logo and how not to use it
Rules for vehicle branding and printed material
The book of brand graphic standards can be both printed or digital. What matters is that every member of the company's creative department must be familiar with the rules mentioned in this book, because this is the only way to secure consistency and the feeling of the brand.
It is December, New Year is approaching fast, and the holiday show is playing on TV. At one moment, the show is interrupted with a commercial in which we can see some snow, a family, a cheerful and recognizable song, and a truck with a Coca Cola writing on the side. Even before the commercial takes off, we already know the brand in question. This is the brand recognisability we are talking about.
Logo design falls under brand identity design, one of the most important elements of recognisability, and as such, the approach to logo design must be taken seriously, regardless if we are designing a logo for small or big companies.
While designing a logo, it is required to take the client's wishes into account, but it is also very important to understand there are several different sciences to apply here. The science of color, esthetics, and communication values are some of the examples.
It is a good practice to create the book of the brand along with designing the logo, which can help you later when you start to define the direction or design for either printed or digital material in the form of banners, social media posts, etc.
The design of the logo depends on the demands and size of the project. Our goal is to create a striking logo, perfect for your business. Our agency will offer you 3 starting suggestions, from which you will choose one for the main direction, which will be perfected further.
There are two basic ways to increase the speed of any website:
Increasing the speed of the application part
Increasing the speed of resources
Increasing the speed of the application part relates to only speeding up the functioning of the application, website code, functions, database performance, file optimization, and similar actions, which can reduce the number of resources used.
Increasing the speed of resources is related to the server, or hosting of a website. WordPress is known for using a lot of resources, so a greater amount of RAM and CPU power is required to successfully host larger websites. In case you have shared hosting, other websites on that server can pose a problem, and in case of a virtual server try to rent servers with a minimum of 4GB of RAM, so you avoid any problems in the future as your website is developed further
Keep in mind that the number of plugins and amount of content influences the performance.
In an ideal situation for each website, there should be a goal in mind while developing, after which the goals can shift as the website is modified and improved.
Companies that want to advance can not let their website stagnate. It needs to improve with them.
Of course, the decisions are made based on the size of the investment and other criteria, which, in some cases, are not ideal. Many people look at the website development as an unnecessary expenditure, and they want to make those same costs as low as possible, compromising the benefits and future income along the way.
We are not criticizing cheap website development and agencies that offer this kind of service that you can find online, but we are very critical towards bad web development. The website does not have to be expensive, but it must be well made.
No, we do not develop cheap websites!
Each website that is developed by our team must satisfy certain criteria that we assign for ourselves, and then the client's criteria.
Website development for us means good quality coding, proper semantics, structure, and architecture of the website, website speed optimization, basic code optimization, optimization of the technical aspects for browsers and better ranking on Google, signing the website for all the necessary services and security improvements of the website.
All technologies advance over time, so does the process of developing websites, standards involved, and methods used. In a great number of cases, the choice of technology can be crucial for large platforms, while for smaller presentational websites, the backend technology doesn't matter much for speed, scalability, and sustainability.
There are specific technologies that have their intended use. If you manage to utilize them in the way they were intended, the results will always be good, but in the same way, if you take any technology and you approach it in a bad way, any project can turn out broken.
The great number of clients come to us after noticing that something is wrong, and it is mostly related to the following:
Website or application has issues, poor functionality
New problems are often detected
Adding even the simplest functionalities takes a lot of time
These are just some of the examples that the project is not set up the right way. A properly functioning website should be the goal of every developer, as well to shorten the amount of time required to finish smaller tasks, allow for easy code updates, and to increase the website security.
If you are using any of the CMS solutions, like WordPress, Drupal, or similar ones, in part, you are assigned the quality that is set by the people who created said CMS systems, so the custom CMS solution is probably the best option for you if you are thinking about larger systems or platforms.
Many articles on the Internet just confirm that Facebook has falsified statistics for video views, even up to 900%, to be able to match YouTube and show that this functionality is not insignificant.
We get a lot of questions on this topic and we are not sure if all the views that we can all see as administrators in the Business account are true. We need to understand that Facebook, like Google, is an advertising platform and that their business survives on the profits they have from campaigns and hope that analytics does not lie to us.
What can be done about it?
Stay calm and do not be paranoid. No, everything is ok.
What is the practice in our agency is to create as many different ways to track conversions, optimize results, and at all times make sure that your investment is spent to improve your business.
Although Google has stated that it does not take into account the number of page shares of your website, social networks affect search engine optimization differently.
Google, Bing, Yahoo, and other search engines display search results by relevance. The more relevant a page is to a keyword, the better the position of that page.
The relevance of a particular page and website is viewed in many different ways, but one of them is website visits, and the more your website is visited (because you attract visitors from social networks), the chances of being better ranked are higher.
It all depends on your audience. When they expect to see your post, what territory you are in, are there any special events that day, etc.
Social and other events can significantly affect the timing of the announcement. A good example is the holidays, and a lot of social network users may expect announcements, thank-you notes, bap discounts at that time, and for that reason follow events more closely and visit their favorite social platform more often.
The best way to determine the exact period, the hour in which you should publish may also depend on the target group. Are they people who go to work, are they younger, older people, people who have just finished a certain movie in the cinema and the like.
Of course, to determine the best period, it is necessary to look at analytics. We, as a social media management agency, use several tools to help us analyze your account and determine the exact period in which you should post.
While this is one of the very common questions everyone struggles with, try answering the following questions yourself:
- Is quantity or quality more important to me?
- How many relevant posts can I have per week?
- Are all posts equally important to me?
- What types of information do I want to provide to followers?
- How many posts are expected of me?
You may not be able to give answers to all these questions, but what we can tell you is that very often we see brands, companies, individuals who spend time creating posts that aim to satisfy them, and not their followers.
In this online game, anything is possible but what you will hear from us are always recommendations that aim to improve your business or your brand, because that is our job and that is why we are here.
Your brand name, personal name, or company name is always the same, regardless of the language in which you pronounce it. If you had a different name every time you introduced yourself, it would further complicate things and confuse everyone around you.
The recognizability and memory of your account also play an important role. By having the same account name, you make it easier for everyone to find and remember you.
In case the name you want is busy, try adding a character that will not distort the name you originally wanted.
Of course you don't have to, but…
If you want to build a brand or have your own business, social networks can help you achieve business goals, especially since too many services rely on data from social networks as well as some of the well-known communication channels. If you are not sure that social networks can help you in your work, it is best to consult with someone.
The best way is to determine the two social networks that are right for you to start with and get started with them. If you need help and want to hire someone to run your social media profiles, we can help.
If we were to create a campaign for your brand, from previous experience we can say that the standard price of one Page Like on Facebook is 0.06 EUR. The price of 1.000 followers would be 60 EUR in that case.Of course, it all depends on the account itself, the industry, and other parameters.
Of course, it all depends on the account itself, the industry, and other parameters.
Facebook and Instagram are two separate networks and must be viewed as such. What we can conclude from the experience so far is that the average price of a click to the website from the Facebook campaign is 0.01 - 0.1 EUR depending on the industry. The price of a click on Instagram is generally higher than the price of a click on Facebook.
To become a Google Partner, you must meet several requirements:
- The agency must meet the conditions for optimizing campaigns and running them.
- The total budget on all orders in the last 90 days must be higher than $ 10,000.
- It is necessary to pass an online test.
If your campaigns fail to spend the allocated daily or monthly budget, the reasons may be as follows:
- Google Ads ads are displayed to users but are not attractive enough, and a small number of users click on them.
- Your campaigns are reaching their maximum. Check the size of your audience or expand your search so that more people can see your ad
If you need help with advertising, contact us.
Over 83% of Google's revenue comes from ads, so it is very important that everyone who advertises and invests in such ads is satisfied. Rotating your website's position on Google results is the standard way to show any ad so that all advertisers are satisfied and given an equal chance. Of course, the amount of one click and how much you are willing to pay for the same contributes to whether your ad will show in the top 3 positions and how often.
The answer to this question cannot be one or the other. SEO and Google Ads should be used in the best possible way, and this is just the case when you use both types of marketing channels.
If you're just starting or ranking your website isn't enough, Google Ads are here to help you rank your website. In this case, it is best to invest a sufficient budget in advertising, but also to work on improving SEO rankings.
If more users are coming organically, you can focus Google Ads on keywords for which you haven't optimized your website well. This way you won't miss out on any conversions.
The goal is certainly well-developed SEO, because this type of advertising is the most cost-effective in the long run, provides the highest value, and is reliable. You need to run Google Ads to the extent that they help organic search, and with good SEO this means minimal budgets that you can use elsewhere.
This is exactly the plan and strategy we develop with each client.
Ninety percent of our projects, cooperation with clients, are longer-term. Because of the way we work together and the results we achieve together, clients enjoy respect and we enjoy the trust they give us.
If you have several projects or you would like us to be in charge of various services, we can offer you discounts on services, but we certainly believe that you are on this website because you prefer quality and reliability rather than just reducing costs.
Although it depends on the industry, market, competition, and many other parameters, what we have noticed is that for Google advertising, a budget of at least 1000 EUR per month is a very good budget.
If you researched Google advertising in more detail, as well as advertising on social networks, you probably realized that Google, like Facebook, is a company that wants to make money, and all campaigns that last longer and have higher budgets have an advantage over other campaigns.
Google advertising is called an auction, and other advertising platforms operate on the same principle.
Given the market itself, the standards in our country, a budget of 1000 EUR and more have proven (in our case so far) as a budget you can rely on. This means that if you invest a smaller budget, each of your competitors with a larger investment will have an advantage over you and the results can vary a lot from month to month.
Of course, if you come from an industry where there are not many competitors or where the average budget is lower, then this budget is more than enough.
Smaller companies, start-ups, usually start with a budget of € 100, € 300, € 500 and gradually continue to increase their budget until the budget increase has no effect or if the return on investment (ROI) decreases to a level that is not desirable.
We are here to help you in this transition and we are the ones who make sure that you use your money in the best possible way.
You can always contact us and exchange experiences, ideas and consult with our team regarding your project and the cooperation itself.
As a Google Partner, our marketing agency offers you coupons (promo codes) for the first campaigns you create with us on Google.
Example of a coupon offered by Google:
Spend 100 EUR for a month, get 100 EUR.
If you sent us an inquiry, you have probably already received an offer in which you can notice that there are packages with a fixed and a percentage price concerning the budget itself. Of course, the packages are more framework agreements and facilitate the selection, but we certainly suggest an agreement and the creation of cooperation according to your activities, goals, and investment.
As we mentioned in the first part of this page, several different campaigns can be run. The frequency with which Google Ads are tracked also depends on your campaign duration, goals, and campaign budget, and tracking alone can vary from a few times a day to once every 2 or 3 days.
Keep in mind that campaign optimization is done in stages and that time, i.e. data collected, is a key detail in further improvement.
If you are already working with us, you have probably noticed that you have a folder in our office with your name and a multitude of reports, observations, and comments that help us in the work process.
If you are starting a new business, creating your first website, or embarking on online advertising and you are not sure how much money you should invest, there are a few things you need to know.
You must determine the criteria by which you calculate the return on investment. This depends on whether you are advertising services or products and on which platforms, channels, you want to advertise.
If you have an online store , the return on investment is calculated as follows:
Product ROI = (Revenue - Product cost price) / Product cost price) * 100%
If you advertise services , the return on investment is calculated as follows:
ROI = (Total Revenue - Total Cost) / Advertising Costs) * 100%
If you need to calculate more simply whether advertising pays off for you, you can do so by calculating the cost per acquisition.
The cost per acquisition is calculated as follows:
CPA = Campaign Cost / Sales
The cost per acquisition, CPA, should not be greater than the profit made by that same acquisition, otherwise, the campaign will not pay off for you.
Now that you know how to look at the most basic measurable values, we need to look at the process if you are advertising on multiple channels.
If you are just starting, you don't have a clearly defined budget allocation plan. In short, the more channels you have, your total investment must be divided.
In cooperation with you, based on the industry, previous experience, and based on mutual agreement, we determine the initial plan for the distribution of the budget by platforms. In addition to Google, most new brands are also advertised on social networks, so the same budget is distributed to bring the most results.
In the following period, mostly for a month, all advertising channels, in this case, the budgets of Google advertising, are monitored and corrected based on the results.
Monitoring analytics and optimizing campaigns is very important to get the return on investment as high as possible.
The goal of this test period is to determine the exact budget allocation by platform, product, or service and to plan a budget increase so that each channel, in this case, Google Ads, can be the most cost-effective.
ROI or return on investment is calculated in the following ways:
If you have an online store, the return on investment is calculated as follows:
Product ROI = (Revenue - Product cost price) / Product cost price) * 100%
If you advertise services, the return on investment is calculated as follows:
ROI = (Total Revenue - Total Cost) / Advertising Costs) * 100%
If you are not satisfied with our service, you can let us know during the first 30 days, and we will return your money.

### We want to do the right thing.
Our kind staff will contact you personally to gain insight into what happened and to help you migrate to another server.

### What happens if you paid for one year in advance?
In case you ordered and paid for one year in advance, we will refund the sum equal to the value of months after you asked for the termination of cooperation.
We optimize each website manually to best suit your needs.
If you run a WordPress, Drupal, Magento, a mighty eCommerce website, news, or any other cloud applications, before we set out to adjust your server, we will make sure that any changes we make are of use to you.
In case you want an empty server with only Linux OS installed, we can make that happen, just tell us what are you looking for.
For clients that want to have a regular hosting server for their applications, we will install the Sentora control panel.
Sentora comes with a bundle of tools for managing your website. Some of the tools are:
Mail Distribution List
Protected Directories
No, we do not sell domain names.
Our goal is to enable access to quality servers for your cloud applications.
If your current hosting allows connections over SMTP, we can transfer all of your emails for you.
Email migration can be arranged at any time, just contact us and have all requests and questions ready for us.
We take care of every server manually.

### The empty server
The empty server is a server with only the Linux distribution installed on it. Everything else is on you, and you can do whatever you wish.

### Ready-to-go server
A ready-to-go server is a prepared server for your single or multiple websites and cloud applications. We will install and set everything you need for the best performance of your applications.
If you don't know anything about the hosting or management, we can provide that service to you, or you could find someone to manage it for you.
If you are using shared hosting, it means that your website is on the server with X amount of other websites that are not yours. It can be 10, or it can be 100, even 1000 websites on the same server. That's why it's called shared hosting; you are sharing it with the people you don't know.

### Why shared hosting is bad?
Besides your website, there are maybe websites that are infected with a virus or websites that are doing some kind of scams, or they are even illegal, you can never know this. There are some ways to find out, but many people don't know how to do it.
Another good reason for avoiding the shared hosting is that some hosting agencies just do not care what is on their servers. That's why we don't allow mass distributions of our servers, and we don't sell shared hosting.

### Cloud servers are affordable
Another reason why owning a shared hosting is bad is that you don't need to have your website on this kind of server when you can have it on your server, optimized for you specifically.
Imagine having the ability to find out which keywords your competitors are promoting, which position they are targeting, and the different types of strategies they use.
By having this data, you can thrive by using their virtues and you can take advantage of areas where they don’t shine, right?
At Creative Brackets, we have access to such data, which gives us an advantage when we run client campaigns.
Once our managers create your account and add it to the professional software they use for keyword monitoring, they will have access to a detailed daily report for each keyword we track.
SEO reports are usually generated on the 15th of the month and at the end of each month.
In addition to email notifications, we always inform our clients about the SEO progress we have made during a certain period.
The most common mistake is to think that everything depends on the website. Although it is easier to explain the functioning of the SEO by talking about the website in general and most people only expect to see their website on the first page of results for a particular keyword, they do not pay attention to which page is related to that result.
In many cases, one page of your website has good results for several keywords that aren't even related, and this isn't too much of a problem - in a way!
If you're selling a product and want to optimize for a particular keyword, you wouldn't want users to see your contact page instead of the product page in search results.
To make this easier to understand, each page of your website should be optimized for multiple related keywords.
It is important to know that SEO results can vary from user to user.
Connected users will get more favorable results
A connected user is a user who is already connected to a website or location in some way. These are usually clients, website owners, regular visitors, and so on.
This means that if you visit one website several times during the day, Google will assume that this is the result you want to see. Be aware that search engines know a lot about you by reviewing your search history, cookies, locations, and so on.
Website users and mobile users also get different results
Search engines also optimize search results depending on the device.
Mobile-friendly websites have a better reputation than websites that are not optimized for mobile devices.
Search results based on location and language
Search results differ for users who use different languages ​​and are in different locations, even when they search using the same keyword.
In search engine optimization, competition analysis is as important as the work you invest in improvements.
SEO would not exist without competitors and for this reason, the ability to find yourself on the first page of Google, Bing, or some other search is not only satisfactory for you as a client, but also mandatory.
Users trust Google and other search engines to show the best results based on the information they have. This is probably why 90 percent of users only look at the first page of Google results, and most of them find what they are looking for in the top 5 results.
Improving website rank through SEO is not just about working on a website. It’s convincing the search engine that your website, brand, or product is exactly what users are looking for based on social media, popularity, and so on.
SEO consists of couple of things like technical, content and off-site SEO. Technical issues are commonly related to meta tags, code, speed etc. and content related issues is basically text.
Paid search or "pay-per-click" (PPC) is a type of advertising that usually refers to sponsored results at the top of search engine results (SERP). These ads charge you for each click and can be set to appear only when certain keywords are searched so that your ads target a specific group of people who are interested in what you offer.
This type of ad can be extremely effective, as it relies on information obtained from the behavior of individuals online and is used to increase website traffic by displaying relevant ads to the right people at the right time. These ads also include retargeting, which means that depending on customer actions, marketing automation tools can create unique personal ads on multiple platforms.
Digital marketing encompasses all marketing efforts that require the use of electronic devices or the Internet. Businesses use digital channels such as search engines, social networks, email, and other websites, to connect with existing and potential customers.
While traditional marketing is present in the form of print ads, telephone communication, or physical marketing, digital marketing is done electronically and online. This means that there is much more potential for brands to reach customers, with the use of email, video content, social networks, and search engines.
Digital marketing will help you reach a larger audience, much larger than you would get using traditional methods, and targeting a specific group of people who are most likely to buy your product or pay for a service. In addition, it is often much more cost-effective than traditional advertising and allows you to measure success daily and change your strategy on the fly.
Find your target groups at the right time on the right platform. Digital marketing services provide businesses of all sizes the opportunity to market their brand at a low price. From startups, through medium-sized companies, to companies with multiple locations, a digital marketing agency helps you expand your market presence to offer goods and services to your target customers, regardless of time differences or location.
Digital marketing agencies are one of the best ways to reach your target audience while maintaining a quality relationship with existing customers. As long as your business has a strong digital presence, customers will always be present.
SEO is the process of optimizing the content and technical adjustment of your website so that the website ranks at the top of search engine results for a particular set of keywords. Using SEO can direct visitors to your website in a very effective way. Although PPC and retargeting have their place in marketing, organic traffic generated by SEO optimization has a huge impact on business success.
By using keywords and phrases, you can use SEO to massively increase visibility and start a lasting relationship with the customer. SEO is defined as increasing the ranking of a website in search results, and thus its organic traffic, using popular keywords and phrases. Strong SEO strategies are extremely influential in digital marketing campaigns, as visibility is the first step towards a lasting customer relationship.
It is the application of written and other content to improve business. Effective content marketing is not promotional but serves to inform consumers who seek information. When you offer content that is relevant to your audience, it can make you an important and reliable source of information, making it less likely that your other marketing efforts will be lost. In the modern age, content marketing attracts three times more potential customers than paid advertising, so it is worth the extra effort.
Of course, this is one of the most important elements of digital marketing, and the key to effective marketing on social networks goes beyond the mere existence of active accounts on social networks. You need to incorporate social elements into every aspect of your marketing efforts to create as many peer-to-peer sharing opportunities as possible. The more audiences are inspired by your content, the more likely they are to share it, which can potentially affect new people.
Reach more customers and rank well within search results.
The digital marketing industry is growing rapidly. U.S. businesses spend more than $ 110 billion on digital advertising. As more and more companies invest their time and resources in digital marketing, relying on outdated advertising tactics is not enough to win customers.
Increase sales and build a robust digital foundation with value-based marketing services. Digital marketing helps you to:
Save time, money, and resources
Make a huge return on your investment
Track campaign results
Customize your strategies based on analytics and data
Accurately targeting the right audience
Build your reputation on social media
Find out what the points of contact with customers are
Promote greater consumer engagement
Encourage profitable long-term growth
Improve conversion rates
Don't waste your time and money on marketing techniques that don't produce measurable results. Let Creative Brackets digital marketing agency help you establish your market dominance with our targeted digital marketing solutions.
SEO success takes time because there is no longer an easy way to trick the system. Search algorithms have become more advanced with an emphasis on delivering the most relevant and highest quality content to their users, based on their search terms.
Previously, to be successful in search engine optimization, it was enough to fill the page with the desired keyword and use as many links to it as possible. This way you would get very fast results. Today, things have changed drastically, and applying such a strategy would do more harm than good.
The PPC ad network refers to a platform that can deliver your ads to users. Google Ads (formerly known as Google AdWords) is an example of such a network. If you intend to create PPC ads, you will use an ad network such as Google Ads, Facebook, or Microsoft Advertising.
These ad networks connect you with a diverse audience, as well as provide unique targeting options. Using Microsoft Advertising, for example, allows you to promote your business through Bing and sites linked and approved by Microsoft Advertising. Comparatively, Facebook gives you access to its vast user base.
Advertising spending is the budget of your ad network. It amounts to how much you're willing to spend on ad networks, whether in a year or a month.
In most cases, companies use advertising costs as their monthly budget. As an example, consider a company budget with a monthly ad spend of 5,000 USD :
Total monthly spend on ads: 5,000 USD
Spend on Facebook ads: 800 USD
Google Ads spend: 2500 USD
Spending on Instagram ads: 800 USD
Spending on Microsoft advertising: 900 USD
With PPC advertising, you can create advertising spend that meets the needs of your business and audience. Whether you want to spend your entire ad spend on a single ad network, such as Google Ads, or multiple ad networks, you have complete control over it. If you are not sure where to invest (or even how much to spend), ask us.
We have managed a large number of PPC campaigns and can provide reasonable advice for your business.
The most popular PPC locations include:
When advertising online, you will mainly focus on certain platforms, such as:
If you are creating a PPC campaign, you want to focus your efforts on the most valuable channels for your business. For example, if your audience uses Facebook more than Twitter, you probably want to spend more on your Facebook advertising budget. Researching your audience, as well as surveying current customers, can help focus your PPC campaign on the platforms with the greatest potential.
Yes! The ads that appear in search results contribute more than 45% of clicks to the page.
Even better, people who click on ads are twice as likely to buy a product or service from an organic visitor or someone who visits your site without clicking on the ad. With PPC ads, you can reach people who want to buy, which can immediately affect your sales number. Not to mention, PPC ads also bring an average return on investment (ROI) of $2 for every dollar invested.
If you advertise with Google Ads, that amount increases to $8. People not only click on ads like this but often buy.
Pricing for a PPC ad campaign varies by business, industry, and strategy. Therefore, the average varies greatly and needs to be determined for each business individually.
The price includes your spending on ads, as well as additional costs, such as management services by the PPC agency.
With PPC , what you pay per click depends on several factors, including:
Bid: In PPC, your bid is how much you're willing to pay to have someone click on your ad. Although you can pay less than your bid (depending on the ad auction), you won't pay more.
Targeting: Targeting, from keywords to demographics, can also affect your PPC costs. Bidding for a competing keyword, such as a "consumer insurance agency," for example, can lead to higher costs because it has a higher cost-per-click (CPC).
Ad Quality: Quality Score is also important in pay-per-click advertising. Big brands can't pay to win PPC because ad networks, such as Google Ads, look at the quality and relevance of ads. Often, high-quality ads can maintain lower costs than low-quality ads.
For the most cost-effective ads, focus on creating high-quality ads with reasonable offers. Before you run an ad campaign, think about your user experience. When people see your ads, for example, will it make them curious enough to click, and will your landing page meet that curiosity?
Choose an agency that values ​​your budget. Working with an agency that doesn't treat your budget as their own can often lead to wasted advertising, high bids, and demands for even more advertising budget. Working with an agency like Creative Brackets can make your campaigns very profitable.
PPC ad advertising offers your business several market benefits, including:
Set a custom budget that you can change at any time
Access useful targeting options not available in traditional advertising
Receive useful audience and campaign data
Respond to real-time campaign performance to maximize success
Display ads above organic search results
Ability to outperform competitors
Achieving various goals, from developing brand awareness to sales
Access to an audience that searches for your products and/or services
Support for other digital marketing initiatives, such as search engine optimization (SEO)
The fact that PPC offers a large return on investment shows its usefulness in your online advertising strategy. If you want to improve your business, as well as compete with the biggest competitors, paid advertising can help you achieve those goals.
Any business can use PPC advertising. Some examples include:
Air conditioning and ventilation services
Heavy equipment dealers
A few searches about your products or services can reveal if this strategy is the one you need to have for your business. Even if you find zero ads in searches relevant to your business, that doesn't mean PPC isn't worth your company's time. If nothing else, it reveals a huge opportunity to take advantage of.
If you decide to work with a digital marketing agency for your advertising campaigns, make sure they have some experience in your business. An agency like Creative Brackets, for example, is a great example of an agency that probably has experience in your market, as it has managed a huge number of different campaigns.
PPC can work in several different ways, depending on your ad network and ad type. For example, although similar, Google Ads and Microsoft Advertising use different algorithms for their ad auctions.
When discussing how PPC advertising works, many refer to Google's process. So, if you're advertising on Google, you can expect the following:
A user searches on a search engine such as Google
Google launches an ad auction, collecting all relevant ads and their Quality Scores
The auction considers the bid, quality, and potential impact of each ad for assigning an ad rank
Google delivers ads in order from highest to lowest ad rank
During an ad auction, Google also calculates your cost-per-click using the following formula:
CPC = Ad Rank below you / Your Quality Score + $ 0.01
This formula is the reason why PPC consultants, as well as agencies, focus on creating high quality. If you create a useful ad, you can achieve a better Quality Score, which can lead to lower costs and improved ad rank.
Although more than 70% of companies don't check their campaigns for more than a month, they want to track their ads more often. For best results, paid advertising experts recommend weekly campaign reviews.
By comparison, brand new campaigns should be monitored on a daily basis. If you want to take a proactive approach to tracking your campaigns, but can't, Creative Brackets can help you in the following ways:
Track the performance of your campaigns
Make strategic updates to your offers
Discover new keywords with great targeting capabilities
No matter how you work, frequent monitoring will help you create better campaigns. For example, if you notice a high clickthrough rate (CTR) but a low conversion rate from mobile users, you can remove them from your audience. You can also customize your landing page to provide a better mobile experience.
Either way, you can make instant changes to improve your campaign.
Yes, your business should invest in SEO. Search engine optimization offers a way to increase traffic without paying for each click.
When you run PPC ads, you will be charged for each click that comes to your website through that channel. However, if your website is organically ranked on search engines, this traffic is essentially free (at least in terms of cost-per-click). Of course, it takes investment in skills and resources to rank on the SERPs.
If you are able to rank your website at the top of the search engine, you will benefit from a traffic flow that will not have associated click costs and that will not stop when your ads are turned off. Organize yourself and enjoy visibility 24 hours a day.
But let's also remember that organic search is responsible for an average of 53% of the total traffic. If you ignore SEO, your competitors enjoy this traffic. Most businesses cannot ignore the importance of SEO. No matter what type of company you are, whether you are a local company, selling online or you are a global company, you need to pay attention to your SEO strategy.
SEO is the process of optimizing your website to rank better in search engines. But how does SEO work?
Google uses over 200 ranking factors, which allow search engine algorithms to rank websites based on the relevance and authority of their pages. As Jason Barnard comments:
"Google strives to recommend the most relevant response from the most trusted source in the most appropriate format for its user."
To succeed in SEO, you need to ensure that your content is the most relevant result for a particular search query and that your website is considered a reliable source.
You can't blindly jump into an SEO strategy. You need to know what people are looking for on Google in search of businesses like yours to optimize your website for these terms.
You can do this either with Google's keyword planner or other similar tools. Download the tool and enter a term that you think people would use to find your business online. You will then be served a whole range of related keyword suggestions, including their monthly search volume.
You can then use this information to shape your strategy and understand what people are looking for.
PageSpeed is Google's measure of your website's speed, and it's important to note that it's been a ranking factor for some time.
But the question that is usually asked is, how fast should your page be? The honest answer is that you should strive to make the page speed as high as possible while making sure you know what you are struggling with. It may take an extremely intense effort to improve your score after a certain point, and sometimes you will find that your website is already performing better than the competition.
If your PageSpeed score is 85/100, it may be difficult, expensive, or time-consuming to get as high as 90/100. If all your competitors are below 80/100, there are probably more urgent priorities to focus on.
Take your competitors through the PageSpeed Insights tool and make decisions based on these results.
How long is a piece of string? Honestly, there is no right answer to this question, but it is asked again and again. The content should be as long as it takes to cover the topic deep enough to rank.
But that's not too helpful, is it?
When creating content, you need to look at what is already ranked. Analyze at least the first 10 pages to understand the intent of the page and get an indication of how extensive your content should be.
But don't be obsessed with the length of the content! You should focus your efforts on creating content that responds to queries in the best possible way.
When building backlinks, quality is much more important than quantity. You should never aim only at building as many backlinks as possible. Such a strategy will not bring the best results. When you focus only on numbers, the quality of links will inevitably fall. And that is the wrong way to approach this endeavor.
You need to focus on quality backlinks on a large scale, taking care never to sacrifice quality for quantity. Scalable tactics, such as digital PR, can help you earn a large number of backlinks from quality and authoritative sources. However, it is also important to understand the gap between you and your competitors.
The answer is definitely NO !
Purchasing backlinks is a significant violation of Google's webmaster guidelines and may result in penalties for your website. The guidelines clearly state that the following backlinks are examples of those that may negatively affect a website's ranking in search results:
"Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link."
Backlinks should never be bought, but only earned.
You've probably heard that backlinks pass PageRank. But what is it exactly?
PageRank is a page ranking system developed by Google founders Larry Page and Sergey Brin at Stanford University. What is important to understand is that PageRank is determined by backlinks.
We can think of the PageRank as the amount of authority, and this authority can then be transferred to other pages or websites via links (internal and external). Simply put, it is a measure of the importance of a page in terms of the quantity and quality of links that point to it.
Although Google still uses PageRank as part of its algorithm, the reality is that your focus should primarily be on earning relevant backlinks from authoritative websites.
Above all, social media costs you time. It is important that you spend time creating your posts, writing a copy of the text, and participating in community engagement (responding to comments, sharing content, your stories, etc.). There are real costs associated with social media marketing if you pay for professionally designed posts, hire an agency to manage your networks for you, or use advertising and promotion opportunities. The price varies drastically depending on the agency, and you get what you pay for if you go too cheap.
To help you focus your efforts on the aspects of social networking platforms that will bring you the highest return on investment, we recommend that you audit your social media. We offer a free social media audit consultation so you can identify your top priorities.
At the very least, social networks are great for raising brand awareness and building a community of potential customers. At best, social networks can be a major revenue driver. It is a stimulus to the conversation. This is one of the best ways to make your audience feel part of your brand, which encourages shopping.
Finally, targeting your audience is a great reason to invest in social media. Enhanced/promoted posts and multimedia advertising are great ways to launch a campaign to re-target or raise brand awareness.
Social networks are now an integral part of an effective digital marketing strategy. Many brands use social media for "top-of-funnel" marketing and then use paid social media advertising to drive middle or bottom-funnel efforts.
It has had a huge impact on design and video strategies, as users today expect to receive information very quickly. For example, videos that can be understood while the sound is muted are now popular because people want to consume such content while in a public place.
Many businesses fail to edit content separately for each platform. While cross-posting on Facebook and Instagram can be handy, we recommend that you at least optimize the descriptions of your posts for each platform.
Another common problem we see is the improper use of hashtags on every platform. By making sure that your content is optimized for certain platforms, you comply with user expectations. This makes your brand look good at using social media, which is a form of social proof.
Very effective. Your company's social media strategy should absolutely include video, especially for platforms such as Instagram and YouTube. Every major social media channel can support video resources, and 81% of businesses use video marketing to increase brand awareness and sales. Try to include a mix of live and produced (written and edited) videos in your social media strategy. These days, you can create social media-worthy videos with just a smartphone and an editing app - and there are free apps that can help you do just that.
If you're looking for a more professional video, perhaps with an optimized landing page, hire an agency like ours that offers video marketing and production with the support of other digital content experts.
When your social networks are managed appropriately, you see growth through targeted increases or ads, a carefully crafted copy of the post, posts that can be shared, stunning images, and platform-specific best practices. We believe in the value of acquiring quality followers and qualified traffic, which means that your new followers should be members of your target audience.
So avoid buying followers or using other dubious tactics, as it is unlikely to help your business. When an account on social networks has vivid and regularly published content, supported by some professional promotion strategies, quality followers naturally grow.
It’s easy to get caught up in the hustle and bustle around new social networking platforms, but every social channel you adopt requires time, energy, and a budget to effectively meet your business goals. For starters, choose one or two that make the most sense and really use them by posting high-quality posts often.
Contact us for advice on choosing the right social networking platforms for your business, to get more concrete solutions.
When it comes to measuring your social media success, you can start with the basics. Are you increasing your impressions? Are people engaging with your posts? Are they mentioning you in their own posts?
You may also want to consider how many people are clicking on your website from social referrals. If social media is a major part of your marketing strategy, these numbers will give you a good idea of how it's working for you.
The best way to understand how social media affects your bottom line is by taking a look at these metrics in tandem with other channels. For example, if paid advertising isn't bringing in qualified leads, but social media seems to be producing better results, there might be an opportunity there!
The social networking measures your company uses to measure success or find opportunities should be based on your business goals. These are common indicators used to measure the impact of social media marketing:
Impressions - Are you increasing the number of people who see your brand on social media?
Engagement - Do people join the conversation and share your posts?
Mentions - How often do people talk about your brand?
Social Referral Traffic - How many people click on your website?
Followers - How many people are on your immediate social networks?
To get the best picture of how social media benefits your business, check out social media metrics in tandem with other channels. For example, are potential customers from social media referrals more qualified than those from paid networks?
Most clients start seeing performance shifts within the first 30–60 days, depending on campaign goals and budget. Long-term growth compounds through consistent optimization.
Yes. We manage the entire process — from campaign setup and audience targeting to bid optimization and ongoing scaling.
Absolutely. We often work alongside in-house teams or creative partners to strengthen strategy, streamline execution, and unify results.
Typically, Meta (Facebook & Instagram) and TikTok drive strong returns for B2C, while LinkedIn delivers the highest-quality leads for B2B eCommerce and wholesalers.
Social media growth isn’t instant but consistent when done strategically. Most of our clients begin seeing measurable improvements — engagement, traffic, and conversions — within the first 6–8 weeks, while sustainable ROI compounds over 3–6 months of ongoing optimization.
It depends on your product and audience. Instagram and TikTok drive discovery, Meta Ads deliver scalable sales, and Pinterest captures high-intent buyers. For B2B or wholesale, LinkedIn consistently brings the highest-quality leads.
We measure success through data, not assumptions. That includes engagement rate, cost per conversion, ROAS (Return on Ad Spend), reach, and content performance. You’ll receive transparent monthly reports showing what worked, what didn’t, and how we’re improving next.
We can do both. Our creative team can produce visuals, videos, and copy tailored for each platform, or we can collaborate with your in-house team to maintain brand consistency while optimizing for performance.
Budgets vary depending on goals and competition.
For most eCommerce clients, we recommend starting at €1,000–€3,000/month in ad spend to collect statistically significant data, then scaling once we identify winning audiences and creatives.
Yes. We work with regional and international clients managing multi-account and multi-language campaigns.
We use advanced segmentation and localized content strategies to ensure consistent performance across all markets.
We monitor trends daily across all platforms.
We adjust creative direction, posting frequency, and ad optimization strategies when algorithms shift. We make sure your campaigns continue performing even as the landscape evolves.
We combine creativity with conversion data.
Our campaigns aren’t built for vanity metrics. They’re designed for sales impact, measurable ROI, and long-term growth.
You’ll always know what you’re investing in and what it delivers.
Social media amplifies your existing marketing: driving retargeting traffic, nurturing awareness, and supporting conversion funnels created by search and paid channels.
When combined, these touchpoints create a unified customer journey that multiplies results.
We identify the right creators for your niche, manage outreach, and measure impact beyond vanity metrics, focusing on engagement quality, conversion rate, and authentic storytelling.
Every project has defined KPIs — from ROAS and CPA to organic traffic growth and retention rate. We report weekly and optimize continuously.
eCommerce is our core focus, but we also partner with B2B companies that sell online or through digital funnels.
Absolutely. We often begin with a single-channel audit or pilot campaign before expanding into a full growth program.
SEO builds long-term visibility organically; Google Ads drives instant traffic through paid placements. Together, they maximize reach and conversion.
We start with data — not assumptions.
After auditing your store, analytics, and past campaigns, we identify where your audience actually converts best. Whether that’s organic search, paid ads, or social media, your channel mix will always be built around ROI, not trends.
There’s no one-size-fits-all answer. Smaller stores may start with €1,000–€2,000 monthly across ads and optimization, while enterprise accounts may exceed €10,000.
What matters most is strategy and consistency. Not just spending.
Yes. All core marketing services — SEO, PPC, social media, content, and automation — are handled by our in-house team. This ensures consistent quality, faster execution, and transparent reporting across every channel.
Many of our clients keep their internal marketing or content teams. We collaborate smoothly, providing strategy, optimization, or performance management where it’s needed most.
Most brands begin seeing performance improvements within the first 60–90 days. SEO and organic channels take longer to mature, while paid campaigns can deliver quick wins from week one.
We don’t promise miracles — we promise method.
Every campaign is based on tested frameworks, transparent data, and clear KPIs. You’ll always know what’s working, what’s next, and where your budget goes.
We don’t sell one-off campaigns — we build long-term growth systems.
Our focus is on e-commerce performance, where creative design, smart technology, and strategic data work together to deliver measurable sales impact.
Yes. We operate across European markets with campaigns in English, Swedish, Serbian, and other languages. We tailor ad copy, SEO keywords, and tone to each local market for maximum relevance and compliance.
Yes. We begin with a Growth Audit that evaluates your analytics setup, SEO health, ad performance, and conversion funnel. It helps you understand where you’re losing potential and what needs to change before scaling.
You’ll receive a live dashboard with KPIs (ROAS, CPA, CTR, revenue, etc.) updated in real time. In addition, we send monthly summaries with clear insights and actionable recommendations — not just charts.
Yes. Our email marketing services include automated flows, newsletter design, and CRM integrations with tools like Klaviyo and ReadyCRM, helping turn one-time buyers into repeat customers.
Yes, as long as digital acquisition and measurable conversion are part of their sales process. We often help B2B brands build lead generation systems, automate nurturing, and improve online visibility.
We can perform an independent audit or act as your performance partner to identify missed opportunities. Our goal isn’t to replace, but to improve efficiency and deliver stronger results through collaboration.
Our specialists continuously monitor Google, Meta, and other major platforms. We test new features early, adjust strategies fast, and share updates proactively with clients, keeping your campaigns ahead of the curve.
For consistency and reliable data, we recommend a 3-month minimum collaboration. However, some audits, consultations, or one-off projects can be arranged without a retainer.
We start with your goals, not assumptions. During discovery, we evaluate your business model, integrations, and growth targets, then recommend the most efficient stack for long-term performance.
Absolutely. We handle complete migrations, including data , SEO , and integrations , ensuring a seamless transition with minimal downtime.
Depending on complexity, major projects are delivered within 2–3 months on average, from discovery to launch.
Yes. We provide ongoing maintenance, performance monitoring, and updates to keep your platform secure and fast.
Often. We work seamlessly alongside in-house or partner teams to deliver unified, high-performing solutions.
We start by analyzing your goals, business model, and growth potential — not by picking frameworks first.
Our team recommends the tech stack (e.g., Laravel, ReadyCMS, WordPress, or custom solution) that best fits your long-term scalability, performance, and maintenance needs.
Absolutely. We handle full migrations, including product data, customer accounts, SEO structure, and third-party integrations, while minimizing downtime and preserving your traffic and sales history.
Smaller projects take around 4–6 weeks, while larger eCommerce builds or custom systems average 2–3 months.
We prioritize efficiency, using clear milestones and transparent communication throughout the process.
Yes. We specialize in connecting your eCommerce platform with ERPs, CRMs, accounting software, or marketing tools.
Our API integration layer ensures that your systems share data automatically, reducing manual work and errors.
ReadyCMS is built by our own team for performance, flexibility, and conversion.
Unlike traditional CMS platforms, it’s headless, API-driven, and designed for high-volume stores. This gives you faster load times, better SEO, and full control over content.
Of course. We often collaborate with internal teams, agencies, and marketing partners.
We adapt to your workflow, maintain clear documentation, and ensure smooth communication across all channels.
Yes. Every project includes a launch and stabilization phase, followed by ongoing maintenance.
We monitor performance, update dependencies, and keep your website secure, stable, and optimized for conversion.
Yes. PWAs combine the best of websites and native apps, offering lightning-fast performance, offline access, and installable experiences directly from the browser.
Definitely. Our architecture and hosting recommendations are built for growth.
We use caching layers, CDN distribution, and scalable infrastructure to ensure stability even under heavy traffic.
Yes. We can step in as your development partner, transforming your existing Figma or XD designs into pixel-perfect, fully functional websites that perform just as well as they look.
We do — often. Many of our long-term clients began as startups.
We help them scale efficiently by choosing the right technology early, so they can grow without rebuilding everything later.
That’s our specialty. From custom CRMs and internal dashboards to SaaS platforms and automation tools, we design and develop systems built entirely around your business logic.
Performance is integrated into every phase.
We optimize images, code, caching, and server-side rendering, and structure content for perfect SEO indexing from day one.
Yes, as long as the codebase is accessible.
We’ll perform a technical audit, identify risks or performance issues, and create a plan to stabilize and improve the project without starting over.
We do both — and more.
For many of our clients, a website redesign is just the beginning. We often extend our work into full brand identity systems: from logo and color palette to digital and print guidelines. That way, your brand feels consistent and recognizable across every channel, both online and offline.
Not every redesign means a rebrand. If your logo and colors already work well, we focus on improving usability, layout, and conversion flow, keeping the essence of your brand intact while giving it a fresh, modern edge.
Design is not a guessing game for us.
We rely on user data, analytics, and behavioral insights to guide decisions. Each layout, interaction, or visual choice is tested against how people actually use the product. The goal is simple: design that not only looks better but also performs better.
Yes, and we love that kind of work.
Packaging is often the first physical touchpoint of a digital brand. We design labels, boxes, and product lines that align with your visual identity. Whether customers see your ad, website, or product on a shelf, it all speaks the same design language.
Think of UX as the experience and UI as the expression.
UX (User Experience) defines how people navigate, what they feel, and how easily they reach their goal.
UI (User Interface) turns that structure into visuals: color, typography, and movement.
Together, they shape how your brand feels in digital form.
It depends on the scale and goals.
A logo project might take two to three weeks, while a full e-commerce redesign could span a few months.
We prefer thoughtful timelines, because great design isn’t rushed, it’s refined. Each stage (research, design, testing, and feedback) has its own purpose and attention to detail.
Yes. Collaboration is part of our DNA.
We frequently design for teams that handle development internally. We provide all the assets, specs, and design systems your developers need for a seamless handoff. Our focus is on clarity and performance, not control.
We adapt to the project.
Some clients already have strong design systems — we refine and extend them. Others need one built from scratch, tailored to their goals and technology stack.
Either way, we document everything for future scalability and consistent growth.
A brand book (or book of graphic standards ) defines how your brand behaves visually and verbally. It includes your logo rules, colors, typography, voice tone, imagery, and more.
This guide ensures your brand always “sounds” and “looks” like itself, whether it’s a business card, an Instagram post, or a product label. It’s the blueprint for consistency, and consistency builds trust.
Every project is priced based on complexity, deliverables, and the level of strategy involved.
A logo can be done quickly on its own, but when paired with a full identity system, brand book, and applications, it becomes a long-term investment in recognition and credibility.
We don’t design logos; we design first impressions that last.
We do. But responsibly.
AI helps us accelerate research, ideation, and visualization, but every final design is still human-made. Technology enhances our process; it never replaces creative thinking or design intuition.
You’ll typically see meaningful improvements within 3–6 months, depending on your site’s condition, competition, and market size.
SEO is a long-term investment. But its impact compounds over time and delivers sustainable ROI.
We don’t sell “packages.” We build partnerships.
Our SEO approach connects strategy, design, and development under one growth framework, tailored specifically for eCommerce. Every action is data-backed and tied to business outcomes, not vanity metrics.
While eCommerce is our core expertise, we also work with B2B, service-based, and content-driven brands that value performance and measurable growth.
Our methods adapt to any model that depends on search visibility and conversions.
Absolutely! In fact, that’s when it works best.
SEO builds your organic foundation, while paid campaigns accelerate reach and testing.
We use insights from Google Ads, Meta, and analytics tools to refine your SEO strategy continuously.
Yes. Ads stop when you stop paying — SEO keeps delivering traffic long after.
It also improves your site experience and brand authority, supporting all your other marketing channels.
We focus on business metrics, not just rankings:
Organic revenue growth
Conversion rate improvement
Click-through rate (CTR) uplift
Cost per acquisition (CPA) reduction
Keyword share of voice
Domain authority & backlink quality
Every report connects these metrics directly to ROI.
Yes. Every collaboration begins with a comprehensive SEO audit: technical, on-page, and competitive.
You’ll get a full roadmap showing exactly where you’re losing visibility, and how to fix it.
Sometimes. But always for the better.
We collaborate with your designers and developers to implement SEO-driven improvements that enhance usability, loading speed, and content clarity without hurting your branding.
We manage URL mapping, redirects, and content migration to preserve and strengthen your rankings during any relaunch or platform change ( Shopify , WordPress , ReadyCMS , etc.).
No ethical agency can.
What we guarantee is measurable, transparent growth backed by consistent reporting, proven strategy, and technical excellence.
You’ll receive monthly reports with performance metrics, keyword movements, and actionable insights (plus access to live dashboards for real-time visibility).
As AI reshapes search behavior, structured data, authority, and content clarity matter even more.
Our strategies evolve with Google’s algorithms and user intent, keeping your brand visible wherever customers search.
You can expect noticeable progress in 3–6 months, depending on your site’s current state and competition. SEO is a marathon — not a sprint — but the ROI compounds over time.
No honest agency can. What we guarantee is measurable growth — traffic, conversions, and visibility — all backed by transparent reports.
Yes. We specialize in Shopify, WordPress, and our proprietary ReadyCMS platform — all optimized for e-commerce performance.
Every project starts with a detailed audit to identify technical issues, content gaps, and missed opportunities.
SEO builds long-term organic traffic; PPC delivers immediate visibility. Our clients often combine both for sustainable growth.
Most clients notice early improvements within the first few weeks as we refine targeting and ad copy.
Full optimization typically takes 60–90 days, during which time data, bidding, and creative testing begin working in sync.
SEO builds long-term organic visibility. Google Ads delivers instant, measurable traffic.
The most effective brands use both: Ads for speed and testing, SEO for stability and scale.
Yes. We structure and manage all campaign types — Search , Shopping , Performance Max , Display , and YouTube — under one connected strategy to ensure data flows across channels.
Every campaign includes a tailored conversion-tracking setup through Google Ads and Analytics 4.
We monitor purchases, form submissions, calls, and micro-conversions to measure the complete customer journey.
We recommend starting at €1,000 per month for eCommerce brands.
This ensures enough data for optimization while keeping bids competitive in most EU markets.
Absolutely. Our design and development teams create high-converting, mobile-optimized landing pages that align with each campaign’s message and goal.
Yes. We manage multilingual and multi-country campaigns, adapting language, currency, and bidding strategies for regional performance.
You’ll get bi-weekly performance summaries and access to a live dashboard.
We also schedule monthly strategy calls to review KPIs and plan next-step optimizations.
Yes. We start with a full audit to uncover missed opportunities, keyword overlap, and wasted spend, then rebuild or optimize the account for maximum efficiency.
Both. You can choose a full-service monthly partnership or a one-time setup package with strategic handover and consultation.
We specialize in e-commerce growth, not just ad management.
Our campaigns integrate with your analytics, sales, and product data, ensuring that every euro spent contributes directly to measurable business outcomes.
Ideally, under 2 seconds for key pages. Anything slower affects conversions and SEO.
If your PageSpeed Insights score is below 80, or users report lagging checkout, you’ll benefit from an audit.
Most projects take 1–3 weeks, depending on complexity and hosting setup.
All optimizations are tested in a staging environment before deployment.
We guarantee measurable improvement in Core Web Vitals and overall load time.
Depending on their current setup, most clients see an improvement between 40% and 70% in load time.
We measure this through before-and-after reports from tools like Google PageSpeed Insights and Lighthouse .
No. All optimizations are performed without changing your existing design or user experience.
We test every improvement on a staging environment before it goes live to ensure everything works flawlessly.
We use a combination of Google Lighthouse , GTMetrix , Core Web Vitals tracking, and real-user data.
This allows us to measure not just lab performance but also how real visitors experience your site.
Yes. We’ve optimized websites built on WordPress , Shopify , Magento , Laravel , and custom PHP or JS frameworks.
Our approach adapts to each platform’s structure and hosting environment.
Absolutely. We often start by improving what’s possible on your current setup.
If hosting becomes the limiting factor, we’ll recommend scalable options that match your traffic and business goals.
Speed optimization focuses on frontend and user-facing performance, while DevOps focuses on infrastructure, uptime, and scaling.
For the best results, both work together. We can handle both in one streamlined process.
We recommend a quarterly or biannual audit, especially for e-commerce sites that frequently add new products, plugins, or integrations.
Small changes over time can slow down performance if not regularly reviewed.
Yes. Website speed is a direct ranking factor for Google and affects bounce rate, time on page, and crawl efficiency — all key elements of SEO success.
Yes. We provide continuous monitoring and maintenance plans that track Core Web Vitals and alert us if performance drops.
That way, your site stays optimized even as your content grows.
Yes. We ensure all essential tracking scripts remain functional.
In fact, we often optimize how these scripts load to reduce their impact on performance while keeping your analytics accurate.
Definitely. Many clients choose to include speed optimization during a redesign or platform migration to maximize performance from day one.
Depending on your site’s complexity, you can expect visible improvements in load time, smoother interactions, and better Lighthouse scores within days of implementation.
Conversion rate and bounce rate improvements typically follow within the first few weeks.
Depending on your plan, maintenance is done monthly or quarterly — with flexibility for custom schedules.
Yes. We integrate automated monitoring tools to alert us in real time of any downtime or performance issues.
Yes, we offer one-time audits and onboarding for new clients transitioning from another provider.
Always. Backups and security patching are part of every maintenance plan.
Support focuses on resolving issues as they arise: bug fixes, content changes, or integration troubleshooting.
Maintenance is proactive. It keeps your system secure, fast, and up to date through ongoing monitoring and optimization.
Together, they form a complete post-launch reliability service.
Depending on your plan, maintenance is performed monthly or quarterly.
Some clients prefer monthly checks for dynamic, high-traffic stores, while others opt for quarterly reviews on more stable platforms.
Yes. Our monitoring systems work around the clock.
If a critical issue appears outside regular hours, our alert system notifies our team immediately, protecting your uptime.
Absolutely. We begin with a technical audit to understand your setup, document dependencies, and stabilize your environment before applying our support process.
All supported systems include automated backups, version control, and redundancy checks.
We verify backup integrity regularly and store copies securely to ensure fast recovery in case of failure.
Our ongoing support plan covers any urgent fixes between scheduled maintenance windows.
We respond quickly, isolate the issue, and apply a solution without interrupting your operations.
Yes. We integrate performance tracking tools that measure uptime, page load times, and error logs, and send real-time alerts for irregularities.
Yes. We manage hosting environments across all major providers, ensuring optimal server performance and security configurations for each client.
You receive quarterly performance reports detailing uptime, response times, applied updates, and actionable recommendations for future improvements.
Support clients receive priority access to our development team.
We can scope, schedule, and deliver new features under the same partnership model, eliminating the need for a separate onboarding process.
Of course. We often collaborate directly with internal IT or marketing teams, providing the missing layer of technical reliability and proactive performance oversight.
Our plans are flexible, but most clients choose an annual agreement to align with performance goals and receive the most cost-efficient coverage.
Vårt löpande supportavtal täcker akuta åtgärder mellan planerade underhållsperioder.
Vi agerar snabbt, identifierar problemet och implementerar en lösning utan att störa driften.
We work with all major cloud providers, including AWS, Hetzner, DigitalOcean, and others.
Yes. We can take over existing servers, audit them, and implement improvements without downtime.
Yes. Our systems monitor uptime, errors, and performance metrics around the clock.
Absolutely. We handle full migrations, including DNS, SSL, and database setup, ensuring a smooth transition.
Yes. We perform regular security checks, automated backups, and vulnerability patching.
We no longer resell hosting, but we manage and optimize servers on your preferred provider — such as AWS , Hetzner , or DigitalOcean . Our focus is on performance, uptime, and reliability, not selling server space.
Yes. We can take over any existing infrastructure, audit it for performance and security issues, and gradually improve it without downtime. You stay fully in control of your accounts and servers.
We combine monitoring tools, alert systems, and proactive maintenance to detect and resolve issues before they impact your business. You’ll have a clear uptime report and visibility into every update.
Our primary stack is Linux-based ( Ubuntu , Debian , CentOS ), which powers most e-commerce platforms. However, we can support Windows environments upon request.
Absolutely. We specialize in setting up CI/CD workflows through GitHub Actions , GitLab , or other systems, ensuring every deployment is consistent, testable, and reversible.
We offer 24/7 monitoring with alert systems that trigger automatic or manual responses depending on the severity. You’ll always know when something happens, and when it’s fixed.
Yes. You’ll receive monthly or quarterly reports detailing uptime, updates, incidents, and optimization metrics, all written in human language, not just logs.
Yes. We plan capacity and configure autoscaling or resource allocation ahead of big campaigns or seasonal spikes, ensuring your platform handles the load without slowing down.
Always. Every major change is first tested in a staging environment, and automated daily backups ensure you can roll back at any time.
Ongoing maintenance includes OS and software updates, security patching, performance reviews, uptime monitoring, log auditing, and proactive issue resolution, all tailored to your platform’s needs.
Yes. We handle DNS setups, SSL renewals, and CDN integrations (like Cloudflare ) to keep your site secure, fast, and globally accessible.
Yes. We manage full migrations — from on-premise or legacy systems to AWS , DigitalOcean , or Hetzner — with zero downtime and complete data integrity.
We look for professionals who are curious, detail-oriented, and proactive.
People who don’t just “do tasks” but think about how their work impacts performance, conversions, and client growth.
If you care about craft, clarity, and collaboration, you’ll fit right in.
Most of our team works from Serbia and Sweden, but we’re open to remote professionals across Europe who share our standards and communication style.
Our focus is on collaboration and accountability, not location.
You can apply directly through the form on this page.
Choose a specific open position or send an open application if you believe you’d be a great fit.
We review every submission carefully, and thoughtful applications always stand out.
Our Employment program is for experienced professionals ready to take ownership of projects and mentor others.
Our Internship program is designed for students and early-career talents who want hands-on experience, guidance, and real-world projects. Not busywork.
You’ll receive a confirmation email once your application is submitted.
If we see a good match, our HR or team lead will contact you to schedule a short call to get to know you and discuss the next steps.
We believe in transparency. Even if it’s a no, you’ll hear from us.
Our core teams include:
Design (UX/UI, Visual, Brand)
Development (Frontend, Backend, Full-Stack)
Marketing (SEO, Paid Ads, Content)
Operations (Project Management, QA, Support)
When we’re not hiring actively, we still welcome open applications for future opportunities.
Focused and flexible.
We believe in structure, but not in micromanagement.
You’ll have ownership, mentorship, and the space to grow, surrounded by people who take pride in what they do.
We celebrate progress, not just deadlines.
Absolutely. If your skills overlap across different areas, mention that in your message or portfolio.
We value versatility. Many of our best people started in one department and grew into another.
Yes. Our internship programs usually open twice a year, but you can apply anytime.
Strong portfolios and clear motivation always get noticed, even between official cycles.
Yes. Check our Partnership page for collaboration opportunities.
We regularly work with other agencies and independent professionals on large-scale projects across Europe.
We collaborate across several partnership models: from white-label production and referral collaborations to vendor and technology alliances.
Each model is designed to strengthen our shared ecosystem, ensuring every collaboration adds measurable value to both sides.
Agencies, consultants, or production teams looking for a reliable digital execution partner.
Whether you need full-scope delivery or specific expertise in design, development, or marketing, we integrate seamlessly with your existing structure.
If you refer a client who begins a project with us, you receive a predefined commission or value exchange.
We document every referral, maintain full transparency, and focus on long-term cooperation rather than one-time transactions.
Technology Partners include infrastructure, hosting, or software providers who power the e-commerce ecosystem we build on (such as ReadyCMS , AWS , Cloudflare , and Hetzner ).
We’re also open to exploring integrations with emerging SaaS tools and platforms that align with our growth philosophy.
Yes. Under our service partner model, experienced professionals in design, development, UX, or digital marketing can join as external collaborators.
We value precision, accountability, and a growth-driven mindset over formal structure.
Always. Confidentiality is a standard part of our partnership process.
We regularly operate as an invisible partner within other agencies’ ecosystems and ensure your brand remains front and center.
We work with trusted vendors in areas such as hosting, security, content, and integrations.
Each vendor relationship is built on reliability, scalability, and shared quality standards.
We continuously evaluate and expand our vendor network to ensure performance consistency.
Yes. Our partnerships span Sweden, Serbia, and across Europe.
We work efficiently in cross-border, multilingual environments and maintain consistent standards regardless of geography.
Simply reach out through the form below or schedule a short introductory call.
Once we understand your goals, we’ll determine the best collaboration model — Service , Referral , Vendor , Sales , or Technology .
Shared values — precision, transparency, and commitment to long-term growth.
We look for partners who care about performance as much as design, and who understand that results come from consistent collaboration.
Anyone passionate about digital design, development, or marketing can apply — whether you’re a student, recent graduate, or self-taught creative.
What matters most to us is your curiosity, motivation, and willingness to learn.
If you have basic knowledge of your field (e.g., HTML/CSS for developers, Figma for designers, or social media tools for marketers) — that’s enough to get started.
Our internship is designed to help you learn through real projects and mentorship.
Most internships last 3 months, but the duration can vary depending on the position and your availability.
Some interns continue longer or move into part-time or full-time roles if the collaboration goes well.
We offer both paid and unpaid internship opportunities depending on project involvement and experience level.
Our goal is to make sure every intern gains valuable, hands-on experience that leads to future opportunities.
Yes. We offer hybrid and remote options for most positions.
Our teams collaborate daily through online tools, and we encourage flexibility as long as communication and commitment remain strong.
You’ll work on real e-commerce and digital brand projects — from web design and development to SEO, campaigns, and content.
Every task you do contributes to something that will go live, not just stay on paper.
Every intern is paired with a dedicated mentor who guides them through their daily tasks, provides feedback, and helps them grow their skills effectively.
We often invite top-performing interns to continue as junior team members or collaborate on freelance projects.
Several of our current full-time team members started as interns — so this can be your first step toward joining Creative Brackets permanently.
Please complete the application form below, attach your portfolio or CV, and tell us why you’d like to join.
We review applications monthly and get back to selected candidates for a short interview.
Yes. We work with talents across Europe and welcome international applicants who can communicate effectively in English and who are aligned with our working hours (CET time zone).
Anyone who is passionate about digital products, technology, or e-commerce.
We welcome experienced professionals as well as motivated newcomers eager to learn and grow within a team environment.
No. What matters most is your mindset and ability to learn fast.
Experience in digital projects, e-commerce, or software development is a plus, but curiosity, communication, and responsibility are what truly count.
You’ll work on real e-commerce projects, from UX/UI design and platform development to digital marketing and performance optimization.
Every project is an opportunity to make a measurable impact on how brands grow online.
We operate in a hybrid environment.
Some roles require closer collaboration, others allow flexible remote work.
We care more about your performance and communication than your location.
We keep it simple and transparent:
Feedback & decision
Each stage helps us understand how you think, communicate, and solve problems.
It depends on the role, but typically between 1–3 weeks.
We make sure every applicant receives an update or feedback after each stage.
Yes. We run internship programs for students and young professionals throughout the year.
You can find details and apply on our Internship page.
Open communication, collaboration, and continuous learning are part of our DNA.
We trust our people to take ownership, share ideas, and improve — both individually and as a team.
Learn more on our About Us page.
Our teams work with modern stacks, depending on the project, such as PHP (8.x) , Laravel , Vue.js , React , SCSS , and Elasticsearch .
But we value problem-solving and adaptability even more than tools.
You can always send a general application through the form.
We review every submission and keep strong profiles in our talent pool for future opportunities.
Be ready to talk about your past work, challenges, and how you approach problem-solving.
If the task is practical, focus on clarity and logic. We value structured thinking more than perfection.
We encourage professional development through mentorship, new responsibilities, and exposure to international e-commerce projects that challenge and inspire you.

### Latest from

## our blog

## Act now or fall behind: Why your marketing campaigns need consent management today!
The introduction of Google's Consent Mode version 2 marks a significant shift in how businesses can collect and process user data, directly impacting the efficacy and compliance of marketing campaigns.

## Google Ads guide
Learn PPC (pay-per-click), bidding strategies and best solutions for creating the most efficient adds on Google Ads.

## We’re not guessing. We’re optimizing.
Our certified team has managed millions in ad spend for online stores across Europe - helping them scale from small budgets to seven-figure revenue. We focus on what matters most: ROI, conversion rate, and sustainable growth.
Google Partner Certified
10+ Years in Digital Marketing & eCommerce
Proven ROAS Growth Across Multiple Industries
Transparent Reporting and Long-Term Partnerships
"Clicks don’t pay the bills. Conversions do."
Years of experience in the digital and eCommerce industry
eCommerce projects completed with proven results
Managing over €5 million GMV for our clients in the last 4 years alone
Over €200 000 in marketing budgets managed annually for targeted, data-driven campaigns

## A certified partner for

### profitable Google Ads growth

### What we’re certified & specialized in
Precision-built search structures designed to capture high-intent traffic and strengthen brand visibility.
Full-funnel automation across Google's ecosystem — driving conversions through AI-driven optimisation.
Strategic video campaigns that build awareness, trust, and measurable engagement across all stages of the funnel.
Optimised product feeds, structured data, and dynamic bidding tailored for large eCommerce catalogs.
Targeted creative delivery using custom intent audiences and high-performing placements that drive brand lift.
Advanced measurement setups ensuring every interaction — from click to purchase — is accurately attributed.
Integrated analytics and attribution models that reveal the true performance of each campaign channel.
Privacy-compliant, resilient data pipelines that improve tracking accuracy and loading speed.
Revenue-based bidding strategies optimised for lifetime value and real business profitability.
Return on ad spend by campaign, product group, and audience - so scale is profitable.
Marketing efficiency ratio (total revenue ÷ ad spend) to keep growth aligned with margins.
Conversion rate by landing page and intent - to turn demand capture into sales.
Product feed health (attributes, approvals, taxonomy) to unlock Shopping and Performance Max.
New customer rate and repeat revenue signals - so you’re not just buying the same customers twice.

## Grow your business to its full potential.
Google Ads is one of the fastest and most measurable ways to drive qualified traffic and increase revenue. With precise targeting, smart bidding, and clear tracking, your campaigns reach people who are actively searching - and ready to buy.
Why your business needs Google Ads
Google Ads offers unmatched reach and flexibility. It allows full control over your budget, bidding, and targeting - from locations and devices to custom schedules and audience segments. Combined with advanced keyword research tools, it helps you understand what your customers are searching for and how to reach them most efficiently.
When someone searches on Google, your ads appear above organic results - instantly connecting your brand with ready-to-buy customers. Through pay-per-click (PPC) campaigns, we ensure you pay only for quality traffic, not empty impressions.
More visits and qualified leads
Google rewards relevance. We improve your Quality Score by optimizing keywords, ad copy, and landing page experience - so you pay less per click while getting more conversions. Continuous campaign updates and testing keep your ads ahead of the competition and aligned with Google’s latest best practices.
Every euro matters. Many brands overspend due to poor structure or weak tracking. Our specialists analyze performance daily to ensure your ads appear only when and where they drive real results - delivering higher returns and smarter growth.
Working with smaller budgets
Starting with a limited budget ( < €400 ) is possible - but it requires precision. We focus on your highest-value products or services, optimize your website for conversions, and allocate every euro strategically. For long-term competitiveness, pairing Google Ads with SEO optimization creates a strong, sustainable presence.
Marketing, sales & branding synergy
Marketing drives traffic. Sales and branding build relationships. Our goal is to help you connect all three - so every campaign supports both short-term conversions and long-term customer loyalty. For even stronger brand visibility, explore Social Media Advertising .
Driving traffic is only half the equation - the landing experience completes it. Our designers and developers create optimized pages that are fast, persuasive, and mobile-friendly, ensuring every click has the highest chance to convert.
We track every conversion through Google Analytics - using dedicated setups tailored specifically for your website and goals.

## Let's figure out

### What to do:
Google Ads can deliver incredible results when used strategically - but only if each element of the campaign is built on data, intent, and clear goals. Many businesses struggle not because Google Ads doesn’t work, but because they don’t have a structured process behind it. Below, we’ll walk you through the essential steps that make campaigns truly profitable, sustainable, and measurable.
Start with a strategy - not an ad. Every successful campaign begins with understanding your audience, your offer, and your business goals. Define what you want to achieve (sales, leads, brand awareness) and build your campaign structure accordingly. This includes separating brand and non-brand traffic, setting realistic ROAS or CPA targets, and choosing bidding strategies that align with your profit margins. Without a clear strategic foundation, even the best ad copy won’t deliver results.
Use the right data from the start. Today, accurate tracking is everything. Make sure your campaigns use GA4 and Enhanced Conversions, with server-side tagging set up through Google Tag Manager. This allows you to measure conversions correctly, deduplicate events across devices, and feed Google’s algorithms with clean, valuable data - essential for smart bidding and long-term optimization.
Research intent, not just keywords. Tools like Google Keyword Planner, Search Console, and Trends are great starting points - but they’re not the full story. Look deeper into *intent*: what the user actually wants to achieve when searching. Group keywords by intent (informational, commercial, transactional) and structure your campaigns so each ad group speaks directly to a specific search intent. This improves Quality Score, relevance, and conversion rate, while reducing wasted spend.
Build strong measurement foundations. Set up conversion tracking for every meaningful action - from purchases to calls and form submissions. Go further by tracking micro-conversions (add-to-cart, scroll depth, video plays) to understand how users interact before they buy. Combine these insights with Google Analytics reports to identify drop-off points and adjust your strategy based on real user behavior.
Clean up your search terms - regularly. Review your Search Terms Report weekly to understand which queries trigger your ads. Add irrelevant searches as *negative keywords* to reduce wasted clicks and improve campaign efficiency. For example, if you sell premium products, you might exclude terms like "cheap," "free," or "comparison." This keeps your spend focused on high-intent, purchase-ready audiences.
Set up remarketing and first-party audiences. Only a small percentage of users convert on their first visit. Remarketing helps you re-engage those visitors through personalized offers, dynamic product ads, or reminders across YouTube and Display. Build your remarketing lists using first-party data - such as customers, subscribers, or cart abandoners - and connect them across Google Ads and Analytics for consistent messaging.
Don’t forget the creative side. Effective Google Ads aren’t just about keywords - they’re also about message match and visual experience. Use multiple responsive search ads (RSAs) with distinct headlines and descriptions, test ad variations, and refresh creatives regularly. Combine this with fast, conversion-optimized landing pages that load in under two seconds, use clear CTAs, and mirror your ad copy for maximum relevance.
Keep optimizing and learning. Review performance weekly, adjust bids, test audiences, and analyze metrics beyond click-through rate. Focus on metrics like conversion rate, cost per acquisition, lifetime value, and profit per order. The best campaigns are living systems - we test, learn, and refine continuously to keep performance trending upward.
Our certified experts have managed hundreds of campaigns across Europe - from niche retailers to large eCommerce brands. Every account gets a dedicated specialist who tracks progress, reports on results, and suggests optimizations proactively. Weekly updates and monthly performance reports come standard, but our communication goes beyond numbers - we focus on understanding your business goals and translating them into measurable growth.

## And of course

### What not to do:
Many advertisers lose money on Google Ads because of avoidable mistakes. The platform rewards precision, relevance, and consistency - so knowing what *not* to do can save thousands in wasted budget. Here are the most common pitfalls CB catches before they cost you margin.
Don’t use broad-match keywords without strategy. Broad match can be powerful with proper audience signals and conversion tracking, but if left unrefined it attracts irrelevant traffic and low-intent clicks. Always pair it with negatives, smart bidding, and clear campaign segmentation.
Don’t send traffic to your homepage. Landing users on generic pages kills conversion rates. Always direct clicks to dedicated landing pages or product pages that match the ad intent and keyword. A relevant experience improves Quality Score, reduces CPC, and boosts return on ad spend.
Don’t neglect your landing pages. Even the best campaign will fail if the page loads slowly or doesn’t communicate trust and value. Optimize for mobile, include social proof, clear CTAs, and relevant copy that reflects the ad promise. Regularly test variations to find what resonates most with your visitors.
Don’t ignore your data. Running campaigns without analyzing search term reports, device breakdowns, or audience insights leads to overspending. Review performance data weekly, remove low-value placements, and adjust bids based on actual results - not assumptions.
Don’t "set and forget" your campaigns. Automated bidding and Performance Max can do a lot, but they still need human oversight. Review your asset groups, feed quality, and search insights regularly to ensure automation works in your favor - not against you.
Don’t chase ROAS blindly. High ROAS doesn’t always mean high profit. Focus on contribution margin, lifetime value, and sustainable scaling. It’s better to grow profitably than to spend aggressively and lose on the backend.
Don’t rely on guesswork. Every great account is built on experimentation and evidence. Test different ad formats, creatives, and audience segments, but always make decisions based on statistically valid data. When in doubt - test, measure, learn, and improve.
In short: success with Google Ads is not luck - it’s process. When strategy, data, and creativity align, performance compounds over time. That’s the foundation we build every client partnership on.

---

# Shopping is a feed + merchandising system
URL: https://www.creative-brackets.com/services/google-ads/shopping-ads/

Google Ads / Shopping

## Google Shopping Ads management for eCommerce brands that need control
Shopping Ads are where product data meets buyer intent. When your feed is structured well, Shopping becomes
            a predictable growth channel:
            you see what queries drive sales, which products win, and where margin gets lost.
For the full paid growth overview, visit our Google Ads management page.
            If you’re leaning into automation, see Performance Max .
Want to see Shopping wins in the real world? Browse Case Studies .

### Shopping is a feed + merchandising system (not "just ads")
Most Shopping accounts underperform for one simple reason: the feed doesn’t reflect how people search and how you actually want to sell. We treat your Merchant Center as a performance asset: clean taxonomy, strong attributes, and segmentation that matches margin and demand.
Better matching (titles & attributes)
Improve query coverage and relevance without guessing: product titles, key attributes, category mapping, and consistent variants.
Better economics (labels & priorities)
Segment by margin, seasonality, inventory health, and product lifecycle - so bids follow business priorities.
Shopping Ads,           Search Ads,           Performance Max,           Feed Optimization,           Bid Strategy,           ROAS Improvement

### What we do in Shopping the parts that actually move revenue
Our focus is to make Shopping measurable and controllable. That means feed iteration + structure + reporting you can trust - not endless bid tweaks without clarity.
Make the feed work for you Merchant Center health & feed improvement Fix disapprovals, strengthen attributes (GTINs, categories, condition), and build a scalable framework for ongoing feed iteration. Performance Max
Make the feed work for you
Fix disapprovals, strengthen attributes (GTINs, categories, condition), and build a scalable framework for ongoing feed iteration.
Control where budget goes Campaign structure & query control Priorities, negatives, and segmentation strategies that help you understand what’s driving performance and where budget should move. Search Ads
Control where budget goes
Priorities, negatives, and segmentation strategies that help you understand what’s driving performance and where budget should move.
Scale winners, cut leaks Product-level performance analysis Identify winners and profit leaks: product groups, price points, and category expansion opportunities. eCommerce audit
Scale winners, cut leaks
Identify winners and profit leaks: product groups, price points, and category expansion opportunities.
Decisions based on reality Measurement alignment (so results are real) We sanity-check conversions and attribution so Shopping optimizations are based on reliable signals. Conversion Tracking
Decisions based on reality
We sanity-check conversions and attribution so Shopping optimizations are based on reliable signals.

### Shopping vs Performance Max: when to use what
Shopping is usually the right starting point if you need clearer query-level control and a strong feed foundation. Performance Max is powerful for scale - but benefits most after your feed and tracking are already strong.
If you're unsure which direction fits your business, start with our eCommerce audit .
Shopping Ads - Packages

### Feed-first setup. Then monthly iteration.
Shopping performance compounds when your product data gets better over time.
                            These packages are built to establish a clean baseline, then improve query coverage, efficiency, and profitability month after month.
Stores with feed issues, disapprovals, weak query matching
Stores ready to scale Shopping profitably with ongoing iteration
Merchant Center audit
Diagnostics + approval fixes + feed roadmap
Continuous feed iteration tied to performance findings
Attributes, taxonomy, GTIN checks, labeling strategy
Label iteration (margin/seasonality/winners) + optimization loop
Campaign build + segmentation plan
Budget/bid strategy refinements + negatives + query control
Baseline KPIs + clarity on next actions
Monthly review + backlog (tests, feed updates, expansions)
Book a discovery call

### A decade of eCommerce delivery
We work exclusively with eCommerce brands — catalog-heavy stores where design, development, and marketing decisions directly affect revenue.
Years of experience in the digital and eCommerce industry
eCommerce projects completed with proven results
Managing Over €5 Million GMV for our clients in the last 4 years alone
Over €200,000 in Marketing Budgets managed annually for targeted, data-driven campaigns
Customer & partner reviews

### Reviewed across platforms

## Want to know if your feed is costing you revenue?
Request audit Book a discovery call

### Common Shopping Ads problems we fix
These are the most frequent Shopping issues we see in eCommerce accounts - and the fastest places to unlock performance.
Low impressions for products that should sell
Usually caused by weak titles, missing attributes, or incorrect categorization. We fix feed matching and Merchant Center signals.
Spend concentrates on low-margin items
We introduce labels + segmentation so budget flows to profitable products and you can scale without hurting margin.
Disapprovals and feed errors keep coming back
We build a repeatable feed QA workflow so approvals become stable and easier to maintain.
Reporting is unclear ("what should we do next?")
We focus reporting on decisions: product groups, queries, and actions that move revenue - not vanity metrics.
Performance Max Scale across Google's ecosystem with guardrails. Explore playbook
Conversion Tracking Fix measurement so Shopping optimizations are real. Explore playbook
Technical SEO Remove performance friction that hurts conversion rate. Explore playbook

---

# When Performance Max works and why it often doesn't
URL: https://www.creative-brackets.com/services/google-ads/performance-max/

Google Ads / Performance Max

## Performance Max built for profitable eCommerce growth
Performance Max is powerful - and risky - because it’s an automation system. CB scales eCommerce brands with PMax without sacrificing margin — by fixing the inputs Google doesn't tell you to fix, building guardrails, and managing the learning loop like a performance program (not a "set and forget" campaign).
Looking for the full service overview? See our Google Ads management page.
Related playbooks: Shopping Ads for eCommerce , Conversion Tracking .
Want to see examples of profitable scale? Browse Case Studies .

### When Performance Max works and why it often doesn’t
PMax rewards strong signals and punishes weak ones. If your feed is messy, tracking is unreliable, and creative is generic, the system will still spend - just not efficiently. Our job is to make sure Google’s automation is learning from high-quality inputs, so it can scale the right outcomes.
It works when the inputs are engineered
Great feed structure, clean conversions, strong creative variation, clear product priorities, and tight exclusions.
It fails when the system is left unsupervised
Broad targeting without guardrails, weak asset groups, uncontrolled brand cannibalization, and "mystery ROAS".
Shopping Ads,           Search Ads,           Performance Max,           Feed Optimization,           Bid Strategy,           ROAS Improvement

### What we build: guardrails + learning velocity
We aim for two things: profit protection (so scale doesn’t break margin) and learning velocity (so the account improves week-over-week, not quarter-over-quarter).
Brand vs non-brand strategy, product-level priorities, exclusions, placement hygiene, and campaign boundaries that protect ROAS/POAS.
Asset group structure, creative test loops, feed iterations, audience signals, and clean measurement so the algorithm gets better data.

### The core inputs we improve (because PMax is only as smart as your data)
Clean inputs = better learning Merchant Center & product feed quality Titles, attributes, GTINs, taxonomy, custom labels, and disapprovals - built to support profitable bidding and segmentation. eCommerce SEO
Clean inputs = better learning
Titles, attributes, GTINs, taxonomy, custom labels, and disapprovals - built to support profitable bidding and segmentation.
Trustworthy signals Measurement & attribution GA4 alignment, conversion definitions, Enhanced Conversions, and sanity checks so you can trust what PMax is optimizing for. Conversion Tracking
GA4 alignment, conversion definitions, Enhanced Conversions, and sanity checks so you can trust what PMax is optimizing for.
Variants that scale Creative that supports automation Not "more assets". Better variants: angles, hooks, benefits, offers, and product proof - mapped to product groups and intent. Creative Testing
Not "more assets". Better variants: angles, hooks, benefits, offers, and product proof - mapped to product groups and intent.
Control at scale Account architecture that stays controllable Clean separation where needed (brand, category, seasonal pushes), plus reporting structure that makes decisions obvious.
Clean separation where needed (brand, category, seasonal pushes), plus reporting structure that makes decisions obvious.
Performance Max - Packages

### Start with clarity. Scale with control.
If we don’t have clean tracking, feed structure, and a prioritized product strategy, PMax will spend your budget "successfully" - just not profitably.
                            These packages are designed to establish the foundation first, then compound results over time.
Brands new to PMax, or scaling with inconsistent ROAS
Brands ready to iterate weekly and scale winners
Tracking & conversion checks
Audit, alignment, and fixes list (GA4 + key events)
Ongoing validation, optimization priorities, and measurement support
Feed & Merchant Center
Health audit + segmentation plan (labels, priorities)
Iteration loop (attributes, disapprovals, structure) tied to performance
Campaign + asset group structure
Built with guardrails and clear intent mapping
Restructuring as learning reveals winners/losers
Asset requirements + briefing (what to produce, why)
Creative test plan + ongoing iterations
Reporting & decision cadence
Baseline + KPI dashboard outline
Monthly performance review + next-step backlog
Book a discovery call

### A decade of eCommerce delivery
We work exclusively with eCommerce brands — catalog-heavy stores where design, development, and marketing decisions directly affect revenue.
Years of experience in the digital and eCommerce industry
eCommerce projects completed with proven results
Managing Over €5 Million GMV for our clients in the last 4 years alone
Over €200,000 in Marketing Budgets managed annually for targeted, data-driven campaigns
Customer & partner reviews

### Reviewed across platforms

## Want to know if PMax is holding you back?
Request audit Book a discovery call

### Common Performance Max problems we fix
If any of these feel familiar, you’re not alone - they’re usually symptoms of missing structure, weak inputs, or misaligned goals.
"ROAS looks fine, but profit is down"
We look past ROAS: contribution margin, shipping/returns, and product mix. Then we build guardrails around profitable categories.
Brand cannibalization & weird query distribution
We audit search insights, brand coverage, and overlap, then structure campaigns so PMax doesn’t "win" by taking credit for easy demand.
Feed issues and disapprovals dragging performance
We treat feeds like a growth lever: attributes, taxonomy, labeling, and approvals all affect PMax’s ability to find and convert shoppers.
The account never leaves the learning phase
We fix measurement signals, reduce noisy changes, and create a stable iteration rhythm so the system can learn and compound.

### How this fits into your eCommerce growth system
PMax performs best when your store fundamentals are strong: product pages convert, tracking is trustworthy, and your product data is clean.
                        If you’re also improving site performance and technical foundations, we often pair this with Technical SEO to remove friction that hurts conversion rate.
Shopping Ads Standard Shopping gives you control and transparency that PMax can't — run both to cover the full funnel. Explore playbook
Conversion Tracking PMax optimises toward what you measure. Clean, accurate signals are the single biggest lever on performance. Explore playbook
Search Ads Protect brand terms and capture high-intent queries that PMax would otherwise handle without control. Explore playbook

---

# Search Ads is a query + landing page system
URL: https://www.creative-brackets.com/services/google-ads/search-ads-for-ecommerce/


## Search Ads for eCommerce brands that need query control
Search is still the highest-intent Google Ads channel - but only when you control what you’re paying for.
      We build Search campaigns around profit, landing page quality, and reliable conversion tracking (so optimization
      decisions are real).
Back to the hub: Google Ads management .
      Related services: Shopping Ads , Performance Max , Conversion Tracking .
Adjacent growth systems: CRO , eCommerce SEO , Case Studies .

### Search Ads is a query + landing page system (not "set keywords and hope")
Most eCommerce Search accounts waste budget in predictable places: broad match without guardrails, weak negatives, poor landing page alignment, and tracking that overcounts or misattributes sales. We fix the system so Search becomes controllable and scalable.
Query control (negatives + intent mapping)
We structure campaigns and mine search terms so spend moves toward profitable intent - and away from research-only or irrelevant queries.
Landing page alignment (PDP / category / collection)
Matching intent to the right template improves Quality Score, conversion rate, and efficiency. We map queries to the pages that can actually sell.
Shopping Ads,           Search Ads,           Performance Max,           Feed Optimization,           Bid Strategy,           ROAS Improvement

### What we do in Search (the levers that drive profit)
Our goal is to make Search Ads measurable, efficient, and scalable. That means fewer "black box" decisions and more repeatable improvements.
Know what’s working Account structure for clarity We organize campaigns by intent and merchandising priorities (brand, category, competitor, high-margin, seasonal) so reporting answers "what to do next". eCommerce audit
We organize campaigns by intent and merchandising priorities (brand, category, competitor, high-margin, seasonal) so reporting answers "what to do next".
Coverage with control Keyword strategy + match type guardrails We balance coverage and control with intentional match types, negatives, and query mining - so scale doesn’t destroy efficiency. Shopping Ads
Coverage with control
We balance coverage and control with intentional match types, negatives, and query mining - so scale doesn’t destroy efficiency.
Fewer junk clicks Ads that qualify clicks (not just attract them) Strong messaging and extensions reduce junk clicks and increase qualified traffic. We align ad copy with offers, shipping/returns, and product constraints. Landing Pages
Strong messaging and extensions reduce junk clicks and increase qualified traffic. We align ad copy with offers, shipping/returns, and product constraints.
Optimize on real outcomes Conversion tracking sanity checks Search optimization only works when conversion signals are trustworthy. We validate tracking and attribution so changes are based on real outcomes. Conversion Tracking
Optimize on real outcomes
Search optimization only works when conversion signals are trustworthy. We validate tracking and attribution so changes are based on real outcomes.

### Search vs Shopping vs Performance Max: where Search fits
Search is ideal when you need explicit query-level control and you want to scale specific categories, offers, or margins. Shopping and Performance Max are powerful for product discovery and automation - but Search is often the quickest place to regain control.
If you want product-led growth: Shopping Ads .
            If you want cross-network scale: Performance Max .
Search Ads - Packages

### Structure first. Then weekly optimization.
Search performance compounds when query control and tracking are solid.
              These packages are built to establish clean guardrails, then improve efficiency and revenue month after month.
Accounts with wasted spend, weak query control, unclear structure
Accounts ready to scale profitably with ongoing iteration
Search terms, structure, match types, negatives, landing page mapping
Continuous diagnostics + weekly optimization loop
Campaign architecture + intent mapping + extension plan
Ongoing expansion + pruning + guardrail refinement
Negative strategy + search term mining framework
Weekly mining + list maintenance + scaling winners
Conversion tracking sanity check + reporting baseline
Monthly reporting + decision-focused backlog
Book a discovery call

### A decade of eCommerce delivery
We work exclusively with eCommerce brands — catalog-heavy stores where design, development, and marketing decisions directly affect revenue.
Years of experience in the digital and eCommerce industry
eCommerce projects completed with proven results
Managing Over €5 Million GMV for our clients in the last 4 years alone
Over €200,000 in Marketing Budgets managed annually for targeted, data-driven campaigns
Customer & partner reviews

### Reviewed across platforms

## Want to know where Search is wasting spend?
Request audit Book a discovery call

### Common Search Ads problems we fix
These are the most frequent Search issues we see in eCommerce accounts - and the fastest places to unlock performance.
Spend goes to "research" queries
Usually caused by broad match without guardrails. We tighten intent and build negatives that protect profitability.
Brand and non-brand are mixed together
We separate intent so you can see true incremental performance and allocate budget based on growth goals.
Landing pages don’t match intent
We map queries to the right PDP/category/offer pages and recommend CRO improvements that lift conversion.
Tracking is unreliable
We validate conversion tracking so Search optimizations are based on real sales signals.
              (See Conversion Tracking .)
Shopping Ads Product-led acquisition with feed and merchandising. Explore playbook
Performance Max Scale across Google's ecosystem with guardrails. Explore playbook
CRO Improve landing page conversion so paid traffic becomes profitable faster. Explore playbook

---

# What "good tracking" means in 2026
URL: https://www.creative-brackets.com/services/google-ads/conversion-tracking/

Google Ads / Conversion Tracking

## Conversion tracking & measurement that makes optimization possible
If tracking is inaccurate, every decision is built on noise: ROAS looks great while profit drops, campaigns
            “learn" the wrong signals,
            and you can’t tell what’s actually driving growth.
CB implements reliable measurement foundations (GA4 + Google Ads) for eCommerce teams ready to scale paid search with confidence.
            For the broader growth system, see our Google Ads management page.
Want to see what clean measurement unlocks? Browse Case Studies .

### What "good tracking" means in 2026
Good tracking isn’t "as many events as possible". It’s a measurement system that’s resilient to consent limitations, browser changes, and platform quirks - and still produces decisions you can trust.
Accurate core conversions
Purchase value, currency, transaction IDs, refunds/returns logic, and deduplication - so revenue reporting matches reality.
Actionable attribution
Conversions defined in a way that supports bidding and business decisions - not vanity metrics that inflate results.

### What we implement (and what we deliberately avoid)
We focus on clean foundations first - then we add complexity only where it improves decision-making.
Clean foundations GA4 + eCommerce event hygiene Clean event naming, consistent parameters, value accuracy, and debugging so GA4 is a usable analytics layer.
Clean event naming, consistent parameters, value accuracy, and debugging so GA4 is a usable analytics layer.
Bidding-ready structure Google Ads conversion setup that supports bidding Correct primary conversions, meaningful secondary events, and a structure that aligns to your growth goals and margins. Performance Max Shopping Ads
Bidding-ready structure
Correct primary conversions, meaningful secondary events, and a structure that aligns to your growth goals and margins.
Resilient under constraints Enhanced Conversions + Consent Mode (where applicable) Implemented to improve signal quality without compromising user trust or compliance.
Resilient under constraints
Implemented to improve signal quality without compromising user trust or compliance.
When volume justifies it Server-side tagging (when it actually matters) If your volume and margins justify it, we can implement GTM server-side to improve resilience and measurement stability. Technical SEO
When volume justifies it
If your volume and margins justify it, we can implement GTM server-side to improve resilience and measurement stability.

### Common tracking problems we fix
These issues quietly destroy performance because they corrupt the feedback loop that ad platforms rely on.
Double-counted purchases
Often caused by checkout redirects, thank-you page triggers, or multiple tags firing.
Wrong revenue / wrong currency
One small parameter mistake can make ROAS meaningless. We validate end-to-end.
"GA4 says X, Ads says Y"
We align conversion definitions and attribution expectations so reports support decisions.
Losing signal due to consent
We help you improve measurement under consent constraints without resorting to dark patterns.
Conversion Tracking - Packages

### Fix the foundation. Then keep it reliable.
Most tracking setups work "well enough" until you scale spend - then small errors become expensive.
                            These packages are designed to establish accurate conversion data and keep it stable as your store evolves.
Unclear ROAS, mismatched reports, broken purchase tracking
Teams scaling ads that need ongoing measurement stability
Full diagnostic + issue backlog
Ongoing validation + change management
Purchase accuracy, value/currency, dedupe, tag hygiene
Iterative improvements based on performance + platform updates
Google Ads conversion structure
Primary/secondary conversions aligned to goals
Refinements as strategy evolves (PMax/Shopping/Lead gen)
Book a discovery call

### A decade of eCommerce delivery
We work exclusively with eCommerce brands — catalog-heavy stores where design, development, and marketing decisions directly affect revenue.
Years of experience in the digital and eCommerce industry
eCommerce projects completed with proven results
Managing Over €5 Million GMV for our clients in the last 4 years alone
Over €200,000 in Marketing Budgets managed annually for targeted, data-driven campaigns
Customer & partner reviews

### Reviewed across platforms

## Not sure if your tracking data is trustworthy?
Request audit Book a discovery call
Shopping Ads Feed and query control built on clean data. Explore playbook
Performance Max Automation that needs reliable signals and guardrails. Explore playbook
Search Ads Capture high-intent demand with query control and accurate attribution. Explore playbook

---

# Google Partner — Certified Google Ads Team
URL: https://www.creative-brackets.com/google-partner-agency/

Google Partner certification is not a marketing badge — it is a performance requirement. To hold Partner status, an agency must maintain certified specialists across Google Ads product areas, meet minimum spend thresholds, and demonstrate consistent account performance on behalf of clients. Creative Brackets has held Google Partner status since building a certified team focused on eCommerce advertisers.
What this means for you: your campaigns are managed by people who have passed Google's product exams, have active hands-on experience with accounts at scale, and are held to performance standards that Google monitors directly. If we do not perform, we lose the certification. That accountability runs through everything we manage.
Belgrade, Milos Lukic
Creative Brackets — Google Ads growth partner, Belgrade

## What we manage as a certified Google Partner agency
Google Shopping and Performance Max
Search Ads for eCommerce
Conversion tracking and attribution
YouTube and Display for catalog brands
Google Partner certification is a performance standard, not a participation trophy.

## Google Partner certification is a performance standard, not a participation trophy.

## A certified partner for

### profitable Google Ads growth

### What we’re certified & specialized in
Precision-built search structures designed to capture high-intent traffic and strengthen brand visibility.
Full-funnel automation across Google's ecosystem — driving conversions through AI-driven optimisation.
Strategic video campaigns that build awareness, trust, and measurable engagement across all stages of the funnel.
Optimised product feeds, structured data, and dynamic bidding tailored for large eCommerce catalogs.
Targeted creative delivery using custom intent audiences and high-performing placements that drive brand lift.
Advanced measurement setups ensuring every interaction — from click to purchase — is accurately attributed.
Integrated analytics and attribution models that reveal the true performance of each campaign channel.
Privacy-compliant, resilient data pipelines that improve tracking accuracy and loading speed.
Revenue-based bidding strategies optimised for lifetime value and real business profitability.

## What Google Partner certification means in practice.
Certified, not just badged
Every specialist working on Google Ads at Creative Brackets holds active Google certifications across Search, Shopping, Performance Max, and Measurement. Certifications are maintained annually — there is no legacy status that coasts on old exams.
eCommerce-first campaigns
Shopping Ads, Performance Max feed optimization, and Search campaigns for high-intent buyers are different from brand campaigns for service businesses. We build and manage campaigns that understand catalog data, product margins, and seasonal demand.
Performance, not spend
Our goal is never to increase your ad spend — it is to improve your return on what you already spend. Every campaign recommendation is justified by expected revenue impact, not by what increases our management fee.
Transparent account management
You own your Google Ads account. You see every change, every test result, and every budget decision before it happens. No black-box management, no artificial dependency on our reporting dashboards.
eCommerce brands need Google Ads managed by people who understand catalog complexity.

## eCommerce brands need Google Ads managed by people who understand catalog complexity.

## Where we work and how to reach us
Choose the closest location page for local context and contact details.
Google Ads partner Belgrade, Serbia Your current location page. Open page
Your current location page.
Google Ads partner Gothenburg, Sweden Visit the Gothenburg page for local context. Open page
Visit the Gothenburg page for local context.
Partnership How we work A growth partnership model: diagnose, prioritize, ship improvements, and measure impact with clear cadence and owners. How we work Request audit
A growth partnership model: diagnose, prioritize, ship improvements, and measure impact with clear cadence and owners.
Proof Case studies See examples of measurable outcomes. Explore case studies
See examples of measurable outcomes.
Explore the full case studies below to see the process behind the outcomes - scope, constraints, decisions, and what we shipped.

### Petit Bateau: Powered by ReadyCMS, styled by Creative Brackets
5-year digital partnership
ReadyCMS-powered eCommerce
Multiple integrations

### From local store to market leader: The digital journey of Prodavnica Alata and Creative Brackets
6-year digital growth partnership
From 5,000 to 80,000+ products
ERP sync + courier automation

### Clearlii: A vision for clarity in digital commerce
850+ pharmacy locations
B2B portal for wholesale growth
Google Partner Belgrade
Google Partner Gothenburg

---

# What CRO looks like when it's done properly
URL: https://www.creative-brackets.com/services/digital-marketing/cro/

Digital Marketing / CRO

## CRO for eCommerce brands that want sustainable growth
CRO isn’t "button color testing". It’s a system to increase revenue and profit per visitor by improving the
      customer journey:
      category browsing, product pages, checkout, and post-purchase trust.
Back to the hub: Digital Marketing .
      Siblings: eCommerce marketing and Email & SMS .
      Related acquisition pages: Performance Max and Shopping Ads .
      Proof: Case Studies .

### What CRO looks like when it’s done properly
We run CRO as a program: diagnose friction, build hypotheses, prioritize by impact/effort, ship improvements, and measure outcomes. The output is a growing backlog your team can execute month after month.
Signal over guesswork Research, not opinions We use analytics patterns, funnel drop-offs, UX heuristics, and merchandising logic to find why users don’t convert. eCommerce audit Case Studies
Signal over guesswork
We use analytics patterns, funnel drop-offs, UX heuristics, and merchandising logic to find why users don’t convert.
Compounding improvements Iteration cadence, not one-off tweaks The goal is compounding improvements across the entire purchase journey - not one "big redesign". Book a discovery call Landing Pages
Compounding improvements
The goal is compounding improvements across the entire purchase journey - not one "big redesign".
Conversion Audit,           A/B Testing,           UX Analysis,           Funnel Optimization,           Checkout Improvement,           Revenue Impact

### Where we usually find the biggest wins
Most eCommerce stores leak revenue in predictable places. CRO is about fixing the system - page types, templates, and trust signals - at scale.
Category & filtering UX
Better product discovery, fewer dead ends, clearer sorting, and filter behavior that supports decision-making.
        Related: Faceted navigation .
Product page clarity (PDP)
Stronger information hierarchy, proof, and offer framing - so users can buy without doubt.
        Related: Product page SEO .
Reduce friction with clearer shipping/returns, payment trust, and fewer surprises in the last step.
Site speed & perceived performance
Faster experiences improve conversion rate and reduce paid CAC. Related: Technical SEO .

### Start with insights. Then ship improvements.
CRO works best when there is a cadence: diagnosis → backlog → shipping → measurement. These packages are designed to create clarity first, then compound results over time.
Teams that need clarity on what to fix first
Teams ready to ship and iterate month-to-month
Funnel & UX diagnosis
Key friction points + prioritized hypotheses
Ongoing research + testing/iteration roadmap
Merchandising improvements
Category/PDP patterns + template recommendations
Continuous iteration based on performance results
Backlog ready for dev/design
Monthly sprints (or coordinated support with your team)
Book a discovery call

### A decade of eCommerce delivery
We work exclusively with eCommerce brands — catalog-heavy stores where design, development, and marketing decisions directly affect revenue.
Years of experience in the digital and eCommerce industry
eCommerce projects completed with proven results
Managing Over €5 Million GMV for our clients in the last 4 years alone
Over €200,000 in Marketing Budgets managed annually for targeted, data-driven campaigns
Customer & partner reviews

### Reviewed across platforms

## Want a prioritized CRO backlog for your store?
Request audit Book a discovery call
Conversion Tracking Ensure optimization is based on reliable data. Explore playbook
Performance Max Scale paid acquisition with guardrails. Explore playbook

---

# What you get from a growth partner
URL: https://www.creative-brackets.com/services/digital-marketing/ecommerce-marketing/

Digital Marketing / eCommerce Growth

## eCommerce marketing as a system — not a set of channels
CB is built for eCommerce teams serious about compounding results: clearer measurement, disciplined
            iteration,
            and marketing decisions aligned to profit (not just platform metrics).
Back to the hub: Digital Marketing .
            Deep dives: CRO and Email & SMS .
            Proof: Case Studies .

### What you get from a growth partner
You get a roadmap and a cadence. That means a prioritized backlog across acquisition, retention, and conversion - and a team that helps you execute it.
Clarity on what to fix first
We identify your biggest growth constraints (tracking, feed quality, PDP friction, offer structure) and prioritize actions by impact.
Execution cadence + accountability
A monthly rhythm: review performance, pick the next highest-impact actions, ship improvements, and measure outcomes.
CRO,           Conversion Tracking,           Email & SMS,           Landing Pages,           Offer Strategy,           Growth Partnership

### How the system works (acquisition ↔ retention ↔ conversion)
Most brands try to "optimize channels" in isolation. We optimize the full system so each part makes the
            other more efficient:
            acquisition brings qualified demand, CRO increases revenue per visit, and retention improves LTV and margin.
Profit-first demand Acquisition We build paid programs that respect product economics and avoid "fake efficiency". Performance Max Shopping Ads
We build paid programs that respect product economics and avoid "fake efficiency".
Revenue per visit Conversion We turn insights into a backlog that improves category browsing, PDP clarity, and checkout
                        confidence. CRO
We turn insights into a backlog that improves category browsing, PDP clarity, and checkout
                        confidence.
LTV & margin Retention Lifecycle flows, segmentation, and offer cadence designed to increase repeat purchases and LTV. Email & SMS
Lifecycle flows, segmentation, and offer cadence designed to increase repeat purchases and LTV.
Trustworthy signals Measurement If measurement is wrong, optimization is guesswork. Conversion Tracking
If measurement is wrong, optimization is guesswork.
eCommerce Growth - Packages

### Start with clarity. Then build momentum.
We start by identifying the highest-impact constraints, then build a roadmap and cadence to address them. For a fast, actionable view of what’s holding you back, start with the eCommerce audit .
Teams needing clarity and priority order
Teams wanting consistent iteration and accountability
Growth constraints + prioritized backlog
Roadmap ownership + monthly execution cadence + performance reviews
Channel alignment plan (paid, retention, CRO)
Continuous optimization across the system
Book a discovery call

---

# Our landing page process
URL: https://www.creative-brackets.com/services/digital-marketing/landing-pages/

Digital Marketing / Landing Pages

## Landing pages that turn paid traffic into revenue
A landing page isn’t "a nice page"-it’s a conversion system. We design and build eCommerce landing pages
      with message-match, CRO-ready UX, speed, and clean tracking so your paid traffic and email campaigns convert
      consistently.
Back to the hub: Digital Marketing .
      Related services: CRO , eCommerce Marketing , Email & SMS , Offer Strategy .
Adjacent growth systems: Google Ads , eCommerce SEO , Case Studies .

### What makes a landing page profitable
Most landing pages fail because they’re designed like "mini homepages" instead of decision pages.
            We build pages around a single job-to-be-done: reduce friction, increase clarity, and make the next step obvious.
Right promise, right page Message-match We align the promise and proof so visitors instantly feel: "I’m in the right place."
                  This improves Quality Score and lowers wasted spend. Google Ads Offer Strategy
Right promise, right page
We align the promise and proof so visitors instantly feel: "I’m in the right place."
                  This improves Quality Score and lowers wasted spend.
Clarity & confidence CRO-first layout + copy Clear hierarchy, strong benefits, the right objections addressed, and CTAs placed where intent spikes. CRO Case Studies
Clear hierarchy, strong benefits, the right objections addressed, and CTAs placed where intent spikes.
Less friction Speed & technical hygiene Fast pages convert better. We implement performance best practices so paid traffic doesn’t die on load. eCommerce audit Proof
Fast pages convert better. We implement performance best practices so paid traffic doesn’t die on load.
Reporting you can trust Tracking-ready implementation Events, forms, and conversion points configured so reporting matches reality. Conversion Tracking Audit-first
Reporting you can trust
Events, forms, and conversion points configured so reporting matches reality.
CRO,           Conversion Tracking,           Email & SMS,           Landing Pages,           Offer Strategy,           Growth Partnership

### Our landing page process
We build landing pages as a repeatable system: design once, learn fast, iterate monthly.
Audit & page strategy
We start with the offer, audience intent, and what the traffic source promises. Then we define one clear conversion goal.
Wireframe, copy, and proof
Structure first: a persuasive flow with proof blocks (UGC, reviews, guarantees, comparisons) that fit your brand.
Build + QA (mobile-first)
Clean implementation, responsive QA, performance checks, and form validations-so the page launches reliably.
We turn learnings into a backlog: new hooks, sections, CTAs, and offer variations-so conversion rate compounds.
Landing Pages - Packages

### Launch a high-converting page, then iterate
Choose a one-time build or an ongoing CRO cadence-depending on how fast you want to learn and scale.
New campaigns, new offers, or fixing a leaky funnel
Brands scaling spend and improving conversion month by month
Offer + message-match plan
Ongoing testing backlog + performance readouts
Design + development + QA
Monthly iterations and improvements
Tracking-ready events + baseline reporting
Conversion-focused reporting and learnings
Book a discovery call

### A decade of eCommerce delivery
We work exclusively with eCommerce brands — catalog-heavy stores where design, development, and marketing decisions directly affect revenue.
Years of experience in the digital and eCommerce industry
eCommerce projects completed with proven results
Managing Over €5 Million GMV for our clients in the last 4 years alone
Over €200,000 in Marketing Budgets managed annually for targeted, data-driven campaigns
Customer & partner reviews

### Reviewed across platforms

## Want to know what your traffic is worth with a better landing page?
Request audit Book a discovery call
CRO Improve conversion rate across landing pages and key funnels. Explore playbook
Search Ads Capture high-intent demand with query control. Explore playbook
Email & SMS Increase LTV so you can bid more aggressively. Explore playbook

---

# Our offer strategy process
URL: https://www.creative-brackets.com/services/digital-marketing/offer-strategy/

Digital Marketing / Offer Strategy

## Fix the offer first. Then scaling gets easier.
When an eCommerce brand says "ads stopped working," the problem is often the offer-too generic, too confusing, or not competitive.
            CB tightens your value proposition, reduces offer friction, and builds AOV/LTV into the structure — so paid marketing becomes consistently profitable.
Back to the hub: Digital Marketing .
            Related services: CRO , Landing Pages , Email & SMS , eCommerce Marketing .
Adjacent growth systems: Google Ads , eCommerce SEO , Case Studies .

### What we mean by "offer strategy"
Offer strategy is the bridge between what you sell and how customers decide. It’s pricing, bundles, incentives, guarantees, positioning,
            and the on-site messaging that makes the value obvious.
Who it’s for, why it wins Positioning & value clarity We clarify who the product is for, what problem it solves, and what makes it the rational choice (and the emotional choice). Landing Pages Google Ads
Who it’s for, why it wins
We clarify who the product is for, what problem it solves, and what makes it the rational choice (and the emotional choice).
Make the next step easy Bundles, pricing & incentives We create a structure that improves AOV and makes the next step feel easy: bundles, tiers, add-ons, and incentive logic. CRO Case Studies
Make the next step easy
We create a structure that improves AOV and makes the next step feel easy: bundles, tiers, add-ons, and incentive logic.
Trust without gimmicks Objection handling We address doubts early: shipping/returns, guarantees, comparisons, proof, and "why now" urgency without gimmicks. Email & SMS eCommerce Marketing
Trust without gimmicks
We address doubts early: shipping/returns, guarantees, comparisons, proof, and "why now" urgency without gimmicks.
Channel + page alignment Conversion system fit The offer must match the channel and the page. We connect the offer to landing pages, CRO, and lifecycle messaging - so the system converts end-to-end. Landing Pages CRO
Channel + page alignment
The offer must match the channel and the page. We connect the offer to landing pages, CRO, and lifecycle messaging - so the system converts end-to-end.
CRO,           Conversion Tracking,           Email & SMS,           Landing Pages,           Offer Strategy,           Growth Partnership

### Our offer strategy process
We don’t "brainstorm offers." We audit what’s happening now, identify the biggest friction points, and implement improvements you can test quickly across ads, landing pages, product pages, and email flows.
Offer audit (what’s blocking conversions)
We review your funnel, competitors, pricing context, and customer objections to pinpoint why the offer isn’t landing.
Offer architecture (tiers & "best choice" logic)
We design a clear structure: entry offer, core offer, upsells, and bundles-so the best option feels obvious.
Messaging & proof blocks
We map benefits to proof: reviews, UGC, comparisons, guarantees, and risk reversal-so visitors trust the purchase.
Implementation + testing roadmap
We translate strategy into pages and campaigns with a clear testing backlog for CRO .

### When offer strategy is the highest-ROI move
Offer strategy is the right next step if you have traffic but poor conversion rate, rising CAC, inconsistent performance,
            or you’re entering a more competitive market.
            It’s also a strong foundation before scaling Google Ads or launching new Landing Pages .
Offer Strategy - Packages

### Clarify the offer. Improve conversion. Then scale.
Choose a focused offer sprint or ongoing optimization. Both start with an audit-first approach.
Fixing stagnation, preparing for scale, or launching a new product
Brands iterating offers and messaging continuously
Competitors + funnel review + objections map
Ongoing learnings + monthly review
Bundles/tiers + incentive strategy
Iterate bundles/tiers + promos calendar
Core value props + proof blocks + CTA framework
New angles, hooks, and objections backlog
Landing page + ad/message-match plan
Monthly CRO-ready testing plan
Book a discovery call

## Want to know what offer changes would move revenue fastest?
Request audit Book a discovery call
Landing Pages Message-match and reduce friction for paid traffic. Explore playbook
Email & SMS Increase LTV so paid acquisition stays profitable. Explore playbook
Search Ads Capture high-intent demand once your offer is compelling. Explore playbook

---

# Right fit and wrong fit
URL: https://www.creative-brackets.com/services/ai-automation/

Services / AI Automation

## AI that removes real bottlenecks — not a chatbot widget
We don't start by asking which AI tool you want. We start by asking where your team is losing time, where customers wait too long, and which repetitive workflows slow the business down.
            Then we design an AI system around that specific problem — not around a trend.

### What we build — practical AI systems connected to your business
Faster answers, less manual support AI chat agents Website assistants, customer support agents, product question handlers, lead qualification chatbots, and multilingual FAQ agents — trained on your actual business content.
Faster answers, less manual support
Website assistants, customer support agents, product question handlers, lead qualification chatbots, and multilingual FAQ agents — trained on your actual business content.
Less manual admin, more execution Workflow automation Email classification, CRM updates, lead routing, inquiry summaries, order and support ticket handling, report generation — repetitive workflows turned into structured automation.
Less manual admin, more execution
Email classification, CRM updates, lead routing, inquiry summaries, order and support ticket handling, report generation — repetitive workflows turned into structured automation.
AI that knows your business Connected AI assistants AI systems connected to your CMS, CRM, product database, internal documentation, or support tickets — so answers are grounded in real, current business data.
AI that knows your business
AI systems connected to your CMS, CRM, product database, internal documentation, or support tickets — so answers are grounded in real, current business data.
Start here if you're not sure where AI fits AI opportunity workshop A structured discovery session: map your workflows, identify the highest-value use cases, assess data readiness, and produce an implementation roadmap. The safest entry point before committing to a full project.
Start here if you're not sure where AI fits
A structured discovery session: map your workflows, identify the highest-value use cases, assess data readiness, and produce an implementation roadmap. The safest entry point before committing to a full project.

### Right fit and wrong fit
Good fit for AI automation
Repetitive customer questions, manual admin workflows, scattered internal knowledge, slow lead qualification, recurring reporting tasks — anything that happens often enough that automation creates visible time savings.
No defined workflow, no data or documentation, chasing AI as a trend without a business problem, expecting 100% perfect automation with no human review. If the process isn't clear, we can't automate it reliably.
AI Automation — Implementation Options

### Implementation options — matched to what you need to solve
We don't sell AI products. We design AI systems around your specific workflow problem. Every project starts with a discovery phase.
Not sure where to start
Clear use case with a defined scope
AI systems that improve over time
Process mapping, use-case identification, tool selection, risk review, implementation roadmap
Agent design, knowledge setup, integration, testing, and launch
Full implementation + monthly monitoring, prompt refinement, new workflows, and usage reporting
Roadmap + priority list
Live system + monthly improvements

### A decade of eCommerce delivery
We work exclusively with eCommerce brands — catalog-heavy stores where design, development, and marketing decisions directly affect revenue.
Years of experience in the digital and eCommerce industry
eCommerce projects completed with proven results
Managing Over €5 Million GMV for our clients in the last 4 years alone
Over €200,000 in Marketing Budgets managed annually for targeted, data-driven campaigns
Customer & partner reviews

### Reviewed across platforms
eCommerce Growth Partnership AI implementation is most valuable when paired with ongoing execution and optimisation support. Explore playbook
ReadyCMS Development ReadyCMS can be the backend for product and content AI assistants. Explore playbook
Conversion Tracking AI-powered qualification and support work best when measurement is clean. Explore playbook

---

# Website speed optimization
URL: https://www.creative-brackets.com/services/website-speed-optimization/


### Why speed matters
Your website speed isn’t just a technical number.
It’s directly tied to how users behave, how Google ranks you, and how well your business converts.
Every one-second delay can reduce conversions by up to 7 %.
Search engines prioritize fast, stable, and mobile-optimized websites.
Faster pages mean higher Quality Scores and lower cost per click.
53 % of visitors abandon websites that take more than 3 seconds to load.
Fast websites don’t just look good - they perform. That’s what separates a site that "works" from one that wins.
That’s what separates a site that "works" from one that wins.
Speed is just the start
The Performance Ecosystem
Our optimization work connects with the rest of your growth ecosystem for sustained results. Together, these form a complete performance loop - design, development, optimization, and growth.
Scalable foundations Development Performance-oriented coding and scalable architecture built for speed, security, and long-term growth. Every line of code supports clean, efficient, and conversion-ready execution.
Performance-oriented coding and scalable architecture built for speed, security, and long-term growth. Every line of code supports clean, efficient, and conversion-ready execution.
Reliability under load DevOps & Hosting Server reliability, uptime management, and proactive monitoring ensure your website performs consistently under any load. We design infrastructure that scales effortlessly as your traffic and business grow.
Reliability under load
Server reliability, uptime management, and proactive monitoring ensure your website performs consistently under any load. We design infrastructure that scales effortlessly as your traffic and business grow.
Growth multiplier SEO & Marketing Faster pages mean stronger rankings, higher ad performance, and lower bounce rates. We align technical speed with marketing precision to drive measurable growth across every channel.
Faster pages mean stronger rankings, higher ad performance, and lower bounce rates. We align technical speed with marketing precision to drive measurable growth across every channel.
Speed isn’t “one fix.” It’s a stack: server response, caching/CDN strategy, frontend performance, and governance for scripts that silently slow the site down. Pick a focus area below, or start with eCommerce audit to prioritize what will move revenue first. For SEO-related performance wins, see Technical SEO .
Fix LCP/INP/CLS with a practical roadmap: image strategy, critical CSS, JS reduction, and real-user monitoring.
Reduce server response time with caching layers, CDN rules, and backend bottleneck fixes - measured, not guessed.
Stop performance regressions: audit, approve, and monitor tags/widgets so marketing tools don’t tank load times.
Stabilize uptime and performance with monitoring, hardening, backups, and incident response.
See how performance improvements translate into better UX and better conversion outcomes.
Core Web Vitals,           TTFB & Caching,           Third-Party Scripts,           Real-User Monitoring,           LCP & INP,           Conversion Impact

### Optimized performance, step by step
Every project starts with insight. We analyze, plan, execute, and monitor every stage to ensure your website performs at its absolute best - stable, scalable, and fast.
We start by assessing your current setup - Core Web Vitals, server configuration, database efficiency, and frontend performance. You’ll know exactly where your website stands and what slows it down.
We prepare a clear, prioritized roadmap. It outlines the quick wins, long-term improvements, and the impact each change will have on your overall performance.
Our developers and DevOps team execute improvements, from caching layers and CDN integration to code and asset optimization. We monitor metrics in real time to ensure stability and consistency after deployment.
You receive transparent before-and-after reports with key performance indicators - load time, uptime, Core Web Vitals, and user experience metrics. We also provide recommendations for future improvements to keep your site fast as it scales.

### What We Optimize
Every layer of your website contributes to speed - and we fine-tune them all. From front-end assets to server infrastructure, we ensure that your website performs flawlessly for every visitor, on every device.
Optimise images, scripts, CSS, and fonts to reduce load time and improve rendering speed. We ensure assets are properly compressed, minified, and lazy-loaded for maximum efficiency.
Configure hosting environments, caching policies, and content delivery networks (CDNs) for global reach and lightning-fast delivery across regions.
Implement browser caching, GZIP/Brotli compression, and server-side optimisations to reduce bandwidth usage and accelerate repeat visits.
Analyse and optimise database queries, indexes, and structures to ensure quick data retrieval — especially critical for eCommerce stores with large catalogs.
Review, defer, or asynchronously load tracking scripts, pixels, and integrations to minimise their impact on initial page load times.
Improve critical performance metrics — LCP, CLS, and INP — to ensure smooth interactions, stable layouts, and fast visual rendering across devices.
Optimise mobile experiences with responsive image handling, adaptive loading, and viewport-based performance improvements.
Track live performance data using Google Lighthouse, GTMetrix, and real-user monitoring tools to maintain consistent speed and reliability over time.
Website speed isn't a one-time project — it's an ongoing process. We provide regular audits, reports, and proactive updates to keep your site performing at its best as technologies evolve.

## Speed optimization packages
Focused performance work for eCommerce: faster categories and PDPs, better Core Web Vitals, and safer releases with measurable wins.
Clarity on bottlenecks (LCP/INP/CLS) + a prioritized, implementable plan.
Measurable improvements shipped quickly with a performance-first QA pass.
Continuous performance governance across releases and features.
Stores that need clarity on bottlenecks (LCP/INP/CLS) and a prioritized, implementable plan.
Teams ready to ship measurable improvements quickly.
Stores that want continuous performance governance across releases and features.
CWV audit (LCP/INP/CLS) + lab + field signals review Top bottleneck analysis (TTFB, images, JS/CSS weight, third-party scripts) Template-level review (category + PDP + checkout where possible) Prioritized backlog + quick wins Before/after measurement plan
CWV audit (LCP/INP/CLS) + lab + field signals review
Top bottleneck analysis (TTFB, images, JS/CSS weight, third-party scripts)
Template-level review (category + PDP + checkout where possible)
Prioritized backlog + quick wins
Before/after measurement plan
Implementation of the top fixes (agreed scope) Image strategy improvements (formats, sizing, lazy loading) JS/CSS optimization (bundle weight, critical rendering path) Cache/CDN guidance + TTFB reductions (where applicable) QA + deployment verification + post-release checks
Implementation of the top fixes (agreed scope)
Image strategy improvements (formats, sizing, lazy loading)
JS/CSS optimization (bundle weight, critical rendering path)
Cache/CDN guidance + TTFB reductions (where applicable)
QA + deployment verification + post-release checks
Monthly performance roadmap + backlog grooming Release QA gates (CWV + critical flows) Ongoing monitoring and regression fixes Third-party script governance + tagging discipline Quarterly planning + stakeholder reporting
Monthly performance roadmap + backlog grooming
Release QA gates (CWV + critical flows)
Ongoing monitoring and regression fixes
Third-party script governance + tagging discipline
Quarterly planning + stakeholder reporting
Notes: Results vary based on hosting, platform constraints, and third-party scripts. We’ll agree on targets and measurement after the audit.

## Ready to Make Your Website Faster?
Let’s make your website faster, smoother, and built to convert. Whether you’re running an online store or a company site, every millisecond matters.
Book a discovery call
Below you can find the most frequently asked questions that we get related to social networks, advertising, and marketing.
In search engine optimization, competition analysis is important as much as the work you need to put into improvements.
SEO would not exist without competitors and for this reason, being able to rank on the first page on Google, Bing and other search engines is not just satisfying for you as a client, but it’s mandatory.
Users trusts Google and search engines that they show best results they can according to the information they have. This is probably why 90% of users are only looking at the first page of Google results and most of them find what they are looking for in the top 5 results.
Improving the rank of the website through SEO doesn’t involve just the work on the website. We need to show to search engines that your website, brand or product is exactly what they are looking for based on social networks, popularity, visits etc.
If you are not happy with the service during the first 30 days, you can let us know and we will refund your money.

### We want to do the right thing
Our friendly staff will contact you to see what happened and to help you with the migration to another server.

### What if you paid for a full year in advance?
If you ordered and paid for a full year, we will refund the amount equal to the value of the months after you requested to unsubscribe.
A common question people ask is how to rank better on Google or what influences their ranking.
The ranking factor details are hidden within the Google algorithm and they decide how visible a page is and what its position is within the search results. There are reportedly over 200 such factors.
Due to the change in the way people search, the SEO strategy is also changing. The search results are greatly influenced by the device, location, and user search history. What a person sees in the first position of the search, someone else can see in the 4th position, and a third person may not find the required result on the first page. While ranking is a good indicator of performance, it is important to consider the aforementioned impacts as well.
The best way to prevent SQL injection in PHP is to use PDO's, prepared statements, and parameterized queries.
You can filter parameters yourself but there is a way for the database server to parse the data separately and by doing SQL prevention this way it's impossible for an attacker to inject malicious SQL.
In case you do ascend sort in the column which contains numerical values in MySQL , the result of sorted values might not be the one you were expecting if that column contains one or more NULL values.
Let's say you have a column named sort whose values are set to 0, 1, 2, 3 , etc. If you sort the table with ORBER BY sort ASC , you probably expect an ascending string as a result.
What often happens is that values are: NULL, NULL, 0, 1, 2, 3 , etc. This means that all NULL values have an advantage as compared to integer values. This is correct because MySQL considers NULL values lower than 0 .
If you wish to place NULL values after integer values, your request must be written like this:
Technical SEO website audit serves to find problems within the website from a search engine perspective and provides recommendations for corrections. The audit searches for problems related to the website itself, but also for backlinks that may be a problem in the ranking.
There are many elements to analyze when performing a technical audit, as the data is compiled from multiple sources.
There are a few important rules to follow to have the best chance of ranking well for the selected keywords.
You may have heard experts say that content is most important when it comes to SEO strategies and they are essentially right. Quality content that contains the desired keyword and its variations, while satisfying the user's intention, is often associated with better ranking.
But the content alone is not enough. Backlinks are also a very important factor, but they are only useful if the link is thematically related and if the reputation of the domain it comes from is good.
Another factor you should pay attention to is on-page optimization, which we talk about more in the answer to this question.
Then, there are the technical details. You need to make sure that the website has a good architecture, clean navigation, and internal linking - not only because of the search engines but also because of the users themselves.
An SEO campaign needs time to succeed, as there are no simple ways to cheat the system anymore. Search algorithms have become more advanced with an emphasis on delivering the most relevant and best quality content to its users based on their search keywords.
To do a successful search engine optimization before, all it was required from you is to fill the page with the focus keyword and use as many links as possible. This way of doing SEO would return good results. Today, things have changed drastically, and applying this type of strategy would do more harm than good to your website rankings.
Excessive use of keywords can be bad for an SEO strategy and you should not unnaturally use them. In general, the keyword for which you are optimizing the page should appear in the title, the first paragraph of your text, within the H2 tag in the form of a question, as well as somewhere in the rest of the content.
When researching keywords, it is first necessary to find some suitable tool. The most common choice is Google Keyword Planner, but no matter which keyword research tool you choose, the next step is to ask yourself which topics cover your business or the product you are selling.
Start with the broadest topic to make it easiest to make a list of potential keywords, from which you will later extract a few as needed. You may find that words with a certain search volume generate the most organic visits, so you decide to exclude the others. You may be looking for keywords with the least competition to rank without much trouble. When you start researching across broader topics, you leave yourself the option of choosing the most optimal words for your needs.
SEO is constantly changing and that is natural. Whether it's a change in search engine algorithms or the way users search, all of these developments need to be adjusted quickly. Otherwise, you risk large losses of organic traffic.
The biggest change lately is putting the focus on mobile devices. Most searches recently are performed via mobile devices, and this trend will continue to grow in the coming period. The importance of this change is supported by the introduction of page loading speed on mobile search engines as a ranking factor. Please make sure that you have no problems viewing the pages of your website via mobile devices.
Blogging is an extremely effective way to improve your SEO performance and rank for your desired keyword. By writing quality and extensive blogs, it will be easier for you to cover the desired keywords within the industry you are in.
Redirects are an integral part of linking content within your website. Thus, 301 redirects transfer 90-99% of the link value to the redirected page. If you move some content through several different pages and all redirects are still active, you will probably sacrifice a small part of the link value and load speed. It is always a good idea to remove all unnecessary intermediaries.
However, not all redirections are the same. 301 redirects, in which the page moves permanently, are the most favorable for SEO. As we mentioned earlier, they convey as much as 90-99% of the link value. 302 redirects, which indicate a temporarily redirected page, reportedly lead to higher losses. "Meta refresh" are redirects that take place at the page level, not the server itself. These redirections are most often associated with the text "If you are not redirected in five seconds, click here." Meta refresh conveys part of the link value but is not recommended as part of an SEO strategy. Avoid them whenever possible.
Internal links are built to take advantage of the values ​​of your links. Such links are built by linking between the parties within the same website. We will use this page as an example. The authority of this website is strengthened by links from other pages of the same website, which have SEO for the topic.
Note that you link pages that are already authoritative and well ranked. Do not overdo it with the number of links from such pages, because there can be negative consequences. Once you've determined the page you're going to link to, find the text that best matches the main keyword. You can then create a link.
Building external links is the process of finding links to your content from other websites. Think about who would like to link to your website. These are usually people from the same area or area similar to yours, who will find the informative content you have useful.
There are different methods when it comes to building external links, but basically, this path will look like this: find the pages that will benefit your content, find out the contact information of the authors or administrators of the above pages and then ask them to link to your valuable resources.
Link equity often referred to as "link juice", is the effect that a link transfers from one page to another. Before the introduction of "nofollow" links, each link had some value, and the practice of spamming (linking in as many numbers as possible, not for information, but to collect traffic) was generally accepted.
At the time, it was not uncommon to see several websites of the same owner among the first search results, all thanks to mostly useless and irrelevant links that lead to content without points of contact with the website's theme. It is now possible to navigate with links with the "nofollow" attribute, which search engines ignore when indexing content on the Internet and thus neutralize all the value that these links would carry with them.
The amount of value that a link carries with it is determined by several criteria. Links from relevant content, from reputable websites and paragraphs, carry more value than links from unrelated content, links from websites of dubious reputation, as well as those from headers and footers.
The difference between "follow" and "nofollow" links is that "follow" links carry a certain value (link juice). This value is reflected in the link's ability to improve the page's ranking in search results. "Nofollow" links do not have such an impact and are completely ignored.
If we divide the Internet into two categories, content and links between content, we conclude that search engines need a way to determine which pages are most relevant to certain search terms. A ranking system is needed.
The quality and number of backlinks that point to a page become a factor in ranking a page. Backlinks are essentially a voice of trust from one website to another. The better the backlinks you get (the linking website has a good reputation), the more favorable your website will be in the eyes of search engines. This in turn leads to improved rankings.
Some meta tags are important, while others are not. The title tag and meta description are very important because they tell the search engine what the topic of a particular page is. Special care should be taken when creating these tags.
The meta robots attribute tells robots, which search engines use to scan the content of your website, what to do with a particular page. It should be set to "index/follow" if you want search engines to index the page, in case it is not already.
Meta keywords attribute is a set of keywords that you think are relevant to a page. This attribute is outdated and you should not pay too much attention to the quality of its content.
Because HTTPS is essentially a more secure version of HTTP, Google looks favorably on HTTPS websites. It is always indexed first and serves as a ranking signal. An added value is speed. Because HTTPS is much faster than HTTP, it will positively affect CTR (click-through rate). So, don't hesitate, HTTPS is always a better choice.
Keyword research is the process of selecting the most important search terms that are related to the topic of your website. If, for example, you are in the business of selling fishing gear, and you find that the term "fishing tackle" has a larger monthly search volume and less competition than the term "fishing gear", you may want to change the content of the relevant page to suit this search term.
The process of keyword research comes down to determining the most optimal keywords (words that people most often use when searching for a particular product or service) and optimizing your website's pages so that those pages appear in search results in the highest possible position.
If you have not done anything related to SEO so far, the first step would be to apply one of the many tools where you will gain insight into your current SEO status. Most tools offer a free or trial version that will suffice for a start, and there are several completely free tools.
After performing the analysis of your website, you will know which corrections you need to make, and it will include the so-called "Broken links", sorting meta tags, or improving page loading speed. When you are done with all the updates on the website, you can start creating quality content for your website.
Off-page SEO refers to techniques you can use to improve your website's position in search engine results. Many people associate off-page SEO with link building, but that is only one part of the strategy.
In essence, off-page SEO is done by promotional methods, off-site, to rank better.
Unlike on-page SEO, off-page SEO refers to activities outside the website. The most important activities of this type are Link Building and Social Media Marketing.
On-page SEO involves applying SEO tactics to the very page you want to optimize for search engines. These include both the processing of the content itself and the HTML code of the page. External links and other external influences are not part of on-page SEO optimization.
The term SEO is an acronym for Search Engine Optimization. It is the most cost-effective way to increase traffic to your website. By properly applying current SEO techniques, you can improve your search engine ranking for relevant search terms, and thus attract a large number of new visitors.
Yes, our team has successfully created the design and branded cars and busses for our clients.
To show the client the design solution in the best possible way, we use InVision.com, which gives us the option to create prototypes for websites and mobile applications.
What we have noticed is that the changes that are noticed the fastest, even after 3-4 days, are changes of a technical nature. This means that if your website has problems of this type, it would be best to fix them as soon as possible. These problems are usually solved by changing the code of your website.
If it's about changing content or adding new content, the ranking changes also depend on the popularity of your website, that is, how quickly Google will take that content into account. A good example are news websites, the content of which appears on Google after just a few minutes.
Presentations, stores, and other similar websites generally have a period of 2-3 months in which Google and other search engines still decide which is the more permanent position of your content individually, and for which keyword.
Of course, it all depends on many factors.
Our team uses several tools depending on the specific need. The main SEO software in our arsenal is SEO Power Suite , then Lipperhey, Seobility, SeRanking, Moz, Ahref, Neil Patel's Ubersuggest, and many others.
Both platforms can have a big impact on recruiting and bringing in new customers but they are very different fundamentally.
A user who came to your website via Google Ads was looking for a specific service or product at that time. By responding to that request, your website appeared in the search results as a paid advertisement, and you responded directly to that request.
Ads on Facebook and Instagram work differently. You are the one who is looking for customers by creating campaigns, announcements, and other actions, even though they may not be looking for you at that moment. Many go to social networks to just kill time and are not in the mood for any offers.
Of course, remarketing helps you a lot in this, to the extent that your ads may appear to someone within a few seconds of looking at a service or product that you, or others like you, offer.
Unfortunately, there is no way to determine exactly how much your competition invests in Google Ads.
In 2012, Google modified a broad keyword in 3 ways:
More keywords work so if you add the keyword "sneakers + running," Google will also show your ad for searches like "best sneakers," "best running shoes," "running tips", etc.
Although this functionality has changed over the years, many accuse it of squandering the budget. Of course, we always suggest the most precise targeting through accurate phrases and search that suits your business.
Page load speed does not directly affect the quality of your ad optimization or SEO, but if the website loads slowly and users in large numbers leave the page or website quickly, Google will know that the quality of that page is unsatisfactory and will want to provide users with a better alternative.
The milder blue color is refreshing and inspires a friendly mood
Lighter blue color attracts and can inspire creativity and productivity
Darker blue color can point to strength and reliability
Muted blue color can look old, thus inspiring respect and reliability
CDN is one of the ways how you can not only speed up your website but also provide more security and reliability. Many CDN systems offer additional functionalities which can provide many benefits to your website.
In essence, CDN systems should keep the copy of your website on several locations across the country, and to provide the same static content to a user that visits your website, from the nearest location available. The more the user is closer to the server, the website will perform better, and the content will be served much faster.
Our digital agency uses Cloudflare CDN for almost all projects as a default standard part of our services of developing websites and applications.
It depends on the website type, but images can make up to 80% percent of your content, and as such, can be crucial for optimization.
A great number of websites do not care about the image size, so some pages can be quite large (over 10MB even), which can be too much even for desktop users, and especially for the people browsing using cellular data. Image size and any other resource influence the IO process, spending server hard drive, and bandwidth itself.
Images need to be optimized as much as possible and kept in .jpeg format unless there is a need for a transparent background.
The alternative to standard formats are .webp, and .svg which help improve website speed and resource management.
While browsing the internet, you have probably found some of the reports made by big companies like AOL, Amazon, Bing, or others, who define the minimum amount of time users expect your website to load at two seconds. With each passing seconds after the minimum amount of time has expired, website load speed can hurt your business.
Using this technique, deferring resource load to improve website load speed, is a valid move according to Google standards and White Hat rules, so it does not hurt rankings.
" Preloading" is considered a safe and widely accepted technique.
It doesn’t. The speed of your website does not directly affect the ranking itself and the Google bot does not check the loading speed of your website.
Indirect actions related to the time spent on your website, the number of visits, and other parameters affect the ranking to some extent.
Yes, of course. Any situation or reason which might lead to user having less confidence in your business, to think that the website is not reliable or get annoyed some other way, can harm sales and reputation of your website and brand.
Websites that take over 5 seconds to load have a big chance to be abandoned by visitors.
The most important reason for which the website load speed matters is because it is the first detail people notice about any website. It is very important in making the first impression.
Fast websites are considered professional and reliable, so they inspire confidence, while slow websites can make people angry, which is not good for any business. This should be avoided as much as possible.
The book of brands, or the book of brand identity, contains guidelines and main design attributes of a brand.
The book of brands can contain the following elements:
Colors and guidelines for the use of color
Symbols and usage rules
Sentences, slogans, and other textual content which can be an integral part of the brand
The general look and esthetic rules which must be followed
Image view rules and what they must contain
Proper usage of a logo and how not to use it
Rules for vehicle branding and printed material
The book of brand graphic standards can be both printed or digital. What matters is that every member of the company's creative department must be familiar with the rules mentioned in this book, because this is the only way to secure consistency and the feeling of the brand.
It is December, New Year is approaching fast, and the holiday show is playing on TV. At one moment, the show is interrupted with a commercial in which we can see some snow, a family, a cheerful and recognizable song, and a truck with a Coca Cola writing on the side. Even before the commercial takes off, we already know the brand in question. This is the brand recognisability we are talking about.
Logo design falls under brand identity design, one of the most important elements of recognisability, and as such, the approach to logo design must be taken seriously, regardless if we are designing a logo for small or big companies.
While designing a logo, it is required to take the client's wishes into account, but it is also very important to understand there are several different sciences to apply here. The science of color, esthetics, and communication values are some of the examples.
It is a good practice to create the book of the brand along with designing the logo, which can help you later when you start to define the direction or design for either printed or digital material in the form of banners, social media posts, etc.
The design of the logo depends on the demands and size of the project. Our goal is to create a striking logo, perfect for your business. Our agency will offer you 3 starting suggestions, from which you will choose one for the main direction, which will be perfected further.
There are two basic ways to increase the speed of any website:
Increasing the speed of the application part
Increasing the speed of resources
Increasing the speed of the application part relates to only speeding up the functioning of the application, website code, functions, database performance, file optimization, and similar actions, which can reduce the number of resources used.
Increasing the speed of resources is related to the server, or hosting of a website. WordPress is known for using a lot of resources, so a greater amount of RAM and CPU power is required to successfully host larger websites. In case you have shared hosting, other websites on that server can pose a problem, and in case of a virtual server try to rent servers with a minimum of 4GB of RAM, so you avoid any problems in the future as your website is developed further
Keep in mind that the number of plugins and amount of content influences the performance.
In an ideal situation for each website, there should be a goal in mind while developing, after which the goals can shift as the website is modified and improved.
Companies that want to advance can not let their website stagnate. It needs to improve with them.
Of course, the decisions are made based on the size of the investment and other criteria, which, in some cases, are not ideal. Many people look at the website development as an unnecessary expenditure, and they want to make those same costs as low as possible, compromising the benefits and future income along the way.
We are not criticizing cheap website development and agencies that offer this kind of service that you can find online, but we are very critical towards bad web development. The website does not have to be expensive, but it must be well made.
No, we do not develop cheap websites!
Each website that is developed by our team must satisfy certain criteria that we assign for ourselves, and then the client's criteria.
Website development for us means good quality coding, proper semantics, structure, and architecture of the website, website speed optimization, basic code optimization, optimization of the technical aspects for browsers and better ranking on Google, signing the website for all the necessary services and security improvements of the website.
All technologies advance over time, so does the process of developing websites, standards involved, and methods used. In a great number of cases, the choice of technology can be crucial for large platforms, while for smaller presentational websites, the backend technology doesn't matter much for speed, scalability, and sustainability.
There are specific technologies that have their intended use. If you manage to utilize them in the way they were intended, the results will always be good, but in the same way, if you take any technology and you approach it in a bad way, any project can turn out broken.
The great number of clients come to us after noticing that something is wrong, and it is mostly related to the following:
Website or application has issues, poor functionality
New problems are often detected
Adding even the simplest functionalities takes a lot of time
These are just some of the examples that the project is not set up the right way. A properly functioning website should be the goal of every developer, as well to shorten the amount of time required to finish smaller tasks, allow for easy code updates, and to increase the website security.
If you are using any of the CMS solutions, like WordPress, Drupal, or similar ones, in part, you are assigned the quality that is set by the people who created said CMS systems, so the custom CMS solution is probably the best option for you if you are thinking about larger systems or platforms.
Many articles on the Internet just confirm that Facebook has falsified statistics for video views, even up to 900%, to be able to match YouTube and show that this functionality is not insignificant.
We get a lot of questions on this topic and we are not sure if all the views that we can all see as administrators in the Business account are true. We need to understand that Facebook, like Google, is an advertising platform and that their business survives on the profits they have from campaigns and hope that analytics does not lie to us.
What can be done about it?
Stay calm and do not be paranoid. No, everything is ok.
What is the practice in our agency is to create as many different ways to track conversions, optimize results, and at all times make sure that your investment is spent to improve your business.
Although Google has stated that it does not take into account the number of page shares of your website, social networks affect search engine optimization differently.
Google, Bing, Yahoo, and other search engines display search results by relevance. The more relevant a page is to a keyword, the better the position of that page.
The relevance of a particular page and website is viewed in many different ways, but one of them is website visits, and the more your website is visited (because you attract visitors from social networks), the chances of being better ranked are higher.
It all depends on your audience. When they expect to see your post, what territory you are in, are there any special events that day, etc.
Social and other events can significantly affect the timing of the announcement. A good example is the holidays, and a lot of social network users may expect announcements, thank-you notes, bap discounts at that time, and for that reason follow events more closely and visit their favorite social platform more often.
The best way to determine the exact period, the hour in which you should publish may also depend on the target group. Are they people who go to work, are they younger, older people, people who have just finished a certain movie in the cinema and the like.
Of course, to determine the best period, it is necessary to look at analytics. We, as a social media management agency, use several tools to help us analyze your account and determine the exact period in which you should post.
While this is one of the very common questions everyone struggles with, try answering the following questions yourself:
- Is quantity or quality more important to me?
- How many relevant posts can I have per week?
- Are all posts equally important to me?
- What types of information do I want to provide to followers?
- How many posts are expected of me?
You may not be able to give answers to all these questions, but what we can tell you is that very often we see brands, companies, individuals who spend time creating posts that aim to satisfy them, and not their followers.
In this online game, anything is possible but what you will hear from us are always recommendations that aim to improve your business or your brand, because that is our job and that is why we are here.
Your brand name, personal name, or company name is always the same, regardless of the language in which you pronounce it. If you had a different name every time you introduced yourself, it would further complicate things and confuse everyone around you.
The recognizability and memory of your account also play an important role. By having the same account name, you make it easier for everyone to find and remember you.
In case the name you want is busy, try adding a character that will not distort the name you originally wanted.
Of course you don't have to, but…
If you want to build a brand or have your own business, social networks can help you achieve business goals, especially since too many services rely on data from social networks as well as some of the well-known communication channels. If you are not sure that social networks can help you in your work, it is best to consult with someone.
The best way is to determine the two social networks that are right for you to start with and get started with them. If you need help and want to hire someone to run your social media profiles, we can help.
If we were to create a campaign for your brand, from previous experience we can say that the standard price of one Page Like on Facebook is 0.06 EUR. The price of 1.000 followers would be 60 EUR in that case.Of course, it all depends on the account itself, the industry, and other parameters.
Of course, it all depends on the account itself, the industry, and other parameters.
Facebook and Instagram are two separate networks and must be viewed as such. What we can conclude from the experience so far is that the average price of a click to the website from the Facebook campaign is 0.01 - 0.1 EUR depending on the industry. The price of a click on Instagram is generally higher than the price of a click on Facebook.
To become a Google Partner, you must meet several requirements:
- The agency must meet the conditions for optimizing campaigns and running them.
- The total budget on all orders in the last 90 days must be higher than $ 10,000.
- It is necessary to pass an online test.
If your campaigns fail to spend the allocated daily or monthly budget, the reasons may be as follows:
- Google Ads ads are displayed to users but are not attractive enough, and a small number of users click on them.
- Your campaigns are reaching their maximum. Check the size of your audience or expand your search so that more people can see your ad
If you need help with advertising, contact us.
Over 83% of Google's revenue comes from ads, so it is very important that everyone who advertises and invests in such ads is satisfied. Rotating your website's position on Google results is the standard way to show any ad so that all advertisers are satisfied and given an equal chance. Of course, the amount of one click and how much you are willing to pay for the same contributes to whether your ad will show in the top 3 positions and how often.
The answer to this question cannot be one or the other. SEO and Google Ads should be used in the best possible way, and this is just the case when you use both types of marketing channels.
If you're just starting or ranking your website isn't enough, Google Ads are here to help you rank your website. In this case, it is best to invest a sufficient budget in advertising, but also to work on improving SEO rankings.
If more users are coming organically, you can focus Google Ads on keywords for which you haven't optimized your website well. This way you won't miss out on any conversions.
The goal is certainly well-developed SEO, because this type of advertising is the most cost-effective in the long run, provides the highest value, and is reliable. You need to run Google Ads to the extent that they help organic search, and with good SEO this means minimal budgets that you can use elsewhere.
This is exactly the plan and strategy we develop with each client.
Ninety percent of our projects, cooperation with clients, are longer-term. Because of the way we work together and the results we achieve together, clients enjoy respect and we enjoy the trust they give us.
If you have several projects or you would like us to be in charge of various services, we can offer you discounts on services, but we certainly believe that you are on this website because you prefer quality and reliability rather than just reducing costs.
Although it depends on the industry, market, competition, and many other parameters, what we have noticed is that for Google advertising, a budget of at least 1000 EUR per month is a very good budget.
If you researched Google advertising in more detail, as well as advertising on social networks, you probably realized that Google, like Facebook, is a company that wants to make money, and all campaigns that last longer and have higher budgets have an advantage over other campaigns.
Google advertising is called an auction, and other advertising platforms operate on the same principle.
Given the market itself, the standards in our country, a budget of 1000 EUR and more have proven (in our case so far) as a budget you can rely on. This means that if you invest a smaller budget, each of your competitors with a larger investment will have an advantage over you and the results can vary a lot from month to month.
Of course, if you come from an industry where there are not many competitors or where the average budget is lower, then this budget is more than enough.
Smaller companies, start-ups, usually start with a budget of € 100, € 300, € 500 and gradually continue to increase their budget until the budget increase has no effect or if the return on investment (ROI) decreases to a level that is not desirable.
We are here to help you in this transition and we are the ones who make sure that you use your money in the best possible way.
You can always contact us and exchange experiences, ideas and consult with our team regarding your project and the cooperation itself.
As a Google Partner, our marketing agency offers you coupons (promo codes) for the first campaigns you create with us on Google.
Example of a coupon offered by Google:
Spend 100 EUR for a month, get 100 EUR.
If you sent us an inquiry, you have probably already received an offer in which you can notice that there are packages with a fixed and a percentage price concerning the budget itself. Of course, the packages are more framework agreements and facilitate the selection, but we certainly suggest an agreement and the creation of cooperation according to your activities, goals, and investment.
As we mentioned in the first part of this page, several different campaigns can be run. The frequency with which Google Ads are tracked also depends on your campaign duration, goals, and campaign budget, and tracking alone can vary from a few times a day to once every 2 or 3 days.
Keep in mind that campaign optimization is done in stages and that time, i.e. data collected, is a key detail in further improvement.
If you are already working with us, you have probably noticed that you have a folder in our office with your name and a multitude of reports, observations, and comments that help us in the work process.
If you are starting a new business, creating your first website, or embarking on online advertising and you are not sure how much money you should invest, there are a few things you need to know.
You must determine the criteria by which you calculate the return on investment. This depends on whether you are advertising services or products and on which platforms, channels, you want to advertise.
If you have an online store , the return on investment is calculated as follows:
Product ROI = (Revenue - Product cost price) / Product cost price) * 100%
If you advertise services , the return on investment is calculated as follows:
ROI = (Total Revenue - Total Cost) / Advertising Costs) * 100%
If you need to calculate more simply whether advertising pays off for you, you can do so by calculating the cost per acquisition.
The cost per acquisition is calculated as follows:
CPA = Campaign Cost / Sales
The cost per acquisition, CPA, should not be greater than the profit made by that same acquisition, otherwise, the campaign will not pay off for you.
Now that you know how to look at the most basic measurable values, we need to look at the process if you are advertising on multiple channels.
If you are just starting, you don't have a clearly defined budget allocation plan. In short, the more channels you have, your total investment must be divided.
In cooperation with you, based on the industry, previous experience, and based on mutual agreement, we determine the initial plan for the distribution of the budget by platforms. In addition to Google, most new brands are also advertised on social networks, so the same budget is distributed to bring the most results.
In the following period, mostly for a month, all advertising channels, in this case, the budgets of Google advertising, are monitored and corrected based on the results.
Monitoring analytics and optimizing campaigns is very important to get the return on investment as high as possible.
The goal of this test period is to determine the exact budget allocation by platform, product, or service and to plan a budget increase so that each channel, in this case, Google Ads, can be the most cost-effective.
ROI or return on investment is calculated in the following ways:
If you have an online store, the return on investment is calculated as follows:
Product ROI = (Revenue - Product cost price) / Product cost price) * 100%
If you advertise services, the return on investment is calculated as follows:
ROI = (Total Revenue - Total Cost) / Advertising Costs) * 100%
If you are not satisfied with our service, you can let us know during the first 30 days, and we will return your money.

### We want to do the right thing.
Our kind staff will contact you personally to gain insight into what happened and to help you migrate to another server.

### What happens if you paid for one year in advance?
In case you ordered and paid for one year in advance, we will refund the sum equal to the value of months after you asked for the termination of cooperation.
We optimize each website manually to best suit your needs.
If you run a WordPress, Drupal, Magento, a mighty eCommerce website, news, or any other cloud applications, before we set out to adjust your server, we will make sure that any changes we make are of use to you.
In case you want an empty server with only Linux OS installed, we can make that happen, just tell us what are you looking for.
For clients that want to have a regular hosting server for their applications, we will install the Sentora control panel.
Sentora comes with a bundle of tools for managing your website. Some of the tools are:
Mail Distribution List
Protected Directories
No, we do not sell domain names.
Our goal is to enable access to quality servers for your cloud applications.
If your current hosting allows connections over SMTP, we can transfer all of your emails for you.
Email migration can be arranged at any time, just contact us and have all requests and questions ready for us.
We take care of every server manually.

### The empty server
The empty server is a server with only the Linux distribution installed on it. Everything else is on you, and you can do whatever you wish.

### Ready-to-go server
A ready-to-go server is a prepared server for your single or multiple websites and cloud applications. We will install and set everything you need for the best performance of your applications.
If you don't know anything about the hosting or management, we can provide that service to you, or you could find someone to manage it for you.
If you are using shared hosting, it means that your website is on the server with X amount of other websites that are not yours. It can be 10, or it can be 100, even 1000 websites on the same server. That's why it's called shared hosting; you are sharing it with the people you don't know.

### Why shared hosting is bad?
Besides your website, there are maybe websites that are infected with a virus or websites that are doing some kind of scams, or they are even illegal, you can never know this. There are some ways to find out, but many people don't know how to do it.
Another good reason for avoiding the shared hosting is that some hosting agencies just do not care what is on their servers. That's why we don't allow mass distributions of our servers, and we don't sell shared hosting.

### Cloud servers are affordable
Another reason why owning a shared hosting is bad is that you don't need to have your website on this kind of server when you can have it on your server, optimized for you specifically.
Imagine having the ability to find out which keywords your competitors are promoting, which position they are targeting, and the different types of strategies they use.
By having this data, you can thrive by using their virtues and you can take advantage of areas where they don’t shine, right?
At Creative Brackets, we have access to such data, which gives us an advantage when we run client campaigns.
Once our managers create your account and add it to the professional software they use for keyword monitoring, they will have access to a detailed daily report for each keyword we track.
SEO reports are usually generated on the 15th of the month and at the end of each month.
In addition to email notifications, we always inform our clients about the SEO progress we have made during a certain period.
The most common mistake is to think that everything depends on the website. Although it is easier to explain the functioning of the SEO by talking about the website in general and most people only expect to see their website on the first page of results for a particular keyword, they do not pay attention to which page is related to that result.
In many cases, one page of your website has good results for several keywords that aren't even related, and this isn't too much of a problem - in a way!
If you're selling a product and want to optimize for a particular keyword, you wouldn't want users to see your contact page instead of the product page in search results.
To make this easier to understand, each page of your website should be optimized for multiple related keywords.
It is important to know that SEO results can vary from user to user.
Connected users will get more favorable results
A connected user is a user who is already connected to a website or location in some way. These are usually clients, website owners, regular visitors, and so on.
This means that if you visit one website several times during the day, Google will assume that this is the result you want to see. Be aware that search engines know a lot about you by reviewing your search history, cookies, locations, and so on.
Website users and mobile users also get different results
Search engines also optimize search results depending on the device.
Mobile-friendly websites have a better reputation than websites that are not optimized for mobile devices.
Search results based on location and language
Search results differ for users who use different languages ​​and are in different locations, even when they search using the same keyword.
In search engine optimization, competition analysis is as important as the work you invest in improvements.
SEO would not exist without competitors and for this reason, the ability to find yourself on the first page of Google, Bing, or some other search is not only satisfactory for you as a client, but also mandatory.
Users trust Google and other search engines to show the best results based on the information they have. This is probably why 90 percent of users only look at the first page of Google results, and most of them find what they are looking for in the top 5 results.
Improving website rank through SEO is not just about working on a website. It’s convincing the search engine that your website, brand, or product is exactly what users are looking for based on social media, popularity, and so on.
SEO consists of couple of things like technical, content and off-site SEO. Technical issues are commonly related to meta tags, code, speed etc. and content related issues is basically text.
Paid search or "pay-per-click" (PPC) is a type of advertising that usually refers to sponsored results at the top of search engine results (SERP). These ads charge you for each click and can be set to appear only when certain keywords are searched so that your ads target a specific group of people who are interested in what you offer.
This type of ad can be extremely effective, as it relies on information obtained from the behavior of individuals online and is used to increase website traffic by displaying relevant ads to the right people at the right time. These ads also include retargeting, which means that depending on customer actions, marketing automation tools can create unique personal ads on multiple platforms.
Digital marketing encompasses all marketing efforts that require the use of electronic devices or the Internet. Businesses use digital channels such as search engines, social networks, email, and other websites, to connect with existing and potential customers.
While traditional marketing is present in the form of print ads, telephone communication, or physical marketing, digital marketing is done electronically and online. This means that there is much more potential for brands to reach customers, with the use of email, video content, social networks, and search engines.
Digital marketing will help you reach a larger audience, much larger than you would get using traditional methods, and targeting a specific group of people who are most likely to buy your product or pay for a service. In addition, it is often much more cost-effective than traditional advertising and allows you to measure success daily and change your strategy on the fly.
Find your target groups at the right time on the right platform. Digital marketing services provide businesses of all sizes the opportunity to market their brand at a low price. From startups, through medium-sized companies, to companies with multiple locations, a digital marketing agency helps you expand your market presence to offer goods and services to your target customers, regardless of time differences or location.
Digital marketing agencies are one of the best ways to reach your target audience while maintaining a quality relationship with existing customers. As long as your business has a strong digital presence, customers will always be present.
SEO is the process of optimizing the content and technical adjustment of your website so that the website ranks at the top of search engine results for a particular set of keywords. Using SEO can direct visitors to your website in a very effective way. Although PPC and retargeting have their place in marketing, organic traffic generated by SEO optimization has a huge impact on business success.
By using keywords and phrases, you can use SEO to massively increase visibility and start a lasting relationship with the customer. SEO is defined as increasing the ranking of a website in search results, and thus its organic traffic, using popular keywords and phrases. Strong SEO strategies are extremely influential in digital marketing campaigns, as visibility is the first step towards a lasting customer relationship.
It is the application of written and other content to improve business. Effective content marketing is not promotional but serves to inform consumers who seek information. When you offer content that is relevant to your audience, it can make you an important and reliable source of information, making it less likely that your other marketing efforts will be lost. In the modern age, content marketing attracts three times more potential customers than paid advertising, so it is worth the extra effort.
Of course, this is one of the most important elements of digital marketing, and the key to effective marketing on social networks goes beyond the mere existence of active accounts on social networks. You need to incorporate social elements into every aspect of your marketing efforts to create as many peer-to-peer sharing opportunities as possible. The more audiences are inspired by your content, the more likely they are to share it, which can potentially affect new people.
Reach more customers and rank well within search results.
The digital marketing industry is growing rapidly. U.S. businesses spend more than $ 110 billion on digital advertising. As more and more companies invest their time and resources in digital marketing, relying on outdated advertising tactics is not enough to win customers.
Increase sales and build a robust digital foundation with value-based marketing services. Digital marketing helps you to:
Save time, money, and resources
Make a huge return on your investment
Track campaign results
Customize your strategies based on analytics and data
Accurately targeting the right audience
Build your reputation on social media
Find out what the points of contact with customers are
Promote greater consumer engagement
Encourage profitable long-term growth
Improve conversion rates
Don't waste your time and money on marketing techniques that don't produce measurable results. Let Creative Brackets digital marketing agency help you establish your market dominance with our targeted digital marketing solutions.
SEO success takes time because there is no longer an easy way to trick the system. Search algorithms have become more advanced with an emphasis on delivering the most relevant and highest quality content to their users, based on their search terms.
Previously, to be successful in search engine optimization, it was enough to fill the page with the desired keyword and use as many links to it as possible. This way you would get very fast results. Today, things have changed drastically, and applying such a strategy would do more harm than good.
The PPC ad network refers to a platform that can deliver your ads to users. Google Ads (formerly known as Google AdWords) is an example of such a network. If you intend to create PPC ads, you will use an ad network such as Google Ads, Facebook, or Microsoft Advertising.
These ad networks connect you with a diverse audience, as well as provide unique targeting options. Using Microsoft Advertising, for example, allows you to promote your business through Bing and sites linked and approved by Microsoft Advertising. Comparatively, Facebook gives you access to its vast user base.
Advertising spending is the budget of your ad network. It amounts to how much you're willing to spend on ad networks, whether in a year or a month.
In most cases, companies use advertising costs as their monthly budget. As an example, consider a company budget with a monthly ad spend of 5,000 USD :
Total monthly spend on ads: 5,000 USD
Spend on Facebook ads: 800 USD
Google Ads spend: 2500 USD
Spending on Instagram ads: 800 USD
Spending on Microsoft advertising: 900 USD
With PPC advertising, you can create advertising spend that meets the needs of your business and audience. Whether you want to spend your entire ad spend on a single ad network, such as Google Ads, or multiple ad networks, you have complete control over it. If you are not sure where to invest (or even how much to spend), ask us.
We have managed a large number of PPC campaigns and can provide reasonable advice for your business.
The most popular PPC locations include:
When advertising online, you will mainly focus on certain platforms, such as:
If you are creating a PPC campaign, you want to focus your efforts on the most valuable channels for your business. For example, if your audience uses Facebook more than Twitter, you probably want to spend more on your Facebook advertising budget. Researching your audience, as well as surveying current customers, can help focus your PPC campaign on the platforms with the greatest potential.
Yes! The ads that appear in search results contribute more than 45% of clicks to the page.
Even better, people who click on ads are twice as likely to buy a product or service from an organic visitor or someone who visits your site without clicking on the ad. With PPC ads, you can reach people who want to buy, which can immediately affect your sales number. Not to mention, PPC ads also bring an average return on investment (ROI) of $2 for every dollar invested.
If you advertise with Google Ads, that amount increases to $8. People not only click on ads like this but often buy.
Pricing for a PPC ad campaign varies by business, industry, and strategy. Therefore, the average varies greatly and needs to be determined for each business individually.
The price includes your spending on ads, as well as additional costs, such as management services by the PPC agency.
With PPC , what you pay per click depends on several factors, including:
Bid: In PPC, your bid is how much you're willing to pay to have someone click on your ad. Although you can pay less than your bid (depending on the ad auction), you won't pay more.
Targeting: Targeting, from keywords to demographics, can also affect your PPC costs. Bidding for a competing keyword, such as a "consumer insurance agency," for example, can lead to higher costs because it has a higher cost-per-click (CPC).
Ad Quality: Quality Score is also important in pay-per-click advertising. Big brands can't pay to win PPC because ad networks, such as Google Ads, look at the quality and relevance of ads. Often, high-quality ads can maintain lower costs than low-quality ads.
For the most cost-effective ads, focus on creating high-quality ads with reasonable offers. Before you run an ad campaign, think about your user experience. When people see your ads, for example, will it make them curious enough to click, and will your landing page meet that curiosity?
Choose an agency that values ​​your budget. Working with an agency that doesn't treat your budget as their own can often lead to wasted advertising, high bids, and demands for even more advertising budget. Working with an agency like Creative Brackets can make your campaigns very profitable.
PPC ad advertising offers your business several market benefits, including:
Set a custom budget that you can change at any time
Access useful targeting options not available in traditional advertising
Receive useful audience and campaign data
Respond to real-time campaign performance to maximize success
Display ads above organic search results
Ability to outperform competitors
Achieving various goals, from developing brand awareness to sales
Access to an audience that searches for your products and/or services
Support for other digital marketing initiatives, such as search engine optimization (SEO)
The fact that PPC offers a large return on investment shows its usefulness in your online advertising strategy. If you want to improve your business, as well as compete with the biggest competitors, paid advertising can help you achieve those goals.
Any business can use PPC advertising. Some examples include:
Air conditioning and ventilation services
Heavy equipment dealers
A few searches about your products or services can reveal if this strategy is the one you need to have for your business. Even if you find zero ads in searches relevant to your business, that doesn't mean PPC isn't worth your company's time. If nothing else, it reveals a huge opportunity to take advantage of.
If you decide to work with a digital marketing agency for your advertising campaigns, make sure they have some experience in your business. An agency like Creative Brackets, for example, is a great example of an agency that probably has experience in your market, as it has managed a huge number of different campaigns.
PPC can work in several different ways, depending on your ad network and ad type. For example, although similar, Google Ads and Microsoft Advertising use different algorithms for their ad auctions.
When discussing how PPC advertising works, many refer to Google's process. So, if you're advertising on Google, you can expect the following:
A user searches on a search engine such as Google
Google launches an ad auction, collecting all relevant ads and their Quality Scores
The auction considers the bid, quality, and potential impact of each ad for assigning an ad rank
Google delivers ads in order from highest to lowest ad rank
During an ad auction, Google also calculates your cost-per-click using the following formula:
CPC = Ad Rank below you / Your Quality Score + $ 0.01
This formula is the reason why PPC consultants, as well as agencies, focus on creating high quality. If you create a useful ad, you can achieve a better Quality Score, which can lead to lower costs and improved ad rank.
Although more than 70% of companies don't check their campaigns for more than a month, they want to track their ads more often. For best results, paid advertising experts recommend weekly campaign reviews.
By comparison, brand new campaigns should be monitored on a daily basis. If you want to take a proactive approach to tracking your campaigns, but can't, Creative Brackets can help you in the following ways:
Track the performance of your campaigns
Make strategic updates to your offers
Discover new keywords with great targeting capabilities
No matter how you work, frequent monitoring will help you create better campaigns. For example, if you notice a high clickthrough rate (CTR) but a low conversion rate from mobile users, you can remove them from your audience. You can also customize your landing page to provide a better mobile experience.
Either way, you can make instant changes to improve your campaign.
Yes, your business should invest in SEO. Search engine optimization offers a way to increase traffic without paying for each click.
When you run PPC ads, you will be charged for each click that comes to your website through that channel. However, if your website is organically ranked on search engines, this traffic is essentially free (at least in terms of cost-per-click). Of course, it takes investment in skills and resources to rank on the SERPs.
If you are able to rank your website at the top of the search engine, you will benefit from a traffic flow that will not have associated click costs and that will not stop when your ads are turned off. Organize yourself and enjoy visibility 24 hours a day.
But let's also remember that organic search is responsible for an average of 53% of the total traffic. If you ignore SEO, your competitors enjoy this traffic. Most businesses cannot ignore the importance of SEO. No matter what type of company you are, whether you are a local company, selling online or you are a global company, you need to pay attention to your SEO strategy.
SEO is the process of optimizing your website to rank better in search engines. But how does SEO work?
Google uses over 200 ranking factors, which allow search engine algorithms to rank websites based on the relevance and authority of their pages. As Jason Barnard comments:
"Google strives to recommend the most relevant response from the most trusted source in the most appropriate format for its user."
To succeed in SEO, you need to ensure that your content is the most relevant result for a particular search query and that your website is considered a reliable source.
You can't blindly jump into an SEO strategy. You need to know what people are looking for on Google in search of businesses like yours to optimize your website for these terms.
You can do this either with Google's keyword planner or other similar tools. Download the tool and enter a term that you think people would use to find your business online. You will then be served a whole range of related keyword suggestions, including their monthly search volume.
You can then use this information to shape your strategy and understand what people are looking for.
PageSpeed is Google's measure of your website's speed, and it's important to note that it's been a ranking factor for some time.
But the question that is usually asked is, how fast should your page be? The honest answer is that you should strive to make the page speed as high as possible while making sure you know what you are struggling with. It may take an extremely intense effort to improve your score after a certain point, and sometimes you will find that your website is already performing better than the competition.
If your PageSpeed score is 85/100, it may be difficult, expensive, or time-consuming to get as high as 90/100. If all your competitors are below 80/100, there are probably more urgent priorities to focus on.
Take your competitors through the PageSpeed Insights tool and make decisions based on these results.
How long is a piece of string? Honestly, there is no right answer to this question, but it is asked again and again. The content should be as long as it takes to cover the topic deep enough to rank.
But that's not too helpful, is it?
When creating content, you need to look at what is already ranked. Analyze at least the first 10 pages to understand the intent of the page and get an indication of how extensive your content should be.
But don't be obsessed with the length of the content! You should focus your efforts on creating content that responds to queries in the best possible way.
When building backlinks, quality is much more important than quantity. You should never aim only at building as many backlinks as possible. Such a strategy will not bring the best results. When you focus only on numbers, the quality of links will inevitably fall. And that is the wrong way to approach this endeavor.
You need to focus on quality backlinks on a large scale, taking care never to sacrifice quality for quantity. Scalable tactics, such as digital PR, can help you earn a large number of backlinks from quality and authoritative sources. However, it is also important to understand the gap between you and your competitors.
The answer is definitely NO !
Purchasing backlinks is a significant violation of Google's webmaster guidelines and may result in penalties for your website. The guidelines clearly state that the following backlinks are examples of those that may negatively affect a website's ranking in search results:
"Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link."
Backlinks should never be bought, but only earned.
You've probably heard that backlinks pass PageRank. But what is it exactly?
PageRank is a page ranking system developed by Google founders Larry Page and Sergey Brin at Stanford University. What is important to understand is that PageRank is determined by backlinks.
We can think of the PageRank as the amount of authority, and this authority can then be transferred to other pages or websites via links (internal and external). Simply put, it is a measure of the importance of a page in terms of the quantity and quality of links that point to it.
Although Google still uses PageRank as part of its algorithm, the reality is that your focus should primarily be on earning relevant backlinks from authoritative websites.
Above all, social media costs you time. It is important that you spend time creating your posts, writing a copy of the text, and participating in community engagement (responding to comments, sharing content, your stories, etc.). There are real costs associated with social media marketing if you pay for professionally designed posts, hire an agency to manage your networks for you, or use advertising and promotion opportunities. The price varies drastically depending on the agency, and you get what you pay for if you go too cheap.
To help you focus your efforts on the aspects of social networking platforms that will bring you the highest return on investment, we recommend that you audit your social media. We offer a free social media audit consultation so you can identify your top priorities.
At the very least, social networks are great for raising brand awareness and building a community of potential customers. At best, social networks can be a major revenue driver. It is a stimulus to the conversation. This is one of the best ways to make your audience feel part of your brand, which encourages shopping.
Finally, targeting your audience is a great reason to invest in social media. Enhanced/promoted posts and multimedia advertising are great ways to launch a campaign to re-target or raise brand awareness.
Social networks are now an integral part of an effective digital marketing strategy. Many brands use social media for "top-of-funnel" marketing and then use paid social media advertising to drive middle or bottom-funnel efforts.
It has had a huge impact on design and video strategies, as users today expect to receive information very quickly. For example, videos that can be understood while the sound is muted are now popular because people want to consume such content while in a public place.
Many businesses fail to edit content separately for each platform. While cross-posting on Facebook and Instagram can be handy, we recommend that you at least optimize the descriptions of your posts for each platform.
Another common problem we see is the improper use of hashtags on every platform. By making sure that your content is optimized for certain platforms, you comply with user expectations. This makes your brand look good at using social media, which is a form of social proof.
Very effective. Your company's social media strategy should absolutely include video, especially for platforms such as Instagram and YouTube. Every major social media channel can support video resources, and 81% of businesses use video marketing to increase brand awareness and sales. Try to include a mix of live and produced (written and edited) videos in your social media strategy. These days, you can create social media-worthy videos with just a smartphone and an editing app - and there are free apps that can help you do just that.
If you're looking for a more professional video, perhaps with an optimized landing page, hire an agency like ours that offers video marketing and production with the support of other digital content experts.
When your social networks are managed appropriately, you see growth through targeted increases or ads, a carefully crafted copy of the post, posts that can be shared, stunning images, and platform-specific best practices. We believe in the value of acquiring quality followers and qualified traffic, which means that your new followers should be members of your target audience.
So avoid buying followers or using other dubious tactics, as it is unlikely to help your business. When an account on social networks has vivid and regularly published content, supported by some professional promotion strategies, quality followers naturally grow.
It’s easy to get caught up in the hustle and bustle around new social networking platforms, but every social channel you adopt requires time, energy, and a budget to effectively meet your business goals. For starters, choose one or two that make the most sense and really use them by posting high-quality posts often.
Contact us for advice on choosing the right social networking platforms for your business, to get more concrete solutions.
When it comes to measuring your social media success, you can start with the basics. Are you increasing your impressions? Are people engaging with your posts? Are they mentioning you in their own posts?
You may also want to consider how many people are clicking on your website from social referrals. If social media is a major part of your marketing strategy, these numbers will give you a good idea of how it's working for you.
The best way to understand how social media affects your bottom line is by taking a look at these metrics in tandem with other channels. For example, if paid advertising isn't bringing in qualified leads, but social media seems to be producing better results, there might be an opportunity there!
The social networking measures your company uses to measure success or find opportunities should be based on your business goals. These are common indicators used to measure the impact of social media marketing:
Impressions - Are you increasing the number of people who see your brand on social media?
Engagement - Do people join the conversation and share your posts?
Mentions - How often do people talk about your brand?
Social Referral Traffic - How many people click on your website?
Followers - How many people are on your immediate social networks?
To get the best picture of how social media benefits your business, check out social media metrics in tandem with other channels. For example, are potential customers from social media referrals more qualified than those from paid networks?
Most clients start seeing performance shifts within the first 30–60 days, depending on campaign goals and budget. Long-term growth compounds through consistent optimization.
Yes. We manage the entire process — from campaign setup and audience targeting to bid optimization and ongoing scaling.
Absolutely. We often work alongside in-house teams or creative partners to strengthen strategy, streamline execution, and unify results.
Typically, Meta (Facebook & Instagram) and TikTok drive strong returns for B2C, while LinkedIn delivers the highest-quality leads for B2B eCommerce and wholesalers.
Social media growth isn’t instant but consistent when done strategically. Most of our clients begin seeing measurable improvements — engagement, traffic, and conversions — within the first 6–8 weeks, while sustainable ROI compounds over 3–6 months of ongoing optimization.
It depends on your product and audience. Instagram and TikTok drive discovery, Meta Ads deliver scalable sales, and Pinterest captures high-intent buyers. For B2B or wholesale, LinkedIn consistently brings the highest-quality leads.
We measure success through data, not assumptions. That includes engagement rate, cost per conversion, ROAS (Return on Ad Spend), reach, and content performance. You’ll receive transparent monthly reports showing what worked, what didn’t, and how we’re improving next.
We can do both. Our creative team can produce visuals, videos, and copy tailored for each platform, or we can collaborate with your in-house team to maintain brand consistency while optimizing for performance.
Budgets vary depending on goals and competition.
For most eCommerce clients, we recommend starting at €1,000–€3,000/month in ad spend to collect statistically significant data, then scaling once we identify winning audiences and creatives.
Yes. We work with regional and international clients managing multi-account and multi-language campaigns.
We use advanced segmentation and localized content strategies to ensure consistent performance across all markets.
We monitor trends daily across all platforms.
We adjust creative direction, posting frequency, and ad optimization strategies when algorithms shift. We make sure your campaigns continue performing even as the landscape evolves.
We combine creativity with conversion data.
Our campaigns aren’t built for vanity metrics. They’re designed for sales impact, measurable ROI, and long-term growth.
You’ll always know what you’re investing in and what it delivers.
Social media amplifies your existing marketing: driving retargeting traffic, nurturing awareness, and supporting conversion funnels created by search and paid channels.
When combined, these touchpoints create a unified customer journey that multiplies results.
We identify the right creators for your niche, manage outreach, and measure impact beyond vanity metrics, focusing on engagement quality, conversion rate, and authentic storytelling.
Every project has defined KPIs — from ROAS and CPA to organic traffic growth and retention rate. We report weekly and optimize continuously.
eCommerce is our core focus, but we also partner with B2B companies that sell online or through digital funnels.
Absolutely. We often begin with a single-channel audit or pilot campaign before expanding into a full growth program.
SEO builds long-term visibility organically; Google Ads drives instant traffic through paid placements. Together, they maximize reach and conversion.
We start with data — not assumptions.
After auditing your store, analytics, and past campaigns, we identify where your audience actually converts best. Whether that’s organic search, paid ads, or social media, your channel mix will always be built around ROI, not trends.
There’s no one-size-fits-all answer. Smaller stores may start with €1,000–€2,000 monthly across ads and optimization, while enterprise accounts may exceed €10,000.
What matters most is strategy and consistency. Not just spending.
Yes. All core marketing services — SEO, PPC, social media, content, and automation — are handled by our in-house team. This ensures consistent quality, faster execution, and transparent reporting across every channel.
Many of our clients keep their internal marketing or content teams. We collaborate smoothly, providing strategy, optimization, or performance management where it’s needed most.
Most brands begin seeing performance improvements within the first 60–90 days. SEO and organic channels take longer to mature, while paid campaigns can deliver quick wins from week one.
We don’t promise miracles — we promise method.
Every campaign is based on tested frameworks, transparent data, and clear KPIs. You’ll always know what’s working, what’s next, and where your budget goes.
We don’t sell one-off campaigns — we build long-term growth systems.
Our focus is on e-commerce performance, where creative design, smart technology, and strategic data work together to deliver measurable sales impact.
Yes. We operate across European markets with campaigns in English, Swedish, Serbian, and other languages. We tailor ad copy, SEO keywords, and tone to each local market for maximum relevance and compliance.
Yes. We begin with a Growth Audit that evaluates your analytics setup, SEO health, ad performance, and conversion funnel. It helps you understand where you’re losing potential and what needs to change before scaling.
You’ll receive a live dashboard with KPIs (ROAS, CPA, CTR, revenue, etc.) updated in real time. In addition, we send monthly summaries with clear insights and actionable recommendations — not just charts.
Yes. Our email marketing services include automated flows, newsletter design, and CRM integrations with tools like Klaviyo and ReadyCRM, helping turn one-time buyers into repeat customers.
Yes, as long as digital acquisition and measurable conversion are part of their sales process. We often help B2B brands build lead generation systems, automate nurturing, and improve online visibility.
We can perform an independent audit or act as your performance partner to identify missed opportunities. Our goal isn’t to replace, but to improve efficiency and deliver stronger results through collaboration.
Our specialists continuously monitor Google, Meta, and other major platforms. We test new features early, adjust strategies fast, and share updates proactively with clients, keeping your campaigns ahead of the curve.
For consistency and reliable data, we recommend a 3-month minimum collaboration. However, some audits, consultations, or one-off projects can be arranged without a retainer.
We start with your goals, not assumptions. During discovery, we evaluate your business model, integrations, and growth targets, then recommend the most efficient stack for long-term performance.
Absolutely. We handle complete migrations, including data , SEO , and integrations , ensuring a seamless transition with minimal downtime.
Depending on complexity, major projects are delivered within 2–3 months on average, from discovery to launch.
Yes. We provide ongoing maintenance, performance monitoring, and updates to keep your platform secure and fast.
Often. We work seamlessly alongside in-house or partner teams to deliver unified, high-performing solutions.
We start by analyzing your goals, business model, and growth potential — not by picking frameworks first.
Our team recommends the tech stack (e.g., Laravel, ReadyCMS, WordPress, or custom solution) that best fits your long-term scalability, performance, and maintenance needs.
Absolutely. We handle full migrations, including product data, customer accounts, SEO structure, and third-party integrations, while minimizing downtime and preserving your traffic and sales history.
Smaller projects take around 4–6 weeks, while larger eCommerce builds or custom systems average 2–3 months.
We prioritize efficiency, using clear milestones and transparent communication throughout the process.
Yes. We specialize in connecting your eCommerce platform with ERPs, CRMs, accounting software, or marketing tools.
Our API integration layer ensures that your systems share data automatically, reducing manual work and errors.
ReadyCMS is built by our own team for performance, flexibility, and conversion.
Unlike traditional CMS platforms, it’s headless, API-driven, and designed for high-volume stores. This gives you faster load times, better SEO, and full control over content.
Of course. We often collaborate with internal teams, agencies, and marketing partners.
We adapt to your workflow, maintain clear documentation, and ensure smooth communication across all channels.
Yes. Every project includes a launch and stabilization phase, followed by ongoing maintenance.
We monitor performance, update dependencies, and keep your website secure, stable, and optimized for conversion.
Yes. PWAs combine the best of websites and native apps, offering lightning-fast performance, offline access, and installable experiences directly from the browser.
Definitely. Our architecture and hosting recommendations are built for growth.
We use caching layers, CDN distribution, and scalable infrastructure to ensure stability even under heavy traffic.
Yes. We can step in as your development partner, transforming your existing Figma or XD designs into pixel-perfect, fully functional websites that perform just as well as they look.
We do — often. Many of our long-term clients began as startups.
We help them scale efficiently by choosing the right technology early, so they can grow without rebuilding everything later.
That’s our specialty. From custom CRMs and internal dashboards to SaaS platforms and automation tools, we design and develop systems built entirely around your business logic.
Performance is integrated into every phase.
We optimize images, code, caching, and server-side rendering, and structure content for perfect SEO indexing from day one.
Yes, as long as the codebase is accessible.
We’ll perform a technical audit, identify risks or performance issues, and create a plan to stabilize and improve the project without starting over.
We do both — and more.
For many of our clients, a website redesign is just the beginning. We often extend our work into full brand identity systems: from logo and color palette to digital and print guidelines. That way, your brand feels consistent and recognizable across every channel, both online and offline.
Not every redesign means a rebrand. If your logo and colors already work well, we focus on improving usability, layout, and conversion flow, keeping the essence of your brand intact while giving it a fresh, modern edge.
Design is not a guessing game for us.
We rely on user data, analytics, and behavioral insights to guide decisions. Each layout, interaction, or visual choice is tested against how people actually use the product. The goal is simple: design that not only looks better but also performs better.
Yes, and we love that kind of work.
Packaging is often the first physical touchpoint of a digital brand. We design labels, boxes, and product lines that align with your visual identity. Whether customers see your ad, website, or product on a shelf, it all speaks the same design language.
Think of UX as the experience and UI as the expression.
UX (User Experience) defines how people navigate, what they feel, and how easily they reach their goal.
UI (User Interface) turns that structure into visuals: color, typography, and movement.
Together, they shape how your brand feels in digital form.
It depends on the scale and goals.
A logo project might take two to three weeks, while a full e-commerce redesign could span a few months.
We prefer thoughtful timelines, because great design isn’t rushed, it’s refined. Each stage (research, design, testing, and feedback) has its own purpose and attention to detail.
Yes. Collaboration is part of our DNA.
We frequently design for teams that handle development internally. We provide all the assets, specs, and design systems your developers need for a seamless handoff. Our focus is on clarity and performance, not control.
We adapt to the project.
Some clients already have strong design systems — we refine and extend them. Others need one built from scratch, tailored to their goals and technology stack.
Either way, we document everything for future scalability and consistent growth.
A brand book (or book of graphic standards ) defines how your brand behaves visually and verbally. It includes your logo rules, colors, typography, voice tone, imagery, and more.
This guide ensures your brand always “sounds” and “looks” like itself, whether it’s a business card, an Instagram post, or a product label. It’s the blueprint for consistency, and consistency builds trust.
Every project is priced based on complexity, deliverables, and the level of strategy involved.
A logo can be done quickly on its own, but when paired with a full identity system, brand book, and applications, it becomes a long-term investment in recognition and credibility.
We don’t design logos; we design first impressions that last.
We do. But responsibly.
AI helps us accelerate research, ideation, and visualization, but every final design is still human-made. Technology enhances our process; it never replaces creative thinking or design intuition.
You’ll typically see meaningful improvements within 3–6 months, depending on your site’s condition, competition, and market size.
SEO is a long-term investment. But its impact compounds over time and delivers sustainable ROI.
We don’t sell “packages.” We build partnerships.
Our SEO approach connects strategy, design, and development under one growth framework, tailored specifically for eCommerce. Every action is data-backed and tied to business outcomes, not vanity metrics.
While eCommerce is our core expertise, we also work with B2B, service-based, and content-driven brands that value performance and measurable growth.
Our methods adapt to any model that depends on search visibility and conversions.
Absolutely! In fact, that’s when it works best.
SEO builds your organic foundation, while paid campaigns accelerate reach and testing.
We use insights from Google Ads, Meta, and analytics tools to refine your SEO strategy continuously.
Yes. Ads stop when you stop paying — SEO keeps delivering traffic long after.
It also improves your site experience and brand authority, supporting all your other marketing channels.
We focus on business metrics, not just rankings:
Organic revenue growth
Conversion rate improvement
Click-through rate (CTR) uplift
Cost per acquisition (CPA) reduction
Keyword share of voice
Domain authority & backlink quality
Every report connects these metrics directly to ROI.
Yes. Every collaboration begins with a comprehensive SEO audit: technical, on-page, and competitive.
You’ll get a full roadmap showing exactly where you’re losing visibility, and how to fix it.
Sometimes. But always for the better.
We collaborate with your designers and developers to implement SEO-driven improvements that enhance usability, loading speed, and content clarity without hurting your branding.
We manage URL mapping, redirects, and content migration to preserve and strengthen your rankings during any relaunch or platform change ( Shopify , WordPress , ReadyCMS , etc.).
No ethical agency can.
What we guarantee is measurable, transparent growth backed by consistent reporting, proven strategy, and technical excellence.
You’ll receive monthly reports with performance metrics, keyword movements, and actionable insights (plus access to live dashboards for real-time visibility).
As AI reshapes search behavior, structured data, authority, and content clarity matter even more.
Our strategies evolve with Google’s algorithms and user intent, keeping your brand visible wherever customers search.
You can expect noticeable progress in 3–6 months, depending on your site’s current state and competition. SEO is a marathon — not a sprint — but the ROI compounds over time.
No honest agency can. What we guarantee is measurable growth — traffic, conversions, and visibility — all backed by transparent reports.
Yes. We specialize in Shopify, WordPress, and our proprietary ReadyCMS platform — all optimized for e-commerce performance.
Every project starts with a detailed audit to identify technical issues, content gaps, and missed opportunities.
SEO builds long-term organic traffic; PPC delivers immediate visibility. Our clients often combine both for sustainable growth.
Most clients notice early improvements within the first few weeks as we refine targeting and ad copy.
Full optimization typically takes 60–90 days, during which time data, bidding, and creative testing begin working in sync.
SEO builds long-term organic visibility. Google Ads delivers instant, measurable traffic.
The most effective brands use both: Ads for speed and testing, SEO for stability and scale.
Yes. We structure and manage all campaign types — Search , Shopping , Performance Max , Display , and YouTube — under one connected strategy to ensure data flows across channels.
Every campaign includes a tailored conversion-tracking setup through Google Ads and Analytics 4.
We monitor purchases, form submissions, calls, and micro-conversions to measure the complete customer journey.
We recommend starting at €1,000 per month for eCommerce brands.
This ensures enough data for optimization while keeping bids competitive in most EU markets.
Absolutely. Our design and development teams create high-converting, mobile-optimized landing pages that align with each campaign’s message and goal.
Yes. We manage multilingual and multi-country campaigns, adapting language, currency, and bidding strategies for regional performance.
You’ll get bi-weekly performance summaries and access to a live dashboard.
We also schedule monthly strategy calls to review KPIs and plan next-step optimizations.
Yes. We start with a full audit to uncover missed opportunities, keyword overlap, and wasted spend, then rebuild or optimize the account for maximum efficiency.
Both. You can choose a full-service monthly partnership or a one-time setup package with strategic handover and consultation.
We specialize in e-commerce growth, not just ad management.
Our campaigns integrate with your analytics, sales, and product data, ensuring that every euro spent contributes directly to measurable business outcomes.
Ideally, under 2 seconds for key pages. Anything slower affects conversions and SEO.
If your PageSpeed Insights score is below 80, or users report lagging checkout, you’ll benefit from an audit.
Most projects take 1–3 weeks, depending on complexity and hosting setup.
All optimizations are tested in a staging environment before deployment.
We guarantee measurable improvement in Core Web Vitals and overall load time.
Depending on their current setup, most clients see an improvement between 40% and 70% in load time.
We measure this through before-and-after reports from tools like Google PageSpeed Insights and Lighthouse .
No. All optimizations are performed without changing your existing design or user experience.
We test every improvement on a staging environment before it goes live to ensure everything works flawlessly.
We use a combination of Google Lighthouse , GTMetrix , Core Web Vitals tracking, and real-user data.
This allows us to measure not just lab performance but also how real visitors experience your site.
Yes. We’ve optimized websites built on WordPress , Shopify , Magento , Laravel , and custom PHP or JS frameworks.
Our approach adapts to each platform’s structure and hosting environment.
Absolutely. We often start by improving what’s possible on your current setup.
If hosting becomes the limiting factor, we’ll recommend scalable options that match your traffic and business goals.
Speed optimization focuses on frontend and user-facing performance, while DevOps focuses on infrastructure, uptime, and scaling.
For the best results, both work together. We can handle both in one streamlined process.
We recommend a quarterly or biannual audit, especially for e-commerce sites that frequently add new products, plugins, or integrations.
Small changes over time can slow down performance if not regularly reviewed.
Yes. Website speed is a direct ranking factor for Google and affects bounce rate, time on page, and crawl efficiency — all key elements of SEO success.
Yes. We provide continuous monitoring and maintenance plans that track Core Web Vitals and alert us if performance drops.
That way, your site stays optimized even as your content grows.
Yes. We ensure all essential tracking scripts remain functional.
In fact, we often optimize how these scripts load to reduce their impact on performance while keeping your analytics accurate.
Definitely. Many clients choose to include speed optimization during a redesign or platform migration to maximize performance from day one.
Depending on your site’s complexity, you can expect visible improvements in load time, smoother interactions, and better Lighthouse scores within days of implementation.
Conversion rate and bounce rate improvements typically follow within the first few weeks.
Depending on your plan, maintenance is done monthly or quarterly — with flexibility for custom schedules.
Yes. We integrate automated monitoring tools to alert us in real time of any downtime or performance issues.
Yes, we offer one-time audits and onboarding for new clients transitioning from another provider.
Always. Backups and security patching are part of every maintenance plan.
Support focuses on resolving issues as they arise: bug fixes, content changes, or integration troubleshooting.
Maintenance is proactive. It keeps your system secure, fast, and up to date through ongoing monitoring and optimization.
Together, they form a complete post-launch reliability service.
Depending on your plan, maintenance is performed monthly or quarterly.
Some clients prefer monthly checks for dynamic, high-traffic stores, while others opt for quarterly reviews on more stable platforms.
Yes. Our monitoring systems work around the clock.
If a critical issue appears outside regular hours, our alert system notifies our team immediately, protecting your uptime.
Absolutely. We begin with a technical audit to understand your setup, document dependencies, and stabilize your environment before applying our support process.
All supported systems include automated backups, version control, and redundancy checks.
We verify backup integrity regularly and store copies securely to ensure fast recovery in case of failure.
Our ongoing support plan covers any urgent fixes between scheduled maintenance windows.
We respond quickly, isolate the issue, and apply a solution without interrupting your operations.
Yes. We integrate performance tracking tools that measure uptime, page load times, and error logs, and send real-time alerts for irregularities.
Yes. We manage hosting environments across all major providers, ensuring optimal server performance and security configurations for each client.
You receive quarterly performance reports detailing uptime, response times, applied updates, and actionable recommendations for future improvements.
Support clients receive priority access to our development team.
We can scope, schedule, and deliver new features under the same partnership model, eliminating the need for a separate onboarding process.
Of course. We often collaborate directly with internal IT or marketing teams, providing the missing layer of technical reliability and proactive performance oversight.
Our plans are flexible, but most clients choose an annual agreement to align with performance goals and receive the most cost-efficient coverage.
Vårt löpande supportavtal täcker akuta åtgärder mellan planerade underhållsperioder.
Vi agerar snabbt, identifierar problemet och implementerar en lösning utan att störa driften.
We work with all major cloud providers, including AWS, Hetzner, DigitalOcean, and others.
Yes. We can take over existing servers, audit them, and implement improvements without downtime.
Yes. Our systems monitor uptime, errors, and performance metrics around the clock.
Absolutely. We handle full migrations, including DNS, SSL, and database setup, ensuring a smooth transition.
Yes. We perform regular security checks, automated backups, and vulnerability patching.
We no longer resell hosting, but we manage and optimize servers on your preferred provider — such as AWS , Hetzner , or DigitalOcean . Our focus is on performance, uptime, and reliability, not selling server space.
Yes. We can take over any existing infrastructure, audit it for performance and security issues, and gradually improve it without downtime. You stay fully in control of your accounts and servers.
We combine monitoring tools, alert systems, and proactive maintenance to detect and resolve issues before they impact your business. You’ll have a clear uptime report and visibility into every update.
Our primary stack is Linux-based ( Ubuntu , Debian , CentOS ), which powers most e-commerce platforms. However, we can support Windows environments upon request.
Absolutely. We specialize in setting up CI/CD workflows through GitHub Actions , GitLab , or other systems, ensuring every deployment is consistent, testable, and reversible.
We offer 24/7 monitoring with alert systems that trigger automatic or manual responses depending on the severity. You’ll always know when something happens, and when it’s fixed.
Yes. You’ll receive monthly or quarterly reports detailing uptime, updates, incidents, and optimization metrics, all written in human language, not just logs.
Yes. We plan capacity and configure autoscaling or resource allocation ahead of big campaigns or seasonal spikes, ensuring your platform handles the load without slowing down.
Always. Every major change is first tested in a staging environment, and automated daily backups ensure you can roll back at any time.
Ongoing maintenance includes OS and software updates, security patching, performance reviews, uptime monitoring, log auditing, and proactive issue resolution, all tailored to your platform’s needs.
Yes. We handle DNS setups, SSL renewals, and CDN integrations (like Cloudflare ) to keep your site secure, fast, and globally accessible.
Yes. We manage full migrations — from on-premise or legacy systems to AWS , DigitalOcean , or Hetzner — with zero downtime and complete data integrity.
We look for professionals who are curious, detail-oriented, and proactive.
People who don’t just “do tasks” but think about how their work impacts performance, conversions, and client growth.
If you care about craft, clarity, and collaboration, you’ll fit right in.
Most of our team works from Serbia and Sweden, but we’re open to remote professionals across Europe who share our standards and communication style.
Our focus is on collaboration and accountability, not location.
You can apply directly through the form on this page.
Choose a specific open position or send an open application if you believe you’d be a great fit.
We review every submission carefully, and thoughtful applications always stand out.
Our Employment program is for experienced professionals ready to take ownership of projects and mentor others.
Our Internship program is designed for students and early-career talents who want hands-on experience, guidance, and real-world projects. Not busywork.
You’ll receive a confirmation email once your application is submitted.
If we see a good match, our HR or team lead will contact you to schedule a short call to get to know you and discuss the next steps.
We believe in transparency. Even if it’s a no, you’ll hear from us.
Our core teams include:
Design (UX/UI, Visual, Brand)
Development (Frontend, Backend, Full-Stack)
Marketing (SEO, Paid Ads, Content)
Operations (Project Management, QA, Support)
When we’re not hiring actively, we still welcome open applications for future opportunities.
Focused and flexible.
We believe in structure, but not in micromanagement.
You’ll have ownership, mentorship, and the space to grow, surrounded by people who take pride in what they do.
We celebrate progress, not just deadlines.
Absolutely. If your skills overlap across different areas, mention that in your message or portfolio.
We value versatility. Many of our best people started in one department and grew into another.
Yes. Our internship programs usually open twice a year, but you can apply anytime.
Strong portfolios and clear motivation always get noticed, even between official cycles.
Yes. Check our Partnership page for collaboration opportunities.
We regularly work with other agencies and independent professionals on large-scale projects across Europe.
We collaborate across several partnership models: from white-label production and referral collaborations to vendor and technology alliances.
Each model is designed to strengthen our shared ecosystem, ensuring every collaboration adds measurable value to both sides.
Agencies, consultants, or production teams looking for a reliable digital execution partner.
Whether you need full-scope delivery or specific expertise in design, development, or marketing, we integrate seamlessly with your existing structure.
If you refer a client who begins a project with us, you receive a predefined commission or value exchange.
We document every referral, maintain full transparency, and focus on long-term cooperation rather than one-time transactions.
Technology Partners include infrastructure, hosting, or software providers who power the e-commerce ecosystem we build on (such as ReadyCMS , AWS , Cloudflare , and Hetzner ).
We’re also open to exploring integrations with emerging SaaS tools and platforms that align with our growth philosophy.
Yes. Under our service partner model, experienced professionals in design, development, UX, or digital marketing can join as external collaborators.
We value precision, accountability, and a growth-driven mindset over formal structure.
Always. Confidentiality is a standard part of our partnership process.
We regularly operate as an invisible partner within other agencies’ ecosystems and ensure your brand remains front and center.
We work with trusted vendors in areas such as hosting, security, content, and integrations.
Each vendor relationship is built on reliability, scalability, and shared quality standards.
We continuously evaluate and expand our vendor network to ensure performance consistency.
Yes. Our partnerships span Sweden, Serbia, and across Europe.
We work efficiently in cross-border, multilingual environments and maintain consistent standards regardless of geography.
Simply reach out through the form below or schedule a short introductory call.
Once we understand your goals, we’ll determine the best collaboration model — Service , Referral , Vendor , Sales , or Technology .
Shared values — precision, transparency, and commitment to long-term growth.
We look for partners who care about performance as much as design, and who understand that results come from consistent collaboration.
Anyone passionate about digital design, development, or marketing can apply — whether you’re a student, recent graduate, or self-taught creative.
What matters most to us is your curiosity, motivation, and willingness to learn.
If you have basic knowledge of your field (e.g., HTML/CSS for developers, Figma for designers, or social media tools for marketers) — that’s enough to get started.
Our internship is designed to help you learn through real projects and mentorship.
Most internships last 3 months, but the duration can vary depending on the position and your availability.
Some interns continue longer or move into part-time or full-time roles if the collaboration goes well.
We offer both paid and unpaid internship opportunities depending on project involvement and experience level.
Our goal is to make sure every intern gains valuable, hands-on experience that leads to future opportunities.
Yes. We offer hybrid and remote options for most positions.
Our teams collaborate daily through online tools, and we encourage flexibility as long as communication and commitment remain strong.
You’ll work on real e-commerce and digital brand projects — from web design and development to SEO, campaigns, and content.
Every task you do contributes to something that will go live, not just stay on paper.
Every intern is paired with a dedicated mentor who guides them through their daily tasks, provides feedback, and helps them grow their skills effectively.
We often invite top-performing interns to continue as junior team members or collaborate on freelance projects.
Several of our current full-time team members started as interns — so this can be your first step toward joining Creative Brackets permanently.
Please complete the application form below, attach your portfolio or CV, and tell us why you’d like to join.
We review applications monthly and get back to selected candidates for a short interview.
Yes. We work with talents across Europe and welcome international applicants who can communicate effectively in English and who are aligned with our working hours (CET time zone).
Anyone who is passionate about digital products, technology, or e-commerce.
We welcome experienced professionals as well as motivated newcomers eager to learn and grow within a team environment.
No. What matters most is your mindset and ability to learn fast.
Experience in digital projects, e-commerce, or software development is a plus, but curiosity, communication, and responsibility are what truly count.
You’ll work on real e-commerce projects, from UX/UI design and platform development to digital marketing and performance optimization.
Every project is an opportunity to make a measurable impact on how brands grow online.
We operate in a hybrid environment.
Some roles require closer collaboration, others allow flexible remote work.
We care more about your performance and communication than your location.
We keep it simple and transparent:
Feedback &amp; decision
Each stage helps us understand how you think, communicate, and solve problems.
It depends on the role, but typically between 1–3 weeks.
We make sure every applicant receives an update or feedback after each stage.
Yes. We run internship programs for students and young professionals throughout the year.
You can find details and apply on our Internship page.
Open communication, collaboration, and continuous learning are part of our DNA.
We trust our people to take ownership, share ideas, and improve — both individually and as a team.
Learn more on our About Us page.
Our teams work with modern stacks, depending on the project, such as PHP (8.x) , Laravel , Vue.js , React , SCSS , and Elasticsearch .
But we value problem-solving and adaptability even more than tools.
You can always send a general application through the form.
We review every submission and keep strong profiles in our talent pool for future opportunities.
Be ready to talk about your past work, challenges, and how you approach problem-solving.
If the task is practical, focus on clarity and logic. We value structured thinking more than perfection.
We encourage professional development through mentorship, new responsibilities, and exposure to international e-commerce projects that challenge and inspire you.

---

# Performance that helps rankings and conversion — without breaking the site
URL: https://www.creative-brackets.com/services/technical-seo/core-web-vitals/


# Performance that helps rankings and conversion - without breaking the site
Core Web Vitals (LCP, INP, CLS) are a measurable signal of user experience - and for eCommerce, speed directly impacts revenue. We fix performance like engineers: identify root causes, ship changes safely, and set governance so you don’t regress after the next release.
Related: Technical SEO , SEO Migrations , Schema for eCommerce , Faceted Navigation SEO , Index Bloat & Crawl Budget , Website Speed Optimization .
Want proof first? Explore case studies from eCommerce builds and growth work.

## What Core Web Vitals fixes (in real stores)
Most speed "optimizations" fail because they chase scores, not bottlenecks. We focus on improvements that ship safely and stick - especially on category and product templates where revenue is made.
Fix slow hero/category/product rendering: critical CSS, font strategy, image optimization, and server response time.
Improve responsiveness by reducing long tasks, optimizing JS bundles, and controlling third-party scripts.
Stabilize layouts: reserve space for images/ads, fix dynamic UI shifts, and harden template components.
We set performance budgets, QA checks, and monitoring so future releases don’t undo your gains.
                If you’re launching a redesign or replatform, pair with SEO Migrations .

## How we deliver Core Web Vitals improvements
Implementation-ready, not theoretical: you get a prioritized backlog, shipped fixes, and a system to keep performance healthy.
We profile real user journeys (category, PDP, checkout entry points) and identify what’s actually slowing down LCP/INP/CLS.
We implement optimizations with minimal UX risk: image/asset strategy, rendering improvements, caching, and script governance.
We validate improvements with tooling and monitoring so you can see impact over time (not just a single lab test).
We set performance budgets and QA steps for future releases. If crawl paths are bloated due to filters, sequence with Faceted Navigation SEO .
Want speed + conversion impact? Pair with CRO .
        Need technical foundations? Explore Technical SEO .

## What you get
Clear deliverables your team can execute - and maintain.
Prioritized performance backlog
A roadmap tied to measurable bottlenecks, scoped by impact and implementation risk.
Shipped fixes across templates
Improvements on categories and PDPs where it matters most (rendering, assets, JS, stability).
Performance governance
Budgets, QA checks, and monitoring to prevent regressions after future feature work.
Reporting tied to outcomes
Visibility into LCP/INP/CLS improvements and the pages affected - aligned to revenue impact.
See examples in case studies .

---

# eCommerce builds and growth wins — explained step by step
URL: https://www.creative-brackets.com/case-studies/


# eCommerce builds and growth wins - explained step by step
Explore real projects across design, development, and eCommerce growth. Each case study is written to show the practical work: what we changed, why we changed it, and how the implementation fits into a long-term partnership.
Related services: eCommerce Development , eCommerce SEO , Google Ads , CRO .
Explore the full case studies below to see the process behind the outcomes - scope, constraints, decisions, and what we shipped.

### Clearlii: A vision for clarity in digital commerce
What started as a sleek online store grew into a complete digital ecosystem. Together with Creative Brackets, Clearlii transformed from a premium lens retailer into a trusted supplier for clinics, opticians, and pharmacies across the Nordics.
850+ pharmacy locations
B2B portal for wholesale growth

### Built to last: 10 years of growth with Landvetter Parkering
From brand creation to full booking system development, our one-stop approach helped Landvetter Parkering become the go-to choice for airport travelers.
10-year growth partnership
5,000+ bookings per month
Custom booking system

### AlekPharm: Nine years of partnership and growth with Creative Brackets
Over nearly a decade of collaboration, Creative Brackets helped AlekPharm evolve from a natural oils producer into a multi-brand company and one of the market leaders in raw materials and packaging — with a strong digital presence to match.
Multi-brand digital ecosystem
Brand, eCommerce, marketing & social

### Antenall: Technology, trust, and 8 years of collaboration
Some partnerships involve more than delivering a website or running campaigns — they involve building a business together.
8-year digital partnership
B2B & B2C website for a security leader
Marketing & Business Consultations

### Logo.rs: Building the digital face of Serbia’s ICT leader
For one of Serbia’s largest ICT companies, we created a modern, multilingual corporate website that reflects decades of innovation and reliability. Built on ReadyCMS, the new digital presence combines trust, technology, and smart lead capture — turning Logo.rs’s online showcase into a business engine.
30+ years of ICT leadership
Multilingual ReadyCMS website
Custom lead-capture system

### Petit Bateau: Powered by ReadyCMS, styled by Creative Brackets
An elegant online experience powered by ReadyCMS, where Creative Brackets’ design meets the reliability of modern technology.
5-year digital partnership
ReadyCMS-powered eCommerce
Multiple integrations

### From local store to market leader: The digital journey of Prodavnica Alata and Creative Brackets
A six-year partnership built on strategy, technology, and trust. From rebuilding their online foundation with ReadyCMS to managing integrations, marketing, and growth, Creative Brackets became the digital force behind Prodavnica alata’s rise to the top.
6-year digital growth partnership
From 5,000 to 80,000+ products
ERP sync + courier automation

### Orderize × Creative Brackets: A complete startup journey from strategy to launch
Creative Brackets partnered with Orderize from day one, shaping the business strategy, crafting the brand, and developing the entire platform. This full-scale collaboration turned a startup idea into a scalable digital product for the hospitality industry.
Complete hospitality ordering platform
Brand, strategy, website & app

### Il Gufo: Growing a global brand locally
A story of how Creative Brackets helped Il Gufo Serbia bring Italian luxury online, with a finely tailored e-commerce experience built on ReadyCMS.
Global luxury brand, localized for Serbia
ReadyCMS-powered eCommerce
Stock, product management & fiscalization integrations

### Continuing the story — MIKO Distillery
Discover how Creative Brackets helped MIKO Distillery, a brand rooted in nature, refine its existing website with improved design, product presentation, storytelling, and ongoing digital support.
Website refinement, not rebuild
Improved product storytelling
Ongoing design & development support

### Adgrabber: Building a smarter marketing control platform for Sweden’s full-service agency
Creative Brackets helped Adgrabber turn complex campaign data into a clean, interactive marketing portal, giving clients a clearer way to track budgets, timelines, KPIs, and live performance reports.
Custom marketing control portal
Airtable + Google Data Studio integrations
Ongoing Swedish agency partnership

### Pirate Art: Redefining expression through design
Creative Brackets helped Pirate Art build a bilingual digital presence that presents prosthetic covers as expressive design pieces, combining accessibility, identity, visual storytelling, and brand clarity.
Bilingual website launch
Prosthetics presented as wearable art
Collection storytelling & marketing blueprint

### Bencom: Refreshing a trusted brand
A brand identity refresh for Bencom, modernizing its visual presence while preserving the trust, stability, and professionalism that define one of Montenegro’s leading bookkeeping and business consulting agencies.
700+ active clients across Montenegro
70+ person professional team
Brand refresh across logo, print & digital
Customer & partner reviews

### Reviewed across platforms
Understand our services
Find growth opportunities

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# Built on trust. Proven by results.
URL: https://www.creative-brackets.com/about-us/testimonials/

Customers and partners rating

### Trusted by hundreds of eCommerce brands
We've been working with Creative Brackets on our new website. The process was smooth, fast, transparent. Milos and his team were amazingly positive, helpful and professional, with lots of great advice on how to optimize the site from a design as well as from a marketing point of view. What a great experience!
Thank you for everything you guys did for me and for Thunder Strike, and it was much more than just developing a website. The most important, you gave me advices how to work on improving Thunder Strike and increase the popularity of my studio. To put it simply I am very satisfied.
Excellent and well-coordinated team that is always ready for new challenges. We worked together on the project "Design BEST WEEK 2016" where, besides good lectures, they demonstrated first-class skills in working with students on creating six new web sites of different topics. All compliments for the marathon work and continuous support to all participants until the end of the project, which contributed to the mutual satisfaction and a great experience for all. Their expertise, willingness to work, processes have raised the whole project to a higher level.
As the company Gogoita Ltd, we are specially active in the management of holiday housing in Rome, the best Italian tourist destination. I had the opportunity to work closely with Milos and his team, while they were creating our website gogoita.com. We was able to admire and appreciate their technical expertise in the field of programming and development of web projects, and their knowledge, extreme seriousness and devotion to work. We have admiration especially for their amazing commitment in trying to meet all of our needs. Their approach to our project is awesome, and the result as you can check, really astonishing. Because of my superb experience we feel obligated to share this with everyone. We hope that you will find this useful.
I will be short and say that they knew exactly what we need, right suggestions and perfect solutions.
Incredible, creative, positive, always ready to listen, help and support with a smile! The best team ever :) 5 stars from meeee!
It was really painful for us to manage our website. Sometimes we had to wait more that a minute for WordPress admin to load, so we had to do something about it but we didn't know what. Thankfully, guys from Creative Brackets fixed the problem by moving our website to their server.
This works great. When I click on the link, the page loads instantly. Thanks, guys.
Thank you for pointing out the weaknesses of our current hosting plan and for this detailed analysis. We are now ready to complete the migration.
You were right. Everything works a lot faster now!
I worked on a few projects with the guys from Creative Brackets and they are a rare team I would always work with! They pay attention to details, always making sure everything is done perfectly or at least really close to perfection. They are reliable, honest and transparent professionals.
Creative Brackets means excellent proactive team. They made our website be the most responsive, fastest and best looking in Serbian tourism (Sedef Travel website). Also SEO, Social, ...., and their Partnership with Google, this team can do anything for your business from start. All in all, they are great team, very responsive, proactive and always in time.
Very good experience working with Creative Brackets. Great at communication, keeping deadlines and very flexible in terms of time and projects.
Great professionals and good people, always ready to meet requirements and deadlines. All recommendations for any kind of cooperation.

### Built on trust. Proven by results.
We believe in long-term partnerships, not one-time projects. Our relationships are built on transparency, consistency, and shared success.
Average client partnership
Longest ongoing collaboration
Experience in digital & eCommerce growth
Client satisfaction rate

## Share your experience!
Understand our services
Find growth opportunities

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# Our network
URL: https://www.creative-brackets.com/partnership/


## Built on trust, scaled by collaboration.
Partnership isn’t a buzzword for us - it’s the foundation of how we’ve grown since 2015. From design studios and marketing agencies to enterprise vendors, we collaborate with teams who grow with us - not around us.
Every collaboration follows the same principles: clear communication, high standards, and results that prove themselves. We believe in partnerships built on reliability, expertise, and a shared drive for performance.
Our ecosystem connects talent, technology, and experience to create meaningful, measurable impact - across Europe and beyond.
Years of cross-border partnerships built on trust and measurable growth
Agencies, vendors, and professionals in our extended partner network
Technology alliances powering our ecosystem - ReadyCMS, AWS, Cloudflare, and Hetzner
Long-term collaboration models designed for scalability and performance

## Outsourcing

### Services Partnership
If you’re a freelancer, agency, or digital professional with the skills and ambition to collaborate - let’s connect. We handle client relationships and project management while you focus on your craft. As a Service Partner, you gain stability, visibility, and access to projects where quality and collaboration matter most. Together, we deliver results that meet global standards and exceed expectations.

## Commission-Driven

### Referral Partner
Our growth has always been fueled by trust - over 90% of our clients come through referrals from satisfied partners. Our referral model is simple and transparent: introduce us to a brand or project opportunity, and earn a commission for every signed collaboration. No forms, no waiting - just fair rewards for genuine connections and long-term relationships built on credibility.

## Product & Service Providers

### Vendor Partner
If you provide a product or service that complements what we do - from hosting and integrations to logistics, media, or creative production - we’d love to collaborate. Our vendor partnerships strengthen the ecosystem we build for clients, ensuring reliability, performance, and scalability at every stage. We work only with vendors who share our standards of quality and precision, creating lasting value for everyone involved.

## Sales-Driven

### Sales Partner
If sales come naturally to you, we make it simple to succeed. Represent one of Europe’s trusted digital agencies, backed by proven results in eCommerce growth. We’ll provide everything you need - from materials and case studies to training and support - so you can close deals faster, earn commissions confidently, and scale your income while building meaningful business relationships.

## Technology-Focused

### Technology Partner
Technology is the backbone of every collaboration we build. Our ecosystem includes trusted platforms such as ReadyCMS, AWS, Cloudflare, and Hetzner - and we’re always open to new integrations that enhance performance, automation, or security. If your platform or tool can help eCommerce brands grow smarter, let’s explore how we can innovate together.

## Leave a message

### Let's partner up
If you think we can partner up, collaborate, and drive our companies toward a mutual benefit, leave a message for us so we can contact you.
Company or individual name
Contact email and phone number
Location and primary markets
Website or portfolio link
Brief description of your services, products, or expertise
Partnership model you’re interested in (Service, Referral, Vendor, Sales, Technology)
How you believe we can create value together
Relevant case studies, references, or past collaborations
Expected scope or timeline (if applicable)
We review partnership proposals regularly and prioritize collaborations aligned with our long-term growth strategy.
                        Even if there isn’t an immediate opportunity, strong proposals remain part of our extended partner network for future projects.
Below you can find the most frequently asked questions that we get related to social networks, advertising, and marketing.
In search engine optimization, competition analysis is important as much as the work you need to put into improvements.
SEO would not exist without competitors and for this reason, being able to rank on the first page on Google, Bing and other search engines is not just satisfying for you as a client, but it’s mandatory.
Users trusts Google and search engines that they show best results they can according to the information they have. This is probably why 90% of users are only looking at the first page of Google results and most of them find what they are looking for in the top 5 results.
Improving the rank of the website through SEO doesn’t involve just the work on the website. We need to show to search engines that your website, brand or product is exactly what they are looking for based on social networks, popularity, visits etc.
If you are not happy with the service during the first 30 days, you can let us know and we will refund your money.

### We want to do the right thing
Our friendly staff will contact you to see what happened and to help you with the migration to another server.

### What if you paid for a full year in advance?
If you ordered and paid for a full year, we will refund the amount equal to the value of the months after you requested to unsubscribe.
A common question people ask is how to rank better on Google or what influences their ranking.
The ranking factor details are hidden within the Google algorithm and they decide how visible a page is and what its position is within the search results. There are reportedly over 200 such factors.
Due to the change in the way people search, the SEO strategy is also changing. The search results are greatly influenced by the device, location, and user search history. What a person sees in the first position of the search, someone else can see in the 4th position, and a third person may not find the required result on the first page. While ranking is a good indicator of performance, it is important to consider the aforementioned impacts as well.
The best way to prevent SQL injection in PHP is to use PDO's, prepared statements, and parameterized queries.
You can filter parameters yourself but there is a way for the database server to parse the data separately and by doing SQL prevention this way it's impossible for an attacker to inject malicious SQL.
In case you do ascend sort in the column which contains numerical values in MySQL , the result of sorted values might not be the one you were expecting if that column contains one or more NULL values.
Let's say you have a column named sort whose values are set to 0, 1, 2, 3 , etc. If you sort the table with ORBER BY sort ASC , you probably expect an ascending string as a result.
What often happens is that values are: NULL, NULL, 0, 1, 2, 3 , etc. This means that all NULL values have an advantage as compared to integer values. This is correct because MySQL considers NULL values lower than 0 .
If you wish to place NULL values after integer values, your request must be written like this:
Technical SEO website audit serves to find problems within the website from a search engine perspective and provides recommendations for corrections. The audit searches for problems related to the website itself, but also for backlinks that may be a problem in the ranking.
There are many elements to analyze when performing a technical audit, as the data is compiled from multiple sources.
There are a few important rules to follow to have the best chance of ranking well for the selected keywords.
You may have heard experts say that content is most important when it comes to SEO strategies and they are essentially right. Quality content that contains the desired keyword and its variations, while satisfying the user's intention, is often associated with better ranking.
But the content alone is not enough. Backlinks are also a very important factor, but they are only useful if the link is thematically related and if the reputation of the domain it comes from is good.
Another factor you should pay attention to is on-page optimization, which we talk about more in the answer to this question.
Then, there are the technical details. You need to make sure that the website has a good architecture, clean navigation, and internal linking - not only because of the search engines but also because of the users themselves.
An SEO campaign needs time to succeed, as there are no simple ways to cheat the system anymore. Search algorithms have become more advanced with an emphasis on delivering the most relevant and best quality content to its users based on their search keywords.
To do a successful search engine optimization before, all it was required from you is to fill the page with the focus keyword and use as many links as possible. This way of doing SEO would return good results. Today, things have changed drastically, and applying this type of strategy would do more harm than good to your website rankings.
Excessive use of keywords can be bad for an SEO strategy and you should not unnaturally use them. In general, the keyword for which you are optimizing the page should appear in the title, the first paragraph of your text, within the H2 tag in the form of a question, as well as somewhere in the rest of the content.
When researching keywords, it is first necessary to find some suitable tool. The most common choice is Google Keyword Planner, but no matter which keyword research tool you choose, the next step is to ask yourself which topics cover your business or the product you are selling.
Start with the broadest topic to make it easiest to make a list of potential keywords, from which you will later extract a few as needed. You may find that words with a certain search volume generate the most organic visits, so you decide to exclude the others. You may be looking for keywords with the least competition to rank without much trouble. When you start researching across broader topics, you leave yourself the option of choosing the most optimal words for your needs.
SEO is constantly changing and that is natural. Whether it's a change in search engine algorithms or the way users search, all of these developments need to be adjusted quickly. Otherwise, you risk large losses of organic traffic.
The biggest change lately is putting the focus on mobile devices. Most searches recently are performed via mobile devices, and this trend will continue to grow in the coming period. The importance of this change is supported by the introduction of page loading speed on mobile search engines as a ranking factor. Please make sure that you have no problems viewing the pages of your website via mobile devices.
Blogging is an extremely effective way to improve your SEO performance and rank for your desired keyword. By writing quality and extensive blogs, it will be easier for you to cover the desired keywords within the industry you are in.
Redirects are an integral part of linking content within your website. Thus, 301 redirects transfer 90-99% of the link value to the redirected page. If you move some content through several different pages and all redirects are still active, you will probably sacrifice a small part of the link value and load speed. It is always a good idea to remove all unnecessary intermediaries.
However, not all redirections are the same. 301 redirects, in which the page moves permanently, are the most favorable for SEO. As we mentioned earlier, they convey as much as 90-99% of the link value. 302 redirects, which indicate a temporarily redirected page, reportedly lead to higher losses. "Meta refresh" are redirects that take place at the page level, not the server itself. These redirections are most often associated with the text "If you are not redirected in five seconds, click here." Meta refresh conveys part of the link value but is not recommended as part of an SEO strategy. Avoid them whenever possible.
Internal links are built to take advantage of the values ​​of your links. Such links are built by linking between the parties within the same website. We will use this page as an example. The authority of this website is strengthened by links from other pages of the same website, which have SEO for the topic.
Note that you link pages that are already authoritative and well ranked. Do not overdo it with the number of links from such pages, because there can be negative consequences. Once you've determined the page you're going to link to, find the text that best matches the main keyword. You can then create a link.
Building external links is the process of finding links to your content from other websites. Think about who would like to link to your website. These are usually people from the same area or area similar to yours, who will find the informative content you have useful.
There are different methods when it comes to building external links, but basically, this path will look like this: find the pages that will benefit your content, find out the contact information of the authors or administrators of the above pages and then ask them to link to your valuable resources.
Link equity often referred to as "link juice", is the effect that a link transfers from one page to another. Before the introduction of "nofollow" links, each link had some value, and the practice of spamming (linking in as many numbers as possible, not for information, but to collect traffic) was generally accepted.
At the time, it was not uncommon to see several websites of the same owner among the first search results, all thanks to mostly useless and irrelevant links that lead to content without points of contact with the website's theme. It is now possible to navigate with links with the "nofollow" attribute, which search engines ignore when indexing content on the Internet and thus neutralize all the value that these links would carry with them.
The amount of value that a link carries with it is determined by several criteria. Links from relevant content, from reputable websites and paragraphs, carry more value than links from unrelated content, links from websites of dubious reputation, as well as those from headers and footers.
The difference between "follow" and "nofollow" links is that "follow" links carry a certain value (link juice). This value is reflected in the link's ability to improve the page's ranking in search results. "Nofollow" links do not have such an impact and are completely ignored.
If we divide the Internet into two categories, content and links between content, we conclude that search engines need a way to determine which pages are most relevant to certain search terms. A ranking system is needed.
The quality and number of backlinks that point to a page become a factor in ranking a page. Backlinks are essentially a voice of trust from one website to another. The better the backlinks you get (the linking website has a good reputation), the more favorable your website will be in the eyes of search engines. This in turn leads to improved rankings.
Some meta tags are important, while others are not. The title tag and meta description are very important because they tell the search engine what the topic of a particular page is. Special care should be taken when creating these tags.
The meta robots attribute tells robots, which search engines use to scan the content of your website, what to do with a particular page. It should be set to "index/follow" if you want search engines to index the page, in case it is not already.
Meta keywords attribute is a set of keywords that you think are relevant to a page. This attribute is outdated and you should not pay too much attention to the quality of its content.
Because HTTPS is essentially a more secure version of HTTP, Google looks favorably on HTTPS websites. It is always indexed first and serves as a ranking signal. An added value is speed. Because HTTPS is much faster than HTTP, it will positively affect CTR (click-through rate). So, don't hesitate, HTTPS is always a better choice.
Keyword research is the process of selecting the most important search terms that are related to the topic of your website. If, for example, you are in the business of selling fishing gear, and you find that the term "fishing tackle" has a larger monthly search volume and less competition than the term "fishing gear", you may want to change the content of the relevant page to suit this search term.
The process of keyword research comes down to determining the most optimal keywords (words that people most often use when searching for a particular product or service) and optimizing your website's pages so that those pages appear in search results in the highest possible position.
If you have not done anything related to SEO so far, the first step would be to apply one of the many tools where you will gain insight into your current SEO status. Most tools offer a free or trial version that will suffice for a start, and there are several completely free tools.
After performing the analysis of your website, you will know which corrections you need to make, and it will include the so-called "Broken links", sorting meta tags, or improving page loading speed. When you are done with all the updates on the website, you can start creating quality content for your website.
Off-page SEO refers to techniques you can use to improve your website's position in search engine results. Many people associate off-page SEO with link building, but that is only one part of the strategy.
In essence, off-page SEO is done by promotional methods, off-site, to rank better.
Unlike on-page SEO, off-page SEO refers to activities outside the website. The most important activities of this type are Link Building and Social Media Marketing.
On-page SEO involves applying SEO tactics to the very page you want to optimize for search engines. These include both the processing of the content itself and the HTML code of the page. External links and other external influences are not part of on-page SEO optimization.
The term SEO is an acronym for Search Engine Optimization. It is the most cost-effective way to increase traffic to your website. By properly applying current SEO techniques, you can improve your search engine ranking for relevant search terms, and thus attract a large number of new visitors.
Yes, our team has successfully created the design and branded cars and busses for our clients.
To show the client the design solution in the best possible way, we use InVision.com, which gives us the option to create prototypes for websites and mobile applications.
What we have noticed is that the changes that are noticed the fastest, even after 3-4 days, are changes of a technical nature. This means that if your website has problems of this type, it would be best to fix them as soon as possible. These problems are usually solved by changing the code of your website.
If it's about changing content or adding new content, the ranking changes also depend on the popularity of your website, that is, how quickly Google will take that content into account. A good example are news websites, the content of which appears on Google after just a few minutes.
Presentations, stores, and other similar websites generally have a period of 2-3 months in which Google and other search engines still decide which is the more permanent position of your content individually, and for which keyword.
Of course, it all depends on many factors.
Our team uses several tools depending on the specific need. The main SEO software in our arsenal is SEO Power Suite , then Lipperhey, Seobility, SeRanking, Moz, Ahref, Neil Patel's Ubersuggest, and many others.
Both platforms can have a big impact on recruiting and bringing in new customers but they are very different fundamentally.
A user who came to your website via Google Ads was looking for a specific service or product at that time. By responding to that request, your website appeared in the search results as a paid advertisement, and you responded directly to that request.
Ads on Facebook and Instagram work differently. You are the one who is looking for customers by creating campaigns, announcements, and other actions, even though they may not be looking for you at that moment. Many go to social networks to just kill time and are not in the mood for any offers.
Of course, remarketing helps you a lot in this, to the extent that your ads may appear to someone within a few seconds of looking at a service or product that you, or others like you, offer.
Unfortunately, there is no way to determine exactly how much your competition invests in Google Ads.
In 2012, Google modified a broad keyword in 3 ways:
More keywords work so if you add the keyword "sneakers + running," Google will also show your ad for searches like "best sneakers," "best running shoes," "running tips", etc.
Although this functionality has changed over the years, many accuse it of squandering the budget. Of course, we always suggest the most precise targeting through accurate phrases and search that suits your business.
Page load speed does not directly affect the quality of your ad optimization or SEO, but if the website loads slowly and users in large numbers leave the page or website quickly, Google will know that the quality of that page is unsatisfactory and will want to provide users with a better alternative.
The milder blue color is refreshing and inspires a friendly mood
Lighter blue color attracts and can inspire creativity and productivity
Darker blue color can point to strength and reliability
Muted blue color can look old, thus inspiring respect and reliability
CDN is one of the ways how you can not only speed up your website but also provide more security and reliability. Many CDN systems offer additional functionalities which can provide many benefits to your website.
In essence, CDN systems should keep the copy of your website on several locations across the country, and to provide the same static content to a user that visits your website, from the nearest location available. The more the user is closer to the server, the website will perform better, and the content will be served much faster.
Our digital agency uses Cloudflare CDN for almost all projects as a default standard part of our services of developing websites and applications.
It depends on the website type, but images can make up to 80% percent of your content, and as such, can be crucial for optimization.
A great number of websites do not care about the image size, so some pages can be quite large (over 10MB even), which can be too much even for desktop users, and especially for the people browsing using cellular data. Image size and any other resource influence the IO process, spending server hard drive, and bandwidth itself.
Images need to be optimized as much as possible and kept in .jpeg format unless there is a need for a transparent background.
The alternative to standard formats are .webp, and .svg which help improve website speed and resource management.
While browsing the internet, you have probably found some of the reports made by big companies like AOL, Amazon, Bing, or others, who define the minimum amount of time users expect your website to load at two seconds. With each passing seconds after the minimum amount of time has expired, website load speed can hurt your business.
Using this technique, deferring resource load to improve website load speed, is a valid move according to Google standards and White Hat rules, so it does not hurt rankings.
" Preloading" is considered a safe and widely accepted technique.
It doesn’t. The speed of your website does not directly affect the ranking itself and the Google bot does not check the loading speed of your website.
Indirect actions related to the time spent on your website, the number of visits, and other parameters affect the ranking to some extent.
Yes, of course. Any situation or reason which might lead to user having less confidence in your business, to think that the website is not reliable or get annoyed some other way, can harm sales and reputation of your website and brand.
Websites that take over 5 seconds to load have a big chance to be abandoned by visitors.
The most important reason for which the website load speed matters is because it is the first detail people notice about any website. It is very important in making the first impression.
Fast websites are considered professional and reliable, so they inspire confidence, while slow websites can make people angry, which is not good for any business. This should be avoided as much as possible.
The book of brands, or the book of brand identity, contains guidelines and main design attributes of a brand.
The book of brands can contain the following elements:
Colors and guidelines for the use of color
Symbols and usage rules
Sentences, slogans, and other textual content which can be an integral part of the brand
The general look and esthetic rules which must be followed
Image view rules and what they must contain
Proper usage of a logo and how not to use it
Rules for vehicle branding and printed material
The book of brand graphic standards can be both printed or digital. What matters is that every member of the company's creative department must be familiar with the rules mentioned in this book, because this is the only way to secure consistency and the feeling of the brand.
It is December, New Year is approaching fast, and the holiday show is playing on TV. At one moment, the show is interrupted with a commercial in which we can see some snow, a family, a cheerful and recognizable song, and a truck with a Coca Cola writing on the side. Even before the commercial takes off, we already know the brand in question. This is the brand recognisability we are talking about.
Logo design falls under brand identity design, one of the most important elements of recognisability, and as such, the approach to logo design must be taken seriously, regardless if we are designing a logo for small or big companies.
While designing a logo, it is required to take the client's wishes into account, but it is also very important to understand there are several different sciences to apply here. The science of color, esthetics, and communication values are some of the examples.
It is a good practice to create the book of the brand along with designing the logo, which can help you later when you start to define the direction or design for either printed or digital material in the form of banners, social media posts, etc.
The design of the logo depends on the demands and size of the project. Our goal is to create a striking logo, perfect for your business. Our agency will offer you 3 starting suggestions, from which you will choose one for the main direction, which will be perfected further.
There are two basic ways to increase the speed of any website:
Increasing the speed of the application part
Increasing the speed of resources
Increasing the speed of the application part relates to only speeding up the functioning of the application, website code, functions, database performance, file optimization, and similar actions, which can reduce the number of resources used.
Increasing the speed of resources is related to the server, or hosting of a website. WordPress is known for using a lot of resources, so a greater amount of RAM and CPU power is required to successfully host larger websites. In case you have shared hosting, other websites on that server can pose a problem, and in case of a virtual server try to rent servers with a minimum of 4GB of RAM, so you avoid any problems in the future as your website is developed further
Keep in mind that the number of plugins and amount of content influences the performance.
In an ideal situation for each website, there should be a goal in mind while developing, after which the goals can shift as the website is modified and improved.
Companies that want to advance can not let their website stagnate. It needs to improve with them.
Of course, the decisions are made based on the size of the investment and other criteria, which, in some cases, are not ideal. Many people look at the website development as an unnecessary expenditure, and they want to make those same costs as low as possible, compromising the benefits and future income along the way.
We are not criticizing cheap website development and agencies that offer this kind of service that you can find online, but we are very critical towards bad web development. The website does not have to be expensive, but it must be well made.
No, we do not develop cheap websites!
Each website that is developed by our team must satisfy certain criteria that we assign for ourselves, and then the client's criteria.
Website development for us means good quality coding, proper semantics, structure, and architecture of the website, website speed optimization, basic code optimization, optimization of the technical aspects for browsers and better ranking on Google, signing the website for all the necessary services and security improvements of the website.
All technologies advance over time, so does the process of developing websites, standards involved, and methods used. In a great number of cases, the choice of technology can be crucial for large platforms, while for smaller presentational websites, the backend technology doesn't matter much for speed, scalability, and sustainability.
There are specific technologies that have their intended use. If you manage to utilize them in the way they were intended, the results will always be good, but in the same way, if you take any technology and you approach it in a bad way, any project can turn out broken.
The great number of clients come to us after noticing that something is wrong, and it is mostly related to the following:
Website or application has issues, poor functionality
New problems are often detected
Adding even the simplest functionalities takes a lot of time
These are just some of the examples that the project is not set up the right way. A properly functioning website should be the goal of every developer, as well to shorten the amount of time required to finish smaller tasks, allow for easy code updates, and to increase the website security.
If you are using any of the CMS solutions, like WordPress, Drupal, or similar ones, in part, you are assigned the quality that is set by the people who created said CMS systems, so the custom CMS solution is probably the best option for you if you are thinking about larger systems or platforms.
Many articles on the Internet just confirm that Facebook has falsified statistics for video views, even up to 900%, to be able to match YouTube and show that this functionality is not insignificant.
We get a lot of questions on this topic and we are not sure if all the views that we can all see as administrators in the Business account are true. We need to understand that Facebook, like Google, is an advertising platform and that their business survives on the profits they have from campaigns and hope that analytics does not lie to us.
What can be done about it?
Stay calm and do not be paranoid. No, everything is ok.
What is the practice in our agency is to create as many different ways to track conversions, optimize results, and at all times make sure that your investment is spent to improve your business.
Although Google has stated that it does not take into account the number of page shares of your website, social networks affect search engine optimization differently.
Google, Bing, Yahoo, and other search engines display search results by relevance. The more relevant a page is to a keyword, the better the position of that page.
The relevance of a particular page and website is viewed in many different ways, but one of them is website visits, and the more your website is visited (because you attract visitors from social networks), the chances of being better ranked are higher.
It all depends on your audience. When they expect to see your post, what territory you are in, are there any special events that day, etc.
Social and other events can significantly affect the timing of the announcement. A good example is the holidays, and a lot of social network users may expect announcements, thank-you notes, bap discounts at that time, and for that reason follow events more closely and visit their favorite social platform more often.
The best way to determine the exact period, the hour in which you should publish may also depend on the target group. Are they people who go to work, are they younger, older people, people who have just finished a certain movie in the cinema and the like.
Of course, to determine the best period, it is necessary to look at analytics. We, as a social media management agency, use several tools to help us analyze your account and determine the exact period in which you should post.
While this is one of the very common questions everyone struggles with, try answering the following questions yourself:
- Is quantity or quality more important to me?
- How many relevant posts can I have per week?
- Are all posts equally important to me?
- What types of information do I want to provide to followers?
- How many posts are expected of me?
You may not be able to give answers to all these questions, but what we can tell you is that very often we see brands, companies, individuals who spend time creating posts that aim to satisfy them, and not their followers.
In this online game, anything is possible but what you will hear from us are always recommendations that aim to improve your business or your brand, because that is our job and that is why we are here.
Your brand name, personal name, or company name is always the same, regardless of the language in which you pronounce it. If you had a different name every time you introduced yourself, it would further complicate things and confuse everyone around you.
The recognizability and memory of your account also play an important role. By having the same account name, you make it easier for everyone to find and remember you.
In case the name you want is busy, try adding a character that will not distort the name you originally wanted.
Of course you don't have to, but…
If you want to build a brand or have your own business, social networks can help you achieve business goals, especially since too many services rely on data from social networks as well as some of the well-known communication channels. If you are not sure that social networks can help you in your work, it is best to consult with someone.
The best way is to determine the two social networks that are right for you to start with and get started with them. If you need help and want to hire someone to run your social media profiles, we can help.
If we were to create a campaign for your brand, from previous experience we can say that the standard price of one Page Like on Facebook is 0.06 EUR. The price of 1.000 followers would be 60 EUR in that case.Of course, it all depends on the account itself, the industry, and other parameters.
Of course, it all depends on the account itself, the industry, and other parameters.
Facebook and Instagram are two separate networks and must be viewed as such. What we can conclude from the experience so far is that the average price of a click to the website from the Facebook campaign is 0.01 - 0.1 EUR depending on the industry. The price of a click on Instagram is generally higher than the price of a click on Facebook.
To become a Google Partner, you must meet several requirements:
- The agency must meet the conditions for optimizing campaigns and running them.
- The total budget on all orders in the last 90 days must be higher than $ 10,000.
- It is necessary to pass an online test.
If your campaigns fail to spend the allocated daily or monthly budget, the reasons may be as follows:
- Google Ads ads are displayed to users but are not attractive enough, and a small number of users click on them.
- Your campaigns are reaching their maximum. Check the size of your audience or expand your search so that more people can see your ad
If you need help with advertising, contact us.
Over 83% of Google's revenue comes from ads, so it is very important that everyone who advertises and invests in such ads is satisfied. Rotating your website's position on Google results is the standard way to show any ad so that all advertisers are satisfied and given an equal chance. Of course, the amount of one click and how much you are willing to pay for the same contributes to whether your ad will show in the top 3 positions and how often.
The answer to this question cannot be one or the other. SEO and Google Ads should be used in the best possible way, and this is just the case when you use both types of marketing channels.
If you're just starting or ranking your website isn't enough, Google Ads are here to help you rank your website. In this case, it is best to invest a sufficient budget in advertising, but also to work on improving SEO rankings.
If more users are coming organically, you can focus Google Ads on keywords for which you haven't optimized your website well. This way you won't miss out on any conversions.
The goal is certainly well-developed SEO, because this type of advertising is the most cost-effective in the long run, provides the highest value, and is reliable. You need to run Google Ads to the extent that they help organic search, and with good SEO this means minimal budgets that you can use elsewhere.
This is exactly the plan and strategy we develop with each client.
Ninety percent of our projects, cooperation with clients, are longer-term. Because of the way we work together and the results we achieve together, clients enjoy respect and we enjoy the trust they give us.
If you have several projects or you would like us to be in charge of various services, we can offer you discounts on services, but we certainly believe that you are on this website because you prefer quality and reliability rather than just reducing costs.
Although it depends on the industry, market, competition, and many other parameters, what we have noticed is that for Google advertising, a budget of at least 1000 EUR per month is a very good budget.
If you researched Google advertising in more detail, as well as advertising on social networks, you probably realized that Google, like Facebook, is a company that wants to make money, and all campaigns that last longer and have higher budgets have an advantage over other campaigns.
Google advertising is called an auction, and other advertising platforms operate on the same principle.
Given the market itself, the standards in our country, a budget of 1000 EUR and more have proven (in our case so far) as a budget you can rely on. This means that if you invest a smaller budget, each of your competitors with a larger investment will have an advantage over you and the results can vary a lot from month to month.
Of course, if you come from an industry where there are not many competitors or where the average budget is lower, then this budget is more than enough.
Smaller companies, start-ups, usually start with a budget of € 100, € 300, € 500 and gradually continue to increase their budget until the budget increase has no effect or if the return on investment (ROI) decreases to a level that is not desirable.
We are here to help you in this transition and we are the ones who make sure that you use your money in the best possible way.
You can always contact us and exchange experiences, ideas and consult with our team regarding your project and the cooperation itself.
As a Google Partner, our marketing agency offers you coupons (promo codes) for the first campaigns you create with us on Google.
Example of a coupon offered by Google:
Spend 100 EUR for a month, get 100 EUR.
If you sent us an inquiry, you have probably already received an offer in which you can notice that there are packages with a fixed and a percentage price concerning the budget itself. Of course, the packages are more framework agreements and facilitate the selection, but we certainly suggest an agreement and the creation of cooperation according to your activities, goals, and investment.
As we mentioned in the first part of this page, several different campaigns can be run. The frequency with which Google Ads are tracked also depends on your campaign duration, goals, and campaign budget, and tracking alone can vary from a few times a day to once every 2 or 3 days.
Keep in mind that campaign optimization is done in stages and that time, i.e. data collected, is a key detail in further improvement.
If you are already working with us, you have probably noticed that you have a folder in our office with your name and a multitude of reports, observations, and comments that help us in the work process.
If you are starting a new business, creating your first website, or embarking on online advertising and you are not sure how much money you should invest, there are a few things you need to know.
You must determine the criteria by which you calculate the return on investment. This depends on whether you are advertising services or products and on which platforms, channels, you want to advertise.
If you have an online store , the return on investment is calculated as follows:
Product ROI = (Revenue - Product cost price) / Product cost price) * 100%
If you advertise services , the return on investment is calculated as follows:
ROI = (Total Revenue - Total Cost) / Advertising Costs) * 100%
If you need to calculate more simply whether advertising pays off for you, you can do so by calculating the cost per acquisition.
The cost per acquisition is calculated as follows:
CPA = Campaign Cost / Sales
The cost per acquisition, CPA, should not be greater than the profit made by that same acquisition, otherwise, the campaign will not pay off for you.
Now that you know how to look at the most basic measurable values, we need to look at the process if you are advertising on multiple channels.
If you are just starting, you don't have a clearly defined budget allocation plan. In short, the more channels you have, your total investment must be divided.
In cooperation with you, based on the industry, previous experience, and based on mutual agreement, we determine the initial plan for the distribution of the budget by platforms. In addition to Google, most new brands are also advertised on social networks, so the same budget is distributed to bring the most results.
In the following period, mostly for a month, all advertising channels, in this case, the budgets of Google advertising, are monitored and corrected based on the results.
Monitoring analytics and optimizing campaigns is very important to get the return on investment as high as possible.
The goal of this test period is to determine the exact budget allocation by platform, product, or service and to plan a budget increase so that each channel, in this case, Google Ads, can be the most cost-effective.
ROI or return on investment is calculated in the following ways:
If you have an online store, the return on investment is calculated as follows:
Product ROI = (Revenue - Product cost price) / Product cost price) * 100%
If you advertise services, the return on investment is calculated as follows:
ROI = (Total Revenue - Total Cost) / Advertising Costs) * 100%
If you are not satisfied with our service, you can let us know during the first 30 days, and we will return your money.

### We want to do the right thing.
Our kind staff will contact you personally to gain insight into what happened and to help you migrate to another server.

### What happens if you paid for one year in advance?
In case you ordered and paid for one year in advance, we will refund the sum equal to the value of months after you asked for the termination of cooperation.
We optimize each website manually to best suit your needs.
If you run a WordPress, Drupal, Magento, a mighty eCommerce website, news, or any other cloud applications, before we set out to adjust your server, we will make sure that any changes we make are of use to you.
In case you want an empty server with only Linux OS installed, we can make that happen, just tell us what are you looking for.
For clients that want to have a regular hosting server for their applications, we will install the Sentora control panel.
Sentora comes with a bundle of tools for managing your website. Some of the tools are:
Mail Distribution List
Protected Directories
No, we do not sell domain names.
Our goal is to enable access to quality servers for your cloud applications.
If your current hosting allows connections over SMTP, we can transfer all of your emails for you.
Email migration can be arranged at any time, just contact us and have all requests and questions ready for us.
We take care of every server manually.

### The empty server
The empty server is a server with only the Linux distribution installed on it. Everything else is on you, and you can do whatever you wish.

### Ready-to-go server
A ready-to-go server is a prepared server for your single or multiple websites and cloud applications. We will install and set everything you need for the best performance of your applications.
If you don't know anything about the hosting or management, we can provide that service to you, or you could find someone to manage it for you.
If you are using shared hosting, it means that your website is on the server with X amount of other websites that are not yours. It can be 10, or it can be 100, even 1000 websites on the same server. That's why it's called shared hosting; you are sharing it with the people you don't know.

### Why shared hosting is bad?
Besides your website, there are maybe websites that are infected with a virus or websites that are doing some kind of scams, or they are even illegal, you can never know this. There are some ways to find out, but many people don't know how to do it.
Another good reason for avoiding the shared hosting is that some hosting agencies just do not care what is on their servers. That's why we don't allow mass distributions of our servers, and we don't sell shared hosting.

### Cloud servers are affordable
Another reason why owning a shared hosting is bad is that you don't need to have your website on this kind of server when you can have it on your server, optimized for you specifically.
Imagine having the ability to find out which keywords your competitors are promoting, which position they are targeting, and the different types of strategies they use.
By having this data, you can thrive by using their virtues and you can take advantage of areas where they don’t shine, right?
At Creative Brackets, we have access to such data, which gives us an advantage when we run client campaigns.
Once our managers create your account and add it to the professional software they use for keyword monitoring, they will have access to a detailed daily report for each keyword we track.
SEO reports are usually generated on the 15th of the month and at the end of each month.
In addition to email notifications, we always inform our clients about the SEO progress we have made during a certain period.
The most common mistake is to think that everything depends on the website. Although it is easier to explain the functioning of the SEO by talking about the website in general and most people only expect to see their website on the first page of results for a particular keyword, they do not pay attention to which page is related to that result.
In many cases, one page of your website has good results for several keywords that aren't even related, and this isn't too much of a problem - in a way!
If you're selling a product and want to optimize for a particular keyword, you wouldn't want users to see your contact page instead of the product page in search results.
To make this easier to understand, each page of your website should be optimized for multiple related keywords.
It is important to know that SEO results can vary from user to user.
Connected users will get more favorable results
A connected user is a user who is already connected to a website or location in some way. These are usually clients, website owners, regular visitors, and so on.
This means that if you visit one website several times during the day, Google will assume that this is the result you want to see. Be aware that search engines know a lot about you by reviewing your search history, cookies, locations, and so on.
Website users and mobile users also get different results
Search engines also optimize search results depending on the device.
Mobile-friendly websites have a better reputation than websites that are not optimized for mobile devices.
Search results based on location and language
Search results differ for users who use different languages ​​and are in different locations, even when they search using the same keyword.
In search engine optimization, competition analysis is as important as the work you invest in improvements.
SEO would not exist without competitors and for this reason, the ability to find yourself on the first page of Google, Bing, or some other search is not only satisfactory for you as a client, but also mandatory.
Users trust Google and other search engines to show the best results based on the information they have. This is probably why 90 percent of users only look at the first page of Google results, and most of them find what they are looking for in the top 5 results.
Improving website rank through SEO is not just about working on a website. It’s convincing the search engine that your website, brand, or product is exactly what users are looking for based on social media, popularity, and so on.
SEO consists of couple of things like technical, content and off-site SEO. Technical issues are commonly related to meta tags, code, speed etc. and content related issues is basically text.
Paid search or "pay-per-click" (PPC) is a type of advertising that usually refers to sponsored results at the top of search engine results (SERP). These ads charge you for each click and can be set to appear only when certain keywords are searched so that your ads target a specific group of people who are interested in what you offer.
This type of ad can be extremely effective, as it relies on information obtained from the behavior of individuals online and is used to increase website traffic by displaying relevant ads to the right people at the right time. These ads also include retargeting, which means that depending on customer actions, marketing automation tools can create unique personal ads on multiple platforms.
Digital marketing encompasses all marketing efforts that require the use of electronic devices or the Internet. Businesses use digital channels such as search engines, social networks, email, and other websites, to connect with existing and potential customers.
While traditional marketing is present in the form of print ads, telephone communication, or physical marketing, digital marketing is done electronically and online. This means that there is much more potential for brands to reach customers, with the use of email, video content, social networks, and search engines.
Digital marketing will help you reach a larger audience, much larger than you would get using traditional methods, and targeting a specific group of people who are most likely to buy your product or pay for a service. In addition, it is often much more cost-effective than traditional advertising and allows you to measure success daily and change your strategy on the fly.
Find your target groups at the right time on the right platform. Digital marketing services provide businesses of all sizes the opportunity to market their brand at a low price. From startups, through medium-sized companies, to companies with multiple locations, a digital marketing agency helps you expand your market presence to offer goods and services to your target customers, regardless of time differences or location.
Digital marketing agencies are one of the best ways to reach your target audience while maintaining a quality relationship with existing customers. As long as your business has a strong digital presence, customers will always be present.
SEO is the process of optimizing the content and technical adjustment of your website so that the website ranks at the top of search engine results for a particular set of keywords. Using SEO can direct visitors to your website in a very effective way. Although PPC and retargeting have their place in marketing, organic traffic generated by SEO optimization has a huge impact on business success.
By using keywords and phrases, you can use SEO to massively increase visibility and start a lasting relationship with the customer. SEO is defined as increasing the ranking of a website in search results, and thus its organic traffic, using popular keywords and phrases. Strong SEO strategies are extremely influential in digital marketing campaigns, as visibility is the first step towards a lasting customer relationship.
It is the application of written and other content to improve business. Effective content marketing is not promotional but serves to inform consumers who seek information. When you offer content that is relevant to your audience, it can make you an important and reliable source of information, making it less likely that your other marketing efforts will be lost. In the modern age, content marketing attracts three times more potential customers than paid advertising, so it is worth the extra effort.
Of course, this is one of the most important elements of digital marketing, and the key to effective marketing on social networks goes beyond the mere existence of active accounts on social networks. You need to incorporate social elements into every aspect of your marketing efforts to create as many peer-to-peer sharing opportunities as possible. The more audiences are inspired by your content, the more likely they are to share it, which can potentially affect new people.
Reach more customers and rank well within search results.
The digital marketing industry is growing rapidly. U.S. businesses spend more than $ 110 billion on digital advertising. As more and more companies invest their time and resources in digital marketing, relying on outdated advertising tactics is not enough to win customers.
Increase sales and build a robust digital foundation with value-based marketing services. Digital marketing helps you to:
Save time, money, and resources
Make a huge return on your investment
Track campaign results
Customize your strategies based on analytics and data
Accurately targeting the right audience
Build your reputation on social media
Find out what the points of contact with customers are
Promote greater consumer engagement
Encourage profitable long-term growth
Improve conversion rates
Don't waste your time and money on marketing techniques that don't produce measurable results. Let Creative Brackets digital marketing agency help you establish your market dominance with our targeted digital marketing solutions.
SEO success takes time because there is no longer an easy way to trick the system. Search algorithms have become more advanced with an emphasis on delivering the most relevant and highest quality content to their users, based on their search terms.
Previously, to be successful in search engine optimization, it was enough to fill the page with the desired keyword and use as many links to it as possible. This way you would get very fast results. Today, things have changed drastically, and applying such a strategy would do more harm than good.
The PPC ad network refers to a platform that can deliver your ads to users. Google Ads (formerly known as Google AdWords) is an example of such a network. If you intend to create PPC ads, you will use an ad network such as Google Ads, Facebook, or Microsoft Advertising.
These ad networks connect you with a diverse audience, as well as provide unique targeting options. Using Microsoft Advertising, for example, allows you to promote your business through Bing and sites linked and approved by Microsoft Advertising. Comparatively, Facebook gives you access to its vast user base.
Advertising spending is the budget of your ad network. It amounts to how much you're willing to spend on ad networks, whether in a year or a month.
In most cases, companies use advertising costs as their monthly budget. As an example, consider a company budget with a monthly ad spend of 5,000 USD :
Total monthly spend on ads: 5,000 USD
Spend on Facebook ads: 800 USD
Google Ads spend: 2500 USD
Spending on Instagram ads: 800 USD
Spending on Microsoft advertising: 900 USD
With PPC advertising, you can create advertising spend that meets the needs of your business and audience. Whether you want to spend your entire ad spend on a single ad network, such as Google Ads, or multiple ad networks, you have complete control over it. If you are not sure where to invest (or even how much to spend), ask us.
We have managed a large number of PPC campaigns and can provide reasonable advice for your business.
The most popular PPC locations include:
When advertising online, you will mainly focus on certain platforms, such as:
If you are creating a PPC campaign, you want to focus your efforts on the most valuable channels for your business. For example, if your audience uses Facebook more than Twitter, you probably want to spend more on your Facebook advertising budget. Researching your audience, as well as surveying current customers, can help focus your PPC campaign on the platforms with the greatest potential.
Yes! The ads that appear in search results contribute more than 45% of clicks to the page.
Even better, people who click on ads are twice as likely to buy a product or service from an organic visitor or someone who visits your site without clicking on the ad. With PPC ads, you can reach people who want to buy, which can immediately affect your sales number. Not to mention, PPC ads also bring an average return on investment (ROI) of $2 for every dollar invested.
If you advertise with Google Ads, that amount increases to $8. People not only click on ads like this but often buy.
Pricing for a PPC ad campaign varies by business, industry, and strategy. Therefore, the average varies greatly and needs to be determined for each business individually.
The price includes your spending on ads, as well as additional costs, such as management services by the PPC agency.
With PPC , what you pay per click depends on several factors, including:
Bid: In PPC, your bid is how much you're willing to pay to have someone click on your ad. Although you can pay less than your bid (depending on the ad auction), you won't pay more.
Targeting: Targeting, from keywords to demographics, can also affect your PPC costs. Bidding for a competing keyword, such as a "consumer insurance agency," for example, can lead to higher costs because it has a higher cost-per-click (CPC).
Ad Quality: Quality Score is also important in pay-per-click advertising. Big brands can't pay to win PPC because ad networks, such as Google Ads, look at the quality and relevance of ads. Often, high-quality ads can maintain lower costs than low-quality ads.
For the most cost-effective ads, focus on creating high-quality ads with reasonable offers. Before you run an ad campaign, think about your user experience. When people see your ads, for example, will it make them curious enough to click, and will your landing page meet that curiosity?
Choose an agency that values ​​your budget. Working with an agency that doesn't treat your budget as their own can often lead to wasted advertising, high bids, and demands for even more advertising budget. Working with an agency like Creative Brackets can make your campaigns very profitable.
PPC ad advertising offers your business several market benefits, including:
Set a custom budget that you can change at any time
Access useful targeting options not available in traditional advertising
Receive useful audience and campaign data
Respond to real-time campaign performance to maximize success
Display ads above organic search results
Ability to outperform competitors
Achieving various goals, from developing brand awareness to sales
Access to an audience that searches for your products and/or services
Support for other digital marketing initiatives, such as search engine optimization (SEO)
The fact that PPC offers a large return on investment shows its usefulness in your online advertising strategy. If you want to improve your business, as well as compete with the biggest competitors, paid advertising can help you achieve those goals.
Any business can use PPC advertising. Some examples include:
Air conditioning and ventilation services
Heavy equipment dealers
A few searches about your products or services can reveal if this strategy is the one you need to have for your business. Even if you find zero ads in searches relevant to your business, that doesn't mean PPC isn't worth your company's time. If nothing else, it reveals a huge opportunity to take advantage of.
If you decide to work with a digital marketing agency for your advertising campaigns, make sure they have some experience in your business. An agency like Creative Brackets, for example, is a great example of an agency that probably has experience in your market, as it has managed a huge number of different campaigns.
PPC can work in several different ways, depending on your ad network and ad type. For example, although similar, Google Ads and Microsoft Advertising use different algorithms for their ad auctions.
When discussing how PPC advertising works, many refer to Google's process. So, if you're advertising on Google, you can expect the following:
A user searches on a search engine such as Google
Google launches an ad auction, collecting all relevant ads and their Quality Scores
The auction considers the bid, quality, and potential impact of each ad for assigning an ad rank
Google delivers ads in order from highest to lowest ad rank
During an ad auction, Google also calculates your cost-per-click using the following formula:
CPC = Ad Rank below you / Your Quality Score + $ 0.01
This formula is the reason why PPC consultants, as well as agencies, focus on creating high quality. If you create a useful ad, you can achieve a better Quality Score, which can lead to lower costs and improved ad rank.
Although more than 70% of companies don't check their campaigns for more than a month, they want to track their ads more often. For best results, paid advertising experts recommend weekly campaign reviews.
By comparison, brand new campaigns should be monitored on a daily basis. If you want to take a proactive approach to tracking your campaigns, but can't, Creative Brackets can help you in the following ways:
Track the performance of your campaigns
Make strategic updates to your offers
Discover new keywords with great targeting capabilities
No matter how you work, frequent monitoring will help you create better campaigns. For example, if you notice a high clickthrough rate (CTR) but a low conversion rate from mobile users, you can remove them from your audience. You can also customize your landing page to provide a better mobile experience.
Either way, you can make instant changes to improve your campaign.
Yes, your business should invest in SEO. Search engine optimization offers a way to increase traffic without paying for each click.
When you run PPC ads, you will be charged for each click that comes to your website through that channel. However, if your website is organically ranked on search engines, this traffic is essentially free (at least in terms of cost-per-click). Of course, it takes investment in skills and resources to rank on the SERPs.
If you are able to rank your website at the top of the search engine, you will benefit from a traffic flow that will not have associated click costs and that will not stop when your ads are turned off. Organize yourself and enjoy visibility 24 hours a day.
But let's also remember that organic search is responsible for an average of 53% of the total traffic. If you ignore SEO, your competitors enjoy this traffic. Most businesses cannot ignore the importance of SEO. No matter what type of company you are, whether you are a local company, selling online or you are a global company, you need to pay attention to your SEO strategy.
SEO is the process of optimizing your website to rank better in search engines. But how does SEO work?
Google uses over 200 ranking factors, which allow search engine algorithms to rank websites based on the relevance and authority of their pages. As Jason Barnard comments:
"Google strives to recommend the most relevant response from the most trusted source in the most appropriate format for its user."
To succeed in SEO, you need to ensure that your content is the most relevant result for a particular search query and that your website is considered a reliable source.
You can't blindly jump into an SEO strategy. You need to know what people are looking for on Google in search of businesses like yours to optimize your website for these terms.
You can do this either with Google's keyword planner or other similar tools. Download the tool and enter a term that you think people would use to find your business online. You will then be served a whole range of related keyword suggestions, including their monthly search volume.
You can then use this information to shape your strategy and understand what people are looking for.
PageSpeed is Google's measure of your website's speed, and it's important to note that it's been a ranking factor for some time.
But the question that is usually asked is, how fast should your page be? The honest answer is that you should strive to make the page speed as high as possible while making sure you know what you are struggling with. It may take an extremely intense effort to improve your score after a certain point, and sometimes you will find that your website is already performing better than the competition.
If your PageSpeed score is 85/100, it may be difficult, expensive, or time-consuming to get as high as 90/100. If all your competitors are below 80/100, there are probably more urgent priorities to focus on.
Take your competitors through the PageSpeed Insights tool and make decisions based on these results.
How long is a piece of string? Honestly, there is no right answer to this question, but it is asked again and again. The content should be as long as it takes to cover the topic deep enough to rank.
But that's not too helpful, is it?
When creating content, you need to look at what is already ranked. Analyze at least the first 10 pages to understand the intent of the page and get an indication of how extensive your content should be.
But don't be obsessed with the length of the content! You should focus your efforts on creating content that responds to queries in the best possible way.
When building backlinks, quality is much more important than quantity. You should never aim only at building as many backlinks as possible. Such a strategy will not bring the best results. When you focus only on numbers, the quality of links will inevitably fall. And that is the wrong way to approach this endeavor.
You need to focus on quality backlinks on a large scale, taking care never to sacrifice quality for quantity. Scalable tactics, such as digital PR, can help you earn a large number of backlinks from quality and authoritative sources. However, it is also important to understand the gap between you and your competitors.
The answer is definitely NO !
Purchasing backlinks is a significant violation of Google's webmaster guidelines and may result in penalties for your website. The guidelines clearly state that the following backlinks are examples of those that may negatively affect a website's ranking in search results:
"Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link."
Backlinks should never be bought, but only earned.
You've probably heard that backlinks pass PageRank. But what is it exactly?
PageRank is a page ranking system developed by Google founders Larry Page and Sergey Brin at Stanford University. What is important to understand is that PageRank is determined by backlinks.
We can think of the PageRank as the amount of authority, and this authority can then be transferred to other pages or websites via links (internal and external). Simply put, it is a measure of the importance of a page in terms of the quantity and quality of links that point to it.
Although Google still uses PageRank as part of its algorithm, the reality is that your focus should primarily be on earning relevant backlinks from authoritative websites.
Above all, social media costs you time. It is important that you spend time creating your posts, writing a copy of the text, and participating in community engagement (responding to comments, sharing content, your stories, etc.). There are real costs associated with social media marketing if you pay for professionally designed posts, hire an agency to manage your networks for you, or use advertising and promotion opportunities. The price varies drastically depending on the agency, and you get what you pay for if you go too cheap.
To help you focus your efforts on the aspects of social networking platforms that will bring you the highest return on investment, we recommend that you audit your social media. We offer a free social media audit consultation so you can identify your top priorities.
At the very least, social networks are great for raising brand awareness and building a community of potential customers. At best, social networks can be a major revenue driver. It is a stimulus to the conversation. This is one of the best ways to make your audience feel part of your brand, which encourages shopping.
Finally, targeting your audience is a great reason to invest in social media. Enhanced/promoted posts and multimedia advertising are great ways to launch a campaign to re-target or raise brand awareness.
Social networks are now an integral part of an effective digital marketing strategy. Many brands use social media for "top-of-funnel" marketing and then use paid social media advertising to drive middle or bottom-funnel efforts.
It has had a huge impact on design and video strategies, as users today expect to receive information very quickly. For example, videos that can be understood while the sound is muted are now popular because people want to consume such content while in a public place.
Many businesses fail to edit content separately for each platform. While cross-posting on Facebook and Instagram can be handy, we recommend that you at least optimize the descriptions of your posts for each platform.
Another common problem we see is the improper use of hashtags on every platform. By making sure that your content is optimized for certain platforms, you comply with user expectations. This makes your brand look good at using social media, which is a form of social proof.
Very effective. Your company's social media strategy should absolutely include video, especially for platforms such as Instagram and YouTube. Every major social media channel can support video resources, and 81% of businesses use video marketing to increase brand awareness and sales. Try to include a mix of live and produced (written and edited) videos in your social media strategy. These days, you can create social media-worthy videos with just a smartphone and an editing app - and there are free apps that can help you do just that.
If you're looking for a more professional video, perhaps with an optimized landing page, hire an agency like ours that offers video marketing and production with the support of other digital content experts.
When your social networks are managed appropriately, you see growth through targeted increases or ads, a carefully crafted copy of the post, posts that can be shared, stunning images, and platform-specific best practices. We believe in the value of acquiring quality followers and qualified traffic, which means that your new followers should be members of your target audience.
So avoid buying followers or using other dubious tactics, as it is unlikely to help your business. When an account on social networks has vivid and regularly published content, supported by some professional promotion strategies, quality followers naturally grow.
It’s easy to get caught up in the hustle and bustle around new social networking platforms, but every social channel you adopt requires time, energy, and a budget to effectively meet your business goals. For starters, choose one or two that make the most sense and really use them by posting high-quality posts often.
Contact us for advice on choosing the right social networking platforms for your business, to get more concrete solutions.
When it comes to measuring your social media success, you can start with the basics. Are you increasing your impressions? Are people engaging with your posts? Are they mentioning you in their own posts?
You may also want to consider how many people are clicking on your website from social referrals. If social media is a major part of your marketing strategy, these numbers will give you a good idea of how it's working for you.
The best way to understand how social media affects your bottom line is by taking a look at these metrics in tandem with other channels. For example, if paid advertising isn't bringing in qualified leads, but social media seems to be producing better results, there might be an opportunity there!
The social networking measures your company uses to measure success or find opportunities should be based on your business goals. These are common indicators used to measure the impact of social media marketing:
Impressions - Are you increasing the number of people who see your brand on social media?
Engagement - Do people join the conversation and share your posts?
Mentions - How often do people talk about your brand?
Social Referral Traffic - How many people click on your website?
Followers - How many people are on your immediate social networks?
To get the best picture of how social media benefits your business, check out social media metrics in tandem with other channels. For example, are potential customers from social media referrals more qualified than those from paid networks?
Most clients start seeing performance shifts within the first 30–60 days, depending on campaign goals and budget. Long-term growth compounds through consistent optimization.
Yes. We manage the entire process — from campaign setup and audience targeting to bid optimization and ongoing scaling.
Absolutely. We often work alongside in-house teams or creative partners to strengthen strategy, streamline execution, and unify results.
Typically, Meta (Facebook & Instagram) and TikTok drive strong returns for B2C, while LinkedIn delivers the highest-quality leads for B2B eCommerce and wholesalers.
Social media growth isn’t instant but consistent when done strategically. Most of our clients begin seeing measurable improvements — engagement, traffic, and conversions — within the first 6–8 weeks, while sustainable ROI compounds over 3–6 months of ongoing optimization.
It depends on your product and audience. Instagram and TikTok drive discovery, Meta Ads deliver scalable sales, and Pinterest captures high-intent buyers. For B2B or wholesale, LinkedIn consistently brings the highest-quality leads.
We measure success through data, not assumptions. That includes engagement rate, cost per conversion, ROAS (Return on Ad Spend), reach, and content performance. You’ll receive transparent monthly reports showing what worked, what didn’t, and how we’re improving next.
We can do both. Our creative team can produce visuals, videos, and copy tailored for each platform, or we can collaborate with your in-house team to maintain brand consistency while optimizing for performance.
Budgets vary depending on goals and competition.
For most eCommerce clients, we recommend starting at €1,000–€3,000/month in ad spend to collect statistically significant data, then scaling once we identify winning audiences and creatives.
Yes. We work with regional and international clients managing multi-account and multi-language campaigns.
We use advanced segmentation and localized content strategies to ensure consistent performance across all markets.
We monitor trends daily across all platforms.
We adjust creative direction, posting frequency, and ad optimization strategies when algorithms shift. We make sure your campaigns continue performing even as the landscape evolves.
We combine creativity with conversion data.
Our campaigns aren’t built for vanity metrics. They’re designed for sales impact, measurable ROI, and long-term growth.
You’ll always know what you’re investing in and what it delivers.
Social media amplifies your existing marketing: driving retargeting traffic, nurturing awareness, and supporting conversion funnels created by search and paid channels.
When combined, these touchpoints create a unified customer journey that multiplies results.
We identify the right creators for your niche, manage outreach, and measure impact beyond vanity metrics, focusing on engagement quality, conversion rate, and authentic storytelling.
Every project has defined KPIs — from ROAS and CPA to organic traffic growth and retention rate. We report weekly and optimize continuously.
eCommerce is our core focus, but we also partner with B2B companies that sell online or through digital funnels.
Absolutely. We often begin with a single-channel audit or pilot campaign before expanding into a full growth program.
SEO builds long-term visibility organically; Google Ads drives instant traffic through paid placements. Together, they maximize reach and conversion.
We start with data — not assumptions.
After auditing your store, analytics, and past campaigns, we identify where your audience actually converts best. Whether that’s organic search, paid ads, or social media, your channel mix will always be built around ROI, not trends.
There’s no one-size-fits-all answer. Smaller stores may start with €1,000–€2,000 monthly across ads and optimization, while enterprise accounts may exceed €10,000.
What matters most is strategy and consistency. Not just spending.
Yes. All core marketing services — SEO, PPC, social media, content, and automation — are handled by our in-house team. This ensures consistent quality, faster execution, and transparent reporting across every channel.
Many of our clients keep their internal marketing or content teams. We collaborate smoothly, providing strategy, optimization, or performance management where it’s needed most.
Most brands begin seeing performance improvements within the first 60–90 days. SEO and organic channels take longer to mature, while paid campaigns can deliver quick wins from week one.
We don’t promise miracles — we promise method.
Every campaign is based on tested frameworks, transparent data, and clear KPIs. You’ll always know what’s working, what’s next, and where your budget goes.
We don’t sell one-off campaigns — we build long-term growth systems.
Our focus is on e-commerce performance, where creative design, smart technology, and strategic data work together to deliver measurable sales impact.
Yes. We operate across European markets with campaigns in English, Swedish, Serbian, and other languages. We tailor ad copy, SEO keywords, and tone to each local market for maximum relevance and compliance.
Yes. We begin with a Growth Audit that evaluates your analytics setup, SEO health, ad performance, and conversion funnel. It helps you understand where you’re losing potential and what needs to change before scaling.
You’ll receive a live dashboard with KPIs (ROAS, CPA, CTR, revenue, etc.) updated in real time. In addition, we send monthly summaries with clear insights and actionable recommendations — not just charts.
Yes. Our email marketing services include automated flows, newsletter design, and CRM integrations with tools like Klaviyo and ReadyCRM, helping turn one-time buyers into repeat customers.
Yes, as long as digital acquisition and measurable conversion are part of their sales process. We often help B2B brands build lead generation systems, automate nurturing, and improve online visibility.
We can perform an independent audit or act as your performance partner to identify missed opportunities. Our goal isn’t to replace, but to improve efficiency and deliver stronger results through collaboration.
Our specialists continuously monitor Google, Meta, and other major platforms. We test new features early, adjust strategies fast, and share updates proactively with clients, keeping your campaigns ahead of the curve.
For consistency and reliable data, we recommend a 3-month minimum collaboration. However, some audits, consultations, or one-off projects can be arranged without a retainer.
We start with your goals, not assumptions. During discovery, we evaluate your business model, integrations, and growth targets, then recommend the most efficient stack for long-term performance.
Absolutely. We handle complete migrations, including data , SEO , and integrations , ensuring a seamless transition with minimal downtime.
Depending on complexity, major projects are delivered within 2–3 months on average, from discovery to launch.
Yes. We provide ongoing maintenance, performance monitoring, and updates to keep your platform secure and fast.
Often. We work seamlessly alongside in-house or partner teams to deliver unified, high-performing solutions.
We start by analyzing your goals, business model, and growth potential — not by picking frameworks first.
Our team recommends the tech stack (e.g., Laravel, ReadyCMS, WordPress, or custom solution) that best fits your long-term scalability, performance, and maintenance needs.
Absolutely. We handle full migrations, including product data, customer accounts, SEO structure, and third-party integrations, while minimizing downtime and preserving your traffic and sales history.
Smaller projects take around 4–6 weeks, while larger eCommerce builds or custom systems average 2–3 months.
We prioritize efficiency, using clear milestones and transparent communication throughout the process.
Yes. We specialize in connecting your eCommerce platform with ERPs, CRMs, accounting software, or marketing tools.
Our API integration layer ensures that your systems share data automatically, reducing manual work and errors.
ReadyCMS is built by our own team for performance, flexibility, and conversion.
Unlike traditional CMS platforms, it’s headless, API-driven, and designed for high-volume stores. This gives you faster load times, better SEO, and full control over content.
Of course. We often collaborate with internal teams, agencies, and marketing partners.
We adapt to your workflow, maintain clear documentation, and ensure smooth communication across all channels.
Yes. Every project includes a launch and stabilization phase, followed by ongoing maintenance.
We monitor performance, update dependencies, and keep your website secure, stable, and optimized for conversion.
Yes. PWAs combine the best of websites and native apps, offering lightning-fast performance, offline access, and installable experiences directly from the browser.
Definitely. Our architecture and hosting recommendations are built for growth.
We use caching layers, CDN distribution, and scalable infrastructure to ensure stability even under heavy traffic.
Yes. We can step in as your development partner, transforming your existing Figma or XD designs into pixel-perfect, fully functional websites that perform just as well as they look.
We do — often. Many of our long-term clients began as startups.
We help them scale efficiently by choosing the right technology early, so they can grow without rebuilding everything later.
That’s our specialty. From custom CRMs and internal dashboards to SaaS platforms and automation tools, we design and develop systems built entirely around your business logic.
Performance is integrated into every phase.
We optimize images, code, caching, and server-side rendering, and structure content for perfect SEO indexing from day one.
Yes, as long as the codebase is accessible.
We’ll perform a technical audit, identify risks or performance issues, and create a plan to stabilize and improve the project without starting over.
We do both — and more.
For many of our clients, a website redesign is just the beginning. We often extend our work into full brand identity systems: from logo and color palette to digital and print guidelines. That way, your brand feels consistent and recognizable across every channel, both online and offline.
Not every redesign means a rebrand. If your logo and colors already work well, we focus on improving usability, layout, and conversion flow, keeping the essence of your brand intact while giving it a fresh, modern edge.
Design is not a guessing game for us.
We rely on user data, analytics, and behavioral insights to guide decisions. Each layout, interaction, or visual choice is tested against how people actually use the product. The goal is simple: design that not only looks better but also performs better.
Yes, and we love that kind of work.
Packaging is often the first physical touchpoint of a digital brand. We design labels, boxes, and product lines that align with your visual identity. Whether customers see your ad, website, or product on a shelf, it all speaks the same design language.
Think of UX as the experience and UI as the expression.
UX (User Experience) defines how people navigate, what they feel, and how easily they reach their goal.
UI (User Interface) turns that structure into visuals: color, typography, and movement.
Together, they shape how your brand feels in digital form.
It depends on the scale and goals.
A logo project might take two to three weeks, while a full e-commerce redesign could span a few months.
We prefer thoughtful timelines, because great design isn’t rushed, it’s refined. Each stage (research, design, testing, and feedback) has its own purpose and attention to detail.
Yes. Collaboration is part of our DNA.
We frequently design for teams that handle development internally. We provide all the assets, specs, and design systems your developers need for a seamless handoff. Our focus is on clarity and performance, not control.
We adapt to the project.
Some clients already have strong design systems — we refine and extend them. Others need one built from scratch, tailored to their goals and technology stack.
Either way, we document everything for future scalability and consistent growth.
A brand book (or book of graphic standards ) defines how your brand behaves visually and verbally. It includes your logo rules, colors, typography, voice tone, imagery, and more.
This guide ensures your brand always “sounds” and “looks” like itself, whether it’s a business card, an Instagram post, or a product label. It’s the blueprint for consistency, and consistency builds trust.
Every project is priced based on complexity, deliverables, and the level of strategy involved.
A logo can be done quickly on its own, but when paired with a full identity system, brand book, and applications, it becomes a long-term investment in recognition and credibility.
We don’t design logos; we design first impressions that last.
We do. But responsibly.
AI helps us accelerate research, ideation, and visualization, but every final design is still human-made. Technology enhances our process; it never replaces creative thinking or design intuition.
You’ll typically see meaningful improvements within 3–6 months, depending on your site’s condition, competition, and market size.
SEO is a long-term investment. But its impact compounds over time and delivers sustainable ROI.
We don’t sell “packages.” We build partnerships.
Our SEO approach connects strategy, design, and development under one growth framework, tailored specifically for eCommerce. Every action is data-backed and tied to business outcomes, not vanity metrics.
While eCommerce is our core expertise, we also work with B2B, service-based, and content-driven brands that value performance and measurable growth.
Our methods adapt to any model that depends on search visibility and conversions.
Absolutely! In fact, that’s when it works best.
SEO builds your organic foundation, while paid campaigns accelerate reach and testing.
We use insights from Google Ads, Meta, and analytics tools to refine your SEO strategy continuously.
Yes. Ads stop when you stop paying — SEO keeps delivering traffic long after.
It also improves your site experience and brand authority, supporting all your other marketing channels.
We focus on business metrics, not just rankings:
Organic revenue growth
Conversion rate improvement
Click-through rate (CTR) uplift
Cost per acquisition (CPA) reduction
Keyword share of voice
Domain authority & backlink quality
Every report connects these metrics directly to ROI.
Yes. Every collaboration begins with a comprehensive SEO audit: technical, on-page, and competitive.
You’ll get a full roadmap showing exactly where you’re losing visibility, and how to fix it.
Sometimes. But always for the better.
We collaborate with your designers and developers to implement SEO-driven improvements that enhance usability, loading speed, and content clarity without hurting your branding.
We manage URL mapping, redirects, and content migration to preserve and strengthen your rankings during any relaunch or platform change ( Shopify , WordPress , ReadyCMS , etc.).
No ethical agency can.
What we guarantee is measurable, transparent growth backed by consistent reporting, proven strategy, and technical excellence.
You’ll receive monthly reports with performance metrics, keyword movements, and actionable insights (plus access to live dashboards for real-time visibility).
As AI reshapes search behavior, structured data, authority, and content clarity matter even more.
Our strategies evolve with Google’s algorithms and user intent, keeping your brand visible wherever customers search.
You can expect noticeable progress in 3–6 months, depending on your site’s current state and competition. SEO is a marathon — not a sprint — but the ROI compounds over time.
No honest agency can. What we guarantee is measurable growth — traffic, conversions, and visibility — all backed by transparent reports.
Yes. We specialize in Shopify, WordPress, and our proprietary ReadyCMS platform — all optimized for e-commerce performance.
Every project starts with a detailed audit to identify technical issues, content gaps, and missed opportunities.
SEO builds long-term organic traffic; PPC delivers immediate visibility. Our clients often combine both for sustainable growth.
Most clients notice early improvements within the first few weeks as we refine targeting and ad copy.
Full optimization typically takes 60–90 days, during which time data, bidding, and creative testing begin working in sync.
SEO builds long-term organic visibility. Google Ads delivers instant, measurable traffic.
The most effective brands use both: Ads for speed and testing, SEO for stability and scale.
Yes. We structure and manage all campaign types — Search , Shopping , Performance Max , Display , and YouTube — under one connected strategy to ensure data flows across channels.
Every campaign includes a tailored conversion-tracking setup through Google Ads and Analytics 4.
We monitor purchases, form submissions, calls, and micro-conversions to measure the complete customer journey.
We recommend starting at €1,000 per month for eCommerce brands.
This ensures enough data for optimization while keeping bids competitive in most EU markets.
Absolutely. Our design and development teams create high-converting, mobile-optimized landing pages that align with each campaign’s message and goal.
Yes. We manage multilingual and multi-country campaigns, adapting language, currency, and bidding strategies for regional performance.
You’ll get bi-weekly performance summaries and access to a live dashboard.
We also schedule monthly strategy calls to review KPIs and plan next-step optimizations.
Yes. We start with a full audit to uncover missed opportunities, keyword overlap, and wasted spend, then rebuild or optimize the account for maximum efficiency.
Both. You can choose a full-service monthly partnership or a one-time setup package with strategic handover and consultation.
We specialize in e-commerce growth, not just ad management.
Our campaigns integrate with your analytics, sales, and product data, ensuring that every euro spent contributes directly to measurable business outcomes.
Ideally, under 2 seconds for key pages. Anything slower affects conversions and SEO.
If your PageSpeed Insights score is below 80, or users report lagging checkout, you’ll benefit from an audit.
Most projects take 1–3 weeks, depending on complexity and hosting setup.
All optimizations are tested in a staging environment before deployment.
We guarantee measurable improvement in Core Web Vitals and overall load time.
Depending on their current setup, most clients see an improvement between 40% and 70% in load time.
We measure this through before-and-after reports from tools like Google PageSpeed Insights and Lighthouse .
No. All optimizations are performed without changing your existing design or user experience.
We test every improvement on a staging environment before it goes live to ensure everything works flawlessly.
We use a combination of Google Lighthouse , GTMetrix , Core Web Vitals tracking, and real-user data.
This allows us to measure not just lab performance but also how real visitors experience your site.
Yes. We’ve optimized websites built on WordPress , Shopify , Magento , Laravel , and custom PHP or JS frameworks.
Our approach adapts to each platform’s structure and hosting environment.
Absolutely. We often start by improving what’s possible on your current setup.
If hosting becomes the limiting factor, we’ll recommend scalable options that match your traffic and business goals.
Speed optimization focuses on frontend and user-facing performance, while DevOps focuses on infrastructure, uptime, and scaling.
For the best results, both work together. We can handle both in one streamlined process.
We recommend a quarterly or biannual audit, especially for e-commerce sites that frequently add new products, plugins, or integrations.
Small changes over time can slow down performance if not regularly reviewed.
Yes. Website speed is a direct ranking factor for Google and affects bounce rate, time on page, and crawl efficiency — all key elements of SEO success.
Yes. We provide continuous monitoring and maintenance plans that track Core Web Vitals and alert us if performance drops.
That way, your site stays optimized even as your content grows.
Yes. We ensure all essential tracking scripts remain functional.
In fact, we often optimize how these scripts load to reduce their impact on performance while keeping your analytics accurate.
Definitely. Many clients choose to include speed optimization during a redesign or platform migration to maximize performance from day one.
Depending on your site’s complexity, you can expect visible improvements in load time, smoother interactions, and better Lighthouse scores within days of implementation.
Conversion rate and bounce rate improvements typically follow within the first few weeks.
Depending on your plan, maintenance is done monthly or quarterly — with flexibility for custom schedules.
Yes. We integrate automated monitoring tools to alert us in real time of any downtime or performance issues.
Yes, we offer one-time audits and onboarding for new clients transitioning from another provider.
Always. Backups and security patching are part of every maintenance plan.
Support focuses on resolving issues as they arise: bug fixes, content changes, or integration troubleshooting.
Maintenance is proactive. It keeps your system secure, fast, and up to date through ongoing monitoring and optimization.
Together, they form a complete post-launch reliability service.
Depending on your plan, maintenance is performed monthly or quarterly.
Some clients prefer monthly checks for dynamic, high-traffic stores, while others opt for quarterly reviews on more stable platforms.
Yes. Our monitoring systems work around the clock.
If a critical issue appears outside regular hours, our alert system notifies our team immediately, protecting your uptime.
Absolutely. We begin with a technical audit to understand your setup, document dependencies, and stabilize your environment before applying our support process.
All supported systems include automated backups, version control, and redundancy checks.
We verify backup integrity regularly and store copies securely to ensure fast recovery in case of failure.
Our ongoing support plan covers any urgent fixes between scheduled maintenance windows.
We respond quickly, isolate the issue, and apply a solution without interrupting your operations.
Yes. We integrate performance tracking tools that measure uptime, page load times, and error logs, and send real-time alerts for irregularities.
Yes. We manage hosting environments across all major providers, ensuring optimal server performance and security configurations for each client.
You receive quarterly performance reports detailing uptime, response times, applied updates, and actionable recommendations for future improvements.
Support clients receive priority access to our development team.
We can scope, schedule, and deliver new features under the same partnership model, eliminating the need for a separate onboarding process.
Of course. We often collaborate directly with internal IT or marketing teams, providing the missing layer of technical reliability and proactive performance oversight.
Our plans are flexible, but most clients choose an annual agreement to align with performance goals and receive the most cost-efficient coverage.
Vårt löpande supportavtal täcker akuta åtgärder mellan planerade underhållsperioder.
Vi agerar snabbt, identifierar problemet och implementerar en lösning utan att störa driften.
We work with all major cloud providers, including AWS, Hetzner, DigitalOcean, and others.
Yes. We can take over existing servers, audit them, and implement improvements without downtime.
Yes. Our systems monitor uptime, errors, and performance metrics around the clock.
Absolutely. We handle full migrations, including DNS, SSL, and database setup, ensuring a smooth transition.
Yes. We perform regular security checks, automated backups, and vulnerability patching.
We no longer resell hosting, but we manage and optimize servers on your preferred provider — such as AWS , Hetzner , or DigitalOcean . Our focus is on performance, uptime, and reliability, not selling server space.
Yes. We can take over any existing infrastructure, audit it for performance and security issues, and gradually improve it without downtime. You stay fully in control of your accounts and servers.
We combine monitoring tools, alert systems, and proactive maintenance to detect and resolve issues before they impact your business. You’ll have a clear uptime report and visibility into every update.
Our primary stack is Linux-based ( Ubuntu , Debian , CentOS ), which powers most e-commerce platforms. However, we can support Windows environments upon request.
Absolutely. We specialize in setting up CI/CD workflows through GitHub Actions , GitLab , or other systems, ensuring every deployment is consistent, testable, and reversible.
We offer 24/7 monitoring with alert systems that trigger automatic or manual responses depending on the severity. You’ll always know when something happens, and when it’s fixed.
Yes. You’ll receive monthly or quarterly reports detailing uptime, updates, incidents, and optimization metrics, all written in human language, not just logs.
Yes. We plan capacity and configure autoscaling or resource allocation ahead of big campaigns or seasonal spikes, ensuring your platform handles the load without slowing down.
Always. Every major change is first tested in a staging environment, and automated daily backups ensure you can roll back at any time.
Ongoing maintenance includes OS and software updates, security patching, performance reviews, uptime monitoring, log auditing, and proactive issue resolution, all tailored to your platform’s needs.
Yes. We handle DNS setups, SSL renewals, and CDN integrations (like Cloudflare ) to keep your site secure, fast, and globally accessible.
Yes. We manage full migrations — from on-premise or legacy systems to AWS , DigitalOcean , or Hetzner — with zero downtime and complete data integrity.
We look for professionals who are curious, detail-oriented, and proactive.
People who don’t just “do tasks” but think about how their work impacts performance, conversions, and client growth.
If you care about craft, clarity, and collaboration, you’ll fit right in.
Most of our team works from Serbia and Sweden, but we’re open to remote professionals across Europe who share our standards and communication style.
Our focus is on collaboration and accountability, not location.
You can apply directly through the form on this page.
Choose a specific open position or send an open application if you believe you’d be a great fit.
We review every submission carefully, and thoughtful applications always stand out.
Our Employment program is for experienced professionals ready to take ownership of projects and mentor others.
Our Internship program is designed for students and early-career talents who want hands-on experience, guidance, and real-world projects. Not busywork.
You’ll receive a confirmation email once your application is submitted.
If we see a good match, our HR or team lead will contact you to schedule a short call to get to know you and discuss the next steps.
We believe in transparency. Even if it’s a no, you’ll hear from us.
Our core teams include:
Design (UX/UI, Visual, Brand)
Development (Frontend, Backend, Full-Stack)
Marketing (SEO, Paid Ads, Content)
Operations (Project Management, QA, Support)
When we’re not hiring actively, we still welcome open applications for future opportunities.
Focused and flexible.
We believe in structure, but not in micromanagement.
You’ll have ownership, mentorship, and the space to grow, surrounded by people who take pride in what they do.
We celebrate progress, not just deadlines.
Absolutely. If your skills overlap across different areas, mention that in your message or portfolio.
We value versatility. Many of our best people started in one department and grew into another.
Yes. Our internship programs usually open twice a year, but you can apply anytime.
Strong portfolios and clear motivation always get noticed, even between official cycles.
Yes. Check our Partnership page for collaboration opportunities.
We regularly work with other agencies and independent professionals on large-scale projects across Europe.
We collaborate across several partnership models: from white-label production and referral collaborations to vendor and technology alliances.
Each model is designed to strengthen our shared ecosystem, ensuring every collaboration adds measurable value to both sides.
Agencies, consultants, or production teams looking for a reliable digital execution partner.
Whether you need full-scope delivery or specific expertise in design, development, or marketing, we integrate seamlessly with your existing structure.
If you refer a client who begins a project with us, you receive a predefined commission or value exchange.
We document every referral, maintain full transparency, and focus on long-term cooperation rather than one-time transactions.
Technology Partners include infrastructure, hosting, or software providers who power the e-commerce ecosystem we build on (such as ReadyCMS , AWS , Cloudflare , and Hetzner ).
We’re also open to exploring integrations with emerging SaaS tools and platforms that align with our growth philosophy.
Yes. Under our service partner model, experienced professionals in design, development, UX, or digital marketing can join as external collaborators.
We value precision, accountability, and a growth-driven mindset over formal structure.
Always. Confidentiality is a standard part of our partnership process.
We regularly operate as an invisible partner within other agencies’ ecosystems and ensure your brand remains front and center.
We work with trusted vendors in areas such as hosting, security, content, and integrations.
Each vendor relationship is built on reliability, scalability, and shared quality standards.
We continuously evaluate and expand our vendor network to ensure performance consistency.
Yes. Our partnerships span Sweden, Serbia, and across Europe.
We work efficiently in cross-border, multilingual environments and maintain consistent standards regardless of geography.
Simply reach out through the form below or schedule a short introductory call.
Once we understand your goals, we’ll determine the best collaboration model — Service , Referral , Vendor , Sales , or Technology .
Shared values — precision, transparency, and commitment to long-term growth.
We look for partners who care about performance as much as design, and who understand that results come from consistent collaboration.
Anyone passionate about digital design, development, or marketing can apply — whether you’re a student, recent graduate, or self-taught creative.
What matters most to us is your curiosity, motivation, and willingness to learn.
If you have basic knowledge of your field (e.g., HTML/CSS for developers, Figma for designers, or social media tools for marketers) — that’s enough to get started.
Our internship is designed to help you learn through real projects and mentorship.
Most internships last 3 months, but the duration can vary depending on the position and your availability.
Some interns continue longer or move into part-time or full-time roles if the collaboration goes well.
We offer both paid and unpaid internship opportunities depending on project involvement and experience level.
Our goal is to make sure every intern gains valuable, hands-on experience that leads to future opportunities.
Yes. We offer hybrid and remote options for most positions.
Our teams collaborate daily through online tools, and we encourage flexibility as long as communication and commitment remain strong.
You’ll work on real e-commerce and digital brand projects — from web design and development to SEO, campaigns, and content.
Every task you do contributes to something that will go live, not just stay on paper.
Every intern is paired with a dedicated mentor who guides them through their daily tasks, provides feedback, and helps them grow their skills effectively.
We often invite top-performing interns to continue as junior team members or collaborate on freelance projects.
Several of our current full-time team members started as interns — so this can be your first step toward joining Creative Brackets permanently.
Please complete the application form below, attach your portfolio or CV, and tell us why you’d like to join.
We review applications monthly and get back to selected candidates for a short interview.
Yes. We work with talents across Europe and welcome international applicants who can communicate effectively in English and who are aligned with our working hours (CET time zone).
Anyone who is passionate about digital products, technology, or e-commerce.
We welcome experienced professionals as well as motivated newcomers eager to learn and grow within a team environment.
No. What matters most is your mindset and ability to learn fast.
Experience in digital projects, e-commerce, or software development is a plus, but curiosity, communication, and responsibility are what truly count.
You’ll work on real e-commerce projects, from UX/UI design and platform development to digital marketing and performance optimization.
Every project is an opportunity to make a measurable impact on how brands grow online.
We operate in a hybrid environment.
Some roles require closer collaboration, others allow flexible remote work.
We care more about your performance and communication than your location.
We keep it simple and transparent:
Feedback &amp; decision
Each stage helps us understand how you think, communicate, and solve problems.
It depends on the role, but typically between 1–3 weeks.
We make sure every applicant receives an update or feedback after each stage.
Yes. We run internship programs for students and young professionals throughout the year.
You can find details and apply on our Internship page.
Open communication, collaboration, and continuous learning are part of our DNA.
We trust our people to take ownership, share ideas, and improve — both individually and as a team.
Learn more on our About Us page.
Our teams work with modern stacks, depending on the project, such as PHP (8.x) , Laravel , Vue.js , React , SCSS , and Elasticsearch .
But we value problem-solving and adaptability even more than tools.
You can always send a general application through the form.
We review every submission and keep strong profiles in our talent pool for future opportunities.
Be ready to talk about your past work, challenges, and how you approach problem-solving.
If the task is practical, focus on clarity and logic. We value structured thinking more than perfection.
We encourage professional development through mentorship, new responsibilities, and exposure to international e-commerce projects that challenge and inspire you.

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